Pet Oral Care Market by Product (Toothpaste, Toothbrush, Mouthwash, Chewable, Additives), Animal Type (Dogs, Cats), Sales Channel (e commerce, Pet Store, Pharmacy, Supermarkets, Veterinary Hospitals), Geography - Global Forecast to 2030

The Pet Oral Care Market is projected to reach $3 billion by 2030, at a CAGR of 6.1% from 2024 to 2030.

Pet oral care products are used for maintaining oral hygiene in companion animals such as dogs and cats to prevent dental diseases. Toothbrushes, toothpaste, mouthwashes, dental chews, additives, and other oral care products are used for dental care in pets. Preventing dental diseases is crucial since treatments can be expensive and often cause significant discomfort to pets.

The growth of the pet oral care market is attributed to growing pet ownership and pet population, increasing pet expenditure and pet insurance, and increasing prevalence of dental diseases in pets. Moreover, the growth in e-commerce provides significant opportunities to players operating in the market.

However, the low awareness regarding animal health in developing countries is the major challenge to the market’s growth. Moreover, the reluctance of pets to clean their teeth restrains the market’s growth.

Growing Pet Ownerships and Pet Population

There has been a consistent trend of pet adoption over the past several years, driven by various demographic, socioeconomic, and cultural factors. Millennials, who are adults in their early 20s to late 30s, are a major group of first-time pet adopters. This group is more likely to delay having children and may see pets as substitutes for traditional family structures. In addition, the COVID-19 pandemic has led to a surge in pet adoption as people sought companionship and comfort during times of isolation and social distancing. For instance, in the U.K., over 2 million pets were adopted during the pandemic, and in Australia, over 1 million pets were adopted.

Additionally, the growing recognition of the positive impact of pet ownership on health is a significant factor driving pet adoption. When individuals own pets, they have more opportunities to engage in outdoor activities, exercise, and other physical activities. Numerous studies have demonstrated that having a pet can decrease blood pressure and triglyceride levels and help individuals manage depression, anxiety, and post-traumatic stress disorder (PTSD).

The rise in pet ownership and pet population has resulted in increased adoption of oral care products. Pet owners today consider their pets an integral part of their family and take care of their overall health and well-being. In 2022, the number of households with pets in Europe increased to 91 million from 88 million in 2020 (Source: European Pet Food Industry Federation).

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Increasing Pet expenditure and Pet Insurance Drive the Demand for Per Oral Care Products

In recent years, the amount of money spent on pets has risen significantly as pet owners allocate a considerable amount of their income toward caring for and feeding their pets. This trend can be attributed to the evolving attitudes of millennials and younger generations toward animals. For instance, in 2021, pet owners in the U.S. spent a total of $123.6 billion, a 19.3% increase from $103.6 billion in 2020. This growing expenditure on pets is expected to drive the adoption of pet oral care products, as oral hygiene is a critical aspect of animal health.

Key Players

The report offers a competitive landscape based on an extensive assessment of the leading players’ product portfolios and geographic presence and the key growth strategies adopted by them in the last three to four years. The key players profiled in the pet oral care market report are Boehringer Ingelheim International GmbH (Germany), VETOQUINOL S.A. (France), AllAccem, Inc. (U.S.), Petzlife UK (U.K.), Dechra Pharmaceuticals PLC (U.K.), imRex Inc. (Canada), Nestlé S.A. (Switzerland), Mars, Incorporated (U.S.), Ceva Animal Health, LLC (U.S.), Virbac S.A. (France), and Hill's Pet Nutrition, Inc. (U.S.).

Key Findings in the Pet Oral Care Market Study:

Based on Product, in 2024, the Toothpaste Segment is Expected to Account for the Largest Share of the Market

Enzymatic toothpaste for dogs and cats is a popular product that provides antibacterial properties and helps reduce plaque, thereby preventing tartar formation. The growing awareness of pet oral health in developed countries, combined with the availability of a wide range of toothpaste flavors, has contributed to the significant market share of this segment.

Based on Animal Type, in 2024, the Dogs Segment is Expected to Account for the Largest Share of the Market

The growing recognition of the health benefits of having dogs as pets and the companionship and emotional support provided by dogs has led to their increased adoption globally. Additionally, the availability of adoption services has made it easier than ever for individuals to adopt dogs. These factors contribute to the significant market share of this segment.

Based on Sales Channel, in 2024, the Online Segment is Expected to Account for the Largest Share of the Market

Based on Sales Channel, the pet oral care market is segmented into online and offline. In 2024, the online segment is expected to account for the largest share of the market. The large market share of this segment can be attributed to the high awareness of pet owners in developed countries regarding their pets' health and their willingness to invest in their pets' well-being, and ease and convenience to buy pet oral care products through company websites and e-commerce platforms.

North America: Dominant Regional Market

Based on geography, in 2024, North America is expected to dominate the pet oral care market. North America’s major market share is attributed to the high awareness regarding pet health, increasing expenditure on pets and insurance, and high adoption of pets.

Scope of the Report:

Pet Oral Care Market Assessment, by Product

• Toothpaste
• Toothbrush
• Dental Chews
• Mouthwashes
• Additives
• Other Oral Care Products
  (Note: Other Oral Care Products include Dental Sealants, Oral Gels, Oral Care Spray, and Dental Wipes)

Pet Oral Care Market Assessment, by Animal Type

• Dogs
• Cats
• Other Pets
  (Note: Other pets include rabbits, guniea pigs, and hamsters)

Pet Oral Care Market Assessment, by Sales Channel

• Online
  • Company Websites
  • E-commerce websites
• Offline
  • Pet Stores
  • Supermarkets
  • Pharmacies
  • Others
    (Note: Others include pet gromming centers and veterinary hospitals & clinics)

Pet Oral Care Market Assessment, by Geography

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • U.K.
  • France
  • Italy
  • Spain
  • Rest of Europe (RoE)
• Asia-Pacific (APAC)
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of APAC (RoAPAC)
• Latin America
  • Brazil
  • Mexico
  • Rest of LATAM (RoLATAM)
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Rest of Middle East & Africa (RoMEA)

Key questions answered in the report: