1. Introduction
1.1. Market Definition & Scope
1.2. Market Ecosystem
1.3. Currency and Limitations
1.3.1. Currency
1.3.2. Limitations
1.4. Key Stakeholders
2. Research Methodology
2.1. Research Approach
2.2. Process of Data Collection & Validation
2.2.1. Secondary Research
2.2.2. Primary Research/Interviews with Key Opinion Leaders from the Industry
2.3. Market Sizing and Forecasting
2.3.1. Market Estimation Approach
2.3.2. Growth Forecast Approach
2.4. Assumptions for the Study
3. Executive Summary
3.1. Overview
3.2. Market Analysis, by Business Model
3.3. Market Analysis, by Browsing Medium
3.4. Market Analysis, by Payment Mode
3.5. Market Analysis, by Operating Channel
3.6. Market Analysis, by Offering
3.7. Market Analysis, by Geography
3.8. Competitive Analysis
4. Market Insights
4.1. Overview
4.2. Factors Affecting Market Growth
4.2.1. Drivers
4.2.1.1. Rising Internet and Smartphone Penetration
4.2.1.2. Growing Usage of Social Media and Social Commerce
4.2.1.3. Increasing Consumer Interest in Convenient Shopping Solutions
4.2.2. Restraints
4.2.2.1. High Cost of Warehouse Management Solutions
4.2.2.2. Local Laws and Regulations for EU E-commerce
4.2.3. Opportunities
4.2.3.1. E-commerce Automation
4.2.3.2. Extended Execution of Supply Chain Footprint
4.2.4. Challenges
4.2.4.1. Trade Barriers for Taxation in the EU Digital Economy
4.2.4.2. Increasing Security & Privacy Concerns
4.2.5. Trends
4.2.5.1. Rising Adoption of AI
4.2.5.2. Growing Use of AR and VR in E-commerce
4.3. Case Studies
4.4. Regulatory Analysis
4.5. Supply Chain Analysis
4.6. Porter’s Five Forces Analysis
5. Europe E-commerce Market Assessment—by Business Model
5.1. Overview
5.2. Horizontal E-commerce
5.3. Vertical E-commerce
6. Europe E-commerce Market Assessment—by Browsing Medium
6.1. Overview
6.2. Desktop/Laptop
6.3. Mobile/Tablet
6.3.1. Application-based
6.3.2. Browser-based
7. Europe E-commerce Market Assessment—by Payment Mode
7.1. Overview
7.2. Card Payments
7.3. Digital Wallets
7.4. Bank Transfers
7.5. Cash Payments
7.6. Other Payment Modes
8. Europe E-commerce Market Assessment—by Operating Channel
8.1. Overview
8.2. Pure Play E-commerce
8.3. Omni-channel E-commerce
9. Europe E-commerce Market Assessment—by Offering
9.1. Overview
9.2. Beauty & Fashion Products
9.3. Travel & Tourism
9.4. Electronic Products
9.5. Household Products
9.6. Pharmaceutical Products
9.7. Food & Beverage
9.8. Other Offerings
10. Europe E-commerce Market Assessment—by Geography
10.1. Overview
10.2. U.K.
10.3. Germany
10.4. France
10.5. Italy
10.6. Spain
10.7. Netherlands
10.8. Switzerland
10.9. Sweden
10.10. Poland
10.11. Norway
10.12. Sweden
10.13. Denmark
10.14. Ireland
10.15. Russia
10.16. Rest of Europe
11. Competition Analysis
11.1. Overview
11.2. Key Growth Strategies
11.2.1. Market Differentiators
11.2.2. Synergy Analysis: Major Deals & Strategic Alliances
11.3. Competitive Dashboard
11.3.1. Industry Leaders
11.3.2. Market Differentiators
11.3.3. Vanguards
11.3.4. Emerging Companies
11.4. Vendor Market Positioning
11.5. Market Share Analysis (2021)
12. Company Profiles (Company Overview, Financial Overview, Product Portfolio, Strategic Developments)
12.1. Amazon.com, Inc.
12.2. Alibaba Group Holding Limited
12.3. eBay Inc.
12.4. Rakuten, Inc.
12.5. ALLEGRO.EU S.A. GROUP
12.6. AliExpress
12.7. Zalando SE
12.8. ASOS plc
12.9. Cdiscount
12.10. Otto GmbH & Co KG
12.11. Flubit Ltd
12.12. The Very Group Limited
12.13. Ocado Group
12.14. H & M Hennes & Mauritz AB
12.15. E.Leclerc
(Note: SWOT Analyses of the Top 5 Companies Will Be Provided)
13. Appendix
13.1. Available Customization
13.2. Related Reports
List of Tables
Table 1 Currency Conversion Rates (2019–2022)
Table 2 Europe E-commerce Market, by Business Model, 2021–2030 (USD Million)
Table 3 Europe Horizontal E-commerce Market, by Country/Region, 2021–2030 (USD Million)
Table 4 Europe Vertical E-commerce Market, by Country/Region, 2021–2030 (USD Million)
Table 5 Europe E-commerce Market, by Browsing Medium, 2021–2030 (USD Million)
Table 6 Europe Desktop/Laptop E-commerce Market, by Country/Region, 2021–2030 (USD Million)
Table 7 Europe Mobile/Tablet E-commerce Market, by Type, 2021–2030 (USD Million)
Table 8 Europe Mobile/Tablet E-commerce Market, by Country/Region, 2021–2030 (USD Million)
Table 9 Europe Mobile/Tablet Application-based E-commerce Market, by Country/Region, 2021–2030 (USD Million)
Table 10 Europe Mobile/Tablet Browser-based E-commerce Market, by Country/Region, 2021–2030 (USD Million)
Table 11 Europe E-commerce Market, by Payment Mode, 2021–2030 (USD Million)
Table 12 Europe E-commerce Market for Card Payments, by Country/Region, 2021–2030 (USD Million)
Table 13 Europe E-commerce Market for Digital Wallets, by Country/Region, 2021–2030 (USD Million)
Table 14 Europe E-commerce Market for Bank Transfers, by Country/Region, 2021–2030 (USD Million)
Table 15 Europe E-commerce Market for Cash Payments, by Country/Region, 2021–2030 (USD Million)
Table 16 Europe E-commerce Market for Other Payment Modes, by Country/Region, 2021–2030 (USD Million)
Table 17 Europe E-commerce Market, by Operating Channel, 2021–2030 (USD Million)
Table 18 Europe Pure Play E-commerce Market, by Country/Region, 2021–2030 (USD Million)
Table 19 Europe Omni-channel E-commerce Market, by Country/Region, 2021–2030 (USD Million)
Table 20 Europe E-commerce Market, by Offering, 2021–2030 (USD Million)
Table 21 Europe E-commerce Market for Beauty & Fashion Products, by Country/Region, 2021–2030 (USD Million)
Table 22 Europe E-commerce Market for Travel & Tourism, by Country/Region, 2021–2030 (USD Million)
Table 23 Europe E-commerce Market for Electronic Products, by Country/Region, 2021–2030 (USD Million)
Table 24 Europe E-commerce Market for Household Products, by Country/Region, 2021–2030 (USD Million)
Table 25 Europe E-commerce Market for Pharmaceutical Products, by Country/Region, 2021–2030 (USD Million)
Table 26 Europe E-commerce Market for Food & Beverage, by Country/Region, 2021–2030 (USD Million)
Table 27 Europe E-commerce Market for Other Offerings, by Country/Region, 2021–2030 (USD Million)
Table 28 Europe E-commerce Market, by Country/Region, 2021–2030 (USD Million)
Table 29 U.K.: E-commerce Market, by Business Model, 2021–2030 (USD Million)
Table 30 U.K.: E-commerce Market, by Browsing Medium, 2021–2030 (USD Million)
Table 31 U.K.: Mobile/Tablet E-commerce Market, by Type, 2021–2030 (USD Million)
Table 32 U.K.: E-commerce Market, by Payment Mode, 2021–2030 (USD Million)
Table 33 U.K.: E-commerce Market, by Operating Channel, 2021–2030 (USD Million)
Table 34 U.K.: E-commerce Market, by Offering, 2021–2030 (USD Million)
Table 35 Germany: E-commerce Market, by Business Model, 2021–2030 (USD Million)
Table 36 Germany: E-commerce Market, by Browsing Medium, 2021–2030 (USD Million)
Table 37 Germany: Mobile/Tablet E-commerce Market, by Type, 2021–2030 (USD Million)
Table 38 Germany: E-commerce Market, by Payment Mode, 2021–2030 (USD Million)
Table 39 Germany: E-commerce Market, by Operating Channel, 2021–2030 (USD Million)
Table 40 Germany: E-commerce Market, by Offering, 2021–2030 (USD Million)
Table 41 France: E-commerce Market, by Business Model, 2021–2030 (USD Million)
Table 42 France: E-commerce Market, by Browsing Medium, 2021–2030 (USD Million)
Table 43 France: Mobile/Tablet E-commerce Market, by Type, 2021–2030 (USD Million)
Table 44 France: E-commerce Market, by Payment Mode, 2021–2030 (USD Million)
Table 45 France: E-commerce Market, by Operating Channel, 2021–2030 (USD Million)
Table 46 France: E-commerce Market, by Offering, 2021–2030 (USD Million)
Table 47 Italy: E-commerce Market, by Business Model, 2021–2030 (USD Million)
Table 48 Italy: E-commerce Market, by Browsing Medium, 2021–2030 (USD Million)
Table 49 Italy: Mobile/Tablet E-commerce Market, by Type, 2021–2030 (USD Million)
Table 50 Italy: E-commerce Market, by Payment Mode, 2021–2030 (USD Million)
Table 51 Italy: E-commerce Market, by Operating Channel, 2021–2030 (USD Million)
Table 52 Italy: E-commerce Market, by Offering, 2021–2030 (USD Million)
Table 53 Spain: E-commerce Market, by Business Model, 2021–2030 (USD Million)
Table 54 Spain: E-commerce Market, by Browsing Medium, 2021–2030 (USD Million)
Table 55 Spain: Mobile/Tablet E-commerce Market, by Type, 2021–2030 (USD Million)
Table 56 Spain: E-commerce Market, by Payment Mode, 2021–2030 (USD Million)
Table 57 Spain: E-commerce Market, by Operating Channel, 2021–2030 (USD Million)
Table 58 Spain: E-commerce Market, by Offering, 2021–2030 (USD Million)
Table 59 Netherlands: E-commerce Market, by Business Model, 2021–2030 (USD Million)
Table 60 Netherlands: E-commerce Market, by Browsing Medium, 2021–2030 (USD Million)
Table 61 Netherlands: Mobile/Tablet E-commerce Market, by Type, 2021–2030 (USD Million)
Table 62 Netherlands: E-commerce Market, by Payment Mode, 2021–2030 (USD Million)
Table 63 Netherlands: E-commerce Market, by Operating Channel, 2021–2030 (USD Million)
Table 64 Netherlands: E-commerce Market, by Offering, 2021–2030 (USD Million)
Table 65 Switzerland: E-commerce Market, by Business Model, 2021–2030 (USD Million)
Table 66 Switzerland: E-commerce Market, by Browsing Medium, 2021–2030 (USD Million)
Table 67 Switzerland: Mobile/Tablet E-commerce Market, by Type, 2021–2030 (USD Million)
Table 68 Switzerland: E-commerce Market, by Payment Mode, 2021–2030 (USD Million)
Table 69 Switzerland: E-commerce Market, by Operating Channel, 2021–2030 (USD Million)
Table 70 Switzerland: E-commerce Market, by Offering, 2021–2030 (USD Million)
Table 71 Sweden: E-commerce Market, by Business Model, 2021–2030 (USD Million)
Table 72 Sweden: E-commerce Market, by Browsing Medium, 2021–2030 (USD Million)
Table 73 Sweden: Mobile/Tablet E-commerce Market, by Type, 2021–2030 (USD Million)
Table 74 Sweden: E-commerce Market, by Payment Mode, 2021–2030 (USD Million)
Table 75 Sweden: E-commerce Market, by Operating Channel, 2021–2030 (USD Million)
Table 76 Sweden: E-commerce Market, by Offering, 2021–2030 (USD Million)
Table 77 Poland: E-commerce Market, by Business Model, 2021–2030 (USD Million)
Table 78 Poland: E-commerce Market, by Browsing Medium, 2021–2030 (USD Million)
Table 79 Poland: Mobile/Tablet E-commerce Market, by Type, 2021–2030 (USD Million)
Table 80 Poland: E-commerce Market, by Payment Mode, 2021–2030 (USD Million)
Table 81 Poland: E-commerce Market, by Operating Channel, 2021–2030 (USD Million)
Table 82 Poland: E-commerce Market, by Offering, 2021–2030 (USD Million)
Table 83 Norway: E-commerce Market, by Business Model, 2021–2030 (USD Million)
Table 84 Norway: E-commerce Market, by Browsing Medium, 2021–2030 (USD Million)
Table 85 Norway: Mobile/Tablet E-commerce Market, by Type, 2021–2030 (USD Million)
Table 86 Norway: E-commerce Market, by Payment Mode, 2021–2030 (USD Million)
Table 87 Norway: E-commerce Market, by Operating Channel, 2021–2030 (USD Million)
Table 88 Norway: E-commerce Market, by Offering, 2021–2030 (USD Million)
Table 89 Sweden: E-commerce Market, by Business Model, 2021–2030 (USD Million)
Table 90 Sweden: E-commerce Market, by Browsing Medium, 2021–2030 (USD Million)
Table 91 Sweden: Mobile/Tablet E-commerce Market, by Type, 2021–2030 (USD Million)
Table 92 Sweden: E-commerce Market, by Payment Mode, 2021–2030 (USD Million)
Table 93 Sweden: E-commerce Market, by Operating Channel, 2021–2030 (USD Million)
Table 94 Sweden: E-commerce Market, by Offering, 2021–2030 (USD Million)
Table 95 Denmark: E-commerce Market, by Business Model, 2021–2030 (USD Million)
Table 96 Denmark: E-commerce Market, by Browsing Medium, 2021–2030 (USD Million)
Table 97 Denmark: Mobile/Tablet E-commerce Market, by Type, 2021–2030 (USD Million)
Table 98 Denmark: E-commerce Market, by Payment Mode, 2021–2030 (USD Million)
Table 99 Denmark: E-commerce Market, by Operating Channel, 2021–2030 (USD Million)
Table 100 Denmark: E-commerce Market, by Offering, 2021–2030 (USD Million)
Table 101 Ireland: E-commerce Market, by Business Model, 2021–2030 (USD Million)
Table 102 Ireland: E-commerce Market, by Browsing Medium, 2021–2030 (USD Million)
Table 103 Ireland: Mobile/Tablet E-commerce Market, by Type, 2021–2030 (USD Million)
Table 104 Ireland: E-commerce Market, by Payment Mode, 2021–2030 (USD Million)
Table 105 Ireland: E-commerce Market, by Operating Channel, 2021–2030 (USD Million)
Table 106 Ireland: E-commerce Market, by Offering, 2021–2030 (USD Million)
Table 107 Russia: E-commerce Market, by Business Model, 2021–2030 (USD Million)
Table 108 Russia: E-commerce Market, by Browsing Medium, 2021–2030 (USD Million)
Table 109 Russia: Mobile/Tablet E-commerce Market, by Type, 2021–2030 (USD Million)
Table 110 Russia: E-commerce Market, by Payment Mode, 2021–2030 (USD Million)
Table 111 Russia: E-commerce Market, by Operating Channel, 2021–2030 (USD Million)
Table 112 Russia: E-commerce Market, by Offering, 2021–2030 (USD Million)
Table 113 Rest of Europe: E-commerce Market, by Business Model, 2021–2030 (USD Million)
Table 114 Rest of Europe: E-commerce Market, by Browsing Medium, 2021–2030 (USD Million)
Table 115 Rest of Europe: Mobile/Tablet E-commerce Market, by Type, 2021–2030 (USD Million)
Table 116 Rest of Europe: E-commerce Market, by Payment Mode, 2021–2030 (USD Million)
Table 117 Rest of Europe: E-commerce Market, by Operating Channel, 2021–2030 (USD Million)
Table 118 Rest of Europe: E-commerce Market, by Offering, 2021–2030 (USD Million)
List of Figures
Figure 1 Research Process
Figure 2 Key Secondary Sources
Figure 3 Primary Research Techniques
Figure 4 Key Executives Interviewed
Figure 5 Breakdown of Primary Interviews (Supply-side & Demand-side)
Figure 6 Market Sizing & Growth Forecast Approach
Figure 7 Key Insights
Figure 8 The Horizontal E-commerce Segment to Dominate the Europe E-commerce Market in 2024
Figure 9 The Desktop/Laptop Segment to Dominate the Europe E-commerce Market in 2024
Figure 10 The Card Payments Segment to Dominate the Europe E-commerce Market in 2024
Figure 11 The Omni-channel E-commerce Segment to Dominate the Europe E-commerce Market in 2024
Figure 12 The Beauty & Fashion Products Segment to Dominate the Europe E-commerce Market in 2024
Figure 13 Europe E-commerce Market, by Geography
Figure 14 Market Dynamics
Figure 15 Europe E-commerce Market, by Business Model, 2024–2030 (USD Million)
Figure 16 Europe E-commerce Market, by Browsing Medium, 2024–2030 (USD Million)
Figure 17 Europe E-commerce Market, by Payment Mode, 2024–2030 (USD Million)
Figure 18 Europe E-commerce Market, by Operating Channel, 2024–2030 (USD Million)
Figure 19 Europe E-commerce Market, by Offering, 2024–2030 (USD Million)
Figure 20 Europe E-commerce Market, by Geography, 2024–2030 (USD Million)
Figure 21 Growth Strategies Adopted by Key Players (2020–2024)
Figure 22 Europe E-commerce Market Share Analysis, by Key Players (2022)
Figure 23 Amazon.com, Inc.: Financial Overview (2022)
Figure 24 Alibaba Group Holding Limited: Financial Overview (2022)
Figure 25 eBay Inc.: Financial Overview (2022)
Figure 26 JD.com, Inc.: Financial Overview (2022)
Figure 27 Rakuten, Inc.: Financial Overview (2022)
Figure 28 ALLEGRO.EU S.A. GROUP: Financial Overview (2022)
Figure 29 Zalando SE: Financial Overview (2022)
Figure 30 ASOS plc: Financial Overview (2022)
Figure 31 Ocado Group: Financial Overview (2022)
Figure 32 H & M Hennes & Mauritz AB: Financial Overview (2022)