South East Asia Air Conditioners Market by Type (Split, Window, Centralized/Ducted, Others), Tonnage (Up to 2 Tons, 2 Tons to 5 Tons, Others), Technology (Inverter, Non-inverter), End User (Residential, Commercial, Industrial), and Geography - Forecast to 2030

The South East Asia Air Conditioners Market is projected to reach $8.66 billion by 2030, at a CAGR of 7.2% during the forecast period 2024–2030. The growth of the South East Asia air conditioners market is driven by soaring temperatures & humidity levels, consumers’ growing inclination toward convenience & comfort, and the rising demand for energy-efficient air conditioners. However, the high costs of air conditioners restrain the growth of the South East Asia air conditioners market.

The rising adoption of air conditioners with inverter & air purification technologies and technological advancements in HVAC systems are creating growth opportunities for the players operating in this market. However, air conditioners have high energy consumption, which limits their adoption. This is a major challenge for market growth. Additionally, connected air conditioners and solar photovoltaic (PV) & solar thermal-assisted air conditioning systems are prominent trends in this market.

Consumers’ Growing Inclination toward Convenience & Comfort Driving the South East Asia Air Conditioners Market

Air conditioners provide comfort and convenience and reduce fatigue by offering users control over ambient temperature and humidity. Air conditioners also help improve indoor air quality and enable users to sleep better, resulting in overall well-being. They reduce exhaustion in work settings, thereby increasing productivity. Leading market players are focused on developing new and improved products to enhance consumer experience. For instance, in April 2022, Mitsubishi Electric Corporation (Japan) developed airflow-control technology for visualizing & analyzing airflow from air-conditioning systems & temperature distribution to offer products that optimize room-wide comfort.

Also, in February 2020, Samsung Electronics Co., Ltd. (South Korea) launched a convertible inverter AC with high durability, energy efficiency, and affordability. Air conditioner manufacturers have also developed smart IoT solutions that allow users to remotely manage their air conditioners’ on & off schedules, adjust temperatures on a single platform, and save electricity without compromising comfort. The development of such products by Asian companies is expected to contribute to the growth of the South East Asia air conditioners market.

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Key Findings in the South East Asia Air Conditioners Market Study:

The Split ACs Segment to Dominate the South East Asia Air Conditioners Market in 2024

Based on type, the South East Asia air conditioners market is segmented into window ACs, split ACs, VRF (Variable Refrigerant Flow) systems, centralized/ducted ACs, and other air conditioner types. In 2024, the split ACs segment is expected to account for the largest share of the South East Asia air conditioners market. Split AC systems are more energy efficient, use less energy, and keep indoor environments clean. The large market share of this segment is attributed to the increasing demand for energy-saving and low-noise air conditioners.

Furthermore, several companies are focused on providing quality air conditioners and launching a wide range of ACs in the market. For instance, in March 2022, Blue Star Ltd (India) launched its range of affordable split ACs with high quality, reliability, and durability. Such developments are driving the sales of split air conditioners in the market.

The Inverter ACs Segment to Account for the Largest Market Share in 2024

Based on technology, the South East Asia air conditioners market is segmented into inverter ACs and non-inverter ACs. In 2024, the inverter ACs segment is expected to account for the larger share of the South East Asia air conditioners market. The large market share of this segment is attributed to advancements in inverter technology and AC manufacturers’ strong focus on product development and enhancement of inverter-powered ACs. For instance, in March 2022, Voltas Limited. (India) launched its PureAir Inverter ACs powered by HEPA filters and PM1.0 sensors to strengthen its portfolio of cooling products and home appliances. Similarly, in February 2022, LG Electronics India Pvt. Ltd. (India) launched its AI dual inverter air conditioners to offer customers superior cooling, maximum energy efficiency, and convenience.

The Residential End Users Segment to Dominate the South East Asia Air Conditioners Market in 2024

Based on end user, the South East Asia air conditioners market is segmented into residential end users, commercial end users, and industrial end users. In 2024, the residential end users segment is expected to account for the largest share of the South East Asia air conditioners market. The large market share of this segment is mainly attributed to the growing acceptance of smart home technologies, construction companies’ increased focus on offering air-conditioned apartments, and the rising need to improve indoor air quality. Moreover, the residential end users segment is also projected to register the highest CAGR during the forecast period.

Based on geography, the South East Asia air conditioners market is segmented into Indonesia, Thailand, Malaysia, Singapore, Vietnam, and the Rest of South East Asia. In 2024, Indonesia is expected to account for the largest share of the South East Asia air conditioners market. The growing demand for air conditioners among the country’s middle-income population, independent households, the public and hospitality sectors, and the increasing production of air conditioners in Indonesia contribute to the country’s large market share. Moreover, Indonesia is also projected to register the highest CAGR during the forecast period.

Key Players:

Some of the key players operating in the South East Asia air conditioners market are Daikin Industries, Ltd. (Japan), Mitsubishi Electric Corporation (Japan), Hitachi-Johnson Controls Air Conditioning (Japan), Carrier Global Corporation (U.S.), Whirlpool Corporation (U.S.), Haier Smart Home Co. Ltd. (China), LG Electronics (South Korea), Voltas Limited (India), Panasonic Corporation (Japan), Robert Bosch GmbH (Germany), Samsung Electronics Co., Ltd. (South Korea), Fujitsu Limited (Japan), Blue Star Ltd (India), Toshiba Corporation (Japan), Gree Electric Appliances Inc. (China), and Midea Group Co. Ltd (China).

Scope of the Report:

South East Asia Air Conditioners Market Assessment, by Type

• Split ACs
• Window ACs
• Centralized/Ducted ACs
• VRF (Variable Refrigerant Flow) Systems
• Portable ACs

South East Asia Air Conditioners Market Assessment, by Tonnage

• Up to 2 Tons
• 2 Tons to 5 Tons
• 5 Tons to 10 Tons
• More than 10 Tons

South East Asia Air Conditioners Market Assessment, by Technology

• Inverter ACs
• Non-inverter ACs

South East Asia Air Conditioners Market Assessment, by Rating

• 1 Star ACs
• 2 Star ACs
• 3 Star ACs
• 4 Star ACs
• 5 Star ACs

South East Asia Air Conditioners Market Assessment, by Geography

• Indonesia
• Thailand
• Malaysia
• Philippines
• Vietnam
• Rest of South East Asia

Key Questions Answered in the Report: