Hair Dryer Market Size & Forecast

The Hair Dryer Market is expected to reach $12.3 billion by 2031, at a CAGR of 4.9% from 2024 to 2031, while in terms of volume, the market is expected to reach 324.9 million units by 2031, at a CAGR of 3.4% from 2024 to 2031. The growth of the hair dryer market is primarily driven by the proliferation of professional hair salons, increasing awareness about beauty & personal care, and the growing demand for professional salon services. However, consumer awareness about heat damage to hair restrains the growth of this market.

Furthermore, the expansion of the e-commerce sector and the rising demand for personal care products in emerging economies are expected to create market growth opportunities. However, the availability of counterfeit hair dryers is a major challenge for the players operating in this market.

Additionally, the integration of smart features into hair dryers is a key trend in the hair dryer market.

Hair Dryer Market Growth Drivers

Growing Demand for Professional Salon Services

Professional salon services refer to a range of beauty and hair care treatments provided by trained stylists in salon settings. Hair dryers are used in services such as haircuts, hair coloring, and hair styling. Hair dryers are used to efficiently dry hair after washing, style hair, and add volume and texture to hair to achieve the desired looks. Hair dryers with advanced technologies such as ionic, ceramic, and tourmaline are used by professional salons to reduce frizz, enhance shine, and minimize heat damage. Hence, the increasing demand for professional hair styling services among consumers supports the adoption of hair dryers, driving the growth of this market.

Hair Dryer Market Trends

Integration of Smart Features into Hair Dryers

Smart features are being increasingly integrated into hair dryers to enable advanced functionalities and enhance user experience. These features include advanced sensors, connectivity, and automation, which help to deliver precise and customized hair-drying solutions. Hair dryers equipped with temperature and moisture sensors detect moisture levels in the hair, helping maintain optimal heat levels and preventing damage. Hair dryers with voice control and connectivity technologies such as Bluetooth allow for hands-free operation and enable the tracking of usage data with smartphones. Growing consumer preference for connected devices & smart home technologies and technological advancements in hair dryers are supporting the growth of this market. Market players are focusing on incorporating smart features into their hair dryer offerings to meet evolving consumer expectations. For instance, in May 2023, Dyson (Singapore) launched Dyson Supersonic hair dryer, an intelligent hair dryer with Nural sensor technology designed to automatically reduce heat by lowering the temperature to prevent scalp damage.

Hair Dryer Market Opportunities

Expansion of the E-commerce Sector

E-commerce refers to the online buying and selling of goods and services. The rapid expansion of the e-commerce sector and consumers’ increasing preference for buying personal care products online support market growth. E-commerce platforms provide hair dryer manufacturers with the opportunity to reach a global audience and offer consumers a convenient way to purchase hair dryers from the comfort of their homes. These platforms also allow consumers to choose from a wide range of hair dryer models based on reviews and specifications. According to the Census Bureau of the Department of Commerce (U.S.), in 2023, total e-commerce sales in the U.S. were estimated at $1,118.7 billion, an increase of 7.6% over 2022. According to the India Brand Equity Foundation (India), the Indian online grocery market is projected to reach $26.93 billion in 2027 from $3.95 billion in 2021, expanding at a CAGR of 33%. Also, the Indian e-commerce industry is projected to reach $300 billion by 2030. Such robust growth projections for e-commerce indicate growth opportunities for hair dryer manufacturers to leverage digital channels and reach a broader audience. Also, increasing internet penetration and smartphone adoption are positively impacting market growth.

Hair Dryer Market Analysis: Key Findings

By Model: The Non-foldable Segment to Dominate the Hair Dryer Market in 2024

Based on model, the hair dryer market is broadly segmented into foldable and non-foldable hair dryers. In 2024, the non-foldable segment is expected to account for the larger share of over 58.0% of the hair dryer market. The large market share of this segment can be attributed to the increasing demand for non-foldable hair dryers for personal use and home hair styling and the high adoption of non-foldable hair dryers among hairstylists and salon professionals for their high performance, durability, and advanced styling capabilities.

However, the foldable segment is projected to record the higher growth rate during the forecast period 2024–2031. The growth of this segment is driven by the growing demand for compact hair dryers for travel and on-the-go styling and technological advancements in foldable hair dryer designs.

By Type: The Corded Segment to Dominate the Hair Dryer Market in 2024

Based on type, the hair dryer market is broadly segmented into cordless and corded hair dryers. In 2024, the corded segment is expected to account for the larger share of over 80.0% of the hair dryer market. The large market share of this segment can be attributed to the benefits of corded hair dryers, such as reliability, durability, longer lifespans, consistent power, and robust performance without battery limitations.

However, the cordless segment is projected to record the higher growth rate during the forecast period 2024–2031. The growth of this segment is driven by the increasing popularity of wireless devices and gadgets, the growing demand for cordless hair dryers to reduce dependency on electrical outlets, and the benefits of cordless hair dryers, such as enhanced portability and convenience for travelers and on-the-go individuals.

By Technology: The Ionic Segment to Dominate the Hair Dryer Market in 2024

Based on technology, the hair dryer market is broadly segmented into ionic, tourmaline, ceramic, infrared, and other technologies. In 2024, the ionic segment is expected to account for the largest share of over 43.0% of the hair dryer market. The large market share of this segment can be attributed to the technology’s ability to distribute heat evenly, seal hair cuticles, and improve shine and overall hair health, and the increase in demand for ionic hair dryers to reduce drying time, minimize heat damage, reduce frizz, and enhance smoothness.

However, the ceramic segment is projected to register the highest growth rate during the forecast period 2024–2031. The growth of this segment is driven by the technology’s ability to provide consistent temperature control, making it suitable for precise styling and professional use, and the growing demand for ceramic hair dryers to reduce hot spots and minimize heat damage to hair strands.

By Power: The High-power Hair Dryers (Above 1500W) Segment to Dominate the Hair Dryer Market in 2024

Based on power, the hair dryer market is broadly segmented into low-power hair dryers (800-1500W) and high-power hair dryers (above 1500W). In 2024, the high-power hair dryers segment is expected to account for the larger share of over 56.0% of the hair dryer market. The large market share of this segment can be attributed to the growing use of high-power hair dryers due to their ability to offer shorter drying times, their suitability for drying thick, curly, or coarse hair types that require more heat and airflow, and the growing demand for high-power hair dryers for applications including straightening, volumizing, and precision styling among consumers and hair professionals. The segment is also projected to record the higher growth rate during the forecast period 2024–2031.

By Usage: The Personal Segment to Dominate the Hair Dryer Market in 2024

Based on usage, the hair dryer market is broadly segmented into personal and professional usage. In 2024, the personal segment is expected to account for the larger share of over 64.0% of the hair dryer market. The large market share of this segment can be attributed to the growing use of budget-friendly and compact hair dryers designed with user-friendly features such as multiple heat settings and lightweight construction for easy handling and the increasing adoption of personal hair dryers for daily use at home as per individuals’ preferences and schedules.

However, the professional segment is projected to record the higher growth rate during the forecast period 2024–2031. the growth of this segment is driven by the high demand for professional-grade tools in hair salons and the increasing demand for professional-grade hair dryers due to their superior performance & durability, high-power & efficient airflow, and customizable heat & speed settings.

By Distribution Channel: The Retail Stores Segment to Dominate the Hair Dryer Market in 2024

Based on distribution channel, the hair dryer market is broadly segmented into retail stores and online platforms. In 2024, the retail stores segment is expected to account for the larger share of over 71.0% of the hair dryer market. The large market share of this segment can be attributed to the growing consumer demand for enhanced in-store experiences with personalized recommendations and customer service, the increasing need to eliminate shipping and waiting time, and the growing preference for retail stores for their traditional shopping experiences and instant gratification.

However, the online platforms segment is projected to register the higher growth rate during the forecast period 2024–2031. The growth of this segment is driven by the benefits of online platforms, such as 24*7 access to product catalogs and purchasing options that allow consumers to compare prices, read reviews, and make informed decisions, and hair dryer manufacturers’ growing use of online platforms to reach a global audience.

Geographic Analysis

Asia-Pacific to be the Fastest-growing Regional Market During the Forecast Period

Based on geography, the hair dryer market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. In 2024, North America is expected to account for the largest share of over 34.0% of the hair dryer market, followed by Asia-Pacific, Europe, Latin America, and the Middle East & Africa. North America's significant market share can be attributed to technological advancements and innovations in hair dryer features and functionalities, the growing demand for premium hair dryers due to beauty trends and influential fashion endorsements by celebrities and increasing consumer awareness about hair health and styling.

However, Asia-Pacific is slated to register the highest growth rate of over 6.0% during the forecast period. The growth of this regional market is driven by the increasing popularity of online shopping platforms and the expansion of the e-commerce sector, the increasing demand for hair care products, including hair dryers, due to the growing emphasis on personal care and grooming, and the large consumer base for hair dryer manufacturers in the region.

Hair Dryer Market: Key Companies

The report offers a competitive analysis based on an extensive assessment of the leading players’ product portfolios, geographic presence, and key growth strategies adopted in the last 3–4 years. Some of the key players operating in the hair dryer market are Conair LLC (U.S.), Panasonic Holdings Corporation (Japan), Koninklijke Philips N.V. (Netherlands), Dyson (Singapore), TESCOM Co., Ltd. (Japan), Spectrum Brands, Inc. (U.S.), Revlon (U.S.), Jemella Limited (U.K.), Havells India Ltd. (India), T3 Micro Inc. (U.S.), Andis Company (U.S.), Elchim S.P.A. (Italy), Braun GmbH (Germany), CONFU (China), Syska Led Lights Pvt Ltd (India), FLYCO (China), NOVA (India), and Beurer GmbH (Germany).

Hair Dryer Industry Overview: Latest Developments from Key Industry Players

• In March 2024, Gaabor (Malaysia) launched the HDM01 high-speed hair dryer equipped with an industry-leading brushless motor that reaches up to 130,000 rotations per minute and intelligent temperature control technology for the Southeast Asian market.

• In January 2024, L’Oréal SA (France) partnered with Zuvi (China) to launch the professional-grade hair-drying tool AirLight Pro for both beauty professionals and consumers.

• In August 2023, SHUYE TECHNOLOGY CO., LIMITED (Laifen) (China) launched the Laifen SE High-Speed Hair Dryer, an advanced dryer equipped with a brushless 1400W motor for ultra-fast drying, with a wind speed of 21m/s and smart temperature control to protect hair and scalp from heat damage.

Hair Dryer Market Research Summary

Key questions answered in the hair dryer market report: