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South East Asia Online Language Learning Market
South East Asia Online Language Learning Market by Learning Mode (Self-learning Apps, Tutoring), Age Group, Language (English, Mandarin, Spanish), End User (Individual Learners, Educational Institutions), and Country - Forecast to 2030
Report ID:MRICT - 104948 Pages: 180 Jul-2024 Formats*: PDF Category: Information and Communications Technology Delivery: 24 to 72 HoursThe South East Asia Online Language Learning Market is projected to reach $1.3 billion by 2030, at a CAGR of 20.1% during the forecast period 2024–2030. The growth of this market is driven by the increasing demand for easily accessible and cost-effective online language learning programs, the growth in the E-learning market, the growing need for cross-border communication due to globalization, and the affordability of online language learning applications. Furthermore, the rising investments in language teaching start-ups and small companies, the rising internet and smartphone penetration, and the growing preference for multilingual employees among multinational corporations are expected to create opportunities for market growth.
However, data security and privacy concerns restrain the growth of this market. The lack of trained professionals to teach languages is a major challenge for players in this market. Prominent trends in the South East Asia online language learning market include the emergence of gamified language learning apps and platforms, the adoption of AI-powered language learning platforms, and the increasing popularity of transnational education (TNE).
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The Growth in the E-learning Market to Drive the Market’s Growth
The E-learning market is growing rapidly, enabling individuals from different countries to stay connected and learn different online courses. Flexibility in learning, low cost, easy accessibility, growing investments in digital learning activities, and high effectiveness of animated learning are some factors favoring market growth. Moreover, the user demand for ease of access and improved effectiveness through new animated, engaging, and interactive learning tools has increased in recent years. The rise in internet users and growing access to mobile phones with online capabilities make it easy to opt for E-learning.
Technology-enabled learning that helps individuals and organizations train their workforce is further driving the growth of the E-learning market. These training modules offer continuous and effective learning at an optimal cost and provide customized course content that meets the specific requirements of the end users. Furthermore, the availability of a visually engaging interface in e-learning is increasing employee productivity over traditional learning methods.
Advancements in internet technologies, such as big data and cloud computing, have resulted in flexible storage and easy access to content. Cloud-based solutions have made the processing of learning content easier and boosted its accessibility. In addition, the rising interest in distance language learning will likely benefit the E-learning market. Distance learning has been proven effective for language learners to receive instruction in an adaptable environment. This approach allows flexibility to the learners and helps them manage time while juggling different tasks. Additionally, distance learning offers face-to-face interaction with native speakers, accelerating the learning process and providing tailored lessons according to the learner’s ability. Therefore, with technological improvements in learning and teaching, the interest in E-learning platforms is growing rapidly, driving the growth of the South East Asia online language learning market.
Several countries in the region, including Taiwan, Malaysia, Vietnam, and Indonesia, are focusing on launching various initiatives to integrate the educational system with smart technology and increase bilingual education and online teaching modules. For instance, in June 2022, Taiwan's Industrial Development Bureau of the Ministry of Economic Affairs (IDB) worked with local enterprises to use smart technology to ensure inclusive and equitable education for all as part of the Smart City Taiwan project. In September 2022, the National Development Council (NDC), the Ministry of Education (MOE), and the Australian Office signed the "Australia-Taiwan English Language Learning Partnership Action Plan 2022" to strengthen cooperation between Taiwan and Australia in English language learning. The Action Plan will promote a wide range of language learning initiatives to help Taiwan achieve its goal of becoming a bilingual nation by 2030. Such developments and the growing E-learning market in the region contribute to the overall market growth.
Key Findings in the South East Asia Online Language Learning Market Study:
In 2024, the Self-learning Apps and Applications Segment is Expected to Dominate the South East Asia Online Language Learning Market
Based on learning mode, the South East Asia online language learning market is broadly segmented into self-learning apps and tutoring. In 2024, the self-learning apps segment is expected to account for the largest share of the South East Asia online language learning market. The large market share of this segment is attributed to the growing integration of self-learning apps and information and communication technology (ICT) within educational institutions, a surge in corporate initiatives focused on mobile apps offering customization and language choices, often at minimal or no cost, and a free subscription model, and the continuous advances in technologies such as AI and AR/VR.
In 2024, the <18 years Segment is Expected to Dominate the South East Asia Online Language Learning Market
Based on age group, the South East Asia online language learning market is broadly segmented into <18 years, 18-20 years, 21-30 years, 31-40 years, and >40 years. In 2024, the <18 years segment is expected to account for the largest share of the South East Asia online language learning market. This segment is also projected to register the highest CAGR during the forecast period. The large market share of this segment is attributed to the growing demand for diverse language learning methods, including online interactive language games, printed language learning flashcards, printable language alphabet worksheets, and language books and stories, the increasing need for immersive and practical language practice among this demographic, and the rise in the number of online language learning programs for children.
In 2024, the English Segment is Expected to Dominate the South East Asia Online Language Learning Market
Based on language, the South East Asia online language learning market is broadly segmented into English, French, Spanish, Mandarin, German, Italian, Arabic, Japanese, Korean, And Other Languages. In 2024, the English segment is expected to account for the largest share of the South East Asia online language learning market. The large market share of this segment is attributed to the increasing preference for English as a primary language over other languages, the effects of globalization and urbanization, the growing global community of English language learners, and the increasing emphasis on English language education in schools and educational institutions.
However, the Mandarin segment is projected to register the highest CAGR during the forecast period due to the growing global demand for Mandarin-speaking professionals, increasing business opportunities in China, and growing cross-cultural communication and globalization.
Indonesia to be the Fastest Growing Market
Based on geography, the South East Asia online language learning market is segmented into Indonesia, Vietnam, Thailand, Malaysia, Singapore, Philippines, and the Rest of South East Asia. In 2024, Indonesia is projected to register the highest CAGR during the forecast period. The market growth in Indonesia can be attributed to the increasing emphasis on digitizing traditional classroom learning, government initiatives to integrate digital tools into the education sector, growing utilization of mobile devices and internet connectivity in rural areas and small towns, and the rising demand for language skills to facilitate cross-border work and collaboration.
Key Players
The report includes a competitive landscape based on an extensive assessment of the key growth strategies adopted by the leading market participants in the South East Asia online language learning market in the last three to four years. The key players profiled in the South East Asia online language learning market report are Berlitz Corporation (U.S.), Rosetta Stone, Inc. (U.S.), Memrise Inc. (U.K.), Inlingua International Ltd. (France), Sanako Corporation (Finland), Duolingo Inc. (U.S.), Babble GmbH (Germany), Busuu Limited (U.K.), Transparent Language, Inc. (U.S.), Open Education LLC (U.S.), Linguistica 360, Inc. (U.S.), Mondly (Romania), FluentU (A part of Enux Education Limited), Mango Languages (U.S.), Cambridge University Press (U.K.), New Oriental Education & Technology Group Inc. (China), Houghton Mifflin Harcourt Company (U.S.), McGraw-Hill Education, Inc. (U.S.), and ELSA Corp. (U.S.).
Scope of the report:
South East Asia Online Language Learning Market Assessment, by Learning Mode
- Self-learning Apps
- Tutoring
- One-on-one Learning
- Group Learning
South East Asia Online Language Learning Market Assessment, by Age Group
- <18 years
- 18-20 Years
- 21-30 Years
- 31-40 Years
- >40 Years
South East Asia Online Language Learning Market Assessment, by Language
- English
- French
- Spanish
- Mandarin
- German
- Italian
- Arabic
- Japanese
- Korean
- Other Languages
South East Asia Online Language Learning Market Assessment, by End User
- Individual Learners
- Educational Institutions
- K-12
- Higher Education
- Government Institutes
- Corporate Learners
South East Asia Online Language Learning Market Assessment, by Country
- Indonesia
- Vietnam
- Thailand
- Malaysia
- Singapore
- Philippines
- Rest of South East Asia (RoSEA)
Key questions answered in the report:
The South East Asia online language learning market is projected to reach $1.3 billion by 2030, at a CAGR of 20.1% during the forecast period.
Factors such as the increasing demand for easily accessible and cost-effective online language learning programs, the growth in the E-learning market, the growing need for cross-border communication due to globalization, and the affordability of online language learning applications drive the growth of this market.
The key players operating in the South East Asia online language learning market are Berlitz Corporation (U.S.), Rosetta Stone, Inc. (U.S.), Memrise Inc. (U.K.), Inlingua International Ltd. (France), Sanako Corporation (Finland), Duolingo Inc. (U.S.), Babble GmbH (Germany), Busuu Limited (U.K.), Transparent Language, Inc. (U.S.), Open Education LLC (U.S.), Linguistica 360, Inc. (U.S.), and FluentU (U.S.) (A part of Enux Education Limited).
Data security and privacy concerns are a major challenge for the players in this market.
The majority of the players are adopting agreements, collaborations, and partnerships to strengthen their product portfolios and enhance their geographic reach in the South East Asia online language learning market.
1. Market Definition & Scope
1.1 Market Definition
1.2 Currency & Limitation
1.2.1 Currency
1.2.2 Limitations
1.3 Key Stakeholders
2. Research Methodology
2.1 Research Approach
2.2 Process of Data Collection and Validation
2.2.1 Secondary Research
2.2.2 Primary Research/Interviews with Key Opinion Leaders of the Industry
2.3 Market Sizing and Forecasting
2.3.1 Market Estimation Approach
2.3.2 Growth Forecast Approach
2.4 Assumption for the Study
3. Executive Summary
3.1 Market Overview
3.2 Market Analysis, by Learning Mode
3.3 Market Analysis, by Age Group
3.4 Market Analysis, by Language
3.5 Market Analysis, by End User
3.6 Market Analysis, by Country
3.7 Competitive Analysis
4. Market Insights
4.1 Overview
4.2 Factors Affecting Market Growth
4.2.1 Drivers
4.2.1.1 Increasing Demand for Easily Accessible and Affordable Online Language Learning Programs
4.2.1.2 Growing E-learning Market
4.2.1.3 Growing Need for Cross-border Communication due to Globalization
4.2.1.4 Minimal Platform Price of Online Language Learning Applications
4.2.2 Restraints
4.2.2.1 Data Security and Privacy Concerns
4.2.3 Opportunities
4.2.3.1 Growing Investments in Start-ups & Small Companies Teaching Languages
4.2.3.2 Rising Penetration of the Internet and Smartphone Users
4.2.3.3 Increasing Preference for Multilingual Employees Among Multinational Companies
4.2.4 Challenges
4.2.4.1 Lack of Trained Professionals for Teaching Languages
4.2.5 Trends
4.2.5.1 Gamified Language Learning Apps and Platforms
4.2.5.2 AI-powered Language Learning Platforms
4.2.5.3 Transnational Education (TNE)
4.3 Case Studies
4.4 Regulatory Analysis
4.5 Supply Chain Analysis
4.6 Porter’s Five Forces Analysis
5. South East Asia Online Language Learning Market Assessment—by Learning Mode
5.1 Overview
5.2 Self-learning Apps
5.3 Tutoring
5.3.1 One-on-one Learning
5.3.2 Group Learning
6. South East Asia Online Language Learning Market Assessment—by Age Group
6.1 Overview
6.2 <18 Years
6.3 18-20 Years
6.4 21-30 Years
6.5 31-40 Years
6.6 >40 Years
7. South East Asia Online Language Learning Market Assessment—by Language
7.1 Overview
7.2 English
7.3 French
7.4 Spanish
7.5 Mandarin
7.6 German
7.7 Italian
7.8 Arabic
7.9 Japanese
7.10 Korean
7.11 Other Languages
8. South East Asia Online Language Learning Market Assessment—by End User
8.1 Overview
8.2 Individual Learners
8.3 Educational Institutions
8.3.1 K-12
8.3.2 Higher Education
8.4 Government Institutes
8.5 Corporate Learners
9. South East Asia Online Language Learning Market Assessment—by Country
9.1 Overview
9.2 Indonesia
9.3 Vietnam
9.4 Thailand
9.5 Malaysia
9.6 Singapore
9.7 Philippines
9.8 Rest of South East Asia (RoSEA)
10. Competitive Analysis
10.1 Overview
10.2 Key Growth Strategies
10.2.1 Market Differentiators
10.2.2 Synergy Analysis: Major Deals & Strategic Alliances
10.3 Competitive Dashboard
10.3.1 Industry Leaders
10.3.2 Market Differentiators
10.3.3 Vanguards
10.3.4 Emerging Companies
10.4 Vendor Market Positioning
10.5 Key Ranking/Market Share Analysis
11. Company Profiles (Company Overview, Financial Overview, Product Portfolio, and Recent Developments)
11.1 Berlitz Corporation (U.S.)
11.2 Rosetta Stone, Inc. (U.S.)
11.3 Memrise Inc. (U.K.)
11.4 Inlingua International Ltd. (France)
11.5 Sanako Corporation (Finland)
11.6 Duolingo Inc. (U.S.)
11.7 Babble GmbH (Germany)
11.8 Busuu Limited (U.K.)
11.9 Transparent Language, Inc. (U.S.)
11.10 Open Education LLC (U.S.)
11.11 Linguistica 360, Inc. (U.S.)
11.12 Mondly (Romania)
11.13 FluentU (U.S.) (A part of Enux Education Limited)
11.14 Mango Languages (U.S.)
11.15 Cambridge University Press (U.K.)
11.16 New Oriental Education & Technology Group Inc. (China)
11.17 Houghton Mifflin Harcourt Company (U.S.)
11.18 McGraw-Hill Education, Inc. (U.S.)
11.19 ELSA Corp. (U.S.)
(Note: SWOT Analysis for the Top 5 Companies will be provided.)
12. Appendix
12.1 Available Customization
12.2 Related Reports
List of Tables
Table 1 Currency Conversion Rates (2019–2022)
Table 2 South East Asia Online Language Learning Market, by Learning Mode, 2021–2030 (USD Million)
Table 3 South East Asia Online Language Learning Market for Self-learning Apps, by Country, 2021–2030 (USD Million)
Table 4 South East Asia Tutoring-based Online Language Learning Market, by Country, 2021–2030 (USD Million)
Table 5 South East Asia Tutoring-based Online Language Learning Market, by Type, 2021–2030 (USD Million)
Table 6 South East Asia One-on-one Online Language Learning Market, by Country, 2021–2030 (USD Million)
Table 7 South East Asia Group Online Language Learning Market, by Country, 2021–2030 (USD Million)
Table 8 South East Asia Online Language Learning Market, by Age Group, 2021–2030 (USD Million)
Table 9 Souh East Asia Online Language Learning Market for <18 Years, by Country, 2021–2030 (USD Million)
Table 10 South East Asia Online Language Learning Market for 18–20 Years, by Country, 2021–2030 (USD Million)
Table 11 South East Asia Online Language Learning Market for 21–30 Years, by Country, 2021–2030 (USD Million)
Table 12 South East Asia Online Language Learning Market for 31–40 Years, by Country, 2021–2030 (USD Million)
Table 13 South East Asia Online Language Learning Market for >40 Years, by Country, 2021–2030 (USD Million)
Table 14 South East Asia Online Language Learning Market, by Language, 2021–2030 (USD Million)
Table 15 South East Asia Online English Language Learning Market, by Country, 2021–2030 (USD Million)
Table 16 South East Asia Online French Language Learning Market, by Country, 2021–2030 (USD Million)
Table 17 South East Asia Online Spanish Language Learning Market, by Country, 2021–2030 (USD Million)
Table 18 South East Asia Online Mandarin Language Learning Market, by Country, 2021–2030 (USD Million)
Table 19 South East Asia Online Japanese Language Learning Market, by Country, 2021–2030 (USD Million)
Table 20 South East Asia Online German Language Learning Market, by Country, 2021–2030 (USD Million)
Table 21 South East Asia Online Italian Language Learning Market, by Country, 2021–2030 (USD Million)
Table 22 South East Asia Online Arabic Language Learning Market, by Country, 2021–2030 (USD Million)
Table 23 South East Asia Online Korean Language Learning Market, by Country, 2021–2030 (USD Million)
Table 24 South East Asia Online Language Learning Market for Other Languages, by Country, 2021–2030 (USD Million)
Table 25 South East Asia Online Language Learning Market by End User, 2021–2030 (USD Million)
Table 26 South East Asia Online Language Learning Market for Individual Learners, by Country, 2021–2030 (USD Million)
Table 27 South East Asia Online Language Learning Market for Educational Institutes, by Type, 2021–2030 (USD Million)
Table 28 South East Asia Online Language Learning Market for Educational Institutes, by Country, 2021–2030 (USD Million)
Table 29 South East Asia K–12 Online Language Learning Market for Educational Institutes, by Country, 2021–2030 (USD Million)
Table 30 South East Asia Higher Education Online Language Learning Market for Educational Institutes, by Country, 2021–2030 (USD Million)
Table 31 South East Asia Online Language Learning Market for Government Institutes, by Country, 2021–2030 (USD Million)
Table 32 South East Asia Online Language Learning Market for Corporate Learners, by Country, 2021–2030 (USD Million)
Table 33 South East Asia Online Language Learning Market, by Country, 2021–2030 (USD Million)
Table 34 South East Asia: Online Language Learning Market, by Learning Mode, 2021–2030 (USD Million)
Table 35 South East Asia: Online Language Learning Tutoring Market, by Type, 2021–2030 (USD Million)
Table 36 South East Asia: Online Language Learning Market, by Age Group, 2021–2030 (USD Million)
Table 37 South East Asia: Online Language Learning Market, by Language, 2021–2030 (USD Million)
Table 38 South East Asia: Online Language Learning Market, by End User, 2021–2030 (USD Million)
Table 39 South East Asia: Online Language Learning Market for Educational Institutes, by Type, 2021–2030 (USD Million)
Table 40 Indonesia: Online Language Learning Market, by Learning Mode, 2021–2030 (USD Million)
Table 41 Indonesia: Online Language Learning Tutoring Market, by Type, 2021–2030 (USD Million)
Table 42 Indonesia: Online Language Learning Market, by Age Group, 2021–2030 (USD Million)
Table 43 Indonesia: Online Language Learning Market, by Language, 2021–2030 (USD Million)
Table 44 Indonesia: Online Language Learning Market, by End User, 2021–2030 (USD Million)
Table 45 Indonesia: Online Language Learning Market for Educational Institutes, by Type, 2021–2030 (USD Million)
Table 46 Vietnam: Online Language Learning Market, by Learning Mode, 2021–2030 (USD Million)
Table 47 Vietnam: Online Language Learning Tutoring Market, by Type, 2021–2030 (USD Million)
Table 48 Vietnam: Online Language Learning Market, by Age Group, 2021–2030 (USD Million)
Table 49 Vietnam: Online Language Learning Market, by Language, 2021–2030 (USD Million)
Table 50 Vietnam: Online Language Learning Market, by End User, 2021–2030 (USD Million)
Table 51 Vietnam: Online Language Learning Market for Educational Institutes, by Type, 2021–2030 (USD Million)
Table 52 Thailand: Online Language Learning Market, by Learning Mode, 2021–2030 (USD Million)
Table 53 Thailand: Online Language Learning Tutoring Market, by Type, 2021–2030 (USD Million)
Table 54 Thailand: Online Language Learning Market, by Age Group, 2021–2030 (USD Million)
Table 55 Thailand: Online Language Learning Market, by Language, 2021–2030 (USD Million)
Table 56 Thailand: Online Language Learning Market, by End User, 2021–2030 (USD Million)
Table 57 Thailand: Online Language Learning Market for Educational Institutes, by Type, 2021–2030 (USD Million)
Table 58 Malaysia: Online Language Learning Market, by Learning Mode, 2021–2030 (USD Million)
Table 59 Malaysia: Online Language Learning Tutoring Market, by Type, 2021–2030 (USD Million)
Table 60 Malaysia: Online Language Learning Market, by Age Group, 2021–2030 (USD Million)
Table 61 Malaysia: Online Language Learning Market, by Language, 2021–2030 (USD Million)
Table 62 Malaysia: Online Language Learning Market, by End User, 2021–2030 (USD Million)
Table 63 Malaysia: Online Language Learning Market for Educational Institutes, by Type, 2021–2030 (USD Million)
Table 64 Singapore: Online Language Learning Market, by Learning Mode, 2021–2030 (USD Million)
Table 65 Singapore: Online Language Learning Tutoring Market, by Type, 2021–2030 (USD Million)
Table 66 Singapore: Online Language Learning Market, by Age Group, 2021–2030 (USD Million)
Table 67 Singapore: Online Language Learning Market, by Language, 2021–2030 (USD Million)
Table 68 Singapore: Online Language Learning Market, by End User, 2021–2030 (USD Million)
Table 69 Singapore: Online Language Learning Market for Educational Institutes, by Type, 2021–2030 (USD Million)
Table 70 Philippines: Online Language Learning Market, by Learning Mode, 2021–2030 (USD Million)
Table 71 Philippines: Online Language Learning Tutoring Market, by Type, 2021–2030 (USD Million)
Table 72 Philippines: Online Language Learning Market, by Age Group, 2021–2030 (USD Million)
Table 73 Philippines: Online Language Learning Market, by Language, 2021–2030 (USD Million)
Table 74 Philippines: Online Language Learning Market, by End User, 2021–2030 (USD Million)
Table 75 Philippines: Online Language Learning Market for Educational Institutes, by Type, 2021–2030 (USD Million)
Table 76 Rest of South East Asia: Online Language Learning Market, by Learning Mode, 2021–2030 (USD Million)
Table 77 Rest of South East Asia: Online Language Learning Tutoring Market, by Type, 2021–2030 (USD Million)
Table 78 Rest of South East Asia: Online Language Learning Market, by Age Group, 2021–2030 (USD Million)
Table 79 Rest of South East Asia: Online Language Learning Market, by Language, 2021–2030 (USD Million)
Table 80 Rest of South East Asia: Online Language Learning Market, by End User, 2021–2030 (USD Million)
Table 81 Rest of South East Asia: Online Language Learning Market for Educational Institutes, by Type, 2021–2030 (USD Million)
Table 82 Recent Developments by Major Market Players (2020–2024)
List of Figures
Figure 1 Research Process
Figure 2 Primary Research Techniques
Figure 3 Key Executives Interviewed
Figure 4 Breakdown of Primary Interviews (Supply Side & Demand Side)
Figure 5 Market Sizing and Growth Forecast Approach
Figure 6 Key Insights
Figure 7 South East Asia Online Language Learning Market, By Country (2024–2030)
Figure 8 Market Dynamics
Figure 9 South East Asia Online Language Learning Market, by Learning Mode, 2030 (USD Million)
Figure 10 South East Asia Online Language Learning Market, by Age Group, 2030 (USD Million)
Figure 11 South East Asia Online Language Learning Market, by Language, 2030 (USD Million)
Figure 12 South East Asia Online Language Learning Market, by End User, 2030 (USD Million)
Figure 13 Geographic Snapshot: South East Asia Online Language Learning Market (Value Share & CAGR)
Figure 14 South East Asia Online Language Learning Market, by Learning Mode, 2024 Vs. 2030 (USD Million)
Figure 15 South East Asia Online Language Learning Market, by Age Group, 2024 Vs. 2030 (USD Million)
Figure 16 South East Asia Online Language Learning Market, by Language, 2024 Vs. 2030 (USD Million)
Figure 17 South East Asia Online Language Learning Market, by End User, 2024 Vs. 2030 (USD Million)
Figure 18 South East Asia Online Language Learning Market, by Country, 2024–2030 (USD Million)
Figure 19 Geographic Snapshot: South East Asia Online Language Learning Market
Figure 20 Growth Strategies Adopted by Leading Market Players (2020–2024)
Figure 21 Competitive Dashboard: South East Asia Online Language Learning Market
Figure 22 Vendor Market Positioning Analysis (2020–2024)
Figure 23 Market Share Analysis: South East Asia Online Language Learning Market (2022)
Figure 24 New Oriental Education & Technology Group Inc: Financial Overview (2022)
Figure 25 Berlitz Corporation: Financial Overview (2022)
Figure 26 Mcgraw-Hill Education, Inc.: Financial Overview (2022)
Figure 27 Houghton Mifflin Harcourt Company: Financial Overview (2022)
Figure 28 Cambridge University Press: Financial Overview (2022)
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