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North America Electric Scooter Market
North America Electric Scooter Market by Vehicle Type (Electric Motorcycles, Electric Mopeds, E-scooters & Bikes), Power Output (Less than 3.6kW, 3.6kW to 7.2kW), Battery Technology, Motor Type, Charging Type, End User, and Country - Forecast to 2030
Report ID:MRAUTO - 104558 Pages: 180 Aug-2023 Formats*: PDF Category: Automotive and Transportation Delivery: 24 to 48 HoursThe North America Electric Scooter Market is projected to reach $13.07 billion by 2030, at a CAGR of 25.6% from 2023–2030. By Volume, this market is projected to reach 11.8 million units by 2030, at a CAGR of 26.1% from 2023–2030. The growth of the North America electric scooter market is driven by the factors such as the increasing adoption of electric motorcycles and E-bikes for short commutes, the rising deployment of electric scooter for ride-sharing services in North America, and the demand for clean transportation alternatives. Furthermore, rising health awareness among millennials, the emergence of advanced fleet management technologies, and advancements in battery technology are expected to offer lucrative opportunities for players operating in the North America electric scooter market.
However, the high costs of electric two-wheelers, E-scooter, and bikes and the short lifespan of batteries are expected to restrain the growth of this market. The lack of regulations in the electric two-wheelers and micromobility space poses a challenge to the growth of this market.
In addition, the integration of electric scooter with mobile apps is a major trend for players operating in the North America electric scooter market.
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Increasing Adoption of Electric Motorcycles and E-bikes for Short Commutes in North America to Drive Market Growth During the Forecast Period
The ever-increasing traffic congestion leading to extremely long commutes is paving the way for commuters to look for convenient, time-efficient, and affordable options. Micro-mobility is the most common travel solution for short distances at a particular speed range. Its solutions usually include bicycles, skateboards, E-bikes, scooter, skates, and small electric vehicles, generally running on charged batteries. As micro-mobility has been picking up pace, players in the industry have come up with vehicle-sharing alternatives.
Electric scooter are available in more than 100 cities across the globe and have been flooding streets since the introduction in recent years of sharing schemes similar to the cycle hire projects. E-vehicles are growing in popularity due to their low environmental impact compared with other modes of transport. The electric scooter market has grown over the past ten years, and North America has seen huge rises in E-scooter adoption. North America is increasingly adopting Bike share, E-scooter, and other micromobility systems. This become a crucial part of urban transportation networks in North America. North American companies such as Spin Mobility Inc. (Canada), Superpedestrian, Inc. (U.S.), and Ride GOAT Inc. (U.S.) are taking initiatives for the adoption of E-scooter. By 2023, electric two-wheelers are expected to hold up to 8% share of all two-wheelers on the road. Currently, this number stands at 2.5%. The monthly installs of E-scooter sharing apps like Bird and Lime increased by 580% during 2018–2019. This number will continue to increase as E-scooter sharing services continue to gain popularity. North America was quick to grab the E-scooter trend. Some of the major developments in the region include:
- In May 2023, the National Association of City Transportation Officials (NACTO) (U.S.) partnered with Bird Rides, Inc. (U.S.), Spin Mobility Inc. (Canada), and Superpedestrian, Inc. (U.S.) that accelerate a shift to zero-emission transportation via safe and well-integrated shared E-bikes and E-scooter.
- In December 2022, Auburn University (U.S.) partnered with Spin Mobility Inc. (Canada) to bring 100 E-bikes and 100 E-scooter transportation for students, faculty, staff, and visitors on campus.
- In March 2022, Tier Mobility SE (Germany) acquired Spin Mobility Inc. (Canada) to expand its network and develop new standards to build trust in E-scooter and E-bikes cities by enabling technology that creates a safer experience for riders, pedestrians, and all other road users across North America.
Thus, the developments, as well as increasing fleet sharing service, are expected to encourage the adoption of private E-scooter across the region.
Key Findings in the North America Electric Scooter Market Study:
The Electric Motorcycles Segment to be the Fastest-growing Segment between 2023 to 2030
Based on vehicle type, the North America electric scooter market is segmented into E-kick scooter & bikes, electric mopeds, and electric motorcycles. The electric motorcycles segment is expected to grow at the highest CAGR during the forecast period. The growth of this segment is attributed to growing government policies aimed at promoting electric mobility, increasing awareness regarding the need to reduce greenhouse gas emissions and environmental pollution, rising demand for electric motorcycles among consumers, rising gasoline prices, and stringent emission norms.
The 20 kW to 100kW Segment to be the Fastest-growing Segment During the Forecast Period
Based on power output, the North America electric scooter market is segmented into less than 3.6 kW, 3.6 kW to 7.2 kW, and 20 kW to 100 kW. The 20 kW To 100 KW segment is expected to grow at the highest CAGR of 37.4% during the forecast period. The growth of the segment is attributed to the increasing adoption of electric motorcycles in emerging economies, the high growth of the electric two-wheelers market in North America during the pandemic, favorable incentives and tax benefits, and growing demand for fast and powerful electric two-wheelers among the young generation.
The Lithium-ion Polymer Battery Segment to be the Fastest-growing Segment between 2023 to 2030
Based on battery technology, the North America electric scooter market is segmented into sealed lead acid battery, lithium-ion battery, and lithium-ion polymer battery. The lithium-ion polymer battery segment is expected to grow at the highest CAGR during the forecast period. Lithium-ion polymer (LiPo) batteries are known for their cost-effectiveness and reliable performance compared to lithium batteries. These batteries employ solid, colloidal polymers or organic electrolytes. LiPo batteries offer several advantages, including large capacity and fast charging capabilities. They deliver high power output quickly, making them suitable for applications like E-bikes, where immediate power assistance is required during startup.
The Hub Motor Segment to Dominate the North America Electric Scooter Market in 2023
Based on motor type, the North America electric scooter market is segmented into hub motors and mid-drive motors. In 2023, the hub motors segment is expected to account for the largest share of the North America electric scooter market. Hub motors offer flexibility since they can power rear-wheel, front-wheel, or all-wheel-drive vehicles. An electric bike with a rear hub motor is easier to operate than an electric bike with a front hub motor since electric bikes with rear hub motors provide more stability. One of the biggest advantages of hub motors is that they require little or no maintenance. They are an independent drive system that retains all components inside the motor casing.
The Business Organizations Segment to Dominate the North America Electric Scooter Market in 2023
Based on end user, the North America electric scooter market is segmented into government institutions, academic institutes/universities, business organizations, micromobility service providers, individuals, and other end users. In 2023, the business organizations segment is expected to account for the largest share of the North America electric scooter market. Business organizations use E-scooter mostly for logistics. Some use E-scooter for courier and delivery services. Emco electroroller GmbH provides delivery E-scooter supplemented with practical transport boxes for pizza services, pharmacies, florists, and craftsmen. The benefits of using E-scooter for delivery are that the person can deliver in sensitive areas without noise pollution, saving operating costs.
U.S. is Expected to Dominate the North America Electric Scooter Market in 2023
Based on country, the North America electric scooter market is segmented into U.S. and Canada. In 2023, the U.S. is expected to account for the largest share of the North America electric scooter market. The large market share of this region is attributed to the actions taken by the local and state governments and utility stakeholders across the country to reduce consumer barriers and the increasing number of policies, grants, and incentives on E-mobilities.
Key Players:
The key players operating in the North America electric scooter market are Energica Motor Company S.p.A. (Italy), Yamaha Motor Co., Ltd. (Japan), Niu Technologies (China), Riese & Müller GmbH (Germany), Leon Cycle (Germany), Govecs AG (Germany), Walberg Urban Electrics GmbH (Germany), myStromer AG (Switzerland), Zero Motorcycles, Inc. (U.S.), and emco electroroller GmbH (Germany).
Scope of the Report
North America Electric Scooter Market Assessment, by Vehicle Type
- E-kick Scooter & Bikes
- Electric Motorcycles
- Electric Mopeds
North America Electric Scooter Market Assessment, by Power Output
- Less than 3.6 kW
- 3.6 kW to 7.2 kW
- 20 kW to 100 kW
North America Electric Scooter Market Assessment, by Battery Technology
- Lithium-ion Battery
- Sealed Lead Acid Battery
- Lithium-ion Polymer Battery
North America Electric Scooter Market Assessment, by Motor Type
- Hub Motors
- Gearless Hub Motors
- Geared Hub Motors
- Mid-Drive Motors
North America Electric Scooter Market Assessment, by Charging Type
- Connector Charging
- Wireless Charging
North America Electric Scooter Market Assessment, by End User
- Business Organizations
- Micromobility Service Providers
- Individuals
- Academic Institutes/Universities
- Government Institutions
- Other End Users
North America Electric Scooter Market Assessment, by Country
- U.S.
- Canada
Key Questions Answered in the Report:
The North America electric scooters market report provides insights into the market based on vehicle type, power output, battery technology, motor type, charging type, end user, and country. The study also evaluates industry competitors and analyses the country-level markets.
The North America electric scooters market is projected to reach $13.07 billion by 2030, at a CAGR of 25.6% from 2023–2030. By Volume, this market is projected to reach 11.8 million units by 2030, at a CAGR of 26.1% from 2023–2030.
Based on vehicle type, in 2023, the electric motorcycle segment is expected to account for the largest share of the North America electric scooter market.
Based on power output, in 2023, the less than 3.6 kW segment is expected to account for the largest share of the North America electric scooter market.
Based on battery technology, in 2023, the lithium-ion polymer battery segment is expected to account for the largest share of the North America electric scooter market.
Based on end user, in 2023, the business organization segment is expected to account for the largest share of the North America electric scooters market.
The growth of the North America electric scooters market is driven by the factors such as the increasing adoption of electric motorcycles and E-bikes for short commutes, the rising deployment of electric scooters for ride-sharing services in North America, and the demand for clean transportation alternatives. Furthermore, rising health awareness among millennials, the emergence of advanced fleet management technologies, and advancements in battery technology are expected to offer lucrative opportunities for players operating in the North America electric scooters market.
The key players operating in the North America electric scooters market are Energica Motor Company S.p.A. (Italy), Yamaha Motor Co., Ltd. (Japan), Niu Technologies (China), Riese & Müller GmbH (Germany), Leon Cycle (Germany), Govecs AG (Germany), Walberg Urban Electrics GmbH (Germany), myStromer AG (Switzerland), Zero Motorcycles, Inc. (U.S.), and emco electroroller GmbH (Germany).
The market in the U.S. is expected to register the highest growth rate during the forecast period. It is attributed to the actions taken by the local and state governments and utility stakeholders across the country to reduce consumer barriers and the increasing number of policies, grants, and incentives on E-mobilities.
1. Introduction
1.1. Market Definition & Scope
1.2. Market Ecosystem
1.3. Currency & Limitations
1.4. Key Stakeholders
2. Research Methodology
2.1. Research Approach
2.2. Process of Data Collection & Validation
2.2.1. Secondary Research
2.2.2. Primary Research/Interviews with Key Opinion Leaders of the Industry
2.3. Market Sizing and Forecast
2.3.1. Market Assessment Estimation Approach
2.3.2. Growth Forecast Approach
2.4. Assumptions for The Study
3. Executive Summary
3.1. Overview
3.2. Market Analysis, by Vehicle Type
3.3. Market Analysis, by Power Output
3.4. Market Analysis, by Battery Technology
3.5. Market Analysis, by Motor Type
3.6. Market Analysis, by Charging Type
3.7. Market Analysis, by End User
3.8. Market Analysis, by Geography
3.9. Competitive Analysis
4. Market Insights
4.1. Overview
4.2. Factors Affecting Market Growth
4.2.1. Drivers
4.2.1.1. Increasing Adoption of Electric Motorcycles and E-bikes for Short Commutes
4.2.1.2. Rising Deployment of Electric Scooter for Ride-sharing Services in North America
4.2.1.3. Demand for Clean Transportation Alternatives
4.2.2. Restraints
4.2.2.1. High Cost of Electric Two-wheelers, and E-scooter & Bikes
4.2.2.2. Short Lifespan of Batteries
4.2.3. Opportunities
4.2.3.1. Rising Health Awareness Among Millennials
4.2.3.2. Emergence of Advanced Fleet Management Technologies
4.2.3.3. Advancements in Battery Technology
4.2.4. Challenges
4.2.4.1. Lack of Regulations in Electric Two-wheelers and Micromobility Space
4.2.5 Trends
4.2.5.1. Integration of Electric Scooter with Mobile Apps
4.3. Case Studies
4.4. North America Ecosystem
4.5. Regulatory Framework
4.6. Porter’s Five Forces Analysis
5. North America Electric Scooter Market—by Vehicle Type
5.1. Overview
5.2. E-kick Scooter & Bikes
5.3. Electric Motorcycles
5.4. Electric Mopeds
6. North America Electric Scooter Market—by Power Output
6.1. Overview
6.2. Less than 3.6 kW
6.3. 3.6 kW to 7.2 kW
6.4. 20 kW to 100 kW
7. North America Electric Scooter Market—by Battery Technology
7.1. Overview
7.2. Lithium-ion Battery
7.3. Sealed Lead Acid Battery
7.4. Lithium-ion Polymer Battery
8. North America Electric Scooter Market—by Motor Type
8.1. Overview
8.2. Hub Motors
8.2.1. Gearless Hub Motors
8.2.2. Geared Hub Motors
8.3. Mid-drive Motors
9. North America Electric Scooter Market—by Charging Type
9.1. Overview
9.2. Connector Charging
9.3. Wireless Charging
10. North America Electric Scooter Market—by End User
10.1. Overview
10.2. Business Organizations
10.3. Micromobility Service Providers
10.4. Individuals
10.5. Academic Institutes/Universities
10.6. Government Institutions
10.7. Other End Users
11. North America Electric Scooter Market—by Country
11.1. Overview
11.1.1. U.S.
11.1.2. Canada
12. Competition Analysis
12.1. Overview
12.2. Key Growth Strategies
12.3. Competitive Benchmarking
12.4. Competitive Dashboard
12.4.1. Industry Leaders
12.4.2. Market Differentiators
12.4.3. Vanguards
12.4.4. Emerging Companies
12.5. Market Share Analysis (2022)
13. Company Profiles (Company Overview, Financial Overview, Product Portfolio, and Strategic Developments)
13.1. Energica Motor Company S.P.A.
13.2. Yamaha Motor Co., ltd.
13.3. Niu Technologies
13.4. GOVECS AG
13.5. Riese & Müller GmbH
13.6. myStromer AG
13.7. Leon Cycle NZ Limited
13.8. Walberg Urban Electrics GmbH
13.9. Zero Motorcycles, Inc.
13.10. Emco Electroroller GmbH
(Note: SWOT Analysis of the Top 5 Companies Will Be Provided)
14. Appendix
14.1. Available Customization
14.2. Related Reports
List of Tables
Table 1 Currency Conversion Rates (2019–2022)
Table 2 North America Electric Scooter Market, by Vehicle Type, 2021–2030 (USD Million)
Table 3 North America Electric Scooter Market Volume, by Vehicle Type, 2021–2030 (Units)
Table 4 North America E-kick Scooter & Bikes Market, by Country, 2021–2030 (USD Million)
Table 5 North America E-kick Scooter & Bikes Market Volume, by Country, 2021–2030 (Units)
Table 6 North America Electric Motorcycles Market, by Country, 2021–2030 (USD Million)
Table 7 North America Electric Motorcycles Market Volume, by Country, 2021–2030 (Units)
Table 8 North America Electric Moped Market, by Country, 2021–2030 (USD Million)
Table 9 North America Electric Moped Market Volume, by Country, 2021–2030 (Units)
Table 10 North America Electric Scooter Market, by Power Output, 2021–2030 (USD Million)
Table 11 North America Less than 3.6 kW Electric Scooter Market, by Country, 2021–2030 (USD Million)
Table 12 North America 3.6 kW to 7.2 kW Electric Scooter Market, by Country, 2021–2030 (USD Million)
Table 13 North America 20 kW to 100 kW Electric Scooter Market, by Country, 2021–2030 (USD Million)
Table 14 North America Electric Scooter Market, by Battery Technology, 2021–2030 (USD Million)
Table 15 North America Lithium-ion Battery Electric Scooter Market, by Country, 2021–2030 (USD Million)
Table 16 North America Sealed Lead Acid Battery Electric Scooter Market, by Country, 2021–2030 (USD Million)
Table 17 North America Lithium-ion Polymer Battery Electric Scooter Market, by Country, 2021–2030 (USD Million)
Table 18 North America Electric Scooter Market, by Motor Type, 2021–2030 (USD Million)
Table 19 North America Hub Motor Electric Scooter Market, by Type, 2021–2030 (USD Million)
Table 20 North America Hub Motor Electric Scooter Market, by Country, 2021–2030 (USD Million)
Table 21 Gearless Hub Motor Electric Scooter Market, by Country, 2021–2030 (USD Million)
Table 22 Geared Hub Motors Electric Scooter Market, by Country, 2021–2030 (USD Million)
Table 23 North America Mid-Drive Motor Electric Scooter Market, by Country, 2021–2030 (USD Million)
Table 24 North America Electric Scooter Market, by Charging Type, 2021–2030 (USD Million)
Table 25 North America Connector Charging Electric Scooter Market, by Country, 2021–2030 (USD Million)
Table 26 North America Wireless Charging Electric Scooter Market, by Country, 2021–2030 (USD Million)
Table 27 North America Electric Scooter Market, by End User, 2021–2030 (USD Million)
Table 28 North America Electric Scooter Market for Business Organizations, by Country, 2021–2030 (USD Million)
Table 29 North America Electric Scooter Market for Micromobility Service Providers, by Country, 2021–2030 (USD Million)
Table 30 North America Electric Scooter Market for Individuals, by Country, 2021–2030 (USD Million)
Table 31 North America Electric Scooter Market for Academic Institutes/Universities, by Country, 2021–2030 (USD Million)
Table 32 North America Electric Scooter Market for Government Institutions, by Country, 2021–2030 (USD Million)
Table 33 North America Electric Scooter Market for Other End Users, by Country, 2021–2030 (USD Million)
Table 34 North America Electric Scooter Market, by Country, 2021-2030 (USD Million)
Table 35 North America Electric Scooter Market Volume, by Country, 2021–2030 (Units)
Table 36 U.S.: Electric Scooter Market, by Vehicle Type, 2021–2030 (USD Million)
Table 37 U.S.: Electric Scooter Market Volume, by Vehicle Type, 2021–2030 (Units)
Table 38 U.S.: Electric Scooter Market, by Power Output, 2021–2030 (USD Million)
Table 39 U.S.: Electric Scooter Market, by Battery Technology, 2021–2030 (USD Million)
Table 40 U.S.: Electric Scooter Market, by Motor Type, 2021–2030 (USD Million)
Table 41 U.S.: Hub Motors Electric Scooter Market, by Type, 2021–2030 (USD Million)
Table 42 U.S.: Electric Scooter Market, by Charging Type, 2021–2030 (USD Million)
Table 43 U.S.: Electric Scooter Market, by End User, 2021–2030 (USD Million)
Table 44 Canada: Electric Scooter Market, by Vehicle Type, 2021–2030 (USD Million)
Table 45 Canada: Electric Scooter Market Volume, by Vehicle Type, 2021–2030 (Units)
Table 46 Canada: Electric Scooter Market, by Power Output, 2021–2030 (USD Million)
Table 47 Canada: Electric Scooter Market, by Battery Technology, 2021–2030 (USD Million)
Table 48 Canada: Electric Scooter Market, by Motor Type, 2021–2030 (USD Million)
Table 49 Canada: Hub Motors Electric Scooter Market, by Type, 2021–2030
Table 50 Canada: Electric Scooter Market, by Charging Type, 2021–2030 (USD Million)
Table 51 Canada: Electric Scooter Market, by End User, 2021–2030 (USD Million)
List of Figures
Figure 1 Research Process
Figure 2 Key Secondary Sources
Figure 3 Primary Research Techniques
Figure 4 Key Executives Interviewed
Figure 5 Breakdown of Primary Interviews (Supply Side & Demand Side)
Figure 6 Market Sizing and Growth Forecast Approaches
Figure 7 Key Insights
Figure 8 In 2023, the E-kick scooter & bikes Segment is Expected to Dominate the North America Electric Scooter Market
Figure 9 In 2023, the less than 3.6 kW Segment is Expected to Dominate the North America Electric Scooter Market
Figure 10 In 2023, the lithium-ion battery Segment is Expected to Dominate the North America Electric Scooter Market
Figure 11 In 2023, the Hub Motors Segment is Expected to Dominate the North America Electric Scooter Market
Figure 12 In 2023, the connector charging Segment is Expected to Dominate the North America Electric Scooter Market
Figure 13 In 2023, the business organizations Segment is Expected to Dominate the North America Electric Scooter Market
Figure 14 North America Electric Scooter Market Value, by Country (2023–2030)
Figure 15 Factors Affecting Market Growth
Figure 16 North America Electric Scooter Market, by Vehicle Type, 2023 Vs. 2030 (USD Million)
Figure 17 North America Electric Scooter Market, by Vehicle Type, 2023 Vs. 2030 (Units)
Figure 18 North America Electric Scooter Market, by Power Output, 2030 (USD Million)
Figure 19 North America Electric Scooter Market, by Battery Technology, 2030 (USD Million)
Figure 20 North America Electric Scooter Market, by Motor Type, 2023 Vs. 2030 (USD Million)
Figure 21 North America Electric Scooter Market, by Charging Type, 2023 Vs. 2030 (USD Million)
Figure 22 North America Electric Scooter Market, by End User, 2023 Vs. 2030 (USD Million)
Figure 23 Geographic Snapshot: Electric Scooter Market in North America
Figure 24 Key Growth Strategies Adopted by Key Players (2020–2023)
Figure 25 Competitive Dashboard: North America Electric Scooter Market
Figure 26 Vendor Market Positioning Analysis (2020–2023)
Figure 27 Energica Motor Company S.P.A.: North America Electric Scooter Market
Figure 28 Yamaha Motor Co., Ltd.: Financial Overview (2021)
Figure 29 Niu Technologies: Financial Overview (2022)
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