Gluten-free Pasta Market Size, Share, Forecast, & Trends Analysis by Product Type (Brown Rice Pasta, Quinoa Pasta, Lentil Pasta, Chickpea Pasta), Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, E-commerce) - Global Forecast to 2031

The Gluten-free Pasta Market was valued at $844.0 million in 2023. This market is projected to reach $1,507.2 million by 2031 from an estimated $896.3 million in 2024, at a CAGR of 7.7% during the forecast period from 2024 to 2031.

Gluten-free Pasta Market Size & Forecast

Key factors driving the growth of this market include the health benefits associated with gluten-free diets, increasing demand among millennials, rising prevalence and awareness of celiac disease, and the growing popularity of ready-to-eat (RTE) food products. Additionally, increasing awareness of food intolerances, coupled with advancements in food processing technologies, presents significant growth opportunities for market players.

Key Findings in the Gluten-free Pasta Market

• By Product Type: the Brown Rice Pasta Segment to Dominate the Gluten-free Pasta Market in 2024
• By Distribution Channel: In 2024, the Supermarkets & Hypermarkets Segment is Expected to Dominate the Gluten-free Pasta Market
• By Geography: Europe Dominates the Gluten-free Pasta Market in 2024

Gluten-free Pasta Market Trends

Health Benefits Associated with Gluten-free Pasta

Gluten is a protein found in grains such as wheat, rye, and barley. It is the only protein in food that is indigestible. According to the Mayo Foundation for Medical Education and Research (MFMER), gluten's resilient molecules can penetrate the intestinal lining, leading to inflammation in individuals with celiac disease. For people with celiac disease or gluten sensitivities, consuming gluten-free products is crucial to managing their health and preventing adverse reactions.

As awareness of gluten-related disorders grows, more consumers are actively seeking gluten-free alternatives. Additionally, gluten-free pasta is made with a variety of nutritious ingredients, such as legumes, quinoa, and whole grains. These ingredients not only cater to gluten-free diets but also enhance the overall nutritional profile of the pasta. This focus on health benefits appeals to a broader audience, including those who view gluten-free products as a healthier option—even if they do not have gluten-related disorders.

The rise in health-conscious consumers has also contributed to the growing interest in plant-based and clean diets. Gluten-free pasta, which is often higher in protein, fiber, and essential nutrients compared to traditional wheat pasta, is gaining popularity among individuals looking to improve their dietary habits. As more people prioritize their health and seek foods that align with their lifestyle choices, the global gluten-free pasta market is expected to grow, driven by the health benefits these products offer.

Rising Prevalence and Awareness of Celiac Disease

Gluten intolerance or celiac disease is an autoimmune disorder of the small intestine. It is genetically predisposed and occurs from infancy onward. Symptoms include pain and discomfort in the intestine & stomach, diarrhea, anemia, and fatigue. According to the Celiac Disease Foundation (2020), the incidence of celiac disease has increased at an average annual rate of 7.5% over the past several decades. This rise in the incidence is also attributed to a real increase in this autoimmune disorder, irrespective of disease detection.

Over the past few decades, the incidence of celiac disease has also increased in many Western countries. The incidence of celiac disease among women was 17.4 per 100,000 persons per year (meaning that among 100,000 observed over one year, more than 17 would be diagnosed with celiac disease), compared to 7.8 per 100,000 persons per year among men. The incidence among children was 21.3 per 100,000 persons per year, compared to 12.9 per 100,000 persons per year in adults (Source: Celiac Disease Foundation).

Currently, the only treatment for celiac disease is a gluten-free diet. Once gluten is removed from the diet, the small intestine begins to heal, and overall health improves. As a result, the need to eliminate gluten from the diet is a factor driving the demand for gluten-free products, including gluten-free pasta. In addition, government awareness campaigns and the introduction of gluten-free labeling are helping to educate consumers about the benefits of a gluten-free diet. Thus, the rising prevalence and awareness of celiac disease drive the growth of the gluten-free pasta market.

Gluten-free Pasta Market Opportunities

Increasing Awareness Regarding Food Intolerance

Food sensitivities, allergies, and intolerances are increasingly at the forefront of consumer awareness. The prevalence of food allergies is rising, with self-reported rates of food sensitivities and intolerances affecting an even larger portion of the population. Allergy-friendly foods highlight their exclusion of specific allergens and often carry third-party certifications (e.g., certified gluten-free). Products labeled as "free from" the Big Eight allergens—gluten, eggs, fish, milk, shellfish, peanuts, soybeans, and tree nuts—are essential for individuals with food allergies. Additionally, products free from other common allergens, such as sesame, sulfites, mustard, and corn, are becoming increasingly important to consumers. Allergy-friendly foods are also valued by the larger group of people who suffer from food intolerances or sensitivities, which cause digestive symptoms like bloating, gas, and diarrhea.

As more consumers seek products catering to food intolerances, manufacturers are investing heavily in "free-from" foods, including options that are gluten-free, wheat-free, lactose-free, dairy-free, nut-free, egg-free, soy-free, and additive-free. While gluten-free and allergy-friendly products were once limited to niche specialty companies, the market has expanded, with both small manufacturers and large mainstream food companies now offering such products. Private-label gluten-free products, including pasta, have become a popular choice for budget-conscious consumers.

Gluten-free pasta is gaining worldwide popularity due to the increasing incidence of gluten allergies, celiac disease (which causes inflammation in the small intestines and heightened gluten sensitivity), and the growing awareness of the health benefits associated with gluten-free diets. Additional health claims related to gluten-free pasta, such as its potential for cholesterol management and digestive health, have also increased consumer interest, further driving sales.

The rising awareness of food intolerances is expected to create growth opportunities for manufacturers in the gluten-free pasta market.

Gluten-free Pasta Market Analysis: Top Market Opportunity

By Product Type: In 2024, the Brown Rice Pasta Segment is Expected to Dominate the Gluten-free Pasta Market

Based on product type, the gluten-free pasta market is segmented into brown rice pasta, quinoa pasta, lentil pasta, chickpea pasta, corn pasta, and other product types. In 2024, the brown rice pasta segment is expected to account for the largest share of the gluten-free pasta market. Brown rice pasta is popular for its mild flavor and satisfying chewy texture, making it an excellent substitute for traditional wheat pasta. It offers several health benefits, including weight management, digestive health, and a reduced risk of chronic illnesses. The growing adoption of gluten-free diets and the continuous innovations in gluten-free pasta options have contributed to the significant market share of this segment.

However, the corn pasta segment is expected to register the highest CAGR during the forecast period. As more consumers shift toward sustainable and health-conscious food choices, corn pasta is gaining traction as a nutritious alternative to conventional pasta. It appeals to consumers seeking to reduce their meat intake while still enjoying versatile and satisfying meals. Moreover, corn pasta has high fiber content and essential nutrients.

Geographical Analysis

Europe Dominates the Gluten-free Pasta Market in 2024

In 2024, Europe is expected to account for the largest share of the global gluten-free pasta market. Europe’s significant market share is attributed to growing health consciousness, a rising number of people with wheat intolerance, the increasing prevalence of celiac disease, and the easy availability of gluten-free pasta.

However, the market in North America is expected to record the highest CAGR during the forecast period. This growth is fueled by rising awareness of gluten-related disorders like celiac disease and non-celiac gluten sensitivity, a well-established food industry, and increasing demand for clean-label foods. Enhanced marketing efforts and greater availability in grocery stores and restaurants are further driving the adoption of gluten-free pasta in the region.

Key Companies

The report includes a competitive landscape based on an extensive assessment of the key growth strategies adopted by leading market players over the past three years. The key players profiled in the global gluten-free pasta market report are Barilla G. e R. Fratelli S.p.A. (Italy), The Kraft Heinz Company (U.S.), The Hain Celestial Group, Inc. (U.S.), Dr. Schär AG/SPA (Italy), Jovial Foods, Inc. (U.S.), Ebro Foods, S.A. (Spain), Saco Foods (U.S.), Banza LLC (U.S.), Rummo S.p.A. (Italy), ZENB US, Inc. (U.S.), Cappello’s (U.S.), Pedon SpA (Italy), Agastya Nutrifood Industries Limited (India), and Pasta Factory Lucio Garofalo SpA (Italy).

Gluten-free Pasta Industry Overview: Latest Developments from Key Industry Players

• In August 2024, Saco Foods acquired Quinoa Corporation (U.S.) and its brands Ancient Harvest and Pamela's. This acquisition adds two categories to the growing Saco portfolio that naturally align with the Company's commitment.
• In July 2023, Pasta Rumo announced its Italian-made pasta will be available at the Whole Foods Market in the U.S. The expansion in the distribution channel aims to increase its presence in the leading pasta-consuming country.

Gluten-free Pasta Market Research Summary

Key questions answered in the gluten-free pasta market report: