Language Learning Apps Market by Offering, Learning Mode (One-on-one, Group), Age Group, Language, End User (Individual Learners, Educational Institutes, Government Bodies, Corporate Learners), and Geography - Global Forecast to 2030

The Language Learning Apps Market is expected to reach $26 billion by 2030, at a CAGR of 21.2% during the forecast period of 2024–2030. The growth of this market is driven by the growing e-learning market, globalization, the growing need for cross-border communication, and the minimal cost of language learning apps. However, the lack of comprehensiveness in a single platform may restrain the growth of this market. The increasing spending on the education sector, rising internet and mobile phone user base, and growing preferences for multilingual employees by multinational companies are expected to create market growth opportunities. However, the need to ensure the quality and effectiveness of language learning materials and programs and limited access to high-speed internet or smart devices is a major challenge for the players operating in this market.

Additionally, the integration of artificial intelligence (AI) & robot technology are major trends in the global language learning apps market.

Globalization and the Growing Need for Cross-border Communication Drives the Language Learning Apps Market is Expected to Drive Market Growth

As globalization continues to reshape the landscape of business, culture, and education, the ability to bridge linguistic gaps has become a key factor to success. Globalization has opened doors to new opportunities, connecting individuals, businesses, and communities across geographical boundaries. However, with this increased connectivity comes the challenge of overcoming language barriers. Companies aiming to expand their reach globally recognize that effective communication in the native language of their target audience is a strategic advantage. Languages such as English, once considered a universal language for international communication, are no longer sufficient to cater to the diverse linguistic needs of a global audience. Hence, companies must overcome language barriers to survive and thrive in the global economy. Also, it is observed that overseas consumers prefer information in their language, and it is estimated that 60% of online consumers hardly or never buy from English-only websites. Also, ~72.4% of customers are more likely to buy products with information in their native language. These factors have spurred a growing demand for language learning apps and courses, indicating a vibrant market trajectory ahead.

Many organizations have diverse workforces with employees from various linguistic backgrounds. Language learning apps have become a valuable resource for facilitating effective communication within such a multilingual workforce. Furthermore, the tourism and hospitality sectors rely heavily on effective communication with international visitors. Globalization has also led to increased migration, with individuals moving to countries with different dominant languages. Hence, language learning becomes a valuable skill for individuals working in these scenarios. It helps migrants to integrate into new communities, access education, and find employment. Providing online language training programs helps bridge communication gaps and creates a more inclusive work environment. As the global landscape continues to evolve, the growing demand for language learning solutions is expected to further drive market growth.

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Key Findings in the Language Learning Apps Market Study:

In 2024, the Online Courses and Apps Segment is Expected to Dominate the Language Learning Apps Market

Based on offering, the global language learning apps market is segmented into online courses and apps, tutoring, and software as a service (SaaS). In 2024, the online courses and apps segment is estimated to account for the largest share of the language learning apps market. The growth of this segment is driven by the growing need for certificates and credentials recognized by institutions, the increasing need to access educational content from anywhere, the need for cost-effective, diverse course offerings, and increasing government support for online education initiatives and investments in digital infrastructure.

However, the tutoring segment is projected to register the highest CAGR during the forecast period due to the growing need for one-to-one online tutoring to maximize engagement and comprehension, increasing focus on individual learner needs for skill improvements, increasing need for customized and personalized learning experience, and growing need of cultural insights, context, real-world applications of languages from online tutors.

In 2024, One-on-one Learning is Expected to Dominate the Language Learning Apps Market

Based on learning mode, the language learning apps market is segmented into one-on-one learning and group learning. In 2024, the one-on-one learning segment is estimated to account for the largest share of the language learning apps market. The growth of this segment is driven by globalization and interconnectedness, the need for a highly personalized experience tailored to the individual learner's pace, the increasing need for more cost-effective alternatives to traditional language schools or immersion programs, the growing focus on specific learning objectives, rising demand for job opportunities, growing need for continuous self-improvement and skill development are driving the growth of this segment.

However, the group learning segment is projected to register the highest CAGR during the forecast period due to the opportunities it provides for learners to experience and adapt to various teaching and learning methods, the increasing need for personalized and flexible language education experiences, increasing need for peer evaluation for continuous improvement, the need for real-time feedback on pronunciation, grammar, and language usage with the convenience of in-person interaction.

In 2024, the <18 years is Expected to Dominate the Language Learning Apps Market

Based on age group, the Language learning apps market is segmented into <18 years, 18–20 years, 21–30 years, 31–40 years, and >40 years. In 2024, the <18 years segment is estimated to account for the largest share of the Language learning apps market. Factors such as increasing digitization of public schools, increasing demand for kids learning apps, rising preference for interactive and engaging learning experiences, expanding higher education opportunities, and increasing need for immersive and practical language practice, the growing e-learning platforms are expected to drive the segment growth in the coming years.

However, the 18–20 years segment is projected to register the highest CAGR during the forecast period due to the growing need for language skills to work and collaborate across borders, growing need to enhance employability and competitiveness in future job opportunities, rising demand for language training for various organizations, need for deeper engagement with diverse cultures, history, and arts, and growing need for study abroad enrichment.

In 2024, the English Language is Expected to Dominate the Language Learning Apps Market

Based on language, the language learning apps market is broadly segmented into English, French, Spanish, Mandarin, German, Italian, Arabic, Japanese, Korean, and other languages. In 2024, the English language segment is expected to account for the largest share of the language learning apps market. The large market share of this segment is attributed to the growing number of English language learners worldwide, the increasing emphasis on learning English in schools and educational institutions, the growing importance of English in business & professional areas, the minimal cost of English language learning apps, and rising investments in start-ups & small companies teaching English.

However, the Mandarin language segment is projected to register the highest CAGR during the forecast period due to the high demand for the Mandarin language due to its economic and cultural significance and growing global demand for increasing business opportunities in China. Moreover, with the rapidly changing global trade and economic scenario, Mandarin is becoming strategically important internationally.

In 2024, the Individual Learners Segment is Expected to Dominate the Language Learning Apps Market

Based on end user, the Language learning apps market is segmented into individual learners, educational institutes, government bodies, and corporate learners. In 2024, the individual learners segment is estimated to account for the largest share and highest CAGR of the language learning apps market. The segment is also projected to register the highest CAGR during the forecast period. The growth of this segment is attributed to the rising adoption of smart devices coupled with faster internet penetration, the increasing need for transmission of live content on the internet for better brand engagement and student reach, the rising adoption of self-learning apps, the surging social media platforms, and the high number of free language learning apps.

Asia-Pacific to be the Fastest Growing Regional Market

Based on geography, the language learning apps market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. During the forecast period, Asia-Pacific is projected to register the highest CAGR due to the high demand for multilingual professionals across the region, wide availability of E-learning courses, growing popularity of language learning programs in the region, increasing digitalization of educational content government initiatives to strengthen national education networks, growing need to enhance employability and competitiveness in the future job opportunities, and rising adoption of self-learning apps in corporate training programs and language institutes.

Key Players

The report includes a competitive landscape based on an extensive assessment of the key growth strategies adopted by the leading market participants in the language learning apps market between 2021 and 2024. The key players profiled in the language learning apps market report are Duolingo Inc. (U.S.), Memrise Inc. (U.K.), Busuu Ltd (U.K.), Berlitz Corporation (U.S.), Mango Languages (U.S.), Pimsleur (U.S), Rosetta Stone, Inc. (U.S.), HelloTalk (Hong Kong), Inlingua International Ltd. (France), Lesson Nine GmbH (Babble) (Germany), PlanB Labs OÜ (Drops) (Estonia), Transparent Language, Inc. (U.S.), Open Education LLC (U.S.), Linguistica 360, Inc. (U.S.), Mondly (Romania), FluentU (A part of Enux Education Limited) (U.S.), Lingvist Technologies OÜ (Estonia), Beelinguapp UG (Germany), ELSA Corp. (U.S.), FALOU APP (Brazil), Lang-8 Inc. (HiNative) (Japan), Tripod Technology GmbH (Tandem) (Germany), and Lingualift (U.K.).

Scope of the Report:

Language Learning Apps Market Assessment, by Offering                         

• Online Courses and Apps
• Tutoring
• Software as a Service (SaaS)

Language Learning Apps Market Assessment, by Learning Mode

• One-on-One Learning
• Group Learning

Language Learning Apps Market Assessment, by Age Group

• <18 Years
• 18–20 years
• 21–30 years
• 31–40 years
• >40 years

Language Learning Apps Market Assessment, by Language

• English
• French
• Spanish
• Mandarin
• German
• Italian
• Arabic
• Japanese
• Korean
• Other Languages

Language Learning Apps Market Assessment, by End User

• Individual Learners
• Educational Institutes 
  • K–12
  • Higher Education
• Government Bodies
• Corporate Learners

Language Learning Apps Market Assessment, by Geography

• North America 
  • U.S.
  • Canada
• Europe 
  • Germany
  • U.K.
  • France
  • Italy
  • Spain
  • Russia
  • Poland
  • Netherlands
  • Belgium
  • Sweden
  • Austria
  • Switzerland
  • Finland
  • Norway
  • Turkey
  • Ireland
  • Luxembourg
  • Rest of Europe
• Asia-Pacific 
  • China
  • Japan
  • South Korea
  • India
  • Indonesia
  • Australia & New Zealand
  • Taiwan
  • Hongkong
  • Singapore
  • Malaysia
  • Vietnam
  • Rest of Asia-Pacific
• Latin America 
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa 
  • UAE
  • Saudi Arabia
  • Rest of Middle East & Africa

Key questions answered in the report: