The Digestive Health Supplements Market is slated to register a CAGR of 6.7% from 2024–2031 to reach $108.5 billion by 2031. The surge in popularity of digestive food supplements aligns with the societal shift towards reducing animal cruelty. The market for these supplements is propelled by a rising appetite for nutritionally enhanced products, heightened awareness concerning gut health, a growing elderly demographic, and a prevalence of digestive disorders. Additionally, ongoing innovations and the introduction of new products contribute to the market's expansion. Despite these factors, the growth of the market may face challenges due to stringent regulations and the elevated cost of these products.
As individuals age, there is a gradual decline in the structure and function of organs. According to the United Nations and data from World Population Prospects, the proportion of people aged 65 and above is projected to increase significantly by 2050, reaching one in six globally. This is a notable rise from one in eleven in 2019. Europe and Northern America could see one in four individuals being 65 or older by 2050. A historic shift occurred in 2018 when the global population of those aged 65 and above exceeded that of children under five for the first time. Furthermore, the number of individuals aged 80 and above is expected to triple, soaring from 143 million in 2019 to 426 million in 2050.
The elderly population is particularly susceptible to various digestive disorders, including dyspepsia, irritable bowel syndrome, and inflammatory bowel disease. Considering this broader context, the escalating geriatric demographic and the heightened prevalence of digestive disorders are anticipated to drive the demand for digestive health supplements in the foreseeable future.
Nutrition and diet are important factors in the maintenance and promotion of good health throughout the entire life course. Digestive disorders are largely preventable diseases, and their prevention by modification in diet is a better option than expensive treatments. Supplements can prevent many diseases and provide essential human nutrients. Hence, with the rising digestive disorders burden, the demand for digestive supplements is growing, fueling the growth of the digestive health supplements market.
Furthermore, the rise in the incidence of digestive disorders has also led to increased interest in personalized nutrition, which involves tailoring dietary recommendations to an individual's specific needs and health concerns. Health supplements products can be a key in personalized nutrition, providing targeted health benefits based on an individual's health needs.
Thus, the increasing geriatric population, lifestyle changes, and rise in incidences of digestive disorders have increased the demand for digestive health supplements that support better health.
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Based on type, the digestive health supplements market is segmented into probiotics, prebiotics, enzymes, and other products. In 2024, the probiotics segment is expected to account for the largest share of the digestive health supplements market. The segment’s large market share is attributed to the increasing use of probiotics as an alternative to antibiotics, the growing use of probiotics for children, increasing research and development activities on probiotics, and the prevalence of digestive disorders.
Based on form, the digestive health supplements market is segmented into tablets, capsules, powder form, liquid form, and other forms. In 2024, the tablets segment is expected to account for the largest share of the digestive health supplements market. The large market share of this segment is attributed to ease of consumption, preserving the nutritional value with no bad taste, low cost, and higher shelf life.
Based on distribution channel, the digestive health supplements market is segmented into supermarkets & hypermarkets, convenience stores, specialty stores, pharmacies & drug stores, e-commerce, and other distribution channels. In 2024, the supermarkets & hypermarkets segment is expected to account for the largest share of the digestive health supplements market. The large market share of this segment is attributed to rapid urbanization, rising per capita disposable incomes, growing number of supermarkets and hypermarkets, and increased sales of health supplements in well-established supermarkets and hypermarkets.
The digestive health supplements market is segmented into five major regions—North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. In 2024, North America is expected to account for the largest share of the digestive health supplements market. North America’s large share is attributed to the increasing aging population, growing lifestyle-related diseases, increasing digestive-related disorders, and the presence of the leading key players in the region.
However, Asia-Pacific is slated to register the highest CAGR during the forecast period. The growth of this regional market is driven by increasing disposable incomes, growing awareness about the benefits of dietary supplements, and rising health wellness trends. Also, changes in lifestyle in countries such as China, Japan, and India further support the growth of this market in the region.
The report includes a competitive landscape based on an extensive assessment of the key strategic developments of leading market players. Some of the key players operating in the digestive health supplements market are Nestlé S.A. (Switzerland), Bayer AG (Germany), Herbalife Nutrition Ltd. (U.S.), Pfizer Inc. (U.S.), Abbott Laboratories (U.S.), Amway Corporation (U.S.), Danone S.A. (France), NOW Foods (U.S.), PrecisionBiotics (Ireland), and BioGaia (Sweden).
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Particular |
Details |
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Page No. |
~250 |
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Format |
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Forecast Period |
2024-2031 |
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Base Year |
2022 |
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CAGR |
6.7% |
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Market Size (Value) |
$108.5 Billion |
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Market Size (Volume) |
NA |
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Segments Covered |
By Type
By Form
By Distribution Channel
By Region
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Countries/Regions Covered |
North America (U.S., Canada), Europe (Germany, France, U.K., Italy, Spain, Rest of Europe), Asia-Pacific (China, Japan, India, Australia, Rest of Asia-Pacific), Latin America (Brazil, Mexico, Argentina, Rest of Latin America), and the Middle East & Africa |
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Key Companies |
Nestlé S.A. (Switzerland), Bayer AG (Germany), Herbalife Nutrition Ltd. (U.S.), Pfizer Inc. (U.S.), Abbott Laboratories (U.S.), Amway Corporation (U.S.), Danone S.A. (France), NOW Foods (U.S.), PrecisionBiotics (Ireland), and BioGaia (Sweden) |
The digestive health supplements market is projected to reach $108.5 billion by 2031, at a CAGR of 6.7% from 2024 to 2031.
The prebiotics segment is slated to register the highest growth rate during the forecast period and provide significant opportunities for the players operating in this market.
The e-commerce segment is slated to register the highest growth rate during the forecast period and provide significant opportunities for the players operating in this market.
The major players operating in the digestive health supplement market are Nestlé S.A. (Switzerland), Bayer AG (Germany), Herbalife Nutrition Ltd. (U.S.), Pfizer Inc. (U.S.), Abbott Laboratories (U.S.), Amway Corporation (U.S.), Danone S.A. (France), NOW Foods (U.S.), PrecisionBiotics (Ireland), and BioGaia (Sweden).
Asia-Pacific is slated to register the highest CAGR during the forecast period. The growth of this regional market is driven by increasing disposable incomes, growing awareness about the benefits of dietary supplements, and rising health wellness trends. Also, changes in lifestyle in countries such as China, Japan, and India further support the growth of this market in the region.
This report provides pre & post COVID-19 market estimates.
1. Market Definition & Scope
1.1. Market Definition
1.2. Market Ecosystem
1.3. Currency
1.4. Key Stakeholders
2. Research Methodology
2.1. Research Process
2.2. Data Collection & Validation
2.2.1. Secondary Research
2.2.2. Primary Research/Interviews with Key Opinion Leaders of the Industry
2.3. Market Sizing and Forecast
2.3.1. Market Size Estimation Approach
2.3.1.1. Bottom-up Approach
2.3.1.2. Top-down Approach
2.3.2. Growth Forecast Approach
2.4. Assumptions for the Study
2.5. Limitations of the Study
3. Executive Summary
3.1. Overview
3.2. Segment analysis
3.2.1. Digestive Health Supplements Market Assessment – by Type
3.2.2. Digestive Health Supplements Market Assessment – by Form
3.2.3. Digestive Health Supplements Market Assessment – by Distribution Channel
3.2.4. Digestive Health Supplements Market Assessment – by Region
3.3. Competitive Landscape & Market Competitors
4. Market Insights
4.1. Overview
4.2. Drivers
4.2.1. Growing Demand for Nutrition-enriched Products
4.2.2. Increasing Awareness About Gut Health
4.2.3. Increasing Geriatric Population and Prevalence of Digestive Disorders
4.2.4. Growing Innovations and New Product Developments
4.3. Restraints
4.3.1. Strict Regulations
4.3.2. High Cost
4.4. Opportunities
4.4.1. Emerging Economies
5. Digestive Health Supplements Market Assessment – by Type
5.1. Overview
5.2. Prebiotics
5.3. Probiotics
5.4. Enzymes
5.5. Other Types
6. Digestive Health Supplements Market Assessment – by Form
6.1. Overview
6.2. Tablets
6.3. Capsules
6.4. Powder Form
6.5. Liquid Form
6.6. Other Form
7. Digestive Health Supplements Market Assessment – by Distribution Channel
7.1. Overview
7.2. Supermarkets & Hypermarkets
7.3. Convenience Stores
7.4. Specialty Stores
7.5. Pharmacies & Drug Stores
7.6. E-commerce
7.7. Other Distribution Channels
8. Digestive Health Supplements Market Assessment – by Geography
8.1. Overview
8.2. North America
8.2.1. U.S.
8.2.2. Canada
8.3. Europe
8.3.1. Germany
8.3.2. France
8.3.3. U.K.
8.3.4. Italy
8.3.5. Spain
8.3.6. Rest of Europe (RoE)
8.4. Asia-Pacific
8.4.1. China
8.4.2. Japan
8.4.3. India
8.4.4. Australia
8.4.5. Rest of Asia-Pacific (RoAPAC)
8.5. Latin America
8.5.1. Brazil
8.5.2. Mexico
8.5.3. Argentina
8.5.4. Rest of Latin America (RoLATAM)
8.6. Middle East & Africa
9. Competition Analysis
9.1. Overview
9.2. Key Growth Strategies
9.3. Competitive Benchmarking
9.4. Competitive Dashboard
9.4.1. Industry Leaders
9.4.2. Market Differentiators
9.4.3. Vanguards
9.4.4. Emerging Companies
9.5. Global Digestive Health Supplements Market: Company Market Position Analysis
10. Company Profiles (Business Overview, Financial Overview, Product Portfolio, and Strategic Developments)
10.1. Nestlé S.A.
10.2. Bayer AG
10.3. Herbalife Nutrition Ltd.
10.4. Pfizer Inc.
10.5. Abbott Laboratories
10.6. Amway Corporation
10.7. Danone S.A.
10.8. NOW Foods
10.9. PrecisionBiotics
10.10. BioGaia
10.11. Other Companies
(Note: SWOT Analysis of the Top 5 Companies Will Be Provided)
11. Appendix
11.1. Questionnaire
11.2. Available Customization
List of Tables
Table 1 Global Digestive Health Supplements Market, by Type, 2022–2031 (USD Million)
Table 2 Global Prebiotics-based Digestive Health Supplements Market, by Country/Region, 2022–2031 (USD Million)
Table 3 Global Probiotics-based Digestive Health Supplements Market, by Country/Region, 2022–2031 (USD Million)
Table 4 Global Enzymes-based Digestive Health Supplements Market, by Country/Region, 2022–2031 (USD Million)
Table 5 Global Digestive Health Supplements Market, by Form, 2022–2031 (USD Million)
Table 6 Global Digestive Health Supplements Tablets Market, by Country/Region, 2022–2031 (USD Million)
Table 7 Global Digestive Health Supplements Capsules Market, by Country/Region, 2022–2031 (USD Million)
Table 8 Global Powder Form Digestive Health Supplements Market, by Country/Region, 2022–2031 (USD Million)
Table 9 Global Liquid Form Digestive Health Supplements Market, by Country/Region, 2022–2031 (USD Million)
Table 10 Global Other Form Digestive Health Supplements Market, by Country/Region, 2022–2031 (USD Million)
Table 11 Global Digestive Health Supplements Market, by Distribution Channel, 2022–2031 (USD Million)
Table 12 Global Digestive Health Supplements Market for Supermarkets and Hypermarkets, by Country/Region, 2022–2031 (USD Million)
Table 13 Global Digestive Health Supplements Market for Convenience Stores, by Country/Region, 2022–2031 (USD Million)
Table 14 Global Digestive Health Supplements Market for Specialty Stores, by Country/Region, 2022–2031 (USD Million)
Table 15 Global Digestive Health Supplements Market for Pharmacies & Drug Stores, by Country/Region, 2022–2031 (USD Million)
Table 16 Global Digestive Health Supplements Market for E-commerce, by Country/Region, 2022–2031 (USD Million)
Table 17 Global Digestive Health Supplements Market for Other Distribution Channels, by Country/Region, 2022–2031 (USD Million)
Table 18 Global Digestive Health Supplements Market, by Country/Region, 2022–2031 (USD Million)
Table 19 North America: Digestive Health Supplements Market, by Country, 2022–2031 (USD Million)
Table 20 North America: Digestive Health Supplements Market, by Type, 2022–2031 (USD Million)
Table 21 North America: Digestive Health Supplements Market, by Form, 2022–2031 (USD Million)
Table 22 North America: Digestive Health Supplements Market, by Distribution Channel, 2022–2031 (USD Million)
Table 23 U.S.: Digestive Health Supplements Market, by Type, 2022–2031 (USD Million)
Table 24 U.S.: Digestive Health Supplements Market, by Form, 2022–2031 (USD Million)
Table 25 U.S.: Digestive Health Supplements Market, by Distribution Channel, 2022–2031 (USD Million)
Table 26 Canada: Digestive Health Supplements Market, by Type, 2022–2031 (USD Million)
Table 27 Canada: Digestive Health Supplements Market, by Form, 2022–2031 (USD Million)
Table 28 Canada: Digestive Health Supplements Market, by Distribution Channel, 2022–2031 (USD Million)
Table 29 Europe: Digestive Health Supplements Market, by Country, 2022–2031 (USD Million)
Table 30 Europe: Digestive Health Supplements Market, by Type, 2022–2031 (USD Million)
Table 31 Europe: Digestive Health Supplements Market, by Form, 2022–2031 (USD Million)
Table 32 Europe: Digestive Health Supplements Market, by Distribution Channel, 2022–2031 (USD Million)
Table 33 Germany: Digestive Health Supplements Market, by Type, 2022–2031 (USD Million)
Table 34 Germany: Digestive Health Supplements Market, by Form, 2022–2031 (USD Million)
Table 35 Germany: Digestive Health Supplements Market, by Distribution Channel, 2022–2031 (USD Million)
Table 36 France: Digestive Health Supplements Market, by Type, 2022–2031 (USD Million)
Table 37 France: Digestive Health Supplements Market, by Form, 2022–2031 (USD Million)
Table 38 France: Digestive Health Supplements Market, by Distribution Channel, 2022–2031 (USD Million)
Table 39 U.K.: Digestive Health Supplements Market, by Type, 2022–2031 (USD Million)
Table 40 U.K.: Digestive Health Supplements Market, by Form, 2022–2031 (USD Million)
Table 41 U.K.: Digestive Health Supplements Market, by Distribution Channel, 2022–2031 (USD Million)
Table 42 Italy: Digestive Health Supplements Market, by Type, 2022–2031 (USD Million)
Table 43 Italy: Digestive Health Supplements Market, by Form, 2022–2031 (USD Million)
Table 44 Italy: Digestive Health Supplements Market, by Distribution Channel, 2022–2031 (USD Million)
Table 45 Spain: Digestive Health Supplements Market, by Type, 2022–2031 (USD Million)
Table 46 Spain: Digestive Health Supplements Market, by Form, 2022–2031 (USD Million)
Table 47 Spain: Digestive Health Supplements Market, by Distribution Channel, 2022–2031 (USD Million)
Table 48 Rest of Europe: Digestive Health Supplements Market, by Type, 2022–2031 (USD Million)
Table 49 Rest of Europe: Digestive Health Supplements Market, by Form, 2022–2031 (USD Million)
Table 50 Rest of Europe: Digestive Health Supplements Market, by Distribution Channel, 2022–2031 (USD Million)
Table 51 Asia-Pacific: Digestive Health Supplements Market, by Country, 2022–2031 (USD Million)
Table 52 Asia-Pacific: Digestive Health Supplements Market, by Type, 2022–2031 (USD Million)
Table 53 Asia-Pacific: Digestive Health Supplements Market, by Form, 2022–2031 (USD Million)
Table 54 Asia-Pacific: Digestive Health Supplements Market, by Distribution Channel, 2022–2031 (USD Million)
Table 55 China: Digestive Health Supplements Market, by Type, 2022–2031 (USD Million)
Table 56 China: Digestive Health Supplements Market, by Form, 2022–2031 (USD Million)
Table 57 China: Digestive Health Supplements Market, by Distribution Channel, 2022–2031 (USD Million)
Table 58 India: Digestive Health Supplements Market, by Type, 2022–2031 (USD Million)
Table 59 India: Digestive Health Supplements Market, by Form, 2022–2031 (USD Million)
Table 60 India: Digestive Health Supplements Market, by Distribution Channel, 2022–2031 (USD Million)
Table 61 Japan: Digestive Health Supplements Market, by Type, 2022–2031 (USD Million)
Table 62 Japan: Digestive Health Supplements Market, by Form, 2022–2031 (USD Million)
Table 63 Japan: Digestive Health Supplements Market, by Distribution Channel, 2022–2031 (USD Million)
Table 64 Australia: Digestive Health Supplements Market, by Type, 2022–2031 (USD Million)
Table 65 Australia: Digestive Health Supplements Market, by Form, 2022–2031 (USD Million)
Table 66 Australia: Digestive Health Supplements Market, by Distribution Channel, 2022–2031 (USD Million)
Table 67 Rest of Asia-Pacific: Digestive Health Supplements Market, by Type, 2022–2031 (USD Million)
Table 68 Rest of Asia-Pacific: Digestive Health Supplements Market, by Form, 2022–2031 (USD Million)
Table 69 Rest of Asia-Pacific: Digestive Health Supplements Market, by Distribution Channel, 2022–2031 (USD Million)
Table 70 Latin America: Digestive Health Supplements Market, by Country, 2022–2031 (USD Million)
Table 71 Latin America: Digestive Health Supplements Market, by Type, 2022–2031 (USD Million)
Table 72 Latin America: Digestive Health Supplements Market, by Form, 2022–2031 (USD Million)
Table 73 Latin America: Digestive Health Supplements Market, by Distribution Channel, 2022–2031 (USD Million)
Table 74 Brazil: Digestive Health Supplements Market, by Type, 2022–2031 (USD Million)
Table 75 Brazil: Digestive Health Supplements Market, by Form, 2022–2031 (USD Million)
Table 76 Brazil: Digestive Health Supplements Market, by Distribution Channel, 2022–2031 (USD Million)
Table 77 Mexico: Digestive Health Supplements Market, by Type, 2022–2031 (USD Million)
Table 78 Mexico: Digestive Health Supplements Market, by Form, 2022–2031 (USD Million)
Table 79 Mexico: Digestive Health Supplements Market, by Distribution Channel, 2022–2031 (USD Million)
Table 80 Argentina: Digestive Health Supplements Market, by Type, 2022–2031 (USD Million)
Table 81 Argentina: Digestive Health Supplements Market, by Form, 2022–2031 (USD Million)
Table 82 Argentina: Digestive Health Supplements Market, by Distribution Channel, 2022–2031 (USD Million)
Table 83 Rest of Latin America: Digestive Health Supplements Market, by Type, 2022–2031 (USD Million)
Table 84 Rest of Latin America: Digestive Health Supplements Market, by Form, 2022–2031 (USD Million)
Table 85 Rest of Latin America: Digestive Health Supplements Market, by Distribution Channel, 2022–2031 (USD Million)
Table 86 Middle East & Africa: Digestive Health Supplements Market, by Type, 2022–2031 (USD Million)
Table 87 Middle East & Africa: Digestive Health Supplements Market, by Form, 2022–2031 (USD Million)
Table 88 Middle East & Africa: Digestive Health Supplements Market, by Distribution Channel, 2022–2031 (USD Million)
Table 89 Total Number of Recent Developments, by Company (2021–2024)
List of Figures
Figure 1 Research Process
Figure 2 Key Secondary Sources Referenced for This Study
Figure 3 Primary Research Techniques
Figure 4 Key Executives Interviewed
Figure 5 Breakdown of Primary Interviews (Supply-Side & Demand-Side)
Figure 6 Market Sizing and Growth Forecast
Figure 7 The Probiotics Segment is Expected to Account for the Largest Share of the Market in 2024
Figure 8 In 2024, the Tablets Segment is Expected to Account for the Largest Share of the Market
Figure 9 E-commerce Segment is Projected to Witness Significant Growth in the Market During 2024–2031
Figure 10 In 2024, North America is Expected to Dominate the Market
Figure 11 Impact Analysis of Market Dynamics
Figure 12 Global Digestive Health Supplements Market, by Type, 2024 Vs. 2031 (USD Million)
Figure 13 Global Digestive Health Supplements Market, by Form, 2024 Vs. 2031 (USD Million)
Figure 14 Global Digestive Health Supplements Market, by Distribution Channel, 2024 Vs. 2031 (USD Million)
Figure 15 Global Digestive Health Supplements Market, by Region, 2024 Vs. 2031 (USD Million)
Figure 16 North America: Digestive Health Supplements Market Snapshot
Figure 17 Europe: Digestive Health Supplements Market Snapshot
Figure 18 Asia-Pacific: Digestive Health Supplements Market Snapshot
Figure 19 Latin America: Digestive Health Supplements Market Snapshot
Figure 20 Middle East & Africa: Digestive Health Supplements Market Snapshot
Figure 21 Key Growth Strategies Adopted by Leading Players (2020–2024)
Figure 22 Digestive Health Supplements Market: Competitive Benchmarking, by Type
Figure 23 Competitive Dashboard: Global Digestive Health Supplements Market
Figure 24 Global Digestive Health Supplements Position Analysis, by Key Companies
Figure 25 Nestlé S.A.: Financial Overview (2022)
Figure 26 Bayer AG: Financial Overview (2022)
Figure 27 Herbalife Nutrition Ltd.: Financial Overview (2022)
Figure 28 Pfizer Inc.: Financial Overview (2022)
Figure 29 Abbott Laboratories: Financial Overview (2022)
Figure 30 Amway Corporation: Financial Overview (2022)
Figure 31 Danone S.A.: Financial Overview (2023)
Figure 32 BioGaia: Financial
This report provides pre & post COVID-19 market estimates.
This report provides pre & post COVID-19 market estimates.
Published Date: Dec-2022
Published Date: Feb-2023
Published Date: Mar-2024
Published Date: Mar-2022
