Mushroom Coffee Market Size, Share, Forecast, & Trends Analysis by Type (Chaga Mushroom Coffee, Reishi Mushroom Coffee, Lion’s Mane Mushroom Coffee), Caffeine (Caffeinated), Form, Packaging (Sachets), Distribution Channel (Online)—Global Forecast to 2031

The Mushroom Coffee Market was valued at $2.83 billion in 2023. This market is expected to reach $4.26 billion by 2031 from an estimated $2.98 billion in 2024, at a CAGR of 5.2% during the forecast period from 2024 to 2031.

Mushroom Coffee Market Size & Forecast

The growth of this market is driven by the rising awareness of the health benefits of mushroom-based products, expansion in the health and wellness industry, growing awareness about the medical benefits of mushroom coffee, and expansion of specialty coffee culture. Moreover, the growing demand for organic and natural mushroom coffee is expected to generate growth opportunities for the stakeholders in this market. Furthermore, the increasing use of organic and sustainably sourced mushrooms and the growth of e-commerce and direct-to-consumer channels are prominent trends in the mushroom coffee market.

Key Findings

• By Type: In 2024, the Chaga Mushroom Coffee Segment is Expected to Dominate the Mushroom Coffee Market
• By Caffeine Content: In 2024, the Caffeinated Segment is Expected to Dominate the Mushroom Coffee Market
• By Form: In 2024, the Granular/Grounded Segment is Expected to Dominate the Mushroom Coffee Market
• By Packaging Type: In 2024, the Sachets Segment is Expected to Account for the Largest Share of the Mushroom Coffee Market
• By Distribution Channel: In 2024, the Offline Distribution Channel Segment is Expected to Account for a Larger Share of the Mushroom Coffee Market
• By Geography: North America to Dominate the Mushroom Coffee Market in 2024

Mushroom Coffee Market Growth Drivers

Rising Awareness of Health Benefits of Mushroom-Based Products

Mushrooms are recognized for their nutrient-dense profile, which includes proteins, vitamins, and minerals, and are especially prized for their medicinal properties, such as immune system support and anti-inflammatory benefits. As awareness of these health advantages grows, demand for mushroom-based products, particularly mushroom coffee, is rising. This trend aligns with the broader movement toward wellness and natural remedies, as consumers increasingly seek beverages that not only offer unique flavors but also provide functional, nutritional benefits as alternatives to traditional drinks.

Mushroom coffee, typically a blend of traditional coffee and medicinal mushrooms such as lion's mane, reishi, or chaga, stands out for its distinctive health benefits. Varieties like reishi and lion’s mane have gained significant popularity for their potential to improve cognitive function and promote relaxation. Reishi, in particular, is praised for its stress-relieving and immune-boosting properties, making it a favored choice among health-conscious consumers seeking to reduce anxiety and enhance overall wellness.

As consumers become increasingly mindful of the benefits of functional foods, mushroom coffee is emerging as an attractive choice. The growing trend toward clean eating and plant-based diets further fuels its popularity, as many mushroom coffee brands prioritize organic and sustainable sourcing. Additionally, the coffee market is evolving, with consumers seeking innovative blends that provide added health benefits. The convenience of ready-to-drink mushroom coffee products caters to the fast-paced lifestyles of modern consumers, offering a practical option for busy individuals looking to incorporate wellness into their daily routines.

As a result, the growing awareness of the health benefits associated with mushroom-based products is driving strong demand for mushroom coffee, reflecting a broader shift toward holistic health and wellness within the beverage industry.

Growth in the Health and Wellness Industry

Well-being is increasingly becoming a global movement as consumers prioritize maintaining healthy lives for as long as possible, especially as average lifespans continue to increase. Over the past decade, rapid changes in diets and lifestyles—driven by industrialization, urbanization, economic development, and globalization—have had a profound impact on the health and nutritional status of populations worldwide. These shifts are reshaping consumer behavior, with a growing focus on preventive health and the adoption of healthier, more sustainable habits.

Mushroom coffee is becoming increasingly popular among health-conscious consumers seeking functional beverages that promote mental clarity, reduce stress, and boost immune function. As wellness culture continues to rise, more individuals are opting for products that deliver both flavor and health benefits. With its lower caffeine content compared to traditional coffee, mushroom coffee offers a smoother, less jittery experience, making it an appealing choice for those looking to cut back on caffeine while still enjoying their daily coffee ritual.

Furthermore, awareness of the health benefits associated with mushrooms has grown significantly. The antioxidant properties, anti-inflammatory effects, and cognitive-enhancing benefits offered by certain mushroom varieties have contributed to greater consumer acceptance and rising demand. As health trends continue to evolve, the integration of functional ingredients like mushrooms into everyday products is becoming increasingly mainstream, aligning with the growing consumer preference for wellness-focused, nutrient-rich options.

As a result, the growth of the health and wellness industry is expected to drive significant expansion in the mushroom coffee market. With consumers increasingly prioritizing functional beverages that support their health objectives, the demand for mushroom coffee is set to continue rising, positioning it for sustained growth in the coming years.

Mushroom Coffee Market Opportunity

Growing Demand for Organic and Natural Mushroom Coffee

As consumers increasingly prioritize health and sustainability, there is a growing demand for products made from organic ingredients that are free from artificial additives and pesticides. This trend aligns seamlessly with the unique benefits of mushroom coffee, which combines the wellness advantages of medicinal mushrooms with the appeal of organic sourcing. Additionally, the rise of health-conscious lifestyles is driving interest in products that promote overall well-being, further boosting the attractiveness of organic mushroom coffee. The shift toward healthier, more sustainable food choices is contributing to the growing popularity of mushroom coffee, particularly among health-conscious consumers. As awareness of the benefits of natural ingredients continues to rise, stakeholders have a significant opportunity to innovate and expand their product offerings, thereby accelerating growth in the mushroom coffee market.

Mushroom Coffee Market Analysis: Top Market Opportunity

The Chaga Mushroom Coffee Segment to Dominate the Mushroom Coffee Market in 2024

Based on the type, the mushroom coffee market is segmented into chaga mushroom coffee, reishi mushroom coffee, lion’s mane mushroom coffee, cordyceps mushroom coffee, and other mushroom coffee types. In 2024, the chaga mushroom coffee segment is expected to account for the largest share of the mushroom coffee market. The large market share of this segment can be attributed to the growing consumer awareness of the health benefits linked to chaga mushrooms, which are known for their high antioxidant content, immune-boosting properties, and potential anti-inflammatory effects. In addition, the rising popularity of functional beverages and the increasing trend of incorporating mushrooms into daily diets are further driving market growth. Chaga's distinct earthy, slightly woody flavor and smoothness also contribute to its appeal, enhancing its presence in the functional beverage market.

However, the lion’s mane mushroom coffee is slated to register the highest CAGR during the forecast period of 2024–2031. The rapid growth of this segment is driven by the rising consumer interest in cognitive health and mental clarity, as lion’s mane mushrooms are recognized for their potential neuroprotective and brain-boosting properties. The increasing awareness of nootropic supplements, coupled with a growing preference for natural alternatives to conventional cognitive enhancers, is fueling demand for lion’s mane mushroom coffee. This shift toward natural solutions for mental well-being is further supporting the growth of this market.

Geographical Analysis

North America Dominates the Mushroom Coffee Market

Based on geography, the mushroom coffee market is majorly segmented into five regions: North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. In 2024, North America is expected to account for the largest share of the mushroom coffee market, followed by Europe and Asia-Pacific. North America's substantial market share can be attributed to several key factors, including the growing demand for functional food and beverages, the rise of specialty coffee culture, increasing disposable incomes, and the broader expansion of the coffee industry. Additionally, the growing popularity of mushroom-based products is further driving market growth. The expansion of online sales channels has also played a crucial role in making mushroom coffee more accessible to consumers across the region. In 2024, the U.S. is expected to capture an even larger share of the mushroom coffee market within North America, continuing to drive overall market expansion.

However, Europe is also projected to register the highest CAGR during the forecast period of 2024–2031. This region's fast growth is mainly driven by rising demand for alternative beverages, health and wellness trends, a rise in interest in adaptogens, growing demand for natural and plant-based food and beverages, and increased use of mushrooms for medicinal purposes.

Key Companies

The report offers a competitive analysis based on an extensive assessment of the leading players’ product portfolios, geographic presence, and key growth strategies adopted in the last three to four years. Some of the key players operating in the mushroom coffee market are Laird Superfood, Inc (U.S.), Real Mushrooms Inc. (U.S.), Four Sigma Foods, Inc. (U.S.), Mushroom Cups d.o.o. (Croatia), Ryze Superfoods LLC (U.S.), Real Mushrooms Inc. (Canada), Rheal Superfoods Ltd (U.K.), Om Mushroom Superfood (U.S.), NeuRoast (U.S.), Dirtea Limited (U.K.), La Republica Superfoods (U.S.), and Mycolift LLC (U.S.).

Mushroom Coffee Industry Overview: Latest Developments from Key Industry Players

• In November 2023, CHEFBAE Mushroom Products Pvt Ltd (India) announced plans to expand its mushroom cultivation operations to meet the increasing demand for mushroom coffee. This initiative is part of a project named Koon Gramam, which aims to cultivate mushrooms specifically for its La Bae brand.
• In October 2023, Shroomi Health LLC (U.S.) launched a new line of mental-performance mushroom coffee. The product line includes Light Roast Mexico Chiapas, Medium Roast Nicaragua Matagalpa, Dark Roast Guatemala Huehuetenango, and Half Caffeinated Roast Peru La Florida.
• In June 2022, Cecors, Inc. (U.S.) launched its premium line of functional mushroom-infused coffee that includes Mind & memory, immune & defend, calm & relaxed, and Reishi Gano good.

Mushroom Coffee Market Research Summary

Key questions answered in the mushroom coffee market report: