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North America Online Language Learning Market
North America Online Language Learning Market, by Learning Mode (Self-learning Apps & Applications, Tutoring), Age Group, Language (English, Mandarin, Spanish), End User (Individual Learners, Educational Institutions), and Country - Forecast to 2031
Report ID:MRICT - 104867 Pages: 180 Jun-2024 Formats*: PDF Category: Information and Communications Technology Delivery: 24 to 72 HoursThe North America Online Language Learning Market is projected to reach $9.7 billion by 2031, at a CAGR of 19.3% during the forecast period of 2024–2031. The growth of this market is driven by the growing need for cross-border communication due to globalization, the availability of cost-effective online language learning apps, and the adoption of artificial intelligence in E-learning. Additionally, the increasing preference for multilingual employees among multinational companies and the increasing investments in start-ups and small companies teaching English are expected to create market growth opportunities.
However, the reluctance to accept English as a primary communication language in some countries restrains the market’s growth. Furthermore, the high capital expenditure in developing countries is a major challenge for the players operating in this market. Wearable technologies, E-learning, and adoption of strategic teaching methods are prominent trends in the North America online language learning market.
The Growing Need for Cross-border Communication due to Globalization is Expected to Drive Market Growth
Humans have moved to distant places to settle, trade, produce, and exchange goods throughout history. Globalization was propelled by the invention of steamships, railroads, and increasing economic cooperation among countries before World War I. However, the wave of globalization was revived after World War II, when the U.S. took initiatives to revive international trade and investment, which is still ongoing.
Globalization has brought people and cultures closer. However, to survive and thrive in a global economy, companies must overcome language barriers; hence the global economy is shifting away from the English-speaking world. Furthermore, it is observed that overseas consumers prefer information in their language, and it is estimated that 60% of online consumers hardly or never buy from English-only websites. Nearly 72.4% of customers are more likely to buy products with information in their native language.
The competition at the global level is increasing at a fast pace. Exports accounted for half of the post-recession economic growth in the U.S., and future growth will increasingly depend on selling goods & services to foreign consumers who do not necessarily speak English. Therefore, adopting online language learning platforms will witness high growth during the forecast period.
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Key Findings in the North America Online Language Learning Market Study:
In 2024, the Self-learning Apps Segment is Expected to Dominate the North America Online Language Learning Market
Based on learning mode, the North America online language learning market is broadly segmented into self-learning apps and tutoring. In 2024, the self-learning apps segment is expected to account for the largest share of the North America online language learning market. The large market share of this segment is attributed to the increasing demand for language learning apps across mobile devices and computers, the increasing recognition of the effectiveness and efficiency of self-learning apps, and the rising preference for self-paced learning. Moreover, the self-learning apps segment is projected to register the highest CAGR during the forecast period.
In 2024, the <18 years Segment is Expected to Dominate the North America Online Language Learning Market.
Based on age group, North America online language learning market is broadly segmented into <18 years, 18-20 years, 21-30 years, 31-40 years, and >40 years. In 2024, the <18 years segment is expected to account for the largest share of the North America online language learning market. The large market share of this segment is attributed to the rising demand for interactive and engaging learning experiences among young learners, the growing significance of language skills for cross-border collaboration and career advancement, and the increasing need for immersive and practical language practice. Moreover, the <18 years segment is projected to register the highest CAGR during the forecast period.
In 2024, the English Segment is Expected to Dominate the North America Online Language Learning Market
Based on language, the North America online language learning market is broadly segmented into English, French, Spanish, Mandarin, German, Italian, Arabic, Japanese, Korean, and other languages. In 2024, the English segment is expected to account for the largest share of the North America online language learning market. The large market share of this segment is attributed to the growing number of English language learners worldwide, the increasing emphasis on English language learning in educational institutions, and the growing popularity of English language proficiency tests such as TOEFL and IELTS.
However, the Mandarin segment is projected to register the highest CAGR during the forecast period due to the growing global demand for Mandarin-speaking professionals, economic growth and increasing business opportunities in China, rising interest in Chinese culture, and the growing need for Mandarin language learning for business communication.
In 2024, the U.S. is Expected to Dominate the North America Online Language Learning Market
Based on country, the North America online language learning market is segmented into the U.S. and Canada. In 2024, the U.S. is expected to account for the larger share of the North America online language learning market. The large market share of the U.S. is mainly attributed to the increasing number of international travelers, diverse population and multicultural society, globalization and international connections, rising disposable incomes, and steady immigration levels. Moreover, the market in the U.S. is projected to register the highest CAGR during the forecast period.
Key Players
The report includes a competitive landscape based on an extensive assessment of the key growth strategies adopted by major market players in the North America online language learning market in the last three to four years. The key players profiled in the North America online language learning market report are Berlitz Corporation (U.S.), Rosetta Stone, Inc. (U.S.), Memrise Inc. (U.K.), Inlingua International Ltd. (France), Sanako Corporation (Finland), Duolingo Inc. (U.S.), Babble GmbH (Germany), Busuu Limited (U.K.), Transparent Language, Inc. (U.S.), Open Education LLC (U.S.), Linguistica 360, Inc. (U.S.), Mondly (Romania), FluentU (A part of Enux Education Limited), Mango Languages (U.S.), Cambridge University Press (U.K.), New Oriental Education & Technology Group Inc. (China), Houghton Mifflin Harcourt Company (U.S.), McGraw-Hill Education, Inc. (U.S.), and ELSA Corp. (U.S.).
Scope of the Report:
North America Online Language Learning Market Assessment, by Learning Mode
- Self-learning Apps
- Tutoring
- One-on-one Learning
- Group Learning
North America Online Language Learning Market Assessment, by Age Group
- <13 years
- 13-17 Years
- 18-20 Years
- 21-30 Years
- 31-40 Years
- >40 Years
North America Online Language Learning Market Assessment, by Language
- English
- French
- Spanish
- Mandarin
- German
- Italian
- Arabic
- Japanese
- Korean
- Other languages
North America Online Language Learning Market Assessment, by End User
- Individual Learners
- Educational Institutions
- K-12
- Higher Education
- Government Institutes
- Corporate Learners
North America Online Language Learning Market Assessment, by Country
- U.S.
- Canada
Key questions answered in the report:
The North America online language learning market is projected to reach $5.7 billion by 2030, at a CAGR of 16.5% during the forecast period.
Factors such as the growing need for cross-border communication due to globalization, the availability of cost-effective online language learning apps, and the adoption of artificial intelligence in E-learning are driving the growth of this market.
The key players operating in the North America online language learning market are Berlitz Corporation (U.S.), Rosetta Stone, Inc. (U.S.), Memrise Inc. (U.K.), Inlingua International Ltd. (France), Sanako Corporation (Finland), Duolingo Inc. (U.S.), Babble GmbH (Germany), Busuu Limited (U.K.), Transparent Language, Inc. (U.S.), Open Education LLC (U.S.), Linguistica 360, Inc. (U.S.), Mondly (Romania), and FluentU (A part of Enux Education Limited).
The high capital expenditure in developing countries poses challenges for the players in this market.
The key growth strategies adopted by most companies in this market include agreements, collaborations, and partnerships. These strategies enable companies to strengthen their product portfolios and enhance their geographic reach in the North America online language learning market.
1. Overview
1.1 Market Definition & Scope
1.2 Market Ecosystem
1.3 Currency & Limitations
1.3.1 Currency
1.3.2 Limitations
1.4 Key Stakeholders
2. Research Methodology
2.1 Research Approach
2.2 Data Collection and Validation Process
2.2.1 Primary Research/Interviews with Key Opinion Leaders from the Industry
2.2.2 Secondary Research
2.3 Market Sizing and Forecast Approach
2.3.1 Market Size Estimation Approach
2.3.1.1 Bottom-up Approach
2.3.1.2 Top-down Approach
2.3.1.3 Growth Forecast Approach
2.3.2 Market Share Analysis
2.4 Assumptions for the Study
2.5 Limitations for the Study
3. Executive Summary
3.1 Market Overview
3.2 Market Analysis, by Learning Mode
3.3 Market Analysis, by Age Group
3.4 Market Analysis, by Language
3.5 Market Analysis, by End User
3.6 Market Analysis, by Country
3.7 Competitive Analysis
4. Market Insights
4.1 Overview
4.2 Factors Affecting Market Growth
4.2.1 Drivers
4.2.1.1 Increasing Need for Cross-border Communication Due to Globalization
4.2.1.2 Increasing Availability of Cost-effective Online Language Learning Apps
4.2.1.3 Increasing Adoption of Artificial Intelligence in E-learning
4.2.2 Restraints
4.2.2.1 Reluctance to Accept English as a Primary Communication Language in Some Countries
4.2.3 Opportunities
4.2.3.1 Increasing Preference for Multilingual Employees Among Multinational Companies
4.2.3.2 Increasing Investments in Start-Ups and Small Companies Teaching English
4.2.4 Challenges
4.2.4.1 High Capital Expenditure in Developing Countries
4.2.5 Trends
4.2.5.1 Wearable Technologies
4.2.5.2 E-learning
4.2.5.3 Adoption of Strategic Teaching Methods
4.3 Ecosystem Analysis
5. North America Online Language Learning Market Assessment—by Learning Mode
5.1 Overview
5.2 Self-learning Apps
5.3 Tutoring
5.3.1 One-on-one Learning
5.3.2 Group Learning
6. North America Online Language Learning Market Assessment—by Age Group
6.1 Overview
6.2 <13 years
6.4 13-17 years
6.3 18-20 years
6.4 21-30 years
6.5 31-40 years
6.6 >40 years
7. North America Online Language Learning Market Assessment—by Language
7.1 Overview
7.2 English
7.3 French
7.4 Spanish
7.5 Mandarin
7.6 German
7.7 Italian
7.8 Arabic
7.9 Japanese
7.10 Korean
7.11 Other Languages
8. North America Online Language Learning Market Assessment—by End User
8.1 Overview
8.2 Individual Learners
8.3 Educational Institutions
8.3.1 K-12
8.3.2 Higher Education
8.4 Government Institutes
8.5 Corporate Learners
9. North America Online Language Learning Market Assessment—by Country
9.1 Overview
9.2 U.S.
9.3 Canada
10. North America Online Language Learning Market—Competitive Landscape
10.1 Overview
10.2 Key Growth Strategies
10.2.1 Market Differentiators
10.2.2 Synergy Analysis: Major Deals & Strategic Alliances
10.3 Competitive Dashboard
10.3.1 Industry Leader
10.3.2 Market Differentiators
10.3.3 Vanguards
10.3.4 Contemporary Stalwarts
10.4 Vendor Market Positioning
10.5 Market Share Analysis
11. Company Profiles (Business Overview, Financial Overview, SWOT Analysis for the Top 5 Companies, Product Portfolio, Strategic Developments)
11.1 Berlitz Corporation (U.S.)
11.2 Rosetta Stone, Inc. (U.S.)
11.3 Memrise Inc. (U.K.)
11.4 Inlingua International Ltd. (France)
11.5 Sanako Corporation (Finland)
11.6 Duolingo Inc. (U.S.)
11.7 Babble GmbH (Germany)
11.8 Busuu Limited (U.K.)
11.9 Transparent Language, Inc. (U.S.)
11.10 Open Education LLC (U.S.)
11.11 Linguistica 360, Inc. (U.S.)
11.12 Mondly (Romania)
11.13 FluentU (A part of Enux Education Limited)
11.14 Mango Languages (U.S.)
11.15 Cambridge University Press (U.K.)
11.16 New Oriental Education & Technology Group Inc. (China)
11.17 Houghton Mifflin Harcourt Company (U.S.)
11.18 McGraw-Hill Education, Inc. (U.S.)
11.19 ELSA Corp. (U.S.)
12. Appendix
12.1 Available Customization
12.2 Related Reports
List of Tables
Table 1 Currency Conversion Rates (2019–2022)
Table 2 North America Online Language Learning Market, by Learning Mode, 2021-2030 (USD Million)
Table 3 North America Online Language Learning Market for Self-Learning Apps, by Country, 2021-2030 (USD Million)
Table 4 North America Tutoring-Based Online Language Learning Market, by Country, 2021-2030 (USD Million)
Table 5 North America Tutoring-Based Online Language Learning Market, by Type, 2021-2030 (USD Million)
Table 6 North America One-on-One Online Language Learning Market, by Country, 2021-2030 (USD Million)
Table 7 North America Group Online Language Learning Market, by Country, 2021-2030 (USD Million)
Table 8 North America Online Language Learning Market, by Age Group, 2021-2030 (USD Million)
Table 9 North America Online Language Learning Market for <18 Years, by Country, 2021-2030 (USD Million)
Table 10 North America Online Language Learning Market for 18–20 Years, by Country, 2021-2030 (USD Million)
Table 11 North America Online Language Learning Market for 21–30 Years, by Country, 2021-2030 (USD Million)
Table 12 North America Online Language Learning Market for 31–40 Years, by Country, 2021-2030 (USD Million)
Table 13 North America Online Language Learning Market for >40 Years, by Country, 2021-2030 (USD Million)
Table 14 North America Online Language Learning Market, by Language, 2021-2030 (USD Million)
Table 15 North America Online English Language Learning Market, by Country, 2021-2030 (USD Million)
Table 16 North America Online French Language Learning Market, by Country, 2021-2030 (USD Million)
Table 17 North America Online Spanish Language Learning Market, by Country, 2021-2030 (USD Million)
Table 18 North America Online Mandarin Language Learning Market, by Country, 2021-2030 (USD Million)
Table 19 North America Online Japanese Language Learning Market, by Country, 2021-2030 (USD Million)
Table 20 North America Online German Language Learning Market, by Country, 2021-2030 (USD Million)
Table 21 North America Online Italian Language Learning Market, by Country, 2021-2030 (USD Million)
Table 22 North America Online Arabic Language Learning Market, by Country, 2021-2030 (USD Million)
Table 23 North America Online Korean Language Learning Market, by Country, 2021-2030 (USD Million)
Table 24 North America Online Language Learning Market for Other Languages, by Country, 2021-2030 (USD Million)
Table 25 North America Online Language Learning Market, by End User, 2021-2030 (USD Million)
Table 26 North America Online Language Learning Market for Individual Learners, by Country, 2021-2030 (USD Million)
Table 27 North America Online Language Learning Market for Educational Institutes, by Type, 2021-2030 (USD Million)
Table 28 North America Online Language Learning Market for Educational Institutes, by Country, 2021-2030 (USD Million)
Table 29 North America K–12 Online Language Learning Market for Educational Institutes, by Country, 2021-2030 (USD Million)
Table 30 North America Higher Education Online Language Learning Market for Educational Institutes, by Country, 2021-2030 (USD Million)
Table 31 North America Online Language Learning Market for Government Institutes, by Country, 2021-2030 (USD Million)
Table 32 North America Online Language Learning Market for Corporate Learners, by Country, 2021-2030 (USD Million)
Table 33 North America: Online Language Learning Market, by Country, 2021-2030 (USD Million)
Table 34 North America: Online Language Learning Market, by Learning Mode, 2021-2030 (USD Million)
Table 35 North America: Online Language Learning Tutoring Market, by Type, 2021-2030 (USD Million)
Table 36 North America: Online Language Learning Market, by Age Group, 2021-2030 (USD Million)
Table 37 North America: Online Language Learning Market, by Language, 2021-2030 (USD Million)
Table 38 North America: Online Language Learning Market, by End User, 2021-2030 (USD Million)
Table 39 North America: Online Language Learning Market for Educational Institutes, by Type, 2021-2030 (USD Million)
Table 40 U.S.: Online Language Learning Market, by Learning Mode, 2021–2030 (USD Million)
Table 41 U.S.: Online Language Learning Tutoring Market, by Type, 2021–2030 (USD Million)
Table 42 U.S.: Online Language Learning Market, by Age Group, 2021–2030 (USD Million)
Table 43 U.S.: Online Language Learning Market, by Language, 2021–2030 (USD Million)
Table 44 U.S.: Online Language Learning Market, by End User, 2021–2030 (USD Million)
Table 45 U.S.: Online Language Learning Market for Educational Institutes, by Type, 2021–2030 (USD Million)
Table 46 Canada: Online Language Learning Market, by Learning Mode, 2021–2030 (USD Million)
Table 47 Canada: Online Language Learning Tutoring Market, by Type, 2021–2030 (USD Million)
Table 48 Canada: Online Language Learning Market, by Age Group, 2021–2030 (USD Million)
Table 49 Canada: Online Language Learning Market, by Language, 2021–2030 (USD Million)
Table 50 Canada: Online Language Learning Market, by End User, 2021–2030 (USD Million)
Table 51 Canada: Online Language Learning Market for Educational Institutes, by Type, 2021–2030 (USD Million)
Table 52 Recent Developments by Major Market Players (2020–2024)
Table 53 Recent Product/Service Launches in the North America Online Language Learning Market
Table 54 Key Synergic Developments in the North America Online Language Learning Market
Table 55 Recent Product/Service Enhancements in the North America Online Language Learning Market
List of Figures
Figure 1 Research Process
Figure 2 Primary Research Techniques
Figure 3 Key Executives Interviewed
Figure 4 Breakdown of Primary Interviews (Supply-Side & Demand-Side)
Figure 5 Market Sizing and Growth Forecast Approach
Figure 6 Key Insights
Figure 7 North America Online Language Learning Market Market, by Country (2024–2030)
Figure 8 Market Dynamics
Figure 9 North America Online Language Learning Market, by Learning Mode, 2030 (USD Million)
Figure 10 North America Online Language Learning Market, by Age Group, 2030 (USD Million)
Figure 11 North America Online Language Learning Market, by Language, 2030 (USD Million)
Figure 12 North America Online Language Learning Market, by End User, 2030 (USD Million)
Figure 13 Geographic Snapshot: North America Online Language Learning Market (Value Share & CAGR)
Figure 14 North America Online Language Learning Market, by Learning Mode, 2024 Vs. 2030 (USD Million)
Figure 15 North America Online Language Learning Market, by Age Group, 2024 Vs. 2030 (USD Million)
Figure 16 North America Online Language Learning Market, by Language, 2024 Vs. 2030 (USD Million)
Figure 17 North America Online Language Learning Market, by End User, 2024 Vs. 2030 (USD Million)
Figure 18 North America Online Language Learning Market, by Country, 2024–2030 (USD Million)
Figure 19 Geographic Snapshot: North America Online Language Learning Market
Figure 20 Growth Strategies Adopted by Leading Market Players (2020–2024)
Figure 21 Competitive Dashboard: North America Online Language Learning Market
Figure 22 Vendor Market Positioning Analysis (2020–2024)
Figure 23 Market Share Analysis: North America Online Language Learning Market (2022)
Figure 24 Financial Overview: New Oriental Education & Technology Group Inc (2022)
Figure 25 Financial Overview: Berlitz Corporation (2022)
Figure 26 Financial Overview: Mcgraw-Hill Education, Inc. (2022)
Figure 27 Financial Overview: Houghton Mifflin Harcourt Company (2022)
Figure 28 Financial Overview: Cambridge University Press (2022)
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