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Superfoods Market
Superfoods Market by Type (Fruits, Vegetables, Grain & Cereals, Herbs & Roots, and Others); Distribution Channel (Supermarkets/Hypermarkets, Online Retail, Convenience Stores, Specialty Stores, and Others); and Geography - Global Forecast to 2030
Report ID:MRFB - 104971 Pages: 200 Jul-2024 Formats*: PDF Category: Food and Beverages Delivery: 24 to 72 HoursSuperfoods Market is slated to register a CAGR of 7.2% from 2024 to 2030 to reach $281.9 billion by 2030.
The popularity of superfoods is rising due to changing lifestyles and the growing number of health-conscious consumers, positively impacting the demand for desirable nutrients. The growth of the superfoods market is mainly attributed to growing health & wellness trends, rising interest in plant-based nutrition, a growing number of health-conscious consumers demanding natural food ingredients, and changing lifestyles and rising incidences of chronic diseases. Furthermore, increasing awareness about superfoods and innovation and new product developments are expected to create market growth opportunities. However, high prices of superfood products are expected to hinder the growth of this market to some extent.
Key Players
The report includes a competitive landscape based on an extensive assessment of the key strategic developments by leading market participants in the superfood market. Some of the key players operating in the global superfood market are Sunfood (U.S.), Glanbia plc (Ireland), Nature’s Superfoods (Part of Actspand Pte Ltd) (Singapore), Nestlé S.A. (Switzerland), The Kraft Heinz Company, Nutrisure Ltd (U.K.), Impact Foods International Ltd. (U.K.), OMG Food Company LLC (U.S.), Ocean Spray (U.S.), TERRASOUL SUPERFOODS (U.S.), Orgain, LLC. (U.S.), and Suncore Foods Inc. (U.S.).
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Changes in Lifestyle and Rising Incidences of Chronic Diseases
A steady increase in life expectancy and greater attention to quality has been witnessed in the past few decades. Consumers are becoming increasingly concerned about their health and are paying more attention to their lifestyles and dietary habits. According to the World Health Organization (WHO), undernutrition and specific nutrient deficiencies remain major challenges, with imbalanced diets and chronic diseases simultaneously becoming alarmingly common. Moreover, with rising obesity rates, an aging population, an increase in sedentary lifestyles, and increased consumer interest in health and nutrition, the demand for superfoods is also increasing across the globe.
In recent years, consumer awareness regarding health, nutritional enrichment, calorie reduction, and food safety has grown, especially in developed countries and high-income groups of developing countries, which is expected to transform the food & beverage industry and boost the growth of the superfoods market. The growing understanding of the importance of a proper diet and the young generation’s growing inclination towards fitness also support the growth of the superfood market.
The rise in the incidence of chronic diseases has also led to increased interest in personalized nutrition, which involves tailoring dietary recommendations to an individual's specific needs and health concerns. Superfoods can be key in personalized nutrition, providing targeted health benefits based on an individual's health needs.
Furthermore, the prevalence of chronic diseases and conditions such as diabetes, arthritis, and heart disease are on the rise globally. According to the World Health Organization (WHO), in 2022, noncommunicable diseases (NCDs) accounted for 41 million deaths yearly, equivalent to 74% of all deaths globally. Among these 41 million deaths each year related to NCDs, cardiovascular diseases accounted for 17.9 million deaths annually, followed by cancers (9.3 million), chronic respiratory diseases (4.1 million), and diabetes (2.0 million) deaths. Furthermore, according to World Health Organization (WHO) projections, the total annual number of deaths from NCDs will increase to 55 million by 2030 if timely interventions are not taken to prevent and control NCDs.
Nutrition and diet are important factors in the maintenance and promotion of good health throughout the entire life course. Chronic diseases are largely preventable diseases, and their prevention by modification in diet is a better option than expensive treatments. Superfoods can provide essential human nutrients. Hence, with the rising chronic disease burden, the demand for superfoods is growing, fueling the growth of the superfoods market.
Thus, the changes in lifestyle and rise in incidences of chronic diseases have increased the demand for superfoods that support better health, especially low-fat, cholesterol, protein-rich, and weight-control products. Also, all-natural and clean-label trends within the food and beverage market are expected to increase the demand for superfoods.
Key Findings in the Superfoods Market Study:
In 2024, the Fruits Segment to Dominate the Superfoods Market
Based on type, the global superfoods market is segmented into fruits, vegetables, grains & cereals, herbs & roots, and others. In 2024, the fruits segment is expected to account for the largest share of the global superfoods market. The large market share of this segment is attributed to its functional properties, including rich antioxidants, minerals, and multivitamins; lower risk of nutrient degradation; and easy availability at lower prices.
The Online Retail Segment is Slated to Register the Highest CAGR During the Forecast Period
Based on distribution channels, the global superfoods market is segmented into supermarkets or hypermarkets, online retail, convenience stores, specialty stores, and other distribution channels. The online retail segment is expected to register the highest CAGR during the forecast period. The growth of this segment is driven by factors such as the wide variety of options available at discounted rates compared to traditional retail stores and the convenience provided by online channels, such as doorstep delivery.
North America: The Dominating Regional Market
The superfoods market is segmented into five major regions: North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. In 2024, North America is expected to account for the largest share of the superfoods market. The large market share of this region is attributed to the growing demand for nutritional supplements, high awareness of the health benefits of superfoods, and rising prevalence of chronic diseases, including cancer, diabetes, hypertension, stroke, heart disease, respiratory diseases, arthritis, obesity, and oral diseases; and growing health & wellness and clean label trends.
However, Asia-Pacific is slated to register the highest CAGR during the forecast period. The fast growth of this regional market is mainly attributed to factors such as changing lifestyles and rapid urbanization, the increasing number of supermarkets and hypermarkets, growing awareness about the health benefits of nutritional products, the emerging trend of healthy food & food ingredients, and the rising diabetic & obese population.
Scope of the Report:
Superfoods Market Assessment, by Type
- Fruits
- Vegetables
- Grains & Cereals
- Herbs & Roots
- Other Superfood Products
Superfoods Market Assessment, by Distribution Channel
- Supermarkets/Hypermarkets
- Online Retail
- Convenience Stores
- Specialty Stores
- Other Distribution Channels
Superfoods Market Assessment, by Geography
- North America
- U.S
- Canada
- Europe
- Germany
- U.K.
- France
- Italy
- Spain
- Rest of Europe (RoE)
- Asia-Pacific
- China
- Japan
- India
- Australia
- Rest of Asia-Pacific (RoAPAC)
- Latin America
- Brazil
- Mexico
- Argentina
- Chile
- Rest of Latin America (RoLATAM)
- Middle East & Africa
Key Questions Answered in the Report:
The superfoods market is projected to reach $281.9 billion by 2030, at a CAGR of 7.2% from 2024 to 2030.
The fruits segment is expected to account for the largest share of the superfoods market.
The online retail segment is slated to register the highest CAGR during the forecast period and provide significant opportunities for players in this market.
- Growing health & wellness trends
- Rising interest in plant-based nutrition
- Growing number of health-conscious consumers demanding natural food ingredients
- Changing lifestyles and rising incidences of chronic diseases
- High prices of superfood products
The major key players operating in the superfoods market are Sunfood (U.S.), Glanbia plc (Ireland), Nature’s Superfoods (Part of Actspand Pte Ltd) (Singapore), Nestlé S.A. (Switzerland), The Kraft Heinz Company, Nutrisure Ltd (U.K.), Impact Foods International Ltd. (U.K.), OMG Food Company LLC (U.S.), Ocean Spray (U.S.), TERRASOUL SUPERFOODS (U.S.), Orgain, LLC. (U.S.), and Suncore Foods Inc. (U.S.).
Asia-Pacific is slated to register the highest CAGR during the forecast period. The rapid growth of this region is mainly attributed to factors such as changing lifestyles and rapid urbanization, increasing number of supermarkets and hypermarkets, growing awareness about the health benefits of nutritional products, the emerging trend of healthy food & food ingredients, and the rising diabetic & obese population.
1. Introduction
1.1. Market Definition & Scope
1.2. Market Ecosystem
1.3. Currency & Limitations
1.4. Key Stakeholders
2. Research Methodology
2.1. Research Process
2.2. Data Collection & Validation
2.2.1. Secondary Research
2.2.2. Primary Research/Interviews with Key Opinion Leaders of the Industry
2.3. Market Sizing and Forecast
2.3.1. Market Size Estimation Approach
2.3.2. Growth Forecast Approach
2.4. Assumptions for the Study
2.5. Limitations of the Study
3. Executive Summary
3.1. Overview
3.2. Segment Analysis
3.2.1. Superfoods Market Assessment—by Type
3.2.2. Superfoods Market Assessment—by Distribution Channel
3.3. Superfoods Market: Regional Analysis
3.4. Competitive Landscape & Market Competitors
4. Market Insights
4.1. Overview
4.2. Drivers
4.2.1. Growing Health and Wellness Trend
4.2.2. Rising Interest in Plant-based Nutrition
4.2.3. Growing Number of Health-conscious Consumers Demanding Natural Food Ingredients
4.2.4. Changing Lifestyles and Rising Incidences of Chronic Diseases
4.3. Restraints
4.3.1. High Prices of Superfood Products
4.4. Opportunities
4.4.1. Increasing Awareness about Superfoods and Innovation and New Product Developments
4.5. Trends
4.5.1. Clean-label
4.6. Porter’s Five Forces Analysis
4.6.1. Bargaining Power of Suppliers
4.6.2. Bargaining Power of Buyers
4.6.3. Threat of Substitutes
4.6.4. Threat of New Entrants
4.6.5. Degree of Competition
5. Superfoods Market Assessment—by Type
5.1. Overview
5.2. Fruits
5.2.1. Avocados
5.2.2. Apples
5.2.3. Grapes
5.2.4. Cherries
5.2.5. Blueberries
5.2.6. Pears
5.2.7. Oranges
5.3.8. Pomegranate
5.2.9. Sugar Plums
5.2.10. Banana
5.2.11. Figs
5.2.12. Others
5.3. Vegetable
5.3.1. Chickpeas
5.3.2. Kale
5.3.3. Broccoli
5.3.4. Spinach
5.3.5. Others
5.4. Grains and Cereals
5.4.1. Quinoa
5.4.2. Flax seed
5.4.3. Buckwheat
5.4.4. Chia
5.4.5. Barley
5.4.6. Oats
5.4.7. Rye
5.4.8. Others
5.5. Herbs & Roots
5.5.1. Garlic
5.5.2. Ginger
5.5.3. Onions
5.5.4. Turmeric
5.5.5. Beets
5.5.6. Sweet Potato
5.5.7. Others
5.6. Algae (Spirulina)
5.7 Other Superfoods ( Seafood, Nuts and Seeds, Green Tea)
6. Superfoods Market Assessment—by Distribution Channel
6.1. Overview
6.2. Supermarkets/Hypermarkets
6.3. Online Retail
6.4. Convenience Stores
6.5. Specialty Stores
6.6. Other Distribution Channels
7. Superfoods Market Assessment—by Geography
7.1. Overview
7.2. North America
7.2.1. U.S.
7.2.2. Canada
7.3. Europe
7.3.1. Germany
7.3.2. France
7.3.3. U.K.
7.3.4. Italy
7.3.5. Spain
7.3.6. Rest of Europe (RoE)
7.4. Asia-Pacific
7.4.1. China
7.4.2. Japan
7.4.3. India
7.4.4. Australia
7.4.5. Rest of Asia-Pacific (RoAPAC)
7.5. Latin America
7.5.1. Brazil
7.5.2. Mexico
7.5.3. Argentina
7.5.4. Chile
7.5.5. Rest of Latin America
7.6. Middle East & Africa
8. Competition Analysis
8.1. Overview
8.2. Key Growth Strategies
8.3. Competitive Benchmarking
8.4. Competitive Dashboard
8.4.1. Industry Leaders
8.4.2. Market Differentiators
8.4.3. Vanguards
8.4.4. Emerging Companies
8.5. Market Share Analysis, by the Key Players/Key Market Ranking, 2022
9. Company Profiles (Company Overview, Financial Overview, Product Portfolio, and Strategic Developments)
9.1. Sunfood
9.2. Glanbia plc
9.3. Nature’s Superfoods (Part of Actspand Pte Ltd)
9.4. Nestlé S.A.
9.5. The Kraft Heinz Company
9.6. Nutrisure Ltd
9.7. Impact Foods International Ltd.
9.8. OMG Food Company LLC
9.9. Ocean Spray
9.10. TERRASOUL SUPERFOODS
9.11. Orgain, LLC.
9.12. Suncore Foods Inc.
9.13. Other Companies
(Note: SWOT Analysis of the Top 5 Companies Will Be Provided)
10. Appendix
10.1. Questionnaire
10.2. Available Customization
List of Tables
Table 1 Global Superfoods Market, by Type, 2021–2030 (USD Million)
Table 2 Global Fruits-based Superfoods Market, by Country/Region, 2021–2030 (USD Million)
Table 3 Global Vegetables-based Superfood Market, by Country/Region, 2021–2030 (USD Million)
Table 4 Global Grains & Cereals-based Superfood Market, by Country/Region, 2021–2030 (USD Million)
Table 5 Global Herbs & Roots-based Superfood Market, by Country/Region, 2021–2030 (USD Million)
Table 6 Global Other Superfood Products Market, by Country/Region, 2021–2030 (USD Million)
Table 7 Global Superfoods Market, by Distribution Channel, 2021–2030 (USD Million)
Table 8 Global Superfoods Market for Supermarkets/Hypermarkets, by Country/Region, 2021–2030 (USD Million)
Table 9 Global Superfoods Market for Online Retail, by Country/Region, 2021–2030 (USD Million)
Table 10 Global Superfoods Market for Convenience Stores, by Country/Region, 2021–2030 (USD Million)
Table 11 Global Superfoods Market for Specialty Stores, by Country/Region, 2021–2030 (USD Million)
Table 12 Global Superfoods Market for Other Distribution Channels, by Country/Region, 2021–2030 (USD Million)
Table 13 Global Superfoods Market, by Country/Region, 2021–2030 (USD Million)
Table 14 North America: Superfoods Market, by Country, 2021–2030 (USD Million)
Table 15 North America: Superfoods Market, by Type, 2021–2030 (USD Million)
Table 16 North America: Superfoods Market, by Distribution Channel, 2021–2030 (USD Million)
Table 17 U.S.: Superfoods Market, by Type, 2021–2030 (USD Million)
Table 18 U.S.: Superfoods Market, by Distribution Channel, 2021–2030 (USD Million)
Table 19 Canada: Superfoods Market, by Type, 2021–2030 (USD Million)
Table 20 Canada: Superfoods Market, by Distribution Channel, 2021–2030 (USD Million)
Table 21 Europe: Superfoods Market, by Country, 2021–2030 (USD Million)
Table 22 Europe: Superfoods Market, by Type, 2021–2030 (USD Million)
Table 23 Europe: Superfoods Market, by Distribution Channel, 2021–2030 (USD Million)
Table 24 Germany: Superfoods Market, by Type, 2021–2030 (USD Million)
Table 25 Germany: Superfoods Market, by Distribution Channel, 2021–2030 (USD Million)
Table 26 France: Superfoods Market, by Type, 2021–2030 (USD Million)
Table 27 France: Superfoods Market, by Distribution Channel, 2021–2030 (USD Million)
Table 28 U.K.: Superfoods Market, by Type, 2021–2030 (USD Million)
Table 29 U.K.: Superfoods Market, by Distribution Channel, 2021–2030 (USD Million)
Table 30 Italy: Superfoods Market, by Type, 2021–2030 (USD Million)
Table 31 Italy: Superfoods Market, by Distribution Channel, 2021–2030 (USD Million)
Table 32 Spain: Superfoods Market, by Type, 2021–2030 (USD Million)
Table 33 Spain: Superfoods Market, by Distribution Channel, 2021–2030 (USD Million)
Table 34 Rest of Europe: Superfoods Market, by Type, 2021–2030 (USD Million)
Table 35 Rest of Europe: Superfoods Market, by Distribution Channel, 2021–2030 (USD Million)
Table 36 Asia-Pacific: Superfoods Market, by Country, 2021–2030 (USD Million)
Table 37 Asia-Pacific: Superfoods Market, by Type, 2021–2030 (USD Million)
Table 38 Asia-Pacific: Superfoods Market, by Distribution Channel, 2021–2030 (USD Million)
Table 39 China: Superfoods Market, by Type, 2021–2030 (USD Million)
Table 40 China: Superfoods Market, by Distribution Channel, 2021–2030 (USD Million)
Table 41 Japan: Superfoods Market, by Type, 2021–2030 (USD Million)
Table 42 Japan: Superfoods Market, by Distribution Channel, 2021–2030 (USD Million)
Table 43 India: Superfoods Market, by Type, 2021–2030 (USD Million)
Table 44 India: Superfoods Market, by Distribution Channel, 2021–2030 (USD Million)
Table 45 Australia: Superfoods Market, by Type, 2021–2030 (USD Million)
Table 46 Australia: Superfoods Market, by Distribution Channel, 2021–2030 (USD Million)
Table 47 Rest of Asia-Pacific: Superfoods Market, by Type, 2021–2030 (USD Million)
Table 48 Rest of Asia-Pacific: Superfoods Market, by Distribution Channel, 2021–2030 (USD Million)
Table 49 Latin America: Superfoods Market, by Country, 2021–2030 (USD Million)
Table 50 Latin America: Superfoods Market, by Type, 2021–2030 (USD Million)
Table 51 Latin America: Superfoods Market, by Distribution Channel, 2021–2030 (USD Million)
Table 52 Brazil: Superfoods Market, by Type, 2021–2030 (USD Million)
Table 53 Brazil: Superfoods Market, by Distribution Channel, 2021–2030 (USD Million)
Table 54 Mexico: Superfoods Market, by Type, 2021–2030 (USD Million)
Table 55 Mexico: Superfoods Market, by Distribution Channel, 2021–2030 (USD Million)
Table 56 Argentina: Superfoods Market, by Type, 2021–2030 (USD Million)
Table 57 Argentina: Superfoods Market, by Distribution Channel, 2021–2030 (USD Million)
Table 58 Rest of Latin America: Superfoods Market, by Type, 2021–2030 (USD Million)
Table 59 Rest of Latin America: Superfoods Market, by Distribution Channel, 2021–2030 (USD Million)
Table 60 Middle East & Africa: Superfoods Market, by Type, 2021–2030 (USD Million)
Table 61 Middle East & Africa: Superfoods Market, by Distribution Channel, 2021–2030 (USD Million)
Table 62 Number of Developments by Major Players During 2020–2024
List of Figures
Figure 1 Market Ecosystem
Figure 2 Research Process
Figure 3 Key Secondary Sources
Figure 4 Primary Research Techniques
Figure 5 Key Executives Interviewed
Figure 6 Breakdown of Primary Interviews (Supply Side & Demand Side)
Figure 7 Market Size Estimation
Figure 8 The Fruits Segment to Dominate the Superfoods Market
Figure 9 The Online Retail Segment to Register the Fastest Growth in Superfoods Market
Figure 10 North America Dominates the Superfoods Market, While Asia-Pacific Leads in Growth
Figure 11 Factors Affecting Market Growth
Figure 12 Global Superfoods Market, by Type, 2024 Vs. 2030 (USD Million)
Figure 13 Global Superfoods Market, by Distribution Channel, 2024 Vs. 2030 (USD Million)
Figure 14 North America: Superfoods Market Snapshot (2024)
Figure 15 Europe: Superfoods Market Snapshot (2024)
Figure 16 Asia-Pacific: Superfoods Market Snapshot (2024)
Figure 17 Latin America: Superfoods Market Snapshot (2024)
Figure 18 Middle East & Africa: Superfoods Market Snapshot (2024)
Figure 19 Key Growth Strategies Adopted by Leading Players, 2020–2024
Figure 20 Global Superfoods Market: Competitive Benchmarking, by Type
Figure 21 Glanbia plc: Financial Overview (2022)
Figure 22 Nestlé S.A.: Financial Overview (2022)
Figure 23 The Kraft Heinz Company: Financial Overview (2022)
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