Cognition Supplements Market Size, Share, Forecast, & Trends Analysis by Product Type (Natural Molecules, Herbal Extracts), Form (Capsules, Chewable), Application (Memory Enhancement), Distribution Channel (Pharmacies, E-commerce) - Forecast to 2031

The Cognition Supplements Market was valued at $8.89 billion in 2023. This market is expected to reach $23.41 billion by 2031 from an estimated $10.03 billion in 2024, at a CAGR of 12.9% during the forecast period from 2024 to 2031.

Cognition Supplements Market Size & Forecast

The growth of this market is mainly driven by rising awareness of mental health and wellness, increased demand for dietary supplements, higher health expenditures, a growing focus by manufacturers on product development and launches, and an increasing prevalence of cognitive diseases. Moreover, the rising demand for natural and herbal health products and the growing adoption of such products by the sports industry to improve players' cognitive efficacy are expected to create market growth opportunities.

Key Findings

• By Product Type: The Natural Molecules Segment to Dominate the Cognition Supplements Market in 2024
• By Form: The Capsules Segment to Dominate the Cognition Supplements Market in 2024
• By Application: In 2024, the Memory Enhancement Segment is Expected to Dominate the Cognition Supplements Market
• By Distribution Channel: The Pharmacies & Drug Stores Segment to Dominate the Cognition Supplements Market in 2024
• By Geography: North America Dominates the Cognition Supplements Market in 2024

Cognition Supplements Market Drivers

Rising Awareness Regarding Mental Health and Wellness

Today, people are more conscious of their health and are choosing healthier dietary patterns. Mental health concerns are rising, particularly among adolescents and young adults. In the U.S., there has been a notable increase in depressive symptoms among adolescents, with 42% reporting feelings of sadness or hopelessness in 2021, up from 28% in 2011. In 2022, approximately 19.5% of adolescents experienced a major depressive episode (Source: NSDUH). Due to these growing mental health concerns, people are increasingly aware of their health and are taking precautions by choosing various supplements. Deficiencies in essential nutrients such as B vitamins (B6, B9, B12), vitamin D, omega-3 fatty acids, and minerals like magnesium and zinc can negatively impact mental health. Additionally, people are opting for natural supplements due to their various benefits. Certain herbs, such as rhodiola and saffron, have shown potential in reducing depressive symptoms. Thus, increasing awareness of mental health and wellness is driving growth in the cognition supplements market.

Rising Demand for Dietary Supplements

People are increasingly focusing on their health and well-being, using dietary supplements to promote immune health, cardiovascular function, and overall wellness. With a growing understanding of the importance of maintaining key nutrient levels, more individuals are incorporating proteins, vitamins, minerals, probiotics, and other essential nutrients into their daily routines to boost immunity and reduce the risk of illness.

The rising prevalence of lifestyle-related disorders—such as cognitive diseases, obesity, diabetes, and cardiovascular disease—often associated with sedentary lifestyles and poor diets, is driving the shift toward preventative healthcare. Consequently, people are seeking simple and effective ways to manage their health proactively. Dietary supplements offer targeted solutions to address nutritional deficiencies and support specific health goals, making them an attractive option for those aiming for long-term well-being.

Cognition supplements, in particular, support memory, focus, and overall brain health. Some cognitive supplements contain compounds like choline and huperzine A, which are known to enhance memory and learning abilities. Additionally, certain supplements improve focus, attention, mood, and protect against cognitive decline, while also providing increased energy levels.

Cognition Supplements Market Opportunities

Rising Demand for Natural and Herbal Health Products 

The demand for organically based products has grown in recent years due to safety concerns, health benefits, and environmental considerations. People increasingly prefer natural and organic products over those containing artificial preservatives, synthetic additives, and harmful chemicals, as synthetic ingredients can negatively affect mental health, digestive health, and cancer risk. Consumers are choosing natural products that align with their health goals.

Naturally sourced cognition supplements offer various benefits, such as enhancing cognitive performance, improving mood, and protecting against age-related declines in brain health. Ingredients like Bacopa Monnieri and Acetyl-L-Carnitine have been shown to improve memory, support cognitive function, and slow age-related cognitive decline. Additionally, Rhodiola Rosea, known for its adaptogenic properties, may help reduce fatigue and improve mental clarity, enabling better focus during tasks.

To meet consumer demand, many companies are increasing their investments in the production of natural products. Consequently, this trend is expected to create opportunities for manufacturers in the naturally derived cognition supplements market.

Cognition Supplements Market Analysis: Top Market Opportunity:

By Product Type: In 2024, the Natural Molecules Segment is Expected to Dominate the Cognition Supplements Market

Based on product type, the cognition supplements market is segmented into natural molecules, herbal extracts, and vitamins & minerals. In 2024, the natural molecules segment is expected to account for the largest share of the cognition supplements market. The substantial market share of this segment is primarily due to growing mental health awareness, shift towards holistic health practices, where consumers prefer natural products over synthetic alternatives, increasing popularity of natural molecules in cognitive supplements, high benefits of natural molecule on mental health, and large number of natural molecule-based supplements available in market.

However, vitamins & minerals segment is expected to register the highest CAGR during the forecast period of 2024–2031 due to rising adoption of dietary supplements, growing awareness regarding the high benefits of vitamins and minerals including vitamins B & D for brain health, growing demand for naturally sourced vitamins & minerals, and increasing presence of various products in the market.

Geographical Analysis

North America Dominates the Cognition Supplements Market in 2024  

In 2024, North America is estimated to account for the largest share of the global cognition supplements market. The large share of this region in the cognition supplements market is primarily attributed to the rising prevalence of mental health concerns among adults and young population, high awareness regarding mental health & wellbeing, high consumption of supplements for mental health in U.S., growing geriatric population, and presence of key manufacturers in the region. Further according to AARP Brain Health and Dietary Supplements Survey in 2019, almost a quarter of US individuals aged 18 and above, and more than one-third of US adults aged 74 and beyond, use at least one supplement to promote brain health, with 71% aiming to preserve or improve memory, and 60% aiming to maintain or improve mental sharpness, which further supports the growth of the market in the region.

However, Asia-Pacific region is expected to record the highest CAGR during the forecast period of 2024–2031 due to the growing health consciousness among people, increasing adoption of supplements in the region, rising availability of raw materials including natural and herbal products, rising awareness and importance of mental health, and growing presence of various local and multinational manufacturers in the region.

Key Companies

The report includes a competitive landscape based on an extensive assessment of the key strategic developments that led market participants to adopt over the past three years (2021-2024).

The key players profiled in the global cognition supplements market report are Glanbia PLC (Ireland), Accelerated Intelligence Inc. (U.S.), Health Via Modern Nutrition Inc. (U.S.), Onnit Labs, Inc. (U.S.), Natural Factors Nutritional Products Ltd (Canada), NOW Foods Inc. (U.S.), Solgar Inc. (U.S.), Herbalife Nutrition Ltd. (U.S.), Amway Corp. (U.S.), GNC Holdings, LLC (U.S.), BrainMD Health Inc. (U.S.), Purelife bioscience Co., Ltd. (China), Quincy Bioscience (U.S.), and Intelligent Labs (U.S.), among others.

Cognition Supplements Industry Overview: Latest Developments from Key Industry Players

• In August 2024, Kerry Group plc (Ireland) partnered with APC Microbiome Ireland to explore how diet can support cognition and brain health, to develop novel nutraceutical products.
• In March 2024, BioTRUST Nutrition LLC (U.S.) Eternal Mind supplement to support healthy cognition and enhance mental agility in ageing.
• In October 2023, DSM-Firmenich AG (Switzerland) partnered with Indena S.p.A. (Italy) to develop next-generation dietary supplements solutions in delicious, easy-to-use formats including brain health and sleep, cognition and healthy aging supplements.
• In March 2023, Nature's Way Brands, LLC (U.S.) launched Brain Fuel, a cognitive support gummy supplement made with Cognigrape red grape extract as well as vitamins B6 and B12.

Cognition Supplements Market Report Summary

Key questions answered in the report: