The South East Asia English Language Learning Market is projected to reach $5.5 billion by 2030, at a CAGR of 10% during the forecast period 2023–2030. The growth of this market is driven by globalization and the growing need for cross-border communication and the rising demand for English language in business and professional areas. Furthermore, increasing spending on the education sector and growing preferences for multilingual employees by multinational companies are expected to create opportunities for market growth.
However, the reluctance to accept English as a primary language for communication in some countries restrains the growth of this market. Additionally, the lack of trained professionals to teach the English language is a major challenge for players in this market. The high adoption of artificial intelligence (AI) in e-learning is a prominent trend in the South East Asia English language learning market.
English is a common language that allows people who do not share a dialect to communicate. While standard Chinese and Spanish have the most native speakers globally, English is the most used official language and the most widely spoken second language. In addition, it has also become the most widely used language in the world of trade and commerce over the past decade or two. As a result, excellent knowledge of English for business has become vital for success in any employee’s career. Enhanced communication skills in English can result in an improved social life and better job opportunities in the future. From job interviews to workplace communication, language is crucial, and being proficient in English means being able to communicate clearly and effectively with diverse groups across the globe.
Major players in the market are focusing on new initiatives to transform English communication training and empower professionals in South East Asia countries. For instance, in July 2023, ELSA Corp. (U.S.) partnered with Perusahaan Listrik Negara (PLN) (Indonesia) to facilitate English language training for PLN staff and transform PLN’s workforce into globally competent professionals equipped with impeccable English communication skills in Indonesia.
Several multinational organizations rely on English for communication and documentation purposes. Fluency in written and spoken English is critical in many aspects of corporate life, from securing employment to communicating with clientele and achieving cohesive business partnerships worldwide. Research worldwide shows that cross-border business communication is often conducted in English, and many multinational companies expect employees to be fluent in English. Thus, the importance of the English language in business and professional areas is expected to propel the growth of the South East Asia English language learning market in the coming years.
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In 2023, the Blended Learning Segment is Expected to Dominate the South East Asia English Language Learning Market
Based on methodology, the South East Asia English language learning market is segmented into blended learning, offline learning, and online learning. In 2023, the blended learning segment is expected to account for the largest share of the South East Asia English language learning market. This is mainly attributed to the rising adoption of advanced offline and online learning systems for students and working professionals, increasing demand for personalized learning, the rising importance of effective learning methodology, and students’ preference for learning at their own pace and flexibility are driving the growth of this segment.
However, the online learning segment is projected to record the highest CAGR during the forecast period. This is mainly attributed to the increasing user base for smartphones, the rising need for online interactive language apps and gamified platforms, the growing demand for budget allocations and investments for e-learning programs, and the increasing digitalization in the education sector.
In 2023, the Tutoring Segment is Expected to Dominate the South East Asia English Language Learning Market
Based on learning mode, the South East Asia English language learning market is segmented into self-learning apps and applications and tutoring. In 2023, the tutoring segment is expected to account for the largest share of the South East Asia English language learning market. The growth of this segment is driven by the increasing need for real-time feedback on pronunciation, grammar, and language usage with the convenience of in-person interaction and the growing need for personalized and flexible language education experiences.
However, the self-learning apps and applications segment is projected to register the highest CAGR during the forecast period due to the surge in corporate initiatives focused on mobile apps offering customization and language choices, increasing adoption of self-learning apps in educational and language institutes, and the integration of social features in self-learning apps that allow users to connect with language learners and native speakers worldwide.
In 2023, the <18 years is Expected to Dominate the South East Asia English Language Learning Market
Based on age group, the South East Asia English language learning market is segmented into <18 years, 18–20 years, 21–30 years, 31–40 years, and >40 years. In 2023, the <18 years segment is expected to account for the largest share of the South East Asia English language learning market. The large market share of this segment is attributed to the growing integration of self-learning apps and information and communication technology (ICT) within educational institutions, the increasing need for immersive and practical language practices, technological advancements and accessibility of online platforms, growing demand for personalization and adaptive learning, and increasing need for cost-effective alternatives to traditional classroom-based language courses.
However, the 18–20 years segment is projected to register the highest CAGR during the forecast period due to the growing need to enhance employability and competitiveness in future job opportunities, the rising need to enhance business communication, the rising demand for language training for various organizations, growing need for deeper engagement with diverse cultures, history, and arts, and growing need for study abroad enrichment.
In 2023, the Individual Learners is Expected to Dominate the South East Asia English Language Learning Market
Based on end user, the South East Asia English language learning market is segmented into individual learners, educational institutes, government bodies, and corporate learners. In 2023, the individual learners segment is estimated to account for the largest share and highest CAGR of the South East Asia English language learning market. The segment is also projected to register the highest CAGR during the forecast period. The large market share of this segment is attributed to the increasing access to English language learning apps, rising internet and smartphone user base, supportive and active online communities and language exchange platforms, and the growing demand for language skills in professional settings.
Indonesia to be the Fastest Growing Market
Based on country, the South East Asia English language learning market is segmented into Indonesia, Vietnam, Thailand, Malaysia, Singapore, Philippines, and the Rest of South East Asia. In 2023, Indonesia is expected to account for the largest share of the South East Asia English language learning market. The large market share of Indonesia is mainly attributed to the increasing emphasis on English language education in schools and educational institutions, the rising adoption of mobile technologies in the education sector, growth in the e-learning market, and government investments and initiatives to integrate digital tools into the education sector. Also, Indonesia is projected to register the highest CAGR during the forecast period.
Key Players
The key players profiled in the English language learning market report are Cambridge University Press (U.K.), New Oriental Education & Technology Group Inc. (China), Houghton Mifflin Harcourt Company (U.S.), McGraw-Hill Education, Inc. (U.S.), Duolingo Inc. (U.S.), Berlitz Corporation (U.S.), Busuu Ltd (U.K.), Babbel GmbH (Germany), Linguistica 360, Inc. (U.S.), Mondly (Romania), ELSA Corp. (U.S.), FluentU (A part of Enux Education Limited) (China), Memrise Inc. (U.K.), Mango Languages (U.S.), Rosetta Stone Ltd. (A part of IXL Learning, Inc.) (U.S.), Inlingua International Ltd. (Switzerland), Sanako Corporation (Finland), Transparent Language, Inc. (U.S.), and Open Education LLC (U.S.).
Scope of the Report:
South East Asia English Language Learning Market Assessment, by Methodology
South East Asia English Language Learning Market Assessment, by Learning Mode
South East Asia English Language Learning Market Assessment, by Age Group
South East Asia English Language Learning Market Assessment, by End User
South East Asia English Language Learning Market Assessment, by Country/Region
Key questions answered in the report:
The South East Asia English language learning market is projected to reach $5.5 billion by 2030 at a CAGR of 10% during the forecast period.
The growth of this market is attributed to globalization and the growing need for cross-border communication and the rising demand for English language in business and professional areas. The increasing spending on the education sector and growing preferences for multilingual employees by multinational companies are expected to create market growth opportunities.
The key players operating in the South East Asia English language learning market are Cambridge University Press (U.K.), New Oriental Education & Technology Group Inc. (China), Houghton Mifflin Harcourt Company (U.S.), McGraw-Hill Education, Inc. (U.S.), Duolingo Inc. (U.S.), Berlitz Corporation (U.S.), Busuu Ltd (U.K.), Babbel GmbH (Germany), Linguistica 360, Inc. (U.S.), Mondly (Romania), ELSA Corp. (U.S.), FluentU (A part of Enux Education Limited) (China), Memrise Inc. (U.K.), Mango Languages (U.S.), Rosetta Stone Ltd. (A part of IXL Learning, Inc.) (U.S.), Inlingua International Ltd. (Switzerland), Sanako Corporation (Finland), Transparent Language, Inc. (U.S.), and Open Education LLC (U.S.).
This report provides pre & post COVID-19 market estimates.
1. Market Definition & Scope
1.1 Market Definition
1.2 Currency & Limitation
1.2.1 Currency
1.2.2 Limitations
1.3 Key Stakeholders
2. Research Methodology
2.1 Research Approach
2.2 Process of Data Collection and Validation
2.2.1 Secondary Research
2.2.2 Primary Research/Interviews with Key Opinion Leaders of the Industry
2.3 Market Sizing and Forecasting
2.3.1 Market Estimation Approach
2.3.2 Growth Forecast Approach
2.4 Assumption for the Study
3. Executive Summary
3.1 Market Overview
3.2 Market Analysis, by Methodology
3.3 Market Analysis, by Learning Mode
3.4 Market Analysis, by Age Group
3.5 Market Analysis, by End User
3.6 Market Analysis, by Country
3.7 Competitive Analysis
4. Market Insights
4.1 Overview
4.2 Factors Affecting Market Growth
4.2.1 Drivers
4.2.1.1 Globalization and the Growing Need for Cross-border Communication
4.2.1.2 Growing Demand for English Language in Business & Professional Areas
4.2.2 Restraints
4.2.2.1 Reluctance to Accept English as a Primary Language for Communication
4.2.3 Opportunities
4.2.3.1 Increasing Spending on the Education Sector
4.2.3.2 Growing Preferences for Multilingual Employees in Multinational Companies
4.2.4 Challenges
4.2.4.1 Lack of Trained Professionals to Teach English Language
4.2.5 Trends
4.2.5.1 High Adoption of Artificial Intelligence (AI) in E-learning
4.3 Case Studies
4.4 Supply Chain Analysis
4.5 Porter’s Five Forces Analysis
5. South East Asia English Language Learning Market Assessment—by Methodology
5.1 Overview
5.2 Blended Learning
5.3 Offline Learning
5.4 Online Learning
6. South East Asia English Language Learning Market—by Learning Mode
6.1 Overview
6.2 Self-learning Apps and Applications
6.3 Tutoring
6.3.1 One-on-One Learning
6.3.2 Group Learning
7. South East Asia English Language Learning Market—by Age Group
7.1 Overview
7.2 <18 years
7.3 18–20 years
7.4 21–30 years
7.5 31–40 years
7.6 >40 years
8. South East Asia English Language Learning Market—by End User
8.1 Overview
8.2 Individual Learners
8.3 Educational Institutions
8.3.1 K-12
8.3.2 Higher Education
8.4 Government Institutes
8.5 Corporate Learners
9. South East Asia English Language Learning Market Assessment—by Country/Region
9.1 Overview
9.2 Indonesia
9.3 Vietnam
9.4 Thailand
9.5 Malaysia
9.6 Singapore
9.7 Philippines
9.8 Rest of South East Asia
10. Competitive Analysis
10.1 Overview
10.2 Key Growth Strategies
10.2.1 Market Differentiators
10.2.2 Synergy Analysis: Major Deals & Strategic Alliances
10.3 Competitive Benchmarking
10.4 Competitive Dashboard
10.4.1 Industry Leaders
10.4.2 Market Differentiators
10.4.3 Vanguards
10.4.4 Emerging Companies
10.5 Key Ranking/Market Share Analysis
11. Company Profiles (Company Overview, Financial Overview, Product Portfolio, and Recent Developments)
11.1 Berlitz Corporation (U.S.)
11.2 Rosetta Stone, Inc. (U.S.)
11.3 Memrise Inc. (U.K.)
11.4 Inlingua International Ltd. (France)
11.5 Sanako Corporation (Finland)
11.6 Duolingo Inc. (U.S.)
11.7 Babble GmbH (Germany)
11.8 Busuu Limited (U.K.)
11.9 Transparent Language, Inc. (U.S.)
11.10 Open Education LLC (U.S.)
11.11 Linguistica 360, Inc. (U.S.)
11.12 Mondly (Romania)
11.13 FluentU (U.S.) (A part of Enux Education Limited)
11.14 Mango Languages (U.S.)
11.15 Cambridge University Press (U.K.)
11.16 New Oriental Education & Technology Group Inc. (China)
11.17 Houghton Mifflin Harcourt Company (U.S.)
11.18 McGraw-Hill Education, Inc. (U.S.)
11.19 ELSA Corp. (U.S.)
(Note: SWOT Analysis for the Top 5 Companies will be provided)
12. Appendix
12.1 Available Customization
12.2 Related Reports
List of Tables
Table 1 Currency Conversion Rates (2019–2022)
Table 2 South East Asia English Language Learning Market, by Methodology, 2021–2030 (USD Million)
Table 3 South East Asia Blended English Language Learning Market, by Country/Region, 2021–2030 (USD Million)
Table 4 South East Asia Offline English Language Learning Market, by Country/Region, 2021–2030 (USD Million)
Table 5 South East Asia Online English Language Learning Market, by Country/Region, 2021–2030 (USD Million)
Table 6 South East Asia English Language Learning Market, by Learning Mode, 2021–2030 (USD Million)
Table 7 South East Asia English Language Learning Market for Self-learning Apps and Applications, by Country/Region, 2021–2030 (USD Million)
Table 8 South East Asia Tutoring-based English Language Learning Market, by Country/Region, 2021–2030 (USD Million)
Table 9 South East Asia Tutoring-based English Language Learning Market, by Type, 2021–2030 (USD Million)
Table 10 South East Asia One-on-one English Language Learning Market, by Country/Region, 2021–2030 (USD Million)
Table 11 South East Asia Group English Language Learning Market, by Country/Region, 2021–2030 (USD Million)
Table 12 South East Asia English Language Learning Market, by Age Group, 2021–2030 (USD Million)
Table 13 South East Asia English Language Learning Market for <18 Years, by Country/Region, 2021–2030 (USD Million)
Table 14 South East Asia English Language Learning Market for 18–20 Years, by Country/Region, 2021–2030 (USD Million)
Table 15 South East Asia English Language Learning Market for 21–30 Years, by Country/Region, 2021–2030 (USD Million)
Table 16 South East Asia English Language Learning Market for 31–40 Years, by Country/Region, 2021–2030 (USD Million)
Table 17 South East Asia English Language Learning Market for >40 Years, by Country/Region, 2021–2030 (USD Million)
Table 18 South East Asia English Language Learning Market, by End User, 2021–2030 (USD Million)
Table 19 South East Asia English Language Learning Market for Individual Learners, by Country/Region, 2021–2030 (USD Million)
Table 20 South East Asia English Language Learning Market for Educational Institutes, by Country/Region, 2021–2030 (USD Million)
Table 21 South East Asia English Language Learning Market for Educational Institutes, by Type, 2021–2030 (USD Million)
Table 22 South East Asia K–12 English Language Learning Market for Educational Institutes, by Country/Region, 2021–2030 (USD Million)
Table 23 South East Asia Higher Education English Language Learning Market for Educational Institutes, by Country/Region, 2021–2030 (USD Million)
Table 24 South East Asia English Language Learning Market for Government Institutes, by Country/Region, 2021–2030 (USD Million)
Table 25 South East Asia English Language Learning Market for Corporate Learners, by Country/Region, 2021–2030 (USD Million)
Table 26 South East Asia English Language Learning Market, by Country/Region, 2021–2030 (USD Million)
Table 27 South East Asia: English Language Learning Market, by Methodology, 2021–2030 (USD Million)
Table 28 South East Asia: English Language Learning Market, by Learning Mode, 2021–2030 (USD Million)
Table 29 South East Asia: English Language Learning Tutoring Market, by Type, 2021–2030 (USD Million)
Table 30 South East Asia: English Language Learning Market, by Age Group, 2021–2030 (USD Million)
Table 31 South East Asia: English Language Learning Market, by End User, 2021–2030 (USD Million)
Table 32 South East Asia: English Language Learning Market for Educational Institutes, by Type, 2021–2030 (USD Million)
Table 33 Indonesia: English Language Learning Market, by Methodology, 2021–2030 (USD Million)
Table 34 Indonesia: English Language Learning Market, by Learning Mode, 2021–2030 (USD Million)
Table 35 Indonesia: English Language Learning Tutoring Market, by Type, 2021–2030 (USD Million)
Table 36 Indonesia: English Language Learning Market, by Age Group, 2021–2030 (USD Million)
Table 37 Indonesia: English Language Learning Market, by End User, 2021–2030 (USD Million)
Table 38 Indonesia: English Language Learning Market for Educational Institutes, by Type, 2021–2030 (USD Million)
Table 39 Vietnam: English Language Learning Market, by Methodology, 2021–2030 (USD Million)
Table 40 Vietnam: English Language Learning Market, by Learning Mode, 2021–2030 (USD Million)
Table 41 Vietnam: English Language Learning Tutoring Market, by Type, 2021–2030 (USD Million)
Table 42 Vietnam: English Language Learning Market, by Age Group, 2021–2030 (USD Million)
Table 43 Vietnam: English Language Learning Market, by End User, 2021–2030 (USD Million)
Table 44 Vietnam: English Language Learning Market for Educational Institutes, by Type, 2021–2030 (USD Million)
Table 45 Thailand: English Language Learning Market, by Methodology, 2021–2030 (USD Million)
Table 46 Thailand: English Language Learning Market, by Learning Mode, 2021–2030 (USD Million)
Table 47 Thailand: English Language Learning Tutoring Market, by Type, 2021–2030 (USD Million)
Table 48 Thailand: English Language Learning Market, by Age Group, 2021–2030 (USD Million)
Table 49 Thailand: English Language Learning Market, by End User, 2021–2030 (USD Million)
Table 50 Thailand: English Language Learning Market for Educational Institutes, by Type, 2021–2030 (USD Million)
Table 51 Malaysia: English Language Learning Market, by Methodology, 2021–2030 (USD Million)
Table 52 Malaysia: English Language Learning Market, by Learning Mode, 2021–2030 (USD Million)
Table 53 Malaysia: English Language Learning Tutoring Market, by Type, 2021–2030 (USD Million)
Table 54 Malaysia: English Language Learning Market, by Age Group, 2021–2030 (USD Million)
Table 55 Malaysia: English Language Learning Market, by End User, 2021–2030 (USD Million)
Table 56 Malaysia: English Language Learning Market for Educational Institutes, by Type, 2021–2030 (USD Million)
Table 57 Singapore: English Language Learning Market, by Methodology, 2021–2030 (USD Million)
Table 58 Singapore: English Language Learning Market, by Learning Mode, 2021–2030 (USD Million)
Table 59 Singapore: English Language Learning Tutoring Market, by Type, 2021–2030 (USD Million)
Table 60 Singapore: English Language Learning Market, by Age Group, 2021–2030 (USD Million)
Table 61 Singapore: English Language Learning Market, by End User, 2021–2030 (USD Million)
Table 62 Singapore: English Language Learning Market for Educational Institutes, by Type, 2021–2030 (USD Million)
Table 63 Philippines: English Language Learning Market, by Methodology, 2021–2030 (USD Million)
Table 64 Philippines: English Language Learning Market, by Learning Mode, 2021–2030 (USD Million)
Table 65 Philippines: English Language Learning Tutoring Market, by Type, 2021–2030 (USD Million)
Table 66 Philippines: English Language Learning Market, by Age Group, 2021–2030 (USD Million)
Table 67 Philippines: English Language Learning Market, by End User, 2021–2030 (USD Million)
Table 68 Philippines: English Language Learning Market for Educational Institutes, by Type, 2021–2030 (USD Million)
Table 69 Rest of South East Asia: English Language Learning Market, by Methodology, 2021–2030 (USD Million)
Table 70 Rest of South East Asia: English Language Learning Market, by Learning Mode, 2021–2030 (USD Million)
Table 71 Rest of South East Asia: English Language Learning Tutoring Market, by Type, 2021–2030 (USD Million)
Table 72 Rest of South East Asia: English Language Learning Market, by Age Group, 2021–2030 (USD Million)
Table 73 Rest of South East Asia: English Language Learning Market, by End User, 2021–2030 (USD Million)
Table 74 Rest of South East Asia: English Language Learning Market for Educational Institutes, by Type, 2021–2030 (USD Million)
Table 75 Recent Developments by Major Market Players (2021–2023)
List of Figures
Figure 1 Research Process
Figure 2 Primary Research Techniques
Figure 3 Key Executives Interviewed
Figure 4 Breakdown of Primary Interviews (Supply Side & Demand Side)
Figure 5 Market Sizing and Growth Forecast Approach
Figure 6 Key Insights
Figure 7 In 2023, the Blended Learning Segment is Expected to Dominate the South East Asia English Language Learning Market
Figure 8 In 2023, the Tutoring Segment is Expected to Dominate the South East Asia English Language Learning Market
Figure 9 In 2023, the <18 Years Segment is Expected to Dominate the South East Asia English Language Learning Market
Figure 10 In 2023, the Individual Learners Segment is Expected to Dominate the South East Asia English Language Learning Market
Figure 11 South East Asia English Language Learning Market, By Country/Region (2023–2030)
Figure 12 Market Dynamics
Figure 13 South East Asia English Language Learning Market, by Methodology, 2023 Vs. 2030 (USD Million)
Figure 14 South East Asia English Language Learning Market, by Learning Mode, 2023 Vs. 2030 (USD Million)
Figure 15 South East Asia English Language Learning Market, by Age Group, 2023 Vs. 2030 (USD Million)
Figure 16 South East Asia English Language Learning Market, by End User, 2023 Vs. 2030 (USD Million)
Figure 17 Geographic Snapshot: South East Asia English Language Learning Market (Value Share & CAGR)
Figure 18 Growth Strategies Adopted by Leading Market Players (2021–2023)
Figure 19 Competitive Dashboard: South East Asia English Language Learning Market
Figure 20 Vendor Market Positioning Analysis (2021–2023)
Figure 21 Market Share Analysis: South East Asia English Language Learning Market (2022)
Figure 22 New Oriental Education & Technology Group Inc: Financial Overview (2022)
Figure 23 Berlitz Corporation: Financial Overview (2022)
Figure 24 Mcgraw-Hill Education, Inc.: Financial Overview (2022)
Figure 25 Houghton Mifflin Harcourt Company: Financial Overview (2022)
Figure 26 Cambridge University Press: Financial Overview (2022)
This report provides pre & post COVID-19 market estimates.
This report provides pre & post COVID-19 market estimates.
Published Date: Oct-2023
Published Date: Oct-2023
Published Date: Sep-2023
Published Date: Aug-2023
