Postbiotics Market by Type (Bacteria, Yeast), Form (Liquid, Dry), (Application (Food & Beverages, Nutritional Supplements), Sales Channel (Offline, Online), and Geography - Global Forecast to 2029

The Postbiotics Market is projected to reach $24 million by 2029, at a CAGR of 10.1% from 2022 to 2029. The growth of this market is driven by the growing consumer awareness regarding the health benefits of postbiotic supplements, the increasing prevalence of various digestive diseases, and rising demand from the sports nutrition industry. Moreover, the growing use of postbiotics in pet food and e-commerce growth is expected to create lucrative opportunities for players operating in this market. However, stringent regulations related to postbiotics are expected to hinder the growth of this market to some extent.

Click here to: Get a Free Sample Copy of this report

Rising Demand From the Sports Nutrition Industry Fuels the Growth of the Postbiotics Market

According to the National Collegiate Athletic Association (NCAA), more than 500,000 NCAA student-athletes compete in 24 sports each year in the U.S. Moreover, the number of sports professionals, athletic trainers, fitness enthusiasts, such as marathoners and cyclists, and individuals who could benefit from postbiotic supplementation around the globe is significantly high. Various organizations around the world support sports programs. For instance, Special Olympics supports sports in more than 170 countries through its programs. It also supports 5 million athletes, 1 million coaches and volunteers, and more than 100,000 competitions annually.

Furthermore, the demand for dietary supplements and other sport nutrition products is increasing globally. According to the National Institutes of Health, athletes, especially elite athletes, are more likely to use dietary supplements and sports nutrition products to enhance their athletic performance compared to the general population. According to Nutrition Business Journal (NBJ) estimates, in 2022, the dietary supplement industry is expected to reach sales worth USD 58 billion, with sports nutrition supplements accounting for nearly 14%.

As the number of athletic events worldwide is on the rise, athletes are encouraged to build physical strength by increasing their immunity. Postbiotic supplements provide essential nutrients required for a healthy lifestyle and body. The demand for postbiotics is expected to increase over the forecast period due to consumers’ increasing awareness of the importance of maintaining excellent digestive health. As a result, postbiotics are expected to gain popularity globally.

Some people who exercise a lot may experience gastrointestinal problems such as stomach discomfort due to blood being diverted from the gut to the working muscles. Certain sports nutrition products can cause them health problems. Although sports nutrition products are a convenient way to feed essential nutrients to the body, the high concentration of nutrients may cause undesirable effects. However, some sports nutrition products containing postbiotics can aid digestion.

Thus, the rising demand for postbiotics in the sports nutrition industry is expected to drive the growth of this market.

Key Findings in the Postbiotics Market Study

In 2022, the Bacteria Segment is Expected to Dominate the Postbiotics Market

Based on type, the postbiotics market is segmented into bacteria and yeast. In 2022, the bacteria segment is expected to account for the largest share of the global postbiotics market. The large market share of this segment is attributed to the use of bacteria-based postbiotic in a wide variety of commercial dairy products, such as sour and fresh milk, yogurt, and cheese, among others. The growth of this segment is fueled by the increasing prevalence of gastrointestinal and extraintestinal disorders, including traveler's diarrhea, antibiotic-associated diarrhea, inflammatory bowel diseases, protection against intestinal infections, and irritable bowel syndrome; awareness of nutrient-dense food products; and a growing preference among health-conscious consumers for these products.

The Dry Postbiotics Segment is Projected to Register the Highest CAGR During the Forecast Period

Based on the form, the dry postbiotics segment is projected to register the highest CAGR during the forecast period. The rapid growth of this segment is driven by the growing use of postbiotic ingredients in postbiotic supplements, which are majorly available in tablet, capsule, and powder form. Moreover, solid dry postbiotics have a longer shelf life and are easy to handle & transport, which makes them more convenient for use in various application areas. In addition, solid postbiotics offer advantages such as ease of use, an inexpensive nature, and the ability to avoid costly formulation mistakes and maintain the stability of the ingredient functionality until it is utilized.

In 2022, the Nutritional Supplements Segment is Expected to Dominate the Postbiotics Market

Based on application, the postbiotics market is primarily segmented into food & beverages, nutritional supplements, and others. In 2022, the nutritional supplements segment is expected to account for the largest share of the global postbiotics market. The large market share of this segment is attributed to the high prevalence of digestive health issues and increased customer understanding of maintaining good gut health. Moreover, the increasing demand for sport nutrition products and the growing use of postbiotics in supplements as a safer method to improve health is expected to spur the demand for postbiotic supplements in the market. However, the high cost of supplements is hindering the growth of this segment.

In 2022, the Offline Segment is Expected to Dominate the Postbiotics Market

In 2022, the offline segment is expected to account for the largest share of the global postbiotics market. Factors contributing to the large market share of this segment are the advantages of offline sales, such as personalized attention from the sales staff, no waiting for delivery, and enhanced customer satisfaction.

Asia-Pacific: Fastest-growing Regional Market

Based on geography, the postbiotics market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. Asia-Pacific is slated to register the highest CAGR during the forecast period due to the rising availability of postbiotic ingredients for applications in various areas, including dietary supplements and food & beverages, increasing consumer awareness about digestive health and benefits of postbiotics, increasing use of postbiotic supplements for various therapeutic purposes, and rising innovations in postbiotic formulations.

Key Players

The key players operating in the postbiotics market include Archer-Daniels-Midland Company (U.S.), Cargill, Incorporated (U.S.), Adare Biome (France), Sabinsa Corporation (U.S.), Postbiotica S.r.l. (Italy), Phileo by Lesaffre (France), Lactobio A/S (Denmark), MCLS Europe (Netherlands), and AB-BIOTICS, S.A. (Spain).

Scope of the Report:

Postbiotics Market, by Type

• Bacteria
• Yeast

Postbiotics Market, by Form

• Dry Postbiotics
• Liquid Postbiotics

Postbiotics Market, by Application

• Nutritional Supplements
• Food & Beverages
• Other Applications

Postbiotics Market, by Sales Channel

• Offline Sales
• Online Sales

Postbiotics Market, by Geography

• North America
  • U.S.
  • Canada
• Europe
  • France
  • Germany
  • Italy
  • Spain
  • U.K.
  • Rest of Europe
• Asia-Pacific
  • China
  • Japan
  • South Korea
  • Australia
  • India
  • Rest of Asia Pacific
• Latin America
• Middle East & Africa

Key Questions Answered in the Report: