Home Fitness Equipment Market Size & Forecast

The Home Fitness Equipment Market is projected to reach $14.63 billion by 2031 at a CAGR of 6% from 2024 to 2031. Home fitness equipment are fitness instruments used in the home/residence to achieve health and fitness goals. The growth of this market is attributed to the high prevalence of obesity and cardiovascular diseases, technological advancements in home fitness equipment, rising disposable income, and increasing health awareness and benefits of regular exercise among people. Furthermore, lack of guidance from a personal trainer or fitness instructor and space requirements for home fitness equipment are restraining the market growth.

The convenience and ease of access propelling the shift to home fitness are expected to offer significant growth opportunities for market players. Moreover, alternative fitness routines and the high cost and maintenance of home fitness equipment are challenges to the market's growth. Also, AI-powered home fitness training sessions are a growing trend in the home fitness equipment market.

Home Fitness Equipment Market Growth Drivers

Increase in Prevalence of Obesity and Cardiovascular Diseases

According to the World Health Organization (WHO) March 2024 report, in 2022, one in eight individuals were living with obesity globally. Furthermore, in 2022, 2.5 billion adults aged 18 and older were overweight, out of which 890 million were living with obesity. Various factors including obesogenic environments, genetic variants, and psychosocial factors, are reasons for obesity. This phenomenon has also led to an increase in cardiovascular diseases and other diseases such as diabetes, hypertension, and dyslipidemia. The increasing cases of obesity have led to the increasing use of home fitness equipment.

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Technological Advancements in Home Fitness Equipment

The availability of advanced fitness apps with digital content has brought significant changes in the fitness industry. Advanced home fitness equipment can track almost every aspect of health, from diet, sleep, movements, and metabolism. These equipment are integrated with sensors to collect user information such as heart rate, step count, distance covered, and running speed. These equipment can also connect with mobile or computers and store data easily, perform weekly/monthly analysis, and prepare further exercise plans based on users’ performance. Such advancements in home fitness equipment are expected to drive the market.

Home Fitness Equipment Market Trends

Integration of AI in Home Fitness Applications

AI is making waves in the field of fitness by using machine learning algorithms, data analytics, and advanced technology sensors to enhance outcomes and optimize workouts and training sessions. One of the main advantages of the integration of AI in fitness applications is its ability to provide customized and personalized experiences according to one’s needs. Traditional workout patterns that follow a one-size-fits-all approach, lack at considering individual differences relating to goals, fitness levels, and preferences. AI gathers data from several sources, such as fitness applications, wearable fitness devices, and individual inputs, thereby creating tailored exercise plans according to individual needs. Thus, AI-powered home fitness applications are a rising trend in the market.

Rising Disposable Income

The rise of the middle-class population in the world is one of the most significant demographics and social trends. Increasing wealthier middleclass consumers is projected to rise over the next 15 years, especially in Asia-Pacific. For instance, according to the Asian Development Bank, developing economies grew by 5.2% in 2022 and 5.3% in 2023 due to an increase in domestic demand and continued expansion. The rising disposable income among the middle class boosts the purchase of advanced homecare equipment such as cardiovascular and strength training equipment. Other factors, such as the increasing prevalence of diseases such as diabetes and hypertension, have caused people to spend more on healthcare. Thus, rising disposable income and accessibility to fitness equipment are expected to drive the home fitness equipment market.

Home Fitness Equipment Market Opportunity

Convenience and Ease of Access Propelling the Shift to Home Fitness

The COVID-19 pandemic brought about a shift in focus of the fitness industry from outdoor workouts to indoor workouts. Due to movement restrictions, many individuals began working out of home with new activities to keep fit. This trend continued even after the COVID-19 pandemic.

People are becoming more aware and cautious of their health, making extra efforts to enhance their fitness goals, build habits, and be active. This has led to the practice of working out at home, as home workouts help save time and are more advantageous. Owing to this, major market players are promoting and developing products to facilitate affordable and convenient fitness at home. This significant shift from gym to home workout is expected to positively impact the market in the future.

Home Fitness Equipment Market Analysis: Key Findings

By Type: In 2024, the Cardiovascular Training Equipment Segment to Dominate the Home Fitness Equipment Market

Based on type, the home fitness equipment market is segmented into cardiovascular training equipment, strength training equipment, and other equipment and accessories. In 2024, the cardiovascular training equipment segment is expected to account for the largest share of above 54.5% of the home fitness equipment market. Cardiovascular training promotes heart and lung health and reduces the risk of obesity, high blood pressure, and diabetes. The large market share of this segment is attributed to the rising awareness and preference for cardiovascular training and the wide availability of cardiovascular training equipment in the market.

However, the strength training equipment segment is projected to witness the highest growth rate of above 6.6% during the forecast period of 2024–2031. The increasing affordability of advanced strength training equipment, the availability of various price ranges in strength training, and the integration of AI in these equipment for customized and personalized exercises are leading to the highest growth rate of this segment.

By Price: In 2024, the Medium Price Segment to Dominate the Home Fitness Equipment Market

Based on price, the home fitness equipment market is segmented into low, medium, and high. In 2024, the medium price segment is expected to account for the largest share of above 52.2% of the home fitness equipment market. The large market share of this segment is attributed to the availability of advanced features in medium-price equipment, the availability of quality equipment in the mid-range segment, and increasing expenditure on fitness due to a rise in disposable income. The products sold in this mid-priced category target a wide range of users who can purchase reliable equipment without paying premium prices.

By Distribution Channel: In 2024, the Retail Segment to Dominate the Home Fitness Equipment Market

Based on distribution channel, the home fitness equipment market is segmented into online/e-commerce, and retail. In 2024, the retail segment is expected to account for the largest share of the home fitness equipment market. The large market share of this segment is attributed to the easy and wide accessibility to retail stores, easy installation services from retail stores, and fear of receiving damaged products from online/e-commerce. The fitness equipment for home use are heavy and bulky, have higher shipping costs, and their assembly is challenging. The retail sellers provide complementary services, including installation or assembly, from technical experts. Thus, buyers highly prefer retail channels over e-commerce.

Geographical Analysis

By Geography: In 2024, North America Segment is Expected to Dominate the Home Fitness Equipment Market

In 2024, North America is expected to account for the largest share of above 38.6% of the home fitness equipment market. North America's significant market share is attributed to the high affordability and out-of-pocket expenditure for fitness, the presence of key players with well-established distribution channels globally, and rising awareness for health among individuals. As per data released by the consumer analytics platform based in the U.S., 52% of U.S. adults exercise regularly at home compared to gyms due to high convenience, low cost, and privacy concerns.

However, the market in Asia-Pacific is slated to register the highest growth rate of above 7.0% during the forecast period. The countries in Asia-Pacific, including China and India, are projected to offer significant growth opportunities for the vendors in this market. The large market share of this segment is attributed to increasing potential in the region and availability of home fitness equipment, increasing out-of-pocket expenditure, and an increase in adoption of home fitness equipment. Expanding chains of fitness brands in the countries in Asia-Pacific also support market growth. For instance, in March 2024, a renowned sports brand, Decathlon (France), announced investments in India to ramp up production and enhance its retail presence in India. Thus, growing awareness and wide accessibility to fitness equipment in the countries in Asia-Pacific is supporting the market growth.

Home Fitness Equipment Market: Key Companies

The report offers a competitive landscape based on an extensive assessment of the product offerings and geographic presence of leading market players and the key growth strategies adopted by them over the past few years (2020–2024). The key players operating in the global home fitness equipment market are BowFlex Inc. (U.S.), Peloton Interactive, Inc. (U.S.), Cybex International, Inc. (U.S.), Johnson Health Tech. Co., Ltd. (U.S.), ControllerTechnogym S.p.A. (Italy), Dyaco International Inc. (Taiwan), Decathlon SA (France), Precor Incorporated (U.S.), Hammer Sport AG (Germany), Tonal Systems, Inc. (U.S), HOIST Fitness Systems, Inc. (U.S.), and NordicTrack (U.S.).

Home Fitness Equipment Industry Overview: Latest Developments from Key Industry Players

• In August 2023, Echelon Fitness UK Limited (U.K.) launched the Echelon Strength Pro, a smart fitness equipment that offers a motivational, approachable, and rewarding experience focusing on consumer-centered convenience.
• In February 2021, TECHNOGYM U.K. Ltd. (U.K.) launched MyRun, a home treadmill with customized walking and running programs suitable for users of all ages.
• In December 2021, Cure Fit Healthcare Pvt Ltd (Cult.fit) (India) acquired cardio equipment brands Onefitplus, Fitkit, and RPM Fitness, and the bicycle brand Urban Terrain leveraged its position in the bicycle business.
• In September 2020, Peloton Interactive, Inc. (U.S.) launched Bike+ (USD 2,495) and the Tread (2,495) for at-home exercisers, which sets its own target metrics for breathing and heart rate monitoring.

Home Fitness Equipment Market Research Summary

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