Moringa Extract Market by Type (Moringa Leaf Extract, Moringa Seed Extract, Moringa Bark Extract, Moringa Root Extract), Form (Powder, Liquid), Application (Food & Beverage, Cosmetics & Personal Care, Pharmaceuticals), and Geography - Global Forecast to 2031.

The Moringa Extract Market was valued at $5.06 billion in 2023. This market is expected to reach $10.65 billion by 2031 from an estimated $5.53 billion in 2024, at a CAGR of 9.8% during the forecast period 2024-2031.

Moringa Extract Market Size & Forecast

Key factors driving the growth of this market include the growing demand for natural & plant-based supplements, increasing awareness of health and wellness among consumers, and rising demand for natural and organic ingredients. However, limited awareness about the benefits and uses of moringa extract and the lack of regulations and quality standards for moringa extract restrain this market’s growth.

The growing interest in moringa extract as a functional ingredient in the food and beverage industry for different applications is expected to generate market growth opportunities for the stakeholders operating in this market. Furthermore, the rising consumer preference for superfoods is a major trend in the moringa extract market.

Moringa Extract Market Growth Drivers

Growing Demand for Natural & Plant-based Supplements

In the past few years, the demand for natural and plant-based supplements has increased due to their health benefits and dietary, environmental, and ethical factors. Plant-based supplements offer several health benefits, including improving digestion, enhancing immune function, and increasing energy levels. They also contain essential vitamins, minerals, and antioxidants essential for optimal health. According to the American National Standards Institute, global dietary supplement sales will reach USD 252 billion by 2025, up from USD 220 billion in 2021. Furthermore, in 2022, 1 in 3 U.S. supplement consumers look for health benefits. Mainly, 33% of the consumers preferred supplements from natural sources (source: Archer-Daniels-Midland Company (U.S.). Factors such as the growing aging population, increased consumer awareness for preventative healthcare, the rising self-directed consumer (self-diagnosis over health practitioner diagnosis), and channel proliferation (variety of marketing techniques and e-commerce) are supporting the growth of the supplement industry globally.

Moringa has been gaining popularity as a versatile and nutritious supplement due to its high nutritional content. In the supplement industry, moringa is used as an ingredient due to the presence of a large number of essential amino acids that help improve health. Moringa, also known as the miracle tree, is rich in vitamins, minerals, and antioxidants, making it suitable for consumers looking to boost their overall health and well-being. It boosts the immune system, supports digestive health, helps to manage blood sugar levels, and treats diabetes. The increasing awareness about the benefits of natural supplements, coupled with the growing focus on preventive healthcare, is driving the demand for moringa extract. Owing to its natural & plant-sourced nutritional value and potential health benefits, from improving digestive health to boosting immunity, moringa is becoming a popular choice among health-conscious consumers worldwide, which is expected to drive the growth of the moringa extract market across the globe.

Increasing Health and Wellness Among Consumers

The growing emphasis on health and wellness is significantly driving the growth of the global moringa extracts market. As consumers become more health-conscious, they are increasingly seeking natural, plant-based alternatives to enhance their overall well-being. Moringa, often referred to as a "superfood," has gained widespread attention due to its impressive nutritional value, antioxidant properties, and broad spectrum of health benefits. This surge in consumer awareness and the rising demand for holistic health solutions have positioned moringa extracts as a sought-after ingredient in dietary and wellness products.

The increasing prevalence of lifestyle-related diseases such as obesity, diabetes, and cardiovascular disorders is further fueling this trend. Many consumers are adopting preventive healthcare measures, including the use of natural supplements like moringa extracts, which are known for their anti-inflammatory, cholesterol-lowering, and blood sugar-regulating properties. These extracts offer a natural and effective way to manage such conditions.

Additionally, the global shift toward organic and chemical-free products has heightened the demand for moringa extracts, which are viewed as safe, clean-label ingredients. The growth of the functional foods and beverages market also supports the expansion of the moringa extract industry. Consumers are increasingly turning to fortified foods, energy bars, teas, and health supplements to meet their nutritional needs, with moringa extracts fitting seamlessly into these products due to their versatility and rich nutritional profile. Wellness trends, such as veganism, detox diets, and plant-based nutrition, are also driving the demand for moringa extracts.

Moringa Extract Market Trends

Rising Consumer Preference for Superfoods

The growing consumer preference for superfoods is emerging as a prominent trend in the global moringa extracts market. As individuals increasingly prioritize health and wellness, superfoods have become highly sought-after for their dense nutritional content and perceived health benefits. Moringa, often referred to as the "tree of life," fits squarely within this category, offering a rich profile of vitamins, minerals, antioxidants, and bioactive compounds. This trend is creating significant opportunities for the moringa extracts market across various industries.

Consumers are turning to superfoods like moringa as part of their efforts to adopt healthier lifestyles and combat lifestyle-related illnesses. Moringa extract’s ability to support immunity, reduce inflammation, and promote overall well-being has made it a preferred ingredient in health supplements, functional foods, and wellness beverages. Its growing popularity among health-conscious demographics, particularly millennials and Generation Z, underscores its rising demand in global markets.

Moreover, the superfood trend is gaining momentum due to the increasing availability of information through digital platforms and the influence of health-focused marketing. Moringa’s unique benefits, such as its high levels of protein, calcium, and iron, combined with its versatility in applications, have been highlighted by brands and health influencers. This visibility has enhanced consumer awareness and contributed to the growing incorporation of moringa into daily diets.

Moringa Extract Market Opportunity

Growing Interest in Moringa Extract as a Functional Ingredient in the Food and Beverage Industry

Nowadays, the increasing recognition of moringa extract as a functional ingredient presents a significant opportunity for the stakeholders operating in the moringa extract market. As consumer preferences shift toward health-focused and functional foods, moringa extract is gaining traction for its exceptional nutritional profile and versatility. Rich in vitamins, minerals, antioxidants, and bioactive compounds, moringa extract aligns with the growing demand for clean-label and plant-based ingredients, making it a valuable addition to a wide range of food and beverage products.

The surge in demand for fortified and functional foods supporting immunity, energy, and overall wellness. Moringa extract, known for its anti-inflammatory and antioxidant properties, is increasingly being incorporated into health drinks, protein bars, smoothies, and herbal teas. Its natural nutrient density and superfood status enhance its appeal to health-conscious consumers seeking convenient yet wholesome options.

Moreover, the growing popularity of plant-based diets and vegan lifestyles has further amplified the potential of moringa extract in the food and beverage sector. As a sustainable, nutrient-rich plant source, moringa extract aligns with the values of eco-conscious consumers.

Key Findings in the Moringa Extract Market Study:

By Type: In 2024, the Moringa Leaf Extract Segment to Dominate the Moringa Extract Market

Based on type, the global moringa extract market is segmented into moringa leaf extract, moringa seed extract, moringa bark extract, and moringa root extract. In 2024, the moringa leaf extract segment is expected to account for the largest share of 54.2% of the global moringa extract market. This segment’s large market share is attributed to the wide availability of raw materials and the growing demand for moringa leaf extracts in industries like dietary supplements, pharmaceuticals, cosmetics, and food and beverages. The rich nutritional profile of moringa leaf, which includes vitamins, minerals, and antioxidants, along with rising consumer awareness of its health benefits, is expected to further drive the demand for moringa leaf extract globally.

Moreover, this segment is further projected to record a higher CAGR of 11.1% during the forecast period of 2024– 2031.

By Form: In 2024, the Powder Segment to Dominate the Moringa Extract Market

Based on form, the global moringa extract market is segmented into powder and liquid. In 2024, the powder moringa extract segment is expected to account for the larger share of 77.0% of the global moringa extract market. This segment’s large market share is attributed to the benefits offered by powdered moringa, including its ease of use, longer shelf life compared to liquid extracts and versatility, especially in the supplements industry. Powdered moringa is easier to incorporate into food and beverage products and more convenient for manufacturers in terms of transport and storage.

By Application: In 2024, the Dietary Supplements Segment to Dominate the Moringa Extract Market

Based on application, the global moringa extract market is segmented into dietary supplements, food & beverage, cosmetics & personal care, pharmaceuticals, and other applications. In 2024, the dietary supplements segment is expected to account for the largest share of 39.5% of the global moringa extract market. This segment’s large market share is attributed to the increasing demand for natural and plant-based ingredients in dietary supplements, a rising focus on preventive healthcare, and consumer interest in health and wellness. The rising popularity of moringa-based supplements, driven by their perceived health benefits, is expected to contribute significantly to the growth of this segment.

Moreover, this segment is further projected to register the highest CAGR during the forecast period of 2024–2031 due to the rising preference for natural and organic supplements among consumers. Additionally, the increasing prevalence of lifestyle diseases and a growing aging population are also anticipated to drive the demand for moringa extracts from dietary supplement manufacturers.

Geographical Analysis

Based on geography, the moringa extract market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. In 2024, Asia-Pacific is expected to account for the largest share of 35.3% of the moringa extract market, followed by North America, Europe, Latin America, and the Middle East & Africa. The Asia-Pacific moringa extract market is estimated to be worth USD 1,953.5 million in 2024. Asia-Pacific’s significant market share can be attributed to several key factors, including the presence of a large number of key players, easy and abundant availability of raw materials, increasing awareness about the health benefits of moringa extract in the region, increasing consumer focus on health and wellness, and rising demand for plant-based products. Furthermore, India stands as the largest producer of moringa globally, with its advanced agricultural and food industries boosting both domestic production and exports of moringa and moringa extract products to global markets.

However, North America is slated to register the highest growth rate of 11.4% during the forecast period. The growth of this regional market is driven by the increasing demand for moringa extracts among several industries due to the rising awareness among consumers regarding the benefits of natural-derived extracts such as moringa. Moreover, factors such as the rapidly growing dietary supplement industry, growing consumer preference for superfoods, increasing health-conscious consumers, increased focus on preventive healthcare, and a growing vegetarian population are further expected to support the high growth of the moringa extract market in North America.

Moringa Extract Market: Key Companies

The report offers a competitive analysis based on an extensive assessment of the leading players’ product portfolios, geographic presence, and key growth strategies adopted in the last 3–4 years. Some of the key players operating in the Moringa Extract Market are Medikonda Nutrients (India), Sabinsa Corporation (U.S.), Botanic Healthcare Pvt. Ltd. (India), Allpure Organics (India), Himalayan Herbaria, Inc. (India), Phyto Life Sciences Pvt. Ltd. (India), S.A. Herbal Bioactives LLP (India), Alpspure Lifesciences Private Limited (India), Taiyo Kagaku Co., Ltd. (Japan), Hunan New Mstar Biotechnology Co., Ltd. (China), Vedaoils Private Limited (India), and Victoriafalls Ingredients Pvt. Ltd (India).

Moringa Extracts Industry Overview: Latest Developments from Key Industry Players

• In October 2024, Sabinsa opened two new sales offices in Russia and Brazil to expand its footprint and meet the growing consumer demand.
• In September 2023, Sabinsa opened a new office in France to expand its footprint and meet the growing consumer demand.
• In February 2023, Botanic Healthcare received NSF’s NSF/ANSI 173, Section 8 certification for its facility situated in Hyderabad, India. This certification also consists of FSMA and cGMP (21 CFR 111), (21CFR 117).
• In January 2023, Botanic Healthcare opened a new branch in Bangalore, India. This development is aimed at expanding the range of herbal extracts and enhancing production capabilities.

Report Summary:

 Key Quesions answerd in the Moringa Extract Market Report