1. Market Definition & Scope
1.1 Market Definition
1.2 Market Ecosystem
1.3 Currency and Limitations
1.4 Key Stakeholders
2. Research Methodology
2.1 Research Process
2.2 Data Collection & Validation
2.2.1 Secondary Research
2.2.2 Primary Research
2.3 Market Assessment
2.3.1 Market Estimation
2.3.2 Growth Forecast
3. Executive Summary
4. Market Insights
4.1 Overview
4.2 Market Dynamics
4.3 Social Media Management Market Drivers: Impact Analysis (2023–2030)
4.3.1 Increasing Need for Customer Engagement Using Social Media
4.3.2 Growing Need for Integrated Platforms for Managing Various Social Media Accounts
4.3.3 High Demand for Social Media Management Solutions from Businesses for Lead Generation
4.3.4 Need for Effective Collaboration and Coordination Among Teams
4.4 Social Media Management Market Opportunities: Impact Analysis (2023–2030)
4.4.1 Increasing Adoption of Social Media Management Solutions among SMEs.
4.4.2 Increasing Integration of Social Media Management Solutions with Various Marketing Channels
4.5 Social Media Management Market Challenges: Impact Analysis (2023–2030)
4.5.1 Intense Competition
4.5.2 Constantly Changing Social Media Algorithms
4.5.3 Concerns Related to Data Privacy and Security, particularly Among Large Enterprises
4.6 Social Media Management Market Trends: Impact Analysis (2023–2030)
4.6.1 High Demand for Tailored Social Media Management Platforms
4.6.2 Increasing Integration of SMM Platforms with Messaging Apps such as WhatsApp, Messenger, and WeChat
4.7 Case Studies
4.8 Value Chain Analysis
5. Social Media Management Market Assessment—by Solution
5.1 Introduction
5.2 E-Mail Campaign
5.3 Scheduling
5.4 Monitoring
5.5 Analytics
5.6 Listening
5.7 Customer Relationship Management (CRM)
5.8 Team Collaboration
5.9 Advertising Management
5.10 AI Content Writer
6. Social Media Management Market Assessment—by Organization Size
6.1 Introduction
6.2 Small & Medium-sized Enterprises
6.3 Large Enterprises
7. Social Media Management Market Assessment—by Vertical
7.1 Introduction
7.2 Marketing Agencies
7.3 Banking, Financial Services and Insurance (BFSI)
7.4 Fast-Moving Consumer Goods (FMCG)
7.5 IT & Telecom
7.6 Electronics & Semiconductors
7.7 Media & Entertainment
7.8 Education
7.9 Pharma & Healthcare
7.10 Automobile
7.11 Other Verticals
8. Social Media Management Market Assessment—by Geography
8.1 Overview
8.2 North America
8.2.1 U.S.
8.2.2 Canada
8.3 Europe
8.3.1 U.K.
8.3.2 Germany
8.3.3 France
8.3.4 Italy
8.3.5 Spain
8.3.6 Rest of Europe
8.4 Asia-Pacific
8.4.1 China
8.4.2 Japan
8.4.3 India
8.4.4 Australia
8.4.5 Indonesia
8.4.6 Malaysia
8.4.7 Rest of Asia-Pacific
8.5 Latin America
8.6 Middle East & Africa
9. Competition Analysis
9.1 Overview
9.2 Key Growth Strategies
9.2.1 Market Differentiators
9.2.2 Synergy Analysis: Major Deals & Strategic Alliances
9.3 Competitive Dashboard
9.3.1 Industry Leaders
9.3.2 Market Differentiators
9.3.3 Vanguards
9.3.4 Emerging Companies
9.4 Vendor Market Positioning
9.5 Market Share Analysis (2022)
10. Company Profiles (Company Overview, Financial Overview, Product Portfolio, and Strategic Developments)
10.1 Adobe Inc. (U.S.)
10.2 Qualtrics XM (U.S.)
10.3 IBM Corporation (U.S.)
10.4 HubSpot, Inc. (U.S.)
10.5 Google LLC (U.S.)
10.6 Oracle Corporation (U.S.)
10.7 Buffer (U.S.)
10.8 Sprinklr, Inc. (U.S.)
10.9 Zoho Corporation (India)
10.10 Falcon.io (Denmark)
10.11 Brandwatch (U.K.)
10.12 Hootsuite Inc. (Canada)
10.13 Digimind (France)
10.14 Agorapulse SAS (France)
10.15 NetBase Quid (U.S.)
11. Appendix
11.1 Related Reports
11.2 Available Customizations
List of Tables
Table 1 Global Social Media Management Market, by Solution, 2021–2030 (USD Million)
Table 2 Global E-mail Campaign Management Solutions Market, by Country/Region, 2021–2030 (USD Million)
Table 3 Global Scheduling Management Solutions Market, by Country/Region, 2021–2030 (USD Million)
Table 4 Global Monitoring Management Solutions Market, by Country/Region, 2021–2030 (USD Million)
Table 5 Global Analytics Solutions Market, by Country/Region, 2021–2030 (USD Million)
Table 6 Global Listening Management Solutions Market, by Country/Region, 2021–2030 (USD Million)
Table 7 Global CRM Management Solutions Market, by Country/Region, 2021–2030 (USD Million)
Table 8 Global Team Collaboration Management Solutions Market, by Country/Region, 2021–2030 (USD Million)
Table 9 Global Advertising Management Solutions Market, by Country/Region, 2021–2030 (USD Million)
Table 10 Global AI Content Writer Management Solutions Market, by Country/Region, 2021–2030 (USD Million)
Table 11 Global Social Media Management Market, by Organization Size, 2021–2030 (USD Million)
Table 12 Global Social Media Management Market for Small & Medium-sized Enterprises, by Country/Region, 2021–2030 (USD Million)
Table 13 Global Social Media Management Market for Large Enterprises, by Country/Region, 2021–2030 (USD Million)
Table 14 Global Social Media Management Market, by Vertical, 2021–2030 (USD Million)
Table 15 Global Social Media Management Market for Market Agencies, by Country/Region, 2021–2030 (USD Million)
Table 16 Global Social Media Management Market for BFSI, by Country/Region, 2021–2030 (USD Million)
Table 17 Global Social Media Management Market for FMCG, by Country/Region, 2021–2030 (USD Million)
Table 18 Global Social Media Management Market for IT & Telecom, by Country/Region, 2021–2030 (USD Million)
Table 19 Global Social Media Management Market for Electronics & Semiconductors, by Country/Region, 2021–2030 (USD Million)
Table 20 Global Social Media Management Market for Media & Entertainment, by Country/Region, 2021–2030 (USD Million)
Table 21 Global Social Media Management Market for Education, by Country/Region, 2021–2030 (USD Million)
Table 22 Global Social Media Management Market for Pharma & Healthcare, by Country/Region, 2021–2030 (USD Million)
Table 23 Global Social Media Management Market for Automobile, by Country/Region, 2021–2030 (USD Million)
Table 24 Global Social Media Management Market for Other Verticals, by Country/Region, 2021–2030 (USD Million)
Table 25 North America: Social Media Management Market, by Country, 2021–2030 (USD Million)
Table 26 North America: Social Media Management Market, by Solution, 2021–2030 (USD Million)
Table 27 North America: Social Media Management Market, by Organization Size, 2021–2030 (USD Million)
Table 28 North America: Social Media Management Market, by Vertical, 2021–2030 (USD Million)
Table 29 U.S.: Social Media Management Market, by Solution, 2021–2030 (USD Million)
Table 30 U.S.: Social Media Management Market, by Organization Size, 2021–2030 (USD Million)
Table 31 U.S.: Social Media Management Market, by Vertical, 2021–2030 (USD Million)
Table 32 Canada: Social Media Management Market, by Solution, 2021–2030 (USD Million)
Table 33 Canada: Social Media Management Market, by Organization Size, 2021–2030 (USD Million)
Table 35 Canada: Social Media Management Market, by Vertical, 2021–2030 (USD Million)
Table 36 Europe: Social Media Management Market, by Country, 2021–2030 (USD Million)
Table 37 Europe: Social Media Management Market, by Solution, 2021–2030 (USD Million)
Table 38 Europe: Social Media Management Market, by Organization Size, 2021–2030 (USD Million)
Table 39 Europe: Social Media Management Market, by Vertical, 2021–2030 (USD Million)
Table 40 U.K.: Social Media Management Market, by Solution, 2021–2030 (USD Million)
Table 41 U.K.: Social Media Management Market, by Organization Size, 2021–2030 (USD Million)
Table 42 U.K.: Social Media Management Market, by Vertical, 2021–2030 (USD Million)
Table 43 Germany.: Social Media Management Market, by Solution, 2021–2030 (USD Million)
Table 44 Germany: Social Media Management Market, by Organization Size, 2021–2030 (USD Million)
Table 45 Germany: Social Media Management Market, by Vertical, 2021–2030 (USD Million)
Table 46 France: Social Media Management Market, by Solution, 2021–2030 (USD Million)
Table 47 France: Social Media Management Market, by Organization Size, 2021–2030 (USD Million)
Table 48 France: Social Media Management Market, by Vertical, 2021–2030 (USD Million)
Table 49 Italy: Social Media Management Market, by Solution, 2021–2030 (USD Million)
Table 50 Italy: Social Media Management Market, by Organization Size, 2021–2030 (USD Million)
Table 51 Italy: Social Media Management Market, by Vertical, 2021–2030 (USD Million)
Table 52 Spain: Social Media Management Market, by Solution, 2021–2030 (USD Million)
Table 53 Spain: Social Media Management Market, by Organization Size, 2021–2030 (USD Million)
Table 54 Spain: Social Media Management Market, by Vertical, 2021–2030 (USD Million)
Table 55 Rest of Europe: Social Media Management Market, by Solution, 2021–2030 (USD Million)
Table 56 Rest of Europe: Social Media Management Market, by Organization Size, 2021–2030 (USD Million)
Table 57 Rest of Europe: Social Media Management Market, by Vertical, 2021–2030 (USD Million)
Table 58 Asia-Pacific: Social Media Management Market, by Country, 2021–2030 (USD Million)
Table 59 Asia-Pacific: Social Media Management Market, by Solution, 2021–2030 (USD Million)
Table 60 Asia-Pacific: Social Media Management Market, by Organization Size, 2021–2030 (USD Million)
Table 61 Asia-Pacific: Social Media Management Market, by Vertical, 2021–2030 (USD Million)
Table 62 China: Social Media Management Market, by Solution, 2021–2030 (USD Million)
Table 63 China: Social Media Management Market, by Organization Size, 2021–2030 (USD Million)
Table 64 China: Social Media Management Market, by Vertical, 2021–2030 (USD Million)
Table 65 Japan: Social Media Management Market, by Solution, 2021–2030 (USD Million)
Table 66 Japan: Social Media Management Market, by Organization Size, 2021–2030 (USD Million)
Table 67 Japan: Social Media Management Market, by Vertical, 2021–2030 (USD Million)
Table 68 India: Social Media Management Market, by Solution, 2021–2030 (USD Million)
Table 69 India: Social Media Management Market, by Organization Size, 2021–2030 (USD Million)
Table 70 India: Social Media Management Market, by Vertical, 2021–2030 (USD Million)
Table 71 Australia: Social Media Management Market, by Solution, 2021–2030 (USD Million)
Table 72 Australia: Social Media Management Market, by Organization Size, 2021–2030 (USD Million)
Table 73 Australia: Social Media Management Market, by Vertical, 2021–2030 (USD Million)
Table 74 Indonesia: Social Media Management Market, by Solution, 2021–2030 (USD Million)
Table 75 Indonesia: Social Media Management Market, by Organization Size, 2021–2030 (USD Million)
Table 76 Indonesia: Social Media Management Market, by Vertical, 2021–2030 (USD Million)
Table 77 Malaysia: Social Media Management Market, by Solution, 2021–2030 (USD Million)
Table 78 Malaysia: Social Media Management Market, by Organization Size, 2021–2030 (USD Million)
Table 79 Malaysia: Social Media Management Market, by Vertical, 2021–2030 (USD Million)
Table 80 Rest of Asia-Pacific: Social Media Management Market, by Solution, 2021–2030 (USD Million)
Table 81 Rest of Asia-Pacific: Social Media Management Market, by Organization Size, 2021–2030 (USD Million)
Table 82 Rest of Asia-Pacific: Social Media Management Market, by Vertical, 2021–2030 (USD Million)
Table 83 Latin America: Social Media Management Market, by Country, 2021–2030 (USD Million)
Table 84 Latin America: Social Media Management Market, by Solution, 2021–2030 (USD Million)
Table 85 Latin America: Social Media Management Market, by Organization Size, 2021–2030 (USD Million)
Table 86 Latin America: Social Media Management Market, by Vertical, 2021–2030 (USD Million)
Table 87 Middle East & Africa: Social Media Management Market, by Country, 2021–2030 (USD Million)
Table 88 Middle East & Africa: Social Media Management Market, by Solution, 2021–2030 (USD Million)
Table 89 Middle East & Africa: Social Media Management Market, by Organization Size, 2021–2030 (USD Million)
Table 90 Middle East & Africa: Social Media Management Market, by Vertical, 2021–2030 (USD Million)
List of Figures
Figure 1 Currency and Limitations
Figure 2 Research Process
Figure 3 Key Secondary Sources
Figure 4 Primary Research Techniques
Figure 5 Key Executives Interviewed
Figure 6 Market Estimation
Figure 7 Key Insights
Figure 8 Social Media Management Market, by Solution, 2023 Vs. 2030 (USD Million)
Figure 9 Social Media Management Market, by Organization Size, 2023 Vs. 2030 (USD Million)
Figure 10 Social Media Management Market, by Vertical, 2023 Vs. 2030 (USD Million)
Figure 13 Social Media Management Market, by Geography, 2023 Vs. 2030 (USD Million)
Figure 14 Geographic Snapshot: Social Media Management Market (Value Share & CAGR)
Figure 15 Porter's Five Forces Analysis
Figure 16 Social Media Management Value Chain
Figure 17 Social Media Management Market, by Solution, 2023–2030 (USD Million)
Figure 18 Social Media Management Market, by Organization Size, 2023–2030 (USD Million)
Figure 19 Social Media Management Market, by Vertical, 2023–2030 (USD Million)
Figure 22 Social Media Management Market, by Geography, 2023–2030 (USD Million)
Figure 23 Key Growth Strategies Adopted by Leading Players, 2020–2023
Figure 24 Market Share Analysis: Social Media Management Market, 2021
Figure 25 Competitive Dashboard: Social Media Management Market
Figure 26 Adobe Inc.: Financial Overview (2022)
Figure 27 Qualtrics XM: Financial Overview (2022)
Figure 28 IBM Corporation: Financial Overview (2022)
Figure 28 HubSpot, Inc.: Financial Overview (2022)
Figure 29 Google LLC: Financial Overview (2022)
Figure 30 Oracle Corporation: Financial Overview (2022)
Figure 31 Buffer: Financial Overview (2022)
Figure 32 Sprinklr, Inc.: Financial Overview (2022)
Figure 33 Zoho Corporation: Financial Overview (2022)
Figure 34 Falcon.io: Financial Overview (2022)
Figure 35 Brandwatch: Financial Overview (2022)
Figure 36 Hootsuite Inc.: Financial Overview (2022)
Figure 37 Digimind: Financial Overview (2022)
Figure 38 Agorapulse SAS: Financial Overview (2022)
Figure 39 NetBase Quid: Financial Overview (2022)
Figure 40 NetBase: Financial Overview (2022)
COVID-19
This report provides pre & post COVID-19 market estimates.