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Social Commerce Market
Social Commerce Market Size, Share, Forecast, & Trends Analysis by Business Model (B2B, B2C, C2C), Platform Type (Social Media, E-commerce), Sales Channel (Video Commerce, Influencer Marketing, Others), Product and Geography—Global Forecast to 2031
Report ID:MRICT - 1041353 Pages: 250 Oct-2024 Formats*: PDF Category: Information and Communications Technology Delivery: 24 to 72 HoursThe Social Commerce Market was valued at $839.8 billion in 2023. This market is expected to reach $6,059.6 billion by 2031 from an estimated $1,040.6 billion in 2024, at a CAGR of 28.6% during the forecast period of 2024-2031.
Social Commerce Market Size & Forecast
The growth of the social commerce market is driven by the increased use of social media platforms, widespread adoption of mobile devices, and rising digitization. Additionally, the growing use of AI and chatbots to streamline sales and customer service, expanding partnerships between brands and social media influencers to engage audiences, and increasing internet penetration in developing countries are expected to generate growth opportunities for stakeholders in this market.
Key Findings
- By Business Model: In 2024, the Business-to-consumer (B2C) Segment to Dominate the Social Commerce Market.
- By Platform Type: In 2024, the Video Commerce Segment is Expected to Dominate the Social Commerce Market.
- By Sales Channel: In 2024, the Social Media Platforms Segment is Expected to Account for the Largest Share of the Social Commerce Market.
- By Product: In 2024, the Fashion & Apparel Segment is Expected to Account for the Largest Share of the Social Commerce Market.
- By Geography: In 2024, the Asia-Pacific region is Expected to Dominate the Social Commerce Market.
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Social Commerce Market Drivers
Increased Usage of Social Media Platforms
Social media usage has surged in recent years, largely due to the widespread availability of smartphones and affordable internet access, allowing more people to connect and engage from nearly anywhere. These platforms provide quick and convenient methods for communication, content sharing, and staying in touch with friends and family, making them essential tools for modern interaction.
The rising usage of social media platforms has fundamentally transformed communication and commerce in today’s digital landscape. With billions of users globally, platforms like Facebook, Instagram, TikTok, and Twitter have become vital for brands aiming to engage with their audiences. This increased social media activity greatly benefits social commerce by creating dynamic spaces where brands and consumers can interact seamlessly. As more users engage with these platforms, businesses gain access to larger audiences, allowing them to showcase products directly within users' feeds through shoppable posts and ads. This direct integration of e-commerce features enables a streamlined shopping experience where users can discover, share, and purchase products without leaving the platform. Consequently, the growing use of social media platforms is expected to drive significant growth in the social commerce market during the forecasted period.
Social Commerce Market Trend
Rising Integration Between E-Commerce and Social Commerce Platforms
The increasing integration of e-commerce and social commerce platforms is transforming the retail landscape by creating seamless and engaging shopping experiences for consumers. Features like shoppable posts and integrated checkout options allow users to easily discover and purchase products directly within social media apps, enhancing convenience. Real-time inventory synchronization ensures accurate product availability across channels, while personalized shopping experiences driven by advanced algorithms foster deeper customer engagement. Furthermore, the incorporation of user-generated content and influencer marketing tools enhances credibility and trust, encouraging purchases through authentic interactions.
As social commerce gains popularity, e-commerce platforms are simplifying the integration of e-commerce and social commerce into the retail sales experience. For example, Shopify Inc. (U.S.) has integrated with Facebook and Instagram, allowing users to automatically sync their Shopify product catalog with both platforms to create ads and shoppable posts. By leveraging these integrations, brands not only enhance visibility and sales but also foster community and loyalty, making the convergence of e-commerce and social commerce a prominent trend in modern retail.
Social Commerce Market Opportunity
Growing Partnerships Between Brand and Social Media Influencers to Reach the Audience
Influencer partnerships involve collaborations between a brand and an individual who has a substantial following on social media platforms. The influencer works with the brand to promote its products or services to its audience, which can be achieved through sponsored posts, product reviews, or other content creation methods. The primary goal of these partnerships is to leverage the influencer's reach and credibility to help the brand acquire new customers and expand its customer base.
Many businesses are increasingly adopting influencer marketing strategies as an affordable, effective, and targeted approach to brand growth. By promoting audience interaction and maintaining transparency in partnerships, brands can cultivate lasting connections that enhance visibility and drive engagement, ultimately leading to increased conversions and brand loyalty. As a result, influencer partnerships have become a popular and effective strategy for businesses to expand their reach, raise brand awareness, and boost sales, creating significant opportunities for market growth.
Social Commerce Market Analysis: Top Market Opportunity:
The Video Commerce Segment is Expected to Dominate the Social Commerce Market
Based on sales channel, the social commerce market is segmented into video commerce, influencer marketing, live shopping events, user-generated content (UGC), community groups, and other sales channels. In 2024, the video commerce segment is estimated to account for the largest share of the social commerce market. Video commerce on social media enhances consumer engagement and drives sales through dynamic visual content. Many platforms enable brands to create videos with embedded links, allowing users to click on featured products and purchase them directly, thereby enhancing the shopping experience. The large share of this segment is attributed to the growing popularity of video content across platforms like YouTube, TikTok, and Instagram, as well as increased consumer engagement with this format. Video content provides a dynamic, immersive shopping experience, allowing consumers to see products in action. Additionally, the high adoption of video content by influencers to promote products further fuels the substantial share of the segment.
However, the influencer marketing segment is slated to register the highest CAGR during the forecast period. Influencer marketing is a type of social media marketing that involves endorsements and product placements from individuals and organizations with recognized expertise or social influence in their respective fields. This approach is rapidly gaining traction within social commerce, becoming a crucial strategy for brands seeking to expand their reach and engagement. The growth of this segment is driven by consumers' trust in influencers and the increasing collaboration between brands and social media figures to enhance audience reach and customer engagement.
Geographical Analysis
Asia-Pacific Dominates the Social Commerce Market in 2024
In 2024, Asia-Pacific is estimated to account for the largest share of over 49% of the social commerce market. The large share of Asia-Pacific in the social commerce market is primarily driven by rapid digitalization, the integration of e-commerce functionalities into social platforms, and the increased adoption of smartphones and mobile devices. Additionally, retailers' increased focus on expanding social commerce for their customers is expected to further propel market growth in the region. For example, in May 2024, VTEX (U.K.), a composable and complete commerce platform for leading brands and retailers, partnered with Pinterest (U.S.) to assist consumer brands in broadening their social commerce footprint and connecting with a larger customer base.
However, Asia-Pacific is slated to register the highest CAGR of 30% during the forecast period. This market's growth is attributed to factors like increasing preference for online shopping, rising influence of social media, and rising focus of online retailers on leveraging interactive content such as live streaming, influencer partnerships, and shoppable posts to engage consumers directly on social media.
Key Companies
The report includes a competitive landscape based on an extensive assessment of the key strategic developments that led market participants to adopt over the past three years (2021-2024). The key players profiled in the global social commerce market report are Fashnear Technologies Private Limited (Meesho) (India), Meta Platforms, Inc. (U.S.), PDD Holdings Inc. (Ireland), Pinterest, Inc. (U.S.), Poshmark, Inc. (U.S.), Roposo (India), Snap, Inc. (U.S.), X Corp. (U.S.), Xiaohongshu (China), Yunji Inc. (China), and Etsy, Inc. (U.S.).
Social Commerce Industry Overview: Latest Developments from Key Industry Players
- In August 2024, Amazon.com, Inc. (U.S.) partnered with TikTok (U.S.) to enable users to shop directly within the app. This integration allows TikTok users to access Amazon's shopping features without leaving the social media platform, enhancing the overall shopping experience.
- In April 2021, Pinterest (U.S.) partnered with Shopify, Inc. (Canada), an e-commerce solution provider, to enhance its social commerce presence internationally. This partnership enables Pinterest to offer its platform in 27 countries, including the U.K., Austria, Brazil, Italy, France, Germany, Australia, Spain, and Switzerland.
Social Commerce Market Research Summary
|
Particulars |
Details |
|
Number of Pages |
250 |
|
Format |
|
|
Forecast Period |
2024–2031 |
|
Base Year |
2023 |
|
CAGR (Value) |
28.6% |
|
Market Size (Value) |
USD 6,059.6 Billion by 2031 |
|
Segments Covered |
By Business Model
By Platform Type
By Sales Channel
By Product
|
|
Countries Covered |
North America (U.S. and Canada), Europe (Germany, France, U.K., Italy, Spain, Switzerland, Netherlands and Rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Singapore, Malaysia and Rest of Asia-Pacific), Latin America (Brazil, Mexico, Rest of Latin America), and Middle East & Africa (UAE, Israel, Rest of Middle East & Africa) |
|
Key Companies |
Fashnear Technologies Private Limited (Meesho) (India), Meta Platforms, Inc. (U.S.), PDD Holdings Inc. (Ireland), Pinterest, Inc. (U.S.), Poshmark, Inc. (U.S.), Roposo (India), Snap, Inc. (U.S.), X, Corp. (U.S.), Xiaohongshu (China), Yunji Inc. (China), and Etsy, Inc. (U.S.) |
Key questions answered in the social commerce market report:
The global social commerce market size was valued at $839.8 billion in 2023.
The market is projected to grow from $1,040.6 billion in 2024 to $6,059.6 billion by 2031.
The social commerce market analysis indicates significant growth, reaching $6,059.6 billion by 2031 at a compound annual growth rate (CAGR) of 28.6% from 2024 to 2031.
The key companies operating in this market include Fashnear Technologies Private Limited (Meesho) (India), Meta Platforms, Inc. (U.S.), PDD Holdings Inc. (Ireland), Pinterest, Inc. (U.S.), Poshmark, Inc. (U.S.), Roposo (India), Snap, Inc. (U.S.), X, Corp. (U.S.), Xiaohongshu (China), Yunji Inc. (China), and Etsy, Inc. (U.S.).
A prominent market trend in social commerce is the rising use of artificial intelligence and the rising integration between e-commerce and social commerce platforms.
By business model, the Business to Consumer (B2C) segment is anticipated to account for the largest market share.
By Platform Type: the social media platforms segment is anticipated to account for the largest market share.
By sales channel, the video commerce segment is anticipated to account for the largest market share.
By product, the fashion & apparel segment is anticipated to account for the largest market share.
By geography, the Asia-Pacific segment is anticipated to account for the largest market share.
By region, Asia Pacific holds the largest social commerce market share in 2024. Moreover, the Asia-Pacific region is expected to witness the fastest growth, driven by increasing preference for online shopping, rising influence of social media, and rising focus of online retailers on leveraging interactive content such as live streaming, influencer partnerships, and shoppable posts to engage consumers directly on social media.
The primary drivers of the social commerce market are increased usage of social media platforms, widespread adoption of mobile devices, and rising digitization.
1. Introduction
1.1. Market Definition
1.2. Currency & Limitations
1.2.1. Currency
1.2.2. Limitations
2. Research Methodology
2.1. Research Approach
2.2. Data Collection & Validation Process
2.2.1. Secondary Research
2.2.2. Primary Research / Interviews with Key Opinion Leaders from the Industry
2.3. Market Sizing and Forecast
2.3.1. Market Size Estimation Approach
2.3.2. Growth Forecast Approach
2.4. Assumption for the Study
3. Executive Summary
3.1. Market Overview
3.2. Market Analysis, by Business Model
3.3. Market Analysis, by Platform Type
3.4. Market Analysis, by Sales Channel
3.5. Market Analysis, by Product
3.6. Market Analysis, by Geography
3.7. Competitive Analysis
4. Market Insights
4.1. Overview
4.2. Factors Affecting Market Growth
4.2.1. Drivers
4.2.1.1. Increased Usage of Social Media Platforms
4.2.1.2. Widespread Adoption of Mobile Devices
4.2.1.3. Rising Digitization
4.2.2. Restraints
4.2.2.1. Lack of Technology Adoption in Developing Countries
4.2.3. Opportunities
4.2.3.1. Rising Use of AI and Chatbots to Streamline Sales and Customer Service
4.2.3.2. Growing Partnerships Between Brand and Social Media Influence to Reach the Audience
4.2.3.3. Growing Internet Penetration in Developing Countries
4.2.4. Challenges
4.2.4.1. Online Frauds and Data Privacy Concerns
4.2.4.2. Increasing Competition in the Market
4.3. Trends
4.4. Case Studies
4.5. Porter's Five Forces Analysis
4.6. Vendor Selection Criteria/Factors Affecting Buying Decision
4.7. Product / Technology Adoption Trends Across Different Customer/End-User/Industry Segments
5. Social Commerce Market Assessment—by Business Model
5.1. Overview
5.2. Business to Business (B2B)
5.3. Business to Consumer (B2C)
5.4. Consumer to Consumer (C2C)
6. Social Commerce Market Assessment—by Platform Type
6.1. Overview
6.2. Social Media Platforms
6.2.1. Facebook
6.2.2. Instagram
6.2.3. Pinterest
6.2.4. Snapchat
6.2.5. Other Social Media Platforms
6.3. E-commerce Platforms
6.3.1. Amazon
6.3.2. Shopify
6.3.3. eBay
6.3.4. Alibaba
6.3.5. Other E-commerce Platforms
7. Social Commerce Market Assessment—by Sales Channel
7.1. Overview
7.2. Social Media Platforms
7.3. Influencer Marketing
7.4. Live Shopping Events
7.5. User-Generated Content (UGC)
7.6. Community Groups
7.7. Other Sales Channels
8. Social Commerce Market Assessment—by Product
8.1. Overview
8.2. Cosmetics & Personal Care
8.3. Fashion & Apparel
8.4. Health & Wellness
8.5. Electronics
8.6. Home Décor & Furnishing
8.7. Food & Beverages
8.8. Accessories
8.9. Other Products
9. Social Commerce Market Assessment—by Geography
9.1. North America
9.1.1. U.S.
9.1.2. Canada
9.2. Europe
9.2.1. Germany
9.2.2. U.K.
9.2.3. France
9.2.4. Italy
9.2.5. Spain
9.2.6. Switzerland
9.2.7. Netherlands
9.2.8. Rest of Europe
9.3. Asia-Pacific
9.3.1. Japan
9.3.2. China
9.3.3. India
9.3.4. South Korea
9.3.5. Singapore
9.3.6. Malaysia
9.3.7. Rest of Asia-Pacific
9.4. Latin America
9.4.1. Mexico
9.4.2. Brazil
9.4.3. Rest of Latin America
9.5. Middle East & Africa
9.5.1. UAE
9.5.2. Israel
9.5.3. Rest of Middle East & Africa
10. Social Commerce Market Assessment - Competitive Analysis
10.1. Overview
10.2. Key Growth Strategies
10.3. Competitive Dashboard
10.3.1. Industry Leaders
10.3.2. Market differentiators
10.3.3. Vanguards
10.3.4. Contemporary Stalwarts
10.4. Vendor Market Positioning
10.5. Market Share/Ranking by the Key Players
11. Company Profiles (Company Overview, Financial Overview, Product Portfolio, Strategic Developments, and SWOT Analysis)
11.1. Fashnear Technologies Private Limited (Meesho)
11.2. Meta Platforms, Inc.
11.3. PDD Holdings Inc.
11.4. Pinterest, Inc.
11.5. Poshmark, Inc.
11.6. Roposo
11.7. Snap, Inc.
11.8. X Corp.
11.9. Xiaohongshu
11.10. Yunji Inc.
11.11. Etsy, Inc.
(Note: SWOT Analysis will be provided for the Top 5 Companies)
12. Appendix
12.1. Available Customizations
12.2. Related Reports
List of Tables
Table 1 Currency Conversion Rates (2021–2024)
Table 2 Global Social Commerce Market, by Business Model, 2022–2031 (USD Million)
Table 3 Global Business to Business (B2B) Social Commerce Market, by Country/Region, 2022–2031 (USD Million)
Table 4 Global Business to Consumer (B2C) Social Commerce Market, by Country/Region, 2022–2031 (USD Million)
Table 5 Global Consumer to Consumer (C2C) Social Commerce Market, by Country/Region, 2022–2031 (USD Million)
Table 6 Global Social Commerce Market, by Platform Type, 2022–2031 (USD Million)
Table 7 Global Social Commerce Market for Social Media Platforms, by Country/Region, 2022–2031 (USD Million)
Table 8 Global Social Commerce Market for Social Media Platforms, by Type, 2022–2031 (USD Million)
Table 9 Global Social Commerce Market for Facebook, by Country/Region, 2022–2031 (USD Million)
Table 10 Global Social Commerce Market for Instagram, by Country/Region, 2022–2031 (USD Million)
Table 11 Global Social Commerce Market for Pinterest, by Country/Region, 2022–2031 (USD Million)
Table 12 Global Social Commerce Market for Snapchat, by Country/Region, 2022–2031 (USD Million)
Table 13 Global Social Commerce Market for Other Social Media Platforms, by Country/Region, 2022–2031 (USD Million)
Table 14 Global Social Commerce Market for E-commerce Platforms, by Country/Region, 2022–2031 (USD Million)
Table 15 Global E- Social Commerce Market for E-commerce Platforms, by Type, 2022–2031 (USD Million)
Table 16 Global Social Commerce Market for Amazon, by Country/Region, 2022–2031 (USD Million)
Table 17 Global Social Commerce Market for Shopify, by Country/Region, 2022–2031 (USD Million)
Table 18 Global Social Commerce Market for eBay, by Country/Region, 2022–2031 (USD Million)
Table 19 Global Social Commerce Market for Alibaba, by Country/Region, 2022–2031 (USD Million)
Table 20 Global Social Commerce Market for Other E-commerce Platforms, by Country/Region, 2022–2031 (USD Million)
Table 21 Global Social Commerce Market, by Sales Channel, 2022–2031 (USD Million)
Table 22 Global Social Commerce Market for Social Media Platforms, by Country/Region, 2022–2031 (USD Million)
Table 23 Global Social Commerce Market for Influencer Marketing, by Country/Region, 2022–2031 (USD Million)
Table 24 Global Social Commerce Market for Live Shopping Events, by Country/Region, 2022–2031 (USD Million)
Table 25 Global Social Commerce Market for User-generated Content (UGC), by Country/Region, 2022–2031 (USD Million)
Table 26 Global Social Commerce Market for Community Groups, by Country/Region, 2022–2031 (USD Million)
Table 27 Global Social Commerce Market for Other Sales Channel, by Country/Region, 2022–2031 (USD Million)
Table 28 Global Social Commerce Market, by Product, 2022–2031 (USD Million)
Table 29 Global Social Commerce Market for Cosmetics & Personal Care, by Country/Region, 2022–2031 (USD Million)
Table 30 Global Social Commerce Market for Fashion & Apparel, by Country/Region, 2022–2031 (USD Million)
Table 31 Global Social Commerce Market for Health & Wellness, by Country/Region, 2022–2031 (USD Million)
Table 32 Global Social Commerce Market for Electronics, by Country/Region, 2022–2031 (USD Million)
Table 33 Global Social Commerce Market for Home Décor & Furnishing, by Country/Region, 2022–2031 (USD Million)
Table 34 Global Social Commerce Market for Food & Beverages, by Country/Region, 2022–2031 (USD Million)
Table 35 Global Social Commerce Market for Accessories, by Country/Region, 2022–2031 (USD Million)
Table 36 Global Social Commerce Market for Other Products, by Country/Region, 2022–2031 (USD Million)
Table 37 Global Social Commerce Market, by Country/Region, 2022–2031 (USD Million)
Table 38 North America: Social Commerce Market, by Country, 2022–2031 (USD Million)
Table 39 North America: Social Commerce Market, by Business Model, 2022–2031 (USD Million)
Table 40 North America: Social Commerce Market, by Platform Type, 2022–2031 (USD Million)
Table 41 North America: Social Media Platforms Market, by Type, 2022–2031 (USD Million)
Table 42 North America: E-commerce Platforms Market, by Type, 2022–2031 (USD Million)
Table 43 North America: Social Commerce Market, by Sales Channel, 2022–2031 (USD Million)
Table 44 North America: Social Commerce Market, by Product, 2022–2031 (USD Million)
Table 45 U.S.: Social Commerce Market, by Business Model, 2022–2031 (USD Million)
Table 46 U.S.: Social Commerce Market, by Platform Type, 2022–2031 (USD Million)
Table 47 U.S.: Social Media Platforms Market, by Type, 2022–2031 (USD Million)
Table 48 U.S.: E-commerce Platforms Market, by Type, 2022–2031 (USD Million)
Table 49 U.S.: Social Commerce Market, by Sales Channel, 2022–2031 (USD Million)
Table 50 U.S.: Social Commerce Market, by Product, 2022–2031 (USD Million)
Table 51 Canada: Social Commerce Market, by Business Model, 2022–2031 (USD Million)
Table 52 Canada: Social Commerce Market, by Platform Type, 2022–2031 (USD Million)
Table 53 Canada: Social Media Platforms Market, by Type, 2022–2031 (USD Million)
Table 54 Canada: E-commerce Platforms Market, by Type, 2022–2031 (USD Million)
Table 55 Canada: Social Commerce Market, by Sales Channel, 2022–2031 (USD Million)
Table 56 Canada: Social Commerce Market, by Product, 2022–2031 (USD Million)
Table 57 Europe: Social Commerce Market, by Country/Region, 2022–2031 (USD Million)
Table 58 Europe: Social Commerce Market, by Business Model, 2022–2031 (USD Million)
Table 59 Europe: Social Commerce Market, by Platform Type, 2022–2031 (USD Million)
Table 60 Europe: Social Media Platforms Market, by Type, 2022–2031 (USD Million)
Table 61 Europe: E-commerce Platforms Market, by Type, 2022–2031 (USD Million)
Table 62 Europe: Social Commerce Market, by Sales Channel, 2022–2031 (USD Million)
Table 63 Europe: Social Commerce Market, by Product, 2022–2031 (USD Million)
Table 64 U.K.: Social Commerce Market, by Business Model, 2022–2031 (USD Million)
Table 65 U.K.: Social Commerce Market, by Platform Type, 2022–2031 (USD Million)
Table 66 U.K.: Social Media Platforms Market, by Type, 2022–2031 (USD Million)
Table 67 U.K.: E-commerce Platforms Market, by Type, 2022–2031 (USD Million)
Table 68 U.K.: Social Commerce Market, by Sales Channel, 2022–2031 (USD Million)
Table 69 U.K.: Social Commerce Market, by Product, 2022–2031 (USD Million)
Table 70 Germany: Social Commerce Market, by Business Model, 2022–2031 (USD Million)
Table 71 Germany: Social Commerce Market, by Platform Type, 2022–2031 (USD Million)
Table 72 Germany: Social Media Platforms Market, by Type, 2022–2031 (USD Million)
Table 73 Germany: E-commerce Platforms Market, by Type, 2022–2031 (USD Million)
Table 74 Germany: Social Commerce Market, by Sales Channel, 2022–2031 (USD Million)
Table 75 Germany: Social Commerce Market, by Product, 2022–2031 (USD Million)
Table 76 France: Social Commerce Market, by Business Model, 2022–2031 (USD Million)
Table 77 France: Social Commerce Market, by Platform Type, 2022–2031 (USD Million)
Table 78 France: Social Media Platforms Market, by Type, 2022–2031 (USD Million)
Table 79 France: E-commerce Platforms Market, by Type, 2022–2031 (USD Million)
Table 80 France: Social Commerce Market, by Sales Channel, 2022–2031 (USD Million)
Table 81 France: Social Commerce Market, by Product, 2022–2031 (USD Million)
Table 82 Italy: Social Commerce Market, by Business Model, 2022–2031 (USD Million)
Table 83 Italy: Social Commerce Market, by Platform Type, 2022–2031 (USD Million)
Table 84 Italy: Social Media Platforms Market, by Type, 2022–2031 (USD Million)
Table 85 Italy: E-commerce Platforms Market, by Type, 2022–2031 (USD Million)
Table 86 Italy: Social Commerce Market, by Sales Channel, 2022–2031 (USD Million)
Table 87 Italy: Social Commerce Market, by Product, 2022–2031 (USD Million)
Table 88 Spain: Social Commerce Market, by Business Model, 2022–2031 (USD Million)
Table 89 Spain: Social Commerce Market, by Platform Type, 2022–2031 (USD Million)
Table 90 Spain: Social Media Platforms Market, by Type, 2022–2031 (USD Million)
Table 91 Spain: E-commerce Platforms Market, by Type, 2022–2031 (USD Million)
Table 92 Spain: Social Commerce Market, by Sales Channel, 2022–2031 (USD Million)
Table 93 Spain: Social Commerce Market, by Product, 2022–2031 (USD Million)
Table 94 Switzerland: Social Commerce Market, by Business Model, 2022–2031 (USD Million)
Table 95 Switzerland: Social Commerce Market, by Platform Type, 2022–2031 (USD Million)
Table 96 Switzerland: Social Media Platforms Market, by Type, 2022–2031 (USD Million)
Table 97 Switzerland: E-commerce Platforms Market, by Type, 2022–2031 (USD Million)
Table 98 Switzerland: Social Commerce Market, by Sales Channel, 2022–2031 (USD Million)
Table 99 Switzerland: Social Commerce Market, by Product, 2022–2031 (USD Million)
Table 100 Netherlands: Social Commerce Market, by Business Model, 2022–2031 (USD Million)
Table 101 Netherlands: Social Commerce Market, by Platform Type, 2022–2031 (USD Million)
Table 102 Netherlands: Social Media Platforms Market, by Type, 2022–2031 (USD Million)
Table 103 Netherlands: E-commerce Platforms Market, by Type, 2022–2031 (USD Million)
Table 104 Netherlands: Social Commerce Market, by Sales Channel, 2022–2031 (USD Million)
Table 105 Netherlands: Social Commerce Market, by Product, 2022–2031 (USD Million)
Table 106 Rest of Europe: Social Commerce Market, by Business Model, 2022–2031 (USD Million)
Table 107 Rest of Europe: Social Commerce Market, by Platform Type, 2022–2031 (USD Million)
Table 108 Rest of Europe: Social Media Platforms Market, by Type, 2022–2031 (USD Million)
Table 109 Rest of Europe: E-commerce Platforms Market, by Type, 2022–2031 (USD Million)
Table 110 Rest of Europe: Social Commerce Market, by Sales Channel, 2022–2031 (USD Million)
Table 111 Rest of Europe: Social Commerce Market, by Product, 2022–2031 (USD Million)
Table 112 Asia-Pacific: Social Commerce Market, by Country/Region, 2022–2031 (USD Million)
Table 113 Asia-Pacific: Social Commerce Market, by Business Model, 2022–2031 (USD Million)
Table 114 Asia-Pacific: Social Commerce Market, by Platform Type, 2022–2031 (USD Million)
Table 115 Asia-Pacific: Social Media Platforms Market, by Type, 2022–2031 (USD Million)
Table 116 Asia-Pacific: E-commerce Platforms Market, by Type, 2022–2031 (USD Million)
Table 117 Asia-Pacific: Social Commerce Market, by Sales Channel, 2022–2031 (USD Million)
Table 118 Asia-Pacific: Social Commerce Market, by Product, 2022–2031 (USD Million)
Table 119 China: Social Commerce Market, by Business Model, 2022–2031 (USD Million)
Table 120 China: Social Commerce Market, by Platform Type, 2022–2031 (USD Million)
Table 121 China: Social Media Platforms Market, by Type, 2022–2031 (USD Million)
Table 122 China: E-commerce Platforms Market, by Type, 2022–2031 (USD Million)
Table 123 China: Social Commerce Market, by Sales Channel, 2022–2031 (USD Million)
Table 124 China: Social Commerce Market, by Product, 2022–2031 (USD Million)
Table 125 Japan: Social Commerce Market, by Business Model, 2022–2031 (USD Million)
Table 126 Japan: Social Commerce Market, by Platform Type, 2022–2031 (USD Million)
Table 127 Japan: Social Media Platforms Market, by Type, 2022–2031 (USD Million)
Table 128 Japan: E-commerce Platforms Market, by Type, 2022–2031 (USD Million)
Table 129 Japan: Social Commerce Market, by Sales Channel, 2022–2031 (USD Million)
Table 130 Japan: Social Commerce Market, by Product, 2022–2031 (USD Million)
Table 131 India: Social Commerce Market, by Business Model, 2022–2031 (USD Million)
Table 132 India: Social Commerce Market, by Platform Type, 2022–2031 (USD Million)
Table 133 India: Social Media Platforms Market, by Type, 2022–2031 (USD Million)
Table 134 India: E-commerce Platforms Market, by Type, 2022–2031 (USD Million)
Table 135 India: Social Commerce Market, by Sales Channel, 2022–2031 (USD Million)
Table 136 India: Social Commerce Market, by Product, 2022–2031 (USD Million)
Table 137 South Korea: Social Commerce Market, by Business Model, 2022–2031 (USD Million)
Table 138 South Korea: Social Commerce Market, by Platform Type, 2022–2031 (USD Million)
Table 139 South Korea: Social Media Platforms Market, by Type, 2022–2031 (USD Million)
Table 140 South Korea: E-commerce Platforms Market, by Type, 2022–2031 (USD Million)
Table 141 South Korea: Social Commerce Market, by Sales Channel, 2022–2031 (USD Million)
Table 142 South Korea: Social Commerce Market, by Product, 2022–2031 (USD Million)
Table 143 Singapore: Social Commerce Market, by Business Model, 2022–2031 (USD Million)
Table 144 Singapore: Social Commerce Market, by Platform Type, 2022–2031 (USD Million)
Table 145 Singapore: Social Media Platforms Market, by Type, 2022–2031 (USD Million)
Table 146 Singapore: E-commerce Platforms Market, by Type, 2022–2031 (USD Million)
Table 147 Singapore: Social Commerce Market, by Sales Channel, 2022–2031 (USD Million)
Table 148 Singapore: Social Commerce Market, by Product, 2022–2031 (USD Million)
Table 149 Malaysia: Social Commerce Market, by Business Model, 2022–2031 (USD Million)
Table 150 Malaysia: Social Commerce Market, by Platform Type, 2022–2031 (USD Million)
Table 151 Malaysia: Social Media Platforms Market, by Type, 2022–2031 (USD Million)
Table 152 Malaysia: E-commerce Platforms Market, by Type, 2022–2031 (USD Million)
Table 153 Malaysia: Social Commerce Market, by Sales Channel, 2022–2031 (USD Million)
Table 154 Malaysia: Social Commerce Market, by Product, 2022–2031 (USD Million)
Table 155 Rest of Asia-Pacific: Social Commerce Market, by Business Model, 2022–2031 (USD Million)
Table 156 Rest of Asia-Pacific: Social Commerce Market, by Platform Type, 2022–2031 (USD Million)
Table 157 Rest of Asia-Pacific: Social Media Platforms Market, by Type, 2022–2031 (USD Million)
Table 158 Rest of Asia-Pacific: E-commerce Platforms Market, by Type, 2022–2031 (USD Million)
Table 159 Rest of Asia-Pacific: Social Commerce Market, by Sales Channel, 2022–2031 (USD Million)
Table 160 Rest of Asia-Pacific: Social Commerce Market, by Product, 2022–2031 (USD Million)
Table 161 Latin America: Social Commerce Market, by Country/Region, 2022–2031 (USD Million)
Table 162 Latin America: Social Commerce Market, by Business Model, 2022–2031 (USD Million)
Table 163 Latin America: Social Commerce Market, by Platform Type, 2022–2031 (USD Million)
Table 164 Latin America: Social Media Platforms Market, by Type, 2022–2031 (USD Million)
Table 165 Latin America: E-commerce Platforms Market, by Type, 2022–2031 (USD Million)
Table 166 Latin America: Social Commerce Market, by Sales Channel, 2022–2031 (USD Million)
Table 167 Latin America: Social Commerce Market, by Product, 2022–2031 (USD Million)
Table 168 Brazil: Social Commerce Market, by Business Model, 2022–2031 (USD Million)
Table 169 Brazil: Social Commerce Market, by Platform Type, 2022–2031 (USD Million)
Table 170 Brazil: Social Media Platforms Market, by Type, 2022–2031 (USD Million)
Table 171 Brazil: E-commerce Platforms Market, by Type, 2022–2031 (USD Million)
Table 172 Brazil: Social Commerce Market, by Sales Channel, 2022–2031 (USD Million)
Table 173 Brazil: Social Commerce Market, by Product, 2022–2031 (USD Million)
Table 174 Mexico: Social Commerce Market, by Business Model, 2022–2031 (USD Million)
Table 175 Mexico: Social Commerce Market, by Platform Type, 2022–2031 (USD Million)
Table 176 Mexico: Social Media Platforms Market, by Type, 2022–2031 (USD Million)
Table 177 Mexico: E-commerce Platforms Market, by Type, 2022–2031 (USD Million)
Table 178 Mexico: Social Commerce Market, by Sales Channel, 2022–2031 (USD Million)
Table 179 Mexico: Social Commerce Market, by Product, 2022–2031 (USD Million)
Table 180 Rest of Latin America: Social Commerce Market, by Business Model, 2022–2031 (USD Million)
Table 181 Rest of Latin America: Social Commerce Market, by Platform Type, 2022–2031 (USD Million)
Table 182 Rest of Latin America: Social Media Platforms Market, by Type, 2022–2031 (USD Million)
Table 183 Rest of Latin America: E-commerce Platforms Market, by Type, 2022–2031 (USD Million)
Table 184 Rest of Latin America: Social Commerce Market, by Sales Channel, 2022–2031 (USD Million)
Table 185 Rest of Latin America: Social Commerce Market, by Product, 2022–2031 (USD Million)
Table 186 Middle East & Africa: Social Commerce Market, by Country/Region, 2022–2031 (USD Million)
Table 187 Middle East & Africa: Social Commerce Market, by Business Model, 2022–2031 (USD Million)
Table 188 Middle East & Africa: Social Commerce Market, by Platform Type, 2022–2031 (USD Million)
Table 189 Middle East & Africa: Social Media Platforms Market, by Type, 2022–2031 (USD Million)
Table 190 Middle East & Africa: E-commerce Platforms Market, by Type, 2022–2031 (USD Million)
Table 191 Middle East & Africa: Social Commerce Market, by Sales Channel, 2022–2031 (USD Million)
Table 192 Middle East & Africa: Social Commerce Market, by Product, 2022–2031 (USD Million)
Table 193 UAE: Social Commerce Market, by Business Model, 2022–2031 (USD Million)
Table 194 UAE: Social Commerce Market, by Platform Type, 2022–2031 (USD Million)
Table 195 UAE: Social Media Platforms Market, by Type, 2022–2031 (USD Million)
Table 196 UAE: E-commerce Platforms Market, by Type, 2022–2031 (USD Million)
Table 197 UAE: Social Commerce Market, by Sales Channel, 2022–2031 (USD Million)
Table 198 UAE: Social Commerce Market, by Product, 2022–2031 (USD Million)
Table 199 Israel: Social Commerce Market, by Business Model, 2022–2031 (USD Million)
Table 200 Israel: Social Commerce Market, by Platform Type, 2022–2031 (USD Million)
Table 201 Israel: Social Media Platforms Market, by Type, 2022–2031 (USD Million)
Table 202 Israel: E-commerce Platforms Market, by Type, 2022–2031 (USD Million)
Table 203 Israel: Social Commerce Market, by Sales Channel, 2022–2031 (USD Million)
Table 204 Israel: Social Commerce Market, by Product, 2022–2031 (USD Million)
Table 205 Rest of Middle East & Africa: Social Commerce Market, by Business Model, 2022–2031 (USD Million)
Table 206 Rest of Middle East & Africa: Social Commerce Market, by Platform Type, 2022–2031 (USD Million)
Table 207 Rest of Middle East & Africa: Social Media Platforms Market, by Type, 2022–2031 (USD Million)
Table 208 Rest of Middle East & Africa: E-commerce Platforms Market, by Type, 2022–2031 (USD Million)
Table 209 Rest of Middle East & Africa: Social Commerce Market, by Sales Channel, 2022–2031 (USD Million)
Table 210 Rest of Middle East & Africa: Social Commerce Market, by Product, 2022–2031 (USD Million)
Table 211 Recent Developments by the Major Market Players (2021–2024)
List of Figures
Figure 1 Research Process
Figure 2 Secondary Sources Referenced for this Study
Figure 3 Primary Research Techniques
Figure 4 Key Executives Interviewed
Figure 5 Breakdown of Primary Interviews (Supply Side & Demand Side)
Figure 6 Market Sizing and Growth Forecast Approach
Figure 7 Key Insights
Figure 8 Global Social Commerce Market, by Business Model, 2024 Vs. 2031 (USD Million)
Figure 9 Global Social Commerce Market, by Platform Type, 2024 Vs. 2031 (USD Million)
Figure 10 Global Social Commerce Market, by Sales Channel, 2024 Vs. 2031 (USD Million)
Figure 11 Global Social Commerce Market, by Product, 2024 Vs. 2031 (USD Million)
Figure 12 Geographic Snapshot: Social Commerce Market
Figure 13 Impact Analysis of Market Drivers, Restraints, Opportunities, and Challenges
Figure 14 Global Social Commerce Market, by Business Model, 2024 Vs. 2031 (USD Million)
Figure 15 Global Social Commerce Market, by Platform Type, 2024 Vs. 2031 (USD Million)
Figure 16 Global Social Commerce Market, by Sales Channel, 2024 Vs. 2031 (USD Million)
Figure 17 Global Social Commerce Market, by Product, 2024 Vs. 2031 (USD Million)
Figure 18 Global Social Commerce Market, by Geography, 2024 Vs. 2031 (USD Million)
Figure 19 Geographic Snapshot: North America Social Commerce Market
Figure 20 Geographic Snapshot: Europe Social Commerce Market
Figure 21 Geographic Snapshot: Asia-Pacific Social Commerce Market
Figure 22 Geographic Snapshot: Latin America Social Commerce Market
Figure 23 Geographic Snapshot: Middle East & Africa Social Commerce Market
Figure 24 Growth Strategies Adopted by Leading Market Players (2021–2024)
Figure 25 Competitive Dashboard: Social Commerce Market
Figure 26 Vendor Market Positioning Analysis (2021–2024)
Figure 27 Meta Platforms, Inc.: Financial Overview
Figure 28 PDD Holdings Inc.: Financial Overview
Figure 29 Pinterest, Inc.: Financial Overview
Figure 30 Poshmark, Inc.: Financial Overview
Figure 31 Snap, Inc.: Financial Overview
Figure 32 Yunji Inc.: Financial Overview
Figure 33 Etsy, Inc.: Financial Overview
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