Skincare Devices Market Size & Forecast

The Skincare Devices Market is expected to reach $34.86 billion by 2031, at a CAGR of 11.8% from 2024 to 2031. The growth of this market can be attributed to several factors, including the growing importance of personal grooming & the evolution of skincare, reluctance to use facial care products due to the presence of toxic & harmful chemicals, increasing demand for non-invasive procedures, and high spending on personal care. Moreover, technological advancements in skincare devices and growing penetration of e-commerce are expected to offer growth opportunities for the players operating in this market.

Skincare Devices Market Growth Drivers

Growing Importance of Personal Grooming and Evolution of Skin Care

Personal grooming is the practice of caring for and maintaining one’s body or specific parts of it. Not only does personal grooming keep an individual fresh and clean, but it also helps protect the body against infections and diseases. Additionally, it enhances a person’s personality and productivity. Skincare tools play a crucial role in this process by cleansing, enhancing, and altering one's appearance.

Skincare is evolving by incorporating biotechnologies. For instance, in March 2021, Neutrogena Corporation (U.S.) introduced a Beta version of a 3D-printed face mask called Neutrogena MaskiD. This innovative mask was developed using Johnson & Johnson’s in-house 3D Printing Center. The Neutrogena Skin360 tool allows users to personalize their face masks, tailoring them to individual preferences and skin types. This customization includes selecting active ingredients best suited to the user's specific skincare needs.

Increasing Demand for Non-invasive Procedures

Non-invasive skincare treatments involve the use of devices that do not cause pain or discomfort during the procedure. In recent years, there have been numerous innovations aimed at performing minimally invasive procedures. This trend is largely driven by growing awareness of the benefits of non-invasive treatments, the availability of innovative products, and the increasing demand for aesthetic treatments among men. According to the International Society of Aesthetic Plastic Surgery, 18,857,311 non-surgical procedures, including hair removal, non-surgical fat reduction, and non-surgical skin tightening, were performed in 2022.

New devices and systems are continuously being introduced to perform non-invasive and non-surgical procedures suitable for all skin types. For example, in June 2022, Cynosure, LLC (U.S.) launched the PicoSure Pro device, a 755nm picosecond laser that uses pressure instead of heat to provide safe and effective treatments for unwanted pigmentation and skin revitalization across all skin types.

Skincare Devices Market Trends

Rising Popularity of Wearable Beauty Devices

Traditionally, skincare devices produced uniform effects on all skin types, regardless of individual texture and conditions. However, increasing awareness of beauty standards and the importance of skincare for both men and women has led to the development of personalized procedures and devices tailored to specific skin types. This personalization is made possible through wearable skincare and beauty devices, such as smart skin patches, smart masks, smart skin monitors, LED light therapy masks, and UV trackers.

One notable example is Neutrogena Corporation's (U.S.) SkinScanner. This device tracks UV exposure and environmental factors that can impact skin health, such as pollution and humidity. Equipped with 12 high-powered LED lights, the SkinScanner analyzes skin health and identifies areas of concern, including wrinkles and fine lines.

Use of Artificial Intelligence (AI) in Skincare Devices and Applications

Recent times have witnessed remarkable advancements in skincare treatment technologies. The beauty and skincare industries are continuously evolving to offer personalized and effective treatment solutions. A powerful tool driving this evolution is artificial intelligence (AI). AI utilizes algorithms to identify various skin types, needs, and conditions, and provides tailored skincare procedures and regimens. According to Accenture's Personalization Pulse Check, 91% of consumers are more likely to shop from brands offering a personalized approach.

AI also facilitates teleconsultations for skincare procedures with certified healthcare professionals. For example, in April 2024, NAOS Bioderma (U.S.) and Institut Esthederm collaborated with HautAI OÜ (Germany) to launch SkinObserver, an AI-driven skin analysis tool. SkinObserver generates personalized skincare rituals and procedure recommendations tailored to every skin type.

Skincare Devices Market Opportunity

Growing Penetration of E-Commerce

Skincare tools are commonly used in hospitals and clinics for procedures such as hair removal and skin tightening. However, the growing penetration of e-commerce has made certain skincare devices more accessible for at-home use. Devices like epilators and Gua Sha stones are portable and available at retail stores, pharmacies, and online websites.

According to data from Unicommerce eSolutions Limited (India), the e-commerce industry experienced a 69.4% year-on-year growth in 2022, up from 44.9% in 2021. Reflecting this trend, in February 2024, Nu Skin Enterprises, Inc. (U.S.) launched the Nu Skin RenuSpa iO, a smart beauty and wellness device designed to promote overall wellness and confidence through skin stimulation, suitable for use at home or in hospitals and clinics.

Skincare Devices Market Analysis: Key Findings

By Type: In 2024, the Therapeutic Devices Segment to Dominate the Skincare Devices Market             

Based on types, the skincare devices market is segmented into therapeutic devices and diagnostic devices. In 2024, the therapeutic devices segment is expected to account for the largest share of 78.4% of the skincare devices market. Therapeutic skincare devices are used for various treatments, including cleansing, rejuvenation, skin tightening, and hair removal. The significant growth in this segment can be attributed to several factors: an increasing number of skincare tool manufacturers, rising awareness of personal grooming among men and women, a growing number of aesthetic, non-surgical, and non-invasive procedures, reduced appearance of skin wrinkles, portability, and user-friendly designs.

For example, in August 2022, NuFACE, a subsidiary of Carol Cole Company (U.S.), launched two FDA-approved devices, Mini+ and Trinity+. These devices connect to the NuFACE app via Bluetooth and offer advanced treatments by targeting different layers of the skin's surface, delivering immediate results at home.

By Price Range: In 2024, the Mid-range Segment to Dominate the Skincare Devices Market

Based on price ranges, the market is segmented into economical, mid-range, and premium skincare devices. In 2024, the mid-range skincare devices segment is expected to account for the largest share of the skincare devices market. The large share of the segment is attributed to factors such as the availability of advanced features in devices of mid-range prices, accessibility to quality devices at reasonable price ranges, growing awareness and popularity of skincare, and increasing healthcare expenditures and disposable incomes.

By Application: In 2024, the Acne and Pigmentation Removal Segment to Dominate the Skincare Devices Market

Based on applications, the skincare devices market is segmented into acne and pigmentation removal, hair and tattoo removal, skin tightening, deep cleansing, and skin exfoliation. In 2024, the acne and pigmentation removal segment is expected to account for the largest share of 26.4% of the skincare devices market. Acne and pigmentation are conditions that cause dark spots to appear on the skin. These conditions can manifest as superficial pigmentation, frictional pigmentation, or deep pigmentation. Skincare treatments for these issues include microneedling, laser peeling, IPL therapy, microdermabrasion, and LED light treatment, among others. The growth in this segment is driven by factors such as the high prevalence of pigmentation and acne, increasing awareness of grooming practices, growing emphasis on facial aesthetics, rising popularity of skincare treatments among consumers, and the availability of minimally invasive procedures.

For instance, in June 2021, Crown Laboratories (formerly known as Eclipse Med) (U.S.) obtained FDA clearance for the MicroPen EVO advanced microneedling device. This device uses small needles to create controlled injuries to the skin, stimulating natural collagen production to improve pigmentation and acne scarring.

However, the hair and tattoo removal segment is slated to register the highest CAGR of 14.2% during the forecast period of 2024–2031. Hair and tattoo removal have become increasingly common procedures for both genders in recent times. The rapid growth of this segment can be attributed to several factors, including heightened awareness of personal grooming, concerns about infections from unsanitary hair removal practices and tattoo procedures, and the rising popularity of hair removal products & devices.

By End User: The Skincare Clinics Segment to Dominate the Skincare Devices Market

Based on end users, the market is segmented into skincare clinics, homecare settings, and beauty salons and spas. In 2024, the skincare clinics segment is expected to account for the largest share of the skincare devices market. The large share of the segment is attributed to factors such as the growing number of skincare clinics, affordable rates of skincare treatments, the rising popularity of certain skincare procedures such as skin tightening and skin rejuvenation, the need to maintain skin and seem young, and growing variety of skincare devices.

However, the homecare settings segment is slated to register the highest CAGR during the forecast period. The growth of the segment is attributed to factors such as the growing number of portable skincare devices, increasing penetration of e-commerce, and at-home teleconsultations for skincare treatments and procedures.

Geographical Analysis

In 2024, North America is expected to account for the largest share of 39.5% of the skincare products market, followed by Europe, Asia-Pacific, Latin America, and the Middle East & Africa. The large share of the segment is primarily due to the high disposable income in this region, high spending on personal care, rising awareness for personal grooming, rising number of skincare clinics & specialists, and the growing number of non-surgical aesthetic procedures. For instance, according to the U.S. Bureau of Labor Statistics, the employment of skincare specialists is projected to grow 9% from 2022 to 2032.

However, Asia-Pacific is slated to register the highest CAGR of 13.1% during the forecast period. This is attributed to factors such as the growing number of manufacturers of skin products in the region, growing middle class and rising spending on personal care products, and growing demand for organic products. Moreover, the increasing consumer pool due to the increase in population, along with the increasing youth population using and following beauty care regimes in countries like China and India, is driving the growth in this region.

Skincare Devices Market: Key Companies

The report offers a competitive analysis based on an extensive assessment of the leading players’ product portfolios, geographic presence, and key growth strategies adopted in the last 3–4 years. Some of the key players operating in the skincare devices market are Lumenis Ltd. (Israel), Alma Lasers GmbH (Germany), Cutrea, Inc. (U.S.), Johnson & Johnson Services, Inc. (U.S.), Syneron Medical Ltd. (Israel), Cynosure, Inc. (U.S.), Canfield Scientific, Inc. (U.S.), Solta Medical International, Inc. (U.S.), Image Derm, Inc. (U.S.), Nu Skin Enterprises, Inc. (U.S.), Illuco (U.S.), Aesthetics Biomedical, Inc. (U.S.), Medtronic plc (Ireland), DermaSensor, Inc. (U.S.), FOREO (Sweden), Ay Plus Beauty Equipment Co., Ltd. (China), and Comper Healthcare (China).

Skincare Devices Industry Overview: Latest Developments from Key Industry Players

• In March 2024, BioPhotas, Inc. (U.S.) launched the Celluma CONTOUR, a light therapy device that treats body contouring, aging skin, and pain management. It has multiple LED lights with various treatment modes to reduce wrinkles and muscle & joint pain.
• In March 2024, Alma Lasers GmbH (Germany) launched a special edition of the Soprano Titanium, which is a fast, virtually painless method of laser hair removal and enables effective and comfortable treatments for all skin types.
• In October 2023, Reveal Lasers, LLC (U.S.) launched Denza, which is a skin-tightening device that features the monopolar + bipolar radiofrequency that provides state-of-the-art rejuvenation.
• In January 2023, Panasonic Holdings Corporation (Japan) launched the EY Epilator Series, which has an innovative and efficient double disk technology that provides seamless hair removal.

Skincare Devices Market Research Summary

Key questions answered in the skincare devices market report: