The Postbiotics Market is projected to reach $24 million by 2029, at a CAGR of 10.1% from 2022 to 2029. The growth of this market is driven by the growing consumer awareness regarding the health benefits of postbiotic supplements, the increasing prevalence of various digestive diseases, and rising demand from the sports nutrition industry. Moreover, the growing use of postbiotics in pet food and e-commerce growth is expected to create lucrative opportunities for players operating in this market. However, stringent regulations related to postbiotics are expected to hinder the growth of this market to some extent.
Rising Demand From the Sports Nutrition Industry Fuels the Growth of the Postbiotics Market
According to the National Collegiate Athletic Association (NCAA), more than 500,000 NCAA student-athletes compete in 24 sports each year in the U.S. Moreover, the number of sports professionals, athletic trainers, fitness enthusiasts, such as marathoners and cyclists, and individuals who could benefit from postbiotic supplementation around the globe is significantly high. Various organizations around the world support sports programs. For instance, Special Olympics supports sports in more than 170 countries through its programs. It also supports 5 million athletes, 1 million coaches and volunteers, and more than 100,000 competitions annually.
Furthermore, the demand for dietary supplements and other sport nutrition products is increasing globally. According to the National Institutes of Health, athletes, especially elite athletes, are more likely to use dietary supplements and sports nutrition products to enhance their athletic performance compared to the general population. According to Nutrition Business Journal (NBJ) estimates, in 2022, the dietary supplement industry is expected to reach sales worth USD 58 billion, with sports nutrition supplements accounting for nearly 14%.
As the number of athletic events worldwide is on the rise, athletes are encouraged to build physical strength by increasing their immunity. Postbiotic supplements provide essential nutrients required for a healthy lifestyle and body. The demand for postbiotics is expected to increase over the forecast period due to consumers’ increasing awareness of the importance of maintaining excellent digestive health. As a result, postbiotics are expected to gain popularity globally.
Some people who exercise a lot may experience gastrointestinal problems such as stomach discomfort due to blood being diverted from the gut to the working muscles. Certain sports nutrition products can cause them health problems. Although sports nutrition products are a convenient way to feed essential nutrients to the body, the high concentration of nutrients may cause undesirable effects. However, some sports nutrition products containing postbiotics can aid digestion.
Thus, the rising demand for postbiotics in the sports nutrition industry is expected to drive the growth of this market.
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Key Findings in the Postbiotics Market Study
In 2022, the Bacteria Segment is Expected to Dominate the Postbiotics Market
Based on type, the postbiotics market is segmented into bacteria and yeast. In 2022, the bacteria segment is expected to account for the largest share of the global postbiotics market. The large market share of this segment is attributed to the use of bacteria-based postbiotic in a wide variety of commercial dairy products, such as sour and fresh milk, yogurt, and cheese, among others. The growth of this segment is fueled by the increasing prevalence of gastrointestinal and extraintestinal disorders, including traveler's diarrhea, antibiotic-associated diarrhea, inflammatory bowel diseases, protection against intestinal infections, and irritable bowel syndrome; awareness of nutrient-dense food products; and a growing preference among health-conscious consumers for these products.
The Dry Postbiotics Segment is Projected to Register the Highest CAGR During the Forecast Period
Based on the form, the dry postbiotics segment is projected to register the highest CAGR during the forecast period. The rapid growth of this segment is driven by the growing use of postbiotic ingredients in postbiotic supplements, which are majorly available in tablet, capsule, and powder form. Moreover, solid dry postbiotics have a longer shelf life and are easy to handle & transport, which makes them more convenient for use in various application areas. In addition, solid postbiotics offer advantages such as ease of use, an inexpensive nature, and the ability to avoid costly formulation mistakes and maintain the stability of the ingredient functionality until it is utilized.
In 2022, the Nutritional Supplements Segment is Expected to Dominate the Postbiotics Market
Based on application, the postbiotics market is primarily segmented into food & beverages, nutritional supplements, and others. In 2022, the nutritional supplements segment is expected to account for the largest share of the global postbiotics market. The large market share of this segment is attributed to the high prevalence of digestive health issues and increased customer understanding of maintaining good gut health. Moreover, the increasing demand for sport nutrition products and the growing use of postbiotics in supplements as a safer method to improve health is expected to spur the demand for postbiotic supplements in the market. However, the high cost of supplements is hindering the growth of this segment.
In 2022, the Offline Segment is Expected to Dominate the Postbiotics Market
In 2022, the offline segment is expected to account for the largest share of the global postbiotics market. Factors contributing to the large market share of this segment are the advantages of offline sales, such as personalized attention from the sales staff, no waiting for delivery, and enhanced customer satisfaction.
Asia-Pacific: Fastest-growing Regional Market
Based on geography, the postbiotics market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. Asia-Pacific is slated to register the highest CAGR during the forecast period due to the rising availability of postbiotic ingredients for applications in various areas, including dietary supplements and food & beverages, increasing consumer awareness about digestive health and benefits of postbiotics, increasing use of postbiotic supplements for various therapeutic purposes, and rising innovations in postbiotic formulations.
Key Players
The key players operating in the postbiotics market include Archer-Daniels-Midland Company (U.S.), Cargill, Incorporated (U.S.), Adare Biome (France), Sabinsa Corporation (U.S.), Postbiotica S.r.l. (Italy), Phileo by Lesaffre (France), Lactobio A/S (Denmark), MCLS Europe (Netherlands), and AB-BIOTICS, S.A. (Spain).
Scope of the Report:
Postbiotics Market, by Type
Postbiotics Market, by Form
Postbiotics Market, by Application
Postbiotics Market, by Sales Channel
Postbiotics Market, by Geography
Key Questions Answered in the Report:
Postbiotics are bioactive compounds or the metabolites of probiotics, made when the friendly bacteria in the gut (probiotic bacteria) digest and break down fibers (prebiotics). They have potential applications across dietary supplements, dairy yogurt, chocolate pudding, chocolate milk, cosmetics, and animal feed. This postbiotics market study provides valuable insights across various key segments, such as type, form, application, sales channel, and geography.
The postbiotics market is projected to reach $24.0 million by 2029, at a CAGR of 10.1% during the forecast period.
Based on the application, the food & beverages segment is projected to record the fastest growth rate during the forecast period.
o Growing Consumer Awareness Regarding the Health Benefits of Postbiotic Supplements
o Increasing Prevalence of Various Digestive Diseases
o Rising Demand from the Sports Nutrition Industry
o Stringent Regulation Related to Postbiotics
The key players operating in the global postbiotics market are Archer-Daniels-Midland Company (U.S.), Cargill, Incorporated (U.S.), Adare Biome (France), Sabinsa Corporation (U.S.), Postbiotica S.R.L. (Italy), Phileo by Lesaffre (France), Lactobio A/S (Denmark), MCLS Europe (Netherlands), and AB-BIOTICS, S.A. (Spain).
Asia-Pacific is expected to witness significant growth during the forecast period. The fast growth of this market is driven by the rising availability of postbiotic ingredients for applications in various areas, including dietary supplements and food & beverages, increasing consumer awareness about digestive health and benefits of postbiotics, increasing use of postbiotic supplements for various therapeutic purposes, and rising innovations in postbiotic formulations.
This report provides pre & post COVID-19 market estimates.
1. Introduction
1.1. Market Definition
1.2. Market Ecosystem
1.3. Currency
1.4. Key Stakeholders
2. Research Methodology
2.1. Research Process
2.2. Data Collection & Validation
2.2.1. Secondary Research
2.2.2. Primary Research
2.3. Market Assessment
2.3.1. Market Size Estimation
2.3.1.1. Bottom-up Approach
2.3.1.2. Top-down Approach
2.3.1.3. Growth Forecast
2.4. Assumptions for the Study
2.5. Limitations of the Study
3. Executive Summary
3.1. Introduction
3.2. Segment Analysis
3.2.1. Type: Segmental Analysis
3.2.2. Form: Segmental Analysis
3.2.3. Application: Segmental Analysis
3.2.4. Sales Channel: Segmental Analysis
3.3. Regional Analysis
3.4. Key Players
4. Market Insights
4.1. Introduction
4.2. Drivers
4.2.1. Growing Consumer Awareness Regarding the Health Benefits of Postbiotic Supplements
4.2.2. Increasing Prevalence of Various Digestive Diseases
4.2.3. Rising Demand from the Sports Nutrition Industry
4.3. Restraints
4.3.1. Stringent Regulation Related to Postbiotics
4.4. Opportunities
4.4.1. Growing Use of Postbiotics in Pet Food
5. Global Postbiotics Market, by Type
5.1. Introduction
5.2. Bacteria
5.3. Yeast
6. Global Postbiotics Market, by Form
6.1. Introduction
6.2. Dry Postbiotics
6.3. Liquid Postbiotics
7. Global Postbiotics Market, by Application
7.1. Introduction
7.2. Nutritional Supplements
7.3. Food & Beverages
7.4. Other Applications
8. Global Postbiotics Market, by Sales Channel
8.1. Introduction
8.2. Offline Sales
8.3. Online Sales
9. Postbiotics Market, by Geography
9.1. Introduction
9.2. North America
9.2.1. U.S.
9.2.2. Canada
9.3. Europe
9.3.1. France
9.3.2. Germany
9.3.3. Italy
9.3.4. Spain
9.3.5. U.K.
9.3.6. Rest of Europe
9.4. Asia-Pacific
9.4.1. China
9.4.2. Japan
9.4.3. South Korea
9.4.4. Australia
9.4.5. India
9.4.6. Rest of Asia-Pacific
9.5. Latin America
9.6. Middle East & Africa
10. Competitive Landscape
10.1. Introduction
10.2. Key Growth Strategies
10.3. Competitive Benchmarking
11. Company Profiles (Business Overview, Financial Overview, Product Portfolio, and Strategic Developments)
11.1. Archer-Daniels-Midland Company
11.2. Cargill, Incorporated
11.3. Adare Biome
11.4. Sabinsa Corporation
11.5. POSTBIOTICA S.R.L.
11.6. Phileo by Lesaffre
11.7. Lactobio A/S
11.8. MCLS Europe (A Subsidiary of Mitsubishi Corporation)
11.9. AB-Biotics, S.A. (A Part of Kaneka Corporation)
12. Appendix
12.1. Questionnaire
12.2. Available Customization
List of Tables
Table 1 Global Postbiotics Market: Impact Analysis of Market Drivers (2022–2029)
Table 2 Global Postbiotics Market: Impact Analysis of Market Restraints (2022–2029)
Table 3 Global Postbiotics Market Size, by Type, 2020–2029 (USD Thousand)
Table 4 Global Bacteria-Based Postbiotics Market Size, by Country/Region, 2020–2029 (USD Thousand)
Table 5 Global Yeast-Based Postbiotics Market Size, by Country/Region, 2020–2029 (USD Thousand)
Table 6 Global Postbiotic Market Size, by Form, 2020–2029 (USD Thousand)
Table 7 Global Dry Postbiotics Market Size, by Country/Region, 2020–2029 (USD Thousand)
Table 8 Global Liquid Postbiotics Market Size, by Country/Region, 2020–2029 (USD Thousand)
Table 9 Global Postbiotics Market Size, by Application, 2020–2029 (USD Thousand)
Table 10 Global Postbiotics Market for Nutritional Supplements, by Country/Region, 2018–2027 (USD Thousand)
Table 11 Global Postbiotics Market for Food & Beverages, by Country/Region, 2020–2029 (USD Thousand)
Table 12 Global Postbiotics Market for Other Applications, by Country/Region, 2018–2027 (USD Thousand)
Table 13 Global Postbiotics Market Size, by Sales Channel, 2020–2029 (USD Thousand)
Table 14 Global offline Postbiotics Market Size, by Country/Region, 2020–2029 (USD Thousand)
Table 15 Global Online Postbiotics Market Size, by Country/Region, 2020–2029 (USD Thousand)
Table 16 Global Postbiotics Market Size, by Country/Region, 2020–2029 (USD Thousand)
Table 17 North America: Postbiotics Market Size, by Country, 2020–2029 (USD Thousand)
Table 18 North America: Postbiotics Market Size, by Type, 2020–2029 (USD Thousand)
Table 19 North America: Postbiotics Market Size, by Form, 2020–2029 (USD Thousand)
Table 20 North America: Postbiotics Market Size, by Distribution Channel, 2020–2029 (USD Thousand)
Table 21 North America: Postbiotics Market Size, by Application, 2020–2029 (USD Thousand)
Table 22 U.S.: Postbiotics Market Size, by Type, 2020–2029 (USD Thousand)
Table 23 U.S.: Postbiotics Market Size, by Form, 2020–2029 (USD Thousand)
Table 24 U.S.: Postbiotics Market Size, by Distribution Channel, 2020–2029 (USD Thousand)
Table 25 U.S.: Postbiotics Market Size, by Application, 2020–2029 (USD Thousand)
Table 26 Canada: Postbiotics Market Size, by Type, 2020–2029 (USD Thousand)
Table 27 Canada: Postbiotics Market Size, by Form, 2020–2029 (USD Thousand)
Table 28 Canada: Postbiotics Market Size, by Distribution Channel, 2020–2029 (USD Thousand)
Table 29 Canada: Postbiotics Market Size, by Application, 2020–2029 (USD Thousand)
Table 30 Europe: Postbiotics Market Size, by Country, 2020–2029 (USD Thousand)
Table 31 Europe: Postbiotics Market Size, by Type, 2020–2029 (USD Thousand)
Table 32 Europe: Postbiotics Market Size, by Form, 2020–2029 (USD Thousand)
Table 33 Europe: Postbiotics Market Size, by Distribution Channel, 2020–2029 (USD Thousand)
Table 34 Europe: Postbiotics Market Size, by Application, 2020–2029 (USD Thousand)
Table 35 France: Postbiotics Market Size, by Type, 2020–2029 (USD Thousand)
Table 36 France: Postbiotics Market Size, by Form, 2020–2029 (USD Thousand)
Table 37 France: Postbiotics Market Size, by Distribution Channel, 2020–2029 (USD Thousand)
Table 38 France: Postbiotics Market Size, by Application, 2020–2029 (USD Thousand)
Table 39 Germany: Postbiotics Market Size, by Type, 2020–2029 (USD Thousand)
Table 40 Germany: Postbiotics Market Size, by Form, 2020–2029 (USD Thousand)
Table 41 Germany: Postbiotics Market Size, by Distribution Channel, 2020–2029 (USD Thousand)
Table 42 Germany: Postbiotics Market Size, by Application, 2020–2029 (USD Thousand)
Table 43 Italy: Postbiotics Market Size, by Type, 2020–2029 (USD Thousand)
Table 44 Italy: Postbiotics Market Size, by Form, 2020–2029 (USD Thousand)
Table 45 Italy: Postbiotics Market Size, by Distribution Channel, 2020–2029 (USD Thousand)
Table 46 Italy: Postbiotics Market Size, by Application, 2020–2029 (USD Thousand)
Table 47 Spain: Postbiotics Market Size, by Type, 2020–2029 (USD Thousand)
Table 48 Spain: Postbiotics Market Size, by Form, 2020–2029 (USD Thousand)
Table 49 Spain: Postbiotics Market Size, by Distribution Channel, 2020–2029 (USD Thousand)
Table 50 Spain: Postbiotics Market Size, by Application, 2020–2029 (USD Thousand)
Table 51 U.K.: Postbiotics Market Size, by Type, 2020–2029 (USD Thousand)
Table 52 U.K.: Postbiotics Market Size, by Form, 2020–2029 (USD Thousand)
Table 53 U.K.: Postbiotics Market Size, by Distribution Channel, 2020–2029 (USD Thousand)
Table 54 U.K.: Postbiotics Market Size, by Application, 2020–2029 (USD Thousand)
Table 55 Rest of Europe: Postbiotics Market Size, by Type, 2020–2029 (USD Thousand)
Table 56 Rest of Europe: Postbiotics Market Size, by Form, 2020–2029 (USD Thousand)
Table 57 Rest of Europe: Postbiotics Market Size, by Distribution Channel, 2020–2029 (USD Thousand)
Table 58 Rest of Europe: Postbiotics Market Size, by Application, 2020–2029 (USD Thousand)
Table 59 Asia-Pacific: Postbiotics Market Size, by Country, 2020–2029 (USD Thousand)
Table 60 Asia-Pacific: Postbiotics Market Size, by Type, 2020–2029 (USD Thousand)
Table 61 Asia-Pacific: Postbiotics Market Size, by Form, 2020–2029 (USD Thousand)
Table 62 Asia-Pacific: Postbiotics Market Size, by Distribution Channel, 2020–2029 (USD Thousand)
Table 63 Asia-Pacific: Postbiotics Market Size, by Application, 2020–2029 (USD Thousand)
Table 64 China: Postbiotics Market Size, by Type, 2020–2029 (USD Thousand)
Table 65 China: Postbiotics Market Size, by Form, 2020–2029 (USD Thousand)
Table 66 China: Postbiotics Market Size, by Distribution Channel, 2020–2029 (USD Thousand)
Table 67 China: Postbiotics Market Size, by Application, 2020–2029 (USD Thousand)
Table 68 Japan: Postbiotics Market Size, by Type, 2020–2029 (USD Thousand)
Table 69 Japan: Postbiotics Market Size, by Form, 2020–2029 (USD Thousand)
Table 70 Japan: Postbiotics Market Size, by Distribution Channel, 2020–2029 (USD Thousand)
Table 71 Japan: Postbiotics Market Size, by Application, 2020–2029 (USD Thousand)
Table 72 South Korea: Postbiotics Market Size, by Type, 2020–2029 (USD Thousand)
Table 73 South Korea: Postbiotics Market Size, by Form, 2020–2029 (USD Thousand)
Table 74 South Korea: Postbiotics Market Size, by Distribution Channel, 2020–2029 (USD Thousand)
Table 75 South Korea: Postbiotics Market Size, by Application, 2020–2029 (USD Thousand)
Table 76 Australia: Postbiotics Market Size, by Type, 2020–2029 (USD Thousand)
Table 77 Australia: Postbiotics Market Size, by Form, 2020–2029 (USD Thousand)
Table 78 Australia: Postbiotics Market Size, by Distribution Channel, 2020–2029 (USD Thousand)
Table 79 Australia: Postbiotics Market Size, by Application, 2020–2029 (USD Thousand)
Table 80 India: Postbiotics Market Size, by Type, 2020–2029 (USD Thousand)
Table 81 India: Postbiotics Market Size, by Form, 2020–2029 (USD Thousand)
Table 82 India: Postbiotics Market Size, by Distribution Channel, 2020–2029 (USD Thousand)
Table 83 India: Postbiotics Market Size, by Application, 2020–2029 (USD Thousand)
Table 84 Rest of Asia-Pacific: Postbiotics Market Size, by Type, 2020–2029 (USD Thousand)
Table 85 Rest of Asia-Pacific: Postbiotics Market Size, by Form, 2020–2029 (USD Thousand)
Table 86 Rest of Asia-Pacific: Postbiotics Market Size, by Distribution Channel, 2020–2029 (USD Thousand)
Table 87 Rest of Asia-Pacific: Postbiotics Market Size, by Application, 2020–2029 (USD Thousand)
Table 88 Latin America: Postbiotics Market Size, by Type, 2020–2029 (USD Thousand)
Table 89 Latin America: Postbiotics Market Size, by Form, 2020–2029 (USD Thousand)
Table 90 Latin America: Postbiotics Market Size, by Distribution Channel, 2020–2029 (USD Thousand)
Table 91 Latin America: Postbiotics Market Size, by Application, 2020–2029 (USD Thousand)
Table 92 Middle East & Africa: Postbiotics Market Size, by Type, 2020–2029 (USD Thousand)
Table 93 Middle East & Africa: Postbiotics Market Size, by Form, 2020–2029 (USD Thousand)
Table 94 Middle East & Africa: Postbiotics Market Size, by Distribution Channel, 2020–2029 (USD Thousand)
Table 95 Middle East & Africa: Postbiotics Market Size, by Application, 2020–2029 (USD Thousand)
Table 96 Number of Developments by Major Players During 2019–2022
List of Figures
Figure 1 Market Ecosystem
Figure 2 Research Process
Figure 3 Key Secondary Sources
Figure 4 Primary Research Techniques
Figure 5 Key Executives Interviewed
Figure 6 Breakdown of Primary Interviews (Supply-Side & Demand-Side)
Figure 7 Market Size Estimation
Figure 8 In 2022, the Bacteria Segment is Expected to Dominate the Global Postbiotics Market
Figure 9 In 2022, the Dry Postbiotic Segment is Expected to Dominate the Global Postbiotics Market
Figure 10 In 2022, the Nutritional Supplements Segment is Expected to Dominate the Global Postbiotics Market
Figure 11 In 2022, the Offline Sales Segment is Expected to Dominate the Global Postbiotics Market
Figure 12 North America: A Lucrative and Growing Market for Global Stakeholders
Figure 13 Market Dynamics
Figure 14 Global Postbiotics Market Size, by Type, 2022 Vs. 2029 (USD Thousand)
Figure 15 Global Postbiotics Market Size, by Form, 2022 Vs. 2029 (USD Thousand)
Figure 16 Global Postbiotics Market Size, by Application, 2022 Vs. 2029 (USD Thousand)
Figure 17 Global Postbiotics Market Size, by Sales Channel, 2022 Vs. 2029 (USD Thousand)
Figure 18 Global Postbiotics Market Size, by Geography, 2022 Vs. 2029 (USD Thousand)
Figure 19 North America: Postbiotics Market Snapshot (2022)
Figure 20 Prevalence of Inflammatory Bowel Diseases (IBD) in Canada, by Province, 2019—2030 (Number of Cases Per 100,000 People)
Figure 21 Europe: Postbiotics Market Snapshot (2022)
Figure 22 Asia-Pacific: Postbiotics Market Snapshot (2022)
Figure 23 China: Health Supplements Market Size, 2015—2022 (RMB Billion)
Figure 24 Latin America: Postbiotics Market Snapshot (2022)
Figure 25 Middle East & Africa: Postbiotics Market Snapshot (2022)
Figure 26 Key Growth Strategies Adopted by Leading Players, 2019–2022
Figure 27 Global Postbiotics: Competitive Benchmarking
Figure 28 Archer-Daniels-Midland Company: Financial Overview, 2021
Figure 29 Cargill, Incorporated.: Financial Overview, 2021
Figure 30 Mitsubishi Corporation: Financial Overview, 2021
Figure 31 Kaneka Corporation: Financial Overview, 2021
This report provides pre & post COVID-19 market estimates.
This report provides pre & post COVID-19 market estimates.
Published Date: May-2023
