Food Fortification Market Size, Share, Forecast, & Trends Analysis by Ingredient Type (Protein & Amino Acids, Vitamins, Lipids), Process (Drum Drying, Dusting), Application (Infant Formula, Dairy & Dairy-based Products, Beverages) - Global Forecast to 2031

The Food Fortification Market was valued at $77.02 billion in 2023. This market is expected to reach $207.58 billion by 2031 from an estimated $86.58 billion in 2024, at a CAGR of 13.3% during the forecast period from 2024 to 2031.

Food Fortification Market Size & Forecast

Key factors driving the growth of this market include the increasing prevalence of micronutrient deficiencies, growing consumer awareness of the health benefits of fortified foods, and government regulations mandating food fortification. Additionally, innovation in fortification formulations and the emerging economies in regions such as Asia-Pacific, Latin America, and the Middle East & Africa are expected to present significant growth opportunities for market players.

Key Findings in the Food Fortification Market

• By Type: the Proteins & Amino Acids Segment to Dominate the Food Fortification Market in 2024
• By Process: In 2024, the Drum Drying Segment is Expected to Dominate the Food Fortification Market
• By Application: In 2024, the Dairy & Dairy-based Products Segment is Expected to Dominate the Food Fortification Market
• By Geography: North America Dominates the Food Fortification Market in 2024

Food Fortification Market Trends

Increasing Prevalence of Micronutrient Deficiencies

Many people, particularly in developing regions, face significant challenges in accessing a diverse and balanced diet, leading to deficiencies in essential vitamins and minerals such as iron, vitamin A, and folic acid. In response to these public health concerns, governments and organizations are increasingly promoting food fortification as a cost-effective strategy to enhance the nutritional value of staple foods. By adding micronutrients to widely consumed products like flour, rice, and cooking oils, the food industry plays a critical role in addressing these deficiencies and improving overall health outcomes.

Moreover, the rising awareness among consumers regarding nutrition and health is further fueling the demand for fortified foods. As consumer awareness of the importance of micronutrients for health maintenance and disease prevention increases, there is a growing demand for fortified products. This shift in consumer behavior is prompting manufacturers to innovate and diversify their product offerings, resulting in a wider array of fortified foods tailored to specific health needs and dietary preferences. With the ongoing emphasis on nutrition, the food fortification market is positioned for substantial growth, driven by both public health initiatives and the escalating consumer demand for healthier food options.

Changes in Lifestyle and Rising Incidences of Chronic Diseases

In recent years, consumer awareness regarding health, nutritional enrichment, calorie reduction, and food safety has grown, particularly in developed countries and among high-income groups in developing countries. This shift is expected to transform the food & beverage industry and boost the growth of the food fortification market. Factors such as government initiatives to educate the rural population on nutrition, increasing the working population, and limited time for food preparation have all contributed to the increased demand for food fortification. Additionally, the growing understanding of the importance of a proper diet and the younger generation’s increasing inclination towards fitness are significant drivers of the food fortification demand.

The rise in the incidence of chronic diseases has also led to increased interest in personalized nutrition, which involves tailoring dietary recommendations to an individual's specific needs and health concerns. Food fortification can play a role in personalized nutrition, providing targeted health benefits based on an individual's health needs.

Furthermore, the prevalence of chronic diseases and conditions such as diabetes, arthritis, and heart disease is on the rise globally. According to the World Health Organization (WHO), in 2022, noncommunicable diseases (NCDs) accounted for 41 million deaths yearly, representing 74% of all deaths globally. Among these 41 million deaths each year related to NCDs, cardiovascular diseases accounted for 17.9 million deaths annually, followed by cancers (9.3 million), chronic respiratory diseases (4.1 million), and diabetes (2.0 million) deaths. Furthermore, according to World Health Organization (WHO) projections, the total annual number of deaths from NCDs will increase to 55 million by 2030 if timely interventions are not taken to prevent and control NCDs.

Nutrition and diet are crucial factors in the maintenance and promotion of good health throughout the entire life course. Chronic diseases are largely preventable diseases, and their prevention by modification in diet is a better option than costly treatments. Food fortification can prevent many diseases and provide essential human nutrients. Hence, with the rising chronic disease burden, the demand for food fortification is growing, fueling the growth of the food fortification market.

Thus, the changes in lifestyles due to the rise in incidences of chronic diseases have increased the demand for food fortification that supports better health, particularly low-fat, cholesterol, protein-rich, and weight-control products. Also, all-natural and clean-label trends within the food and beverage market are expected to increase the demand for food fortification.

Food Fortification Market Opportunities

Emerging Economies in Asia-Pacific, Latin America, and the Middle East & Africa

The growing demand for food fortification in emerging economies, particularly in Latin America, Asia, and the Middle East & Africa, is boosting the growth of the food fortification market. These regions hold significant potential for future market growth. This growth is expected due to the rising consumer demand for convenient, nutrient-dense foods. In addition, factors such as growing consumer awareness about health and wellness and the increasing use of blockchain technology to gain visibility into product details such as source, manufacturing location, and transportation modes are further supporting the growth of the food fortification market in these regions.

Moreover, public health initiatives aimed at combating malnutrition and micronutrient deficiencies are gaining momentum in these emerging markets. Governments and organizations are increasingly recognizing the role of fortified foods in improving population health, particularly in areas where traditional diets may lack essential nutrients. This is leading to favorable policies and support for food fortification programs, as well as partnerships between the public and private sectors to enhance food security. As consumer awareness and regulatory frameworks evolve, the potential for fortified food products to address specific nutritional gaps becomes more pronounced, making the Asia-Pacific, Latin America, and Middle East & Africa regions key drivers in the expansion of the global food fortification market.

Food Fortification Market Analysis: Top Market Opportunity:

By Ingredient Type: In 2024, the Proteins & Amino Acids Segment is Expected to Dominate the Food Fortification Market

Based on ingredient type, the food fortification market is segmented into proteins & amino acids, vitamins, minerals, lipids, prebiotics & probiotics, carbohydrates, and other ingredients. In 2024, the proteins & amino acids segment is expected to account for the largest share of the food fortification market. The substantial market share of this segment is primarily due to the rising demand for functional and protein-rich diets, which are associated with muscle repair, immune function, and energy. Fortifying foods with specific protein & amino acids helps to address dietary deficiencies, enhance mental clarity, and promote overall well-being. Additionally, fortified foods can aid in weight management by increasing satiety, making it easier for individuals to control their calorie intake.

However, the minerals segment is expected to register the highest CAGR during the forecast period of 2024–2031 due to the rising awareness about the importance of mineral-rich diets for maintaining optimal health. Additionally, the growing demand for mineral-rich food and supplements among women to address post-menopausal conditions is further expected to drive the demand for mineral food fortification.

Minerals are essential for preventing nutrient deficiencies, particularly in populations with limited access to diverse diets. Essential minerals such as iron, calcium, zinc, and iodine are crucial for processes like red blood cell formation, bone health, immune function, and thyroid regulation. By fortifying foods with these minerals, public health initiatives can reduce the prevalence of related health issues, such as anemia, osteoporosis, and goiter.

Geographical Analysis

North America Dominates the Food Fortification Market in 2024

In 2024, North America is estimated to account for the largest share of the global food fortification market. North America’s major share in the food fortification market is primarily attributed to the well-established food & beverage industry, high awareness of the health benefits of food fortification, growing popularity of protein bars, shakes, and cookies among millennials as healthy snacking options, and high demand for nutritional products across the region. Additionally, government initiatives to address nutrient deficiencies and enforce fortification programs contribute to the market’s growth in the region.

However, the market in Asia-Pacific is expected to record the highest CAGR during the forecast period 2024–2031 due to the growing awareness about the health benefits of fortified foods, population growth, urbanization, and increasing disposable incomes. Additionally, the expanding food & beverage industry, changing dietary preferences, rising incidence of diabetes & obesity, and increasing adoption of low-carb and clean-label trends are expected to drive the growth of the food fortification market in the region.

Key Companies

The report includes a competitive landscape based on an extensive assessment of the key growth strategies adopted by leading market players over the past three years (2021-2024).

The key players profiled in the global food fortification market report are Nestlé S.A. (Switzerland), General Mills, Inc. (U.S.), Archer-Daniels-Midland Company (U.S.), Cargill, Incorporated (U.S.), FMC Corporation (U.S.), BASF SE (Germany), DSM-Firmenich AG (Switzerland), Corbion N.V. (Netherlands), Tate & Lyle PLC (U.K.), Glanbia plc (Ireland), Kellogg Company (U.S.), Lonza Group Ltd. (Switzerland), Campbell Soup Company (U.S.), and SternVitamin GmbH & Co. KG (Germany).

Food Fortification Industry Overview: Latest Developments from Key Industry Players

• In September 2023, Nestlé S.A. (Switzerland) announced plans to increase sales of its nutritious foods by 50% by 2030. This growth is expected to drive the company’s efforts to expand its micronutrient fortification initiatives and make its products more affordable. Additionally, Nestlé aims to enhance its range of plant-based products and recipes to meet evolving consumer preferences.
• In July 2023, General Mills, Inc. (U.S.) doubled the amount of Vitamin D in its BIG G cereals, aiming to make nutrition more affordable and accessible to a wider audience.
• In January 2022, Cargill, Incorporated (U.S.) opened the Cargill Innovation Center in India to develop innovative solutions in response to food and beverage market trends. The company plans to collaborate with its F&B customers in India to better understand consumer needs, integrate global industry trends into local applications, and accelerate product innovation by co-developing healthy and nutritious food options.

Food Fortification Market Research Summary

Key questions answered in the report: