Frozen Dough Market Size, Share, Forecast, & Trends Analysis by Product (Breads, Pizza Crusts, Rolls & Pastries, Cookies & Biscuits, Bagels), Distribution Channel (B2B [Food Services, Food Manufacturers], B2C [Offline, Online]) - Global Forecast to 2031

The Frozen Dough Market was valued at $22.9 billion in 2023. This market is expected to reach $37.8 billion by 2031 from an estimated $24.2 billion in 2024, at a CAGR of 6.6% during the forecast period from 2024 to 2031.

Frozen Dough Market Size & Forecast

This market's growth can be attributed to multiple factors, such as increasing urbanization and a shift toward convenience foods, the rising global consumption of bakery products, and the growing demand for ready-to-bake and ready-to-eat options. However, challenges such as inadequate storage systems and perceptions of lower quality compared to freshly baked goods are hindering market growth.

Furthermore, the increasing demand for gluten-free and allergen-free options, coupled with the growth of emerging economies in Asia-Pacific, Latin America, and the Middle East & Africa, is anticipated to create substantial growth opportunities for stakeholders in the frozen dough market. On the other hand, the absence of robust cold-chain infrastructure in developing countries presents a significant challenge to market expansion. Prominent trends in the global frozen dough market include the rising popularity of clean-labeled products and a growing demand for frozen vegan dough options.

Frozen Dough Market Growth Drivers

Increasing Urbanization and Inclination Toward Convenience Foods

Over half of the global population now resides in urban areas, with nearly every country experiencing increased urbanization. The United Nations World Urbanization Report highlights that the urban population surged from 439,498,772 in 2015 to 471,031,528 in 2019, representing approximately 55% of the world's population—a figure projected to rise to 68% by 2050. This urban growth provides city dwellers with a broader range of food options and improved availability compared to those in rural areas. Additionally, urbanization drives enhanced living standards and higher incomes, which significantly impacts the affordability and accessibility of frozen dough products.

Additionally, with rising urbanization, there is a rapid increase in demand for convenience food products. This surge is driven by shifting lifestyles, a growing number of nuclear families, a higher proportion of working population, and reduced time for food preparation. Over the past few decades, consumer demand for convenience foods has expanded significantly, with many individuals showing a preference for products like baked goods that offer ease and efficiency.

Frozen dough products, such as pizza dough, bread dough, and pastry dough, provide a convenient solution for home baking and cooking. They save time and effort for consumers who wish to enjoy freshly baked goods without the hassle of preparing dough from scratch. The ease of simply thawing and baking aligns with the growing demand for time-saving food solutions, making these products increasingly popular among busy individuals and families. Additionally, the versatility and variety of frozen dough contribute to its rising demand. It enables the preparation of a wide range of baked goods, catering to diverse consumer preferences and dietary needs. This adaptability makes frozen dough an appealing option for both home cooks and food service providers seeking to broaden their menu offerings.

Moreover, advancements in freezing technology have enhanced the quality and shelf life of frozen dough products, ensuring they maintain their freshness and taste. Consequently, rising urbanization and a growing preference for convenience foods are accelerating the adoption of frozen dough, thereby driving market growth.

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Rising Consumption of Bakery Products Worldwide

Bakery items such as bread, pastries, and pizzas have become staples in diets globally, and there is a growing demand for high-quality and convenient baking solutions. Consumers are increasingly looking for baked goods that can be prepared quickly at home, and frozen dough provides an ideal solution to meet this need.

Furthermore, the global appeal of diverse and artisanal bakery products is driving increased demand for frozen dough. As consumers develop a taste for specialty breads, gourmet pastries, and authentic pizzas, there is a growing need for versatile dough products that can accommodate these varied preferences. Frozen dough offers the flexibility to create a broad range of bakery items, catering to both traditional and innovative culinary trends. Additionally, there is a rising preference for free-from-food products, particularly gluten-free options, among individuals with celiac disease and the health-conscious population. The demand for gluten-free and sugar-free products is driven by the belief that they can help address issues related to bloating, indigestion, obesity, diabetes, and other health concerns. Consequently, bakery products that are marketed as fat, sugar, and gluten-free are gaining traction among health-conscious consumers. These factors are expected to significantly boost the demand for frozen dough in the coming years.

Frozen Dough Market Trends

Growing Popularity of Clean-labeled Products

Consumers are increasingly seeking food products with simple, recognizable ingredients, free from artificial additives, preservatives, and genetically modified organisms (GMOs). This shift toward clean-label products signifies a broader demand for transparency and natural ingredients. This shift toward clean-label products reflects a broader demand for transparency and natural ingredients, driven by health-conscious consumers who are more concerned about what they eat. In response, manufacturers of frozen dough are reformulating their products to eliminate synthetic additives and replace them with natural alternatives, thereby appealing to a market segment that prioritizes health and wellness.

Moreover, the clean-label trend is influencing packaging and marketing strategies within the frozen dough market. Brands are emphasizing their commitment to natural ingredients and transparency through clear and straightforward labeling, which enhances consumer trust and brand loyalty. This trend is attracting not only individual consumers but also retailers and food service providers aiming to meet the increasing demand for clean-label products. As a result, the frozen dough market is witnessing an increased focus on ingredient quality and sourcing, with companies striving to offer products that meet the expectations of the clean-label-conscious consumer. This trend is driving innovation and competition in the market, ultimately contributing to market growth.

Increasing Demand for Frozen Vegan Dough Products

Today, consumers are increasingly adopting vegan lifestyles for health, environmental, and ethical reasons, driving a rising demand for suitable food options. This trend is particularly noticeable in the frozen dough market, where traditional products often contain animal-derived ingredients like milk, butter, and eggs. In response, manufacturers are developing innovative vegan alternatives to cater to this growing segment. These products use plant-based ingredients such as almond milk, coconut oil, and flaxseed, offering consumers options that align with their dietary preferences without compromising taste or quality.

The shift toward vegan frozen dough products is also driving broader industry changes. Companies are reformulating their current product lines and also launching new vegan product ranges to meet consumer demand. This trend is further supported by advancements in food technology, which enable the development of plant-based ingredients that closely replicate the texture and functionality of animal-derived components. As a result, the increasing demand for vegan frozen dough products is driving innovation, expanding product offerings, and contributing to the overall growth and diversification of the market.

Frozen Dough Market Opportunity

Rising Demand for Gluten-Free and Allergen-Free Options

The growing demand for gluten-free and allergen-free options represents a significant opportunity in the frozen dough market. As awareness of food allergies and intolerances increases, more consumers are seeking products that address their dietary needs. Gluten-free and allergen-free frozen dough products are particularly sought after by individuals with conditions such as celiac disease, gluten sensitivity, and various food allergies. Over the past few decades, the prevalence of celiac disease has risen in many Western countries. According to the Celiac Disease Foundation, in the 21st century, the incidence of celiac disease was higher among women and children compared to men. Specifically, the incidence among women was 17.4 per 100,000 persons per year, while for men, it was 7.8 per 100,000 persons per year. For children, the incidence was 21.3 per 100,000 persons per year, compared to 12.9 per 100,000 persons per year in adults.

Manufacturers are capitalizing on this demand by developing dough formulations that are free from common allergens such as wheat, dairy, nuts, and soy, thereby broadening their market reach and catering to a wider consumer base. This trend is driving innovation in ingredient sourcing and product development within the frozen dough market. Companies are investing in research to identify and use alternative ingredients that preserve the taste, texture, and baking qualities of traditional dough while being safe for individuals with allergies and intolerances. Additionally, clear labeling and certification of gluten-free and allergen-friendly products are becoming standard practices, helping to build consumer trust and confidence. The increasing demand for these specialized products represents a significant growth opportunity for the frozen dough market.

Frozen Dough Market Analysis: Key Findings

The Bread Segment to Dominate the Frozen Dough Market in 2024

Based on product, the frozen dough market is segmented into bread, pizza crusts, rolls & pastries, cookies & biscuits, bagels, and other products. In 2024, the bread segment is expected to account for the largest share of 30.7% of the frozen dough market. This segment’s large market share is driven by the rising global consumption of bread dough, which is favored for its convenience, versatility, and affordability. Frozen bread doughs offer quick preparation and adaptability to various customer needs.

However, the cookies & biscuits segment is projected to record the highest CAGR during the forecast period. The rapid growth of this segment is primarily driven by the increasing demand for cookies & biscuits from all age groups, growing demand for convenient and ready-to-make products, and surge in demand for healthier baked goods. This includes cookies and biscuit dough products made with organic ingredients, whole grains, and reduced sugar. Moreover, innovations and new product launches are contributing to this growth.

The Business-to-Business (B2B) Segment Dominate the Frozen Dough Market in 2024

Based on distribution channel, the frozen dough market is segmented into business-to-business (B2B) and business-to-consumer (B2C). In 2024, the B2B segment is expected to account for a larger share of the frozen dough market. This segment's large market share is due to the growing B2B frozen food trading, the growing number of quick service restaurants (QSRs), and rising demand from hotels, restaurants, food chains, cafes, and the food service sector.

However, the B2C segment is expected to register the highest CAGR during the forecast period. This segment's fast growth is mainly due to the rising population density in urban areas, the increasing trend of online shopping, and the growing number of supermarkets and hypermarkets.

Geographical Analysis

Europe to Dominate the Global Frozen Dough Market in 2024

In 2024, Europe is expected to account for the largest share of 40.1% of the frozen dough market, followed by North America, Asia-Pacific, Latin America, and the Middle East & Africa. The European frozen dough market is estimated to be worth USD 9,684.9 million in 2024. Europe’s significant market share can be attributed to several key factors, including the increasing preference for ready-to-eat food, favorable regulations, a well-established cold chain, innovative practices by leading industry players, advancements in frozen food technology, busier consumer lifestyles, and the rising import of frozen foods.

However, Asia-Pacific is poised to register the highest CAGR of 8.5% during the forecast period. Consumer lifestyle changes, rising disposable income, an increase in foreign direct investment (FDI) in the retail sector, expanding cold-chain facilities, and rising demand for processed food products in emerging markets such as India, Indonesia, and Thailand all contribute to the growth of this regional market.

Frozen Dough Market: Key Companies

The report offers a competitive analysis based on an extensive assessment of the leading players’ product portfolios, geographic presence, and key growth strategies adopted in the last three to four years. Some of the key players operating in the frozen dough market are General Mills, Inc. (U.S.), ARYZTA AG (Switzerland), Nestlé S.A. (Switzerland), Ajinomoto Co., Inc. (Japan), Campbell Soup Company (U.S.), Bridgford Foods Corporation (U.S.), Europastry, S.A. (Spain), Dawn Food Products, Inc. (U.S.), CSM Ingredients S.A.R.L. (Luxembourg), Guttenplan’s (U.S.), Lantmännen Unibake International (A Part of Lantmännen Group) (Denmark), and Okanagan Frozen Dough (Canada).

Frozen Dough Industry Overview: Latest Developments from Key Industry Players

• In November 2023, Okanagan Frozen Dough opened a new manufacturing facility in Calgary, Canada. The new facility is set to become an SQF-certified facility, which will aid the company’s stringent food safety program. It will feature spirals, a blast freezer, a mixer, and other equipment for quick-freezing products.
• In August 2023, General Mills expanded its frozen dough plant in Joplin, Missouri, U.S., to boost manufacturing and packaging capacity. The expansion is projected to enable the plant to produce over 1 billion pounds of frozen dough products annually.

Frozen Dough Market Research Summary

Key questions answered in the frozen dough market report: