Nutricosmetics Market Size, Share, Forecast, & Trends Analysis by Product Type (Skin, Hair, Nail Care), Form (Powder, Liquid, Tablets, Capsules, Gummies), Distribution Channel (Supermarkets, Hypermarkets, Pharmacies, Drug Stores) - Global Forecast to 2031

Nutricosmetics Market Size & Forecast

The Nutricosmetics Market is expected to reach $12.61 billion by 2031, at a CAGR of 7.2% from 2024 to 2031. The growth of this market can be attributed to several factors, including the growing awareness about nutritional deficiency, consumers' increasing preference for natural alternatives to chemical-based health and beauty products, the growing cosmetics industry, and the increasing geriatric population. Moreover, the increasing demand for innovative beverages and the expanding functional food industry are expected to offer growth opportunities for the players operating in this market.

Nutricosmetics Market Growth Drivers

Growing Awareness of Nutritional Deficiency

The growing incidence of nutritional deficiency is a significant concern worldwide. Nutritional deficiency can occur due to several factors, including poor dietary choices, limited access to nutritious foods, certain medical conditions, and lifestyle disorders. In 2022, an estimated 2.4 billion people worldwide were diagnosed with nutritional deficiency, constituting nearly 30% of the world's population (Source: World Health Organization).

Nutritional deficiency can result in a variety of health issues, such as a weaker immune system, anemia, weariness, muscle weakness, and skin conditions. As people become increasingly aware of the importance of nutrition in well-being, there is a growing demand for commodities that not only help enhance one’s appearance but also improve health.

This growing awareness about nutrition is driving the growth of various sectors, including healthcare, nutrition, and cosmetics. In recent years, nutricosmetics has emerged as an adaptable approach to tackling specific deficiencies that impact skin health and appearance. These products are rich in vitamins, minerals, antioxidants, and other nutrients.

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Growing Cosmetics Industry Supporting Market Growth

Rising awareness about skincare routines, consumers’ increasing purchasing power, and self-care and wellness trends are some of the major factors driving the demand for cosmetics and personal care products globally. In the last few years, the demand for cosmetic products has surged in almost every region across the globe. For instance, in 2022, the cosmetic and personal care products market in Europe was valued at EUR 88 billion, an increase of 10% compared to EUR 80 billion in 2021 (source: Cosmetics Europe).

In the last few years, the consumer preference for organic/natural cosmetics and nutricosmetics has increased globally, primarily due to growing awareness and concerns over the harmful effects of synthetic chemicals present in traditional cosmetics. This change in consumer behavior has led to a surge in the demand for organic/natural cosmetics and nutricosmetics, and many companies are now focusing on developing and marketing such products to cater to this growing market. The market growth is driven by the increasing demand for sustainably produced cosmetic ingredients and rising awareness regarding the health benefits associated with natural and nutricosmetics. Therefore, the growing cosmetics industry is expected to support the growth of the nutricosmetics market.

Nutricosmetics Market Trends

Increasing Awareness of Health & Wellness

Consumer preferences have evolved toward consuming natural foods that are free of chemical-based additives and preservatives. Furthermore, as the average lifespans continue to climb, consumers are seeking to ensure healthy lifestyles, making well-being a top priority. At the same time, many choose to improve their overall health through nutrient intake rather than topical application. Several plant extracts contain a variety of bioactive chemicals, including vitamins, omega-3 fatty acids, and carotenoids. These chemicals enhance skin, hair, and nail health by providing necessary nutrients and bioactive components.

Nutricosmetics Market Opportunity

Increasing Demand for Innovative Beverages

The growing focus on health is driving the demand for beverages that offer healthier options without compromising the taste. This includes beverages fortified with vitamins, minerals, protein, probiotics, and other functional ingredients to support skin, hair, and nail health. Collagen is a popular ingredient in nutricosmetic beverages as it improves skin elasticity and hydration. Several manufacturers are incorporating collagen peptides into various formats, such as ready-to-drink beverages, powders, and shots.

Furthermore, technological advancements are enabling the development of personalized nutricosmetic beverages tailored to individual needs based on factors such as demographics, lifestyle habits, and health goals. Thus, the increasing demand for innovative beverages is creating an opportunity for manufacturers operating in the nutricosmetics market.

Expanding Functional Food Industry

In recent years, consumer awareness regarding health, nutrition-rich diets, calorie reduction, and food safety has grown across the globe. This is expected to transform the food and beverage sector and boost the growth of the fortified foods market. Functional foods are gaining prominence among consumers due to their perceived positive effects on health beyond basic nutrition. For instance, in India, the functional food industry is expected to continue at a CAGR of 5.1% (2021–2026) (Agriculture & Agri-Food Canada, 2023).

Furthermore, functional foods offer several benefits, including improved skin elasticity, hydration, and overall appearance; promotion of hair growth, strength, and shine; and support for nail health and growth. Thus, the increasing functional food industry is creating opportunities for players operating in the nutricosmetics market.

Nutricosmetics Market Analysis: Key Findings

By Product Type: In 2024, the Skincare Segment to Dominate the Nutricosmetics Market

Based on product type, the nutricosmetics market is segmented into skincare, hair care, nail care, and other product types. In 2024, the skincare segment is expected to account for the largest share of 46.7% of the nutricosmetics market. This segment’s large market share is attributed to the growing geriatric population, rising awareness about skin nourishment, and increasing skin issues, such as acne, wrinkles, and tanning.

However, the hair care segment is expected to register the highest CAGR during the forecast period. This segment’s rapid growth is attributed to increasing consumer spending on hair care products, product innovations, and issues such as dandruff, hair loss, and dry & dull hair.

By Form: In 2024, the Powder Segment to Dominate the Nutricosmetics Market

Based on form, the nutricosmetics market is segmented into powder form, liquid form, tablets, capsules & soft gels, gummies & soft chews, and other forms. In 2024, the powder form segment is expected to account for the largest share of the nutricosmetics market. This segment’s large market share is attributed to its multiple benefits, such as flexibility in dosing, ease of consumption, cost-effectiveness, wide taste & flavor options, faster absorption, and customization of dosage.

However, the tablets segment is expected to register the highest CAGR during the forecast period of 2024–2031 due to their longer shelf life and portability, which, combined with the standardized format, allow for precise dosing.

By Distribution Channels: The Supermarkets & Hypermarkets Segment to Witness Highest Demand During the Forecast Period

Based on distribution channels, the nutricosmetics market is segmented into supermarkets & hypermarkets, pharmacies & drug stores, specialty stores, e-commerce, and other distribution channels. In 2024, the supermarkets & hypermarkets segment is expected to account for the largest share of 39% of the nutricosmetics market. This segment’s large market share is attributed to the growing number of supermarket & hypermarket groceries offering high-quality products, rapid urbanization, rising per capita disposable incomes, increased sales of functional food and beverages in well-established supermarkets and hypermarkets, and consumer preference for shopping offline due to the enhanced shopping experience offered by these channels.

However, the e-commerce segment is expected to register the highest CAGR during the forecast period due to its advantages, including convenient accessibility, cost-effectiveness, and the increasing penetration of the internet and smartphones.

Geographical Analysis

Asia-Pacific Dominates the Overall Nutricosmetics Market

Based on geography, the nutricosmetics market is majorly segmented into five regions: North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. In 2024, Asia-Pacific is expected to account for the largest share of 43.9% of the global nutricosmetics market, followed by Europe and North America. Asia-Pacific nutricosmetics market is estimated to be worth $3.40 billion in 2024. Asia-Pacific's significant market share can be attributed to several key factors, including increased penetration of improved medications, high consumption of dietary supplements, increased demands for functional food & beverages, and high awareness about nutricosmetics in Japan and China.

However, North America is estimated to register the highest growth rate during the forecast period due to increasing R&D, incidences of skin diseases, penetration of improved medications, and expenditures on healthcare.

Nutricosmetics Market: Key Companies

The report offers a competitive analysis based on an extensive assessment of the leading players’ product portfolios, geographic presence, and key growth strategies adopted in the last three to four years. Some of the key players operating in the nutricosmetics market are Amway Corporation (U.S.), Shiseido Company, Limited (Japan), Koninklijke DSM N.V. (Netherlands), Nestlé S.A. (Switzerland), Suntory Beverage & Food Ltd. (Japan), LycoRed Ltd. (Israel), Lonza Group Ltd. (Switzerland), BASF SE (Germany), Herbalife Nutrition Ltd. (U.S.), Beiersdorf AG (Germany), Otsuka Holdings Co. Ltd. (Japan), and Sappe Public Company Limited (Thailand).

Nutricosmetics Industry Overview: Latest Developments from Key Industry Players

• In May 2023, Ritual (Natals, Inc.) introduced the HyaCera vegan skincare supplement at USD 54/30 capsules.

• In March 2023, Symrise AG (Germany) launched a new range of bioactives, Diana food, for use in beauty from within products. This range focuses on improving skin condition and offers anti-aging, skin brightening, as well as hair and nail care benefits.

• In January 2023, Neutrogena partnered with Nourished to create 3D-printed bespoke gummy supplements formulated based on a digital skin assessmen  of the consumer.
• In March 2021, Nexira (France) launched a new line of natural ingredients and botanical extracts for the nutricosmetics industry under the NutriBeauty Range.

Nutricosmetics Market Research Summary

Key questions answered in the nutricosmetics market report: