Bakuchiol Serum Market Size, Share, Forecast, & Trends Analysis by Type (Bakuchiol with Blended Ingredients, Pure Bakuchiol), Nature (Organic), Skin Type (Normal Skin), Application (Anti-aging, Skin Brightening), Distribution Channel - Global Forecast to 2031

The Bakuchiol Serum Market was valued at $2.48 million in 2023. This market is expected to reach $4.41 million by 2031 from an estimated $2.64 million in 2024, at a CAGR of 7.6% during the forecast period from 2024 to 2031.

Bakuchiol Serum Market Size & Forecast

This market's growth is driven by the growing awareness of anti-aging and skin health benefits, rising consumer preference for natural and plant-based products, and increasing use of bakuchiol as an alternative to retinol. Moreover, emerging economies in Asia-Pacific and Latin America are expected to generate growth opportunities for the stakeholders operating in this market.

Key Findings in the Bakuchiol Serum Market

• By Type: In 2024, the Bakuchiol with Blended Ingredients Segment is Expected to Dominate the Bakuchiol serum Market
• By Nature: In 2024, the Conventional Bakuchiol Segment is Expected to Dominate the Bakuchiol serum Market
• By Skin Type: In 2024, the Normal Skin Segment is Expected to Dominate the Bakuchiol serum Market
• By Application: In 2024, the Anti-aging Segment is Expected to Account for the Largest Share of the Bakuchiol serum Market
• By Distribution Channel: In 2024, the Offline Segment is Expected to Account for a Larger Share of the Bakuchiol serum Market
• By Geography: North America to Dominate the Bakuchiol Serum Market in 2024

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Bakuchiol Serum Market Growth Drivers

Growing Awareness of Anti-aging and Skin Health Benefits

There is a growing consumer shift toward skincare, with an increasing emphasis on natural ingredients that offer anti-aging and skin health benefits. Bakuchiol, as an emerging ingredient, is driving significant demand for bakuchiol-based serums. This surge in interest is largely fueled by key factors such as heightened consumer awareness and evolving preferences within the skincare market.

Traditionally, retinol has been the preferred ingredient for addressing signs of aging, such as fine lines, wrinkles, and loss of skin elasticity. However, retinol can often cause irritation, redness, and peeling, particularly for those with sensitive skin. Bakuchiol, a plant-based compound derived from the seeds of the Psoralea corylifolia plant, offers a gentler alternative that delivers similar anti-aging benefits without the common side effects associated with retinol. As more consumers seek effective yet non-irritating skincare solutions, bakuchiol is rapidly gaining popularity, especially among those with sensitive or reactive skin.

The anti-inflammatory and antioxidant properties of bakuchiol further enhance its growing appeal in skincare. In addition to its anti-aging effects, bakuchiol helps soothe inflammation and protect the skin from environmental stressors, making it suitable for a wide range of skin types and conditions, including acne-prone skin and those dealing with hyperpigmentation. These added skin health benefits make bakuchiol-based serums highly versatile, appealing to consumers seeking multi-functional products that not only target aging but also promote overall skin vitality. With increasing awareness of its benefits and its ability to deliver effective anti-aging results without the harsh side effects of traditional ingredients like retinol, bakuchiol is poised to play a pivotal role in the future of skin health and anti-aging skincare.

Rising Consumer Preference for Natural and Plant-based Products

As consumers become increasingly aware of the ingredients in their skincare products, there is a noticeable shift toward natural and plant-based alternatives. This growing preference for clean beauty and sustainable skincare has significantly boosted the demand for products like bakuchiol serums, which are seen as safe, effective, and ethically sourced. Heightened consumer awareness of the potential risks associated with synthetic chemicals, coupled with a preference for environmentally friendly solutions, has paved the way for bakuchiol to emerge as a leading natural ingredient in anti-aging skincare.

Consumers, especially millennials and Gen Z, are increasingly drawn to products that are free from harsh chemicals, parabens, sulfates, and synthetic fragrances. In line with this trend, bakuchiol has gained popularity as a gentler, plant-derived alternative to retinol, the traditional anti-aging ingredient. While retinol is known for its effectiveness in reducing fine lines and wrinkles and improving skin texture, it can often cause irritation, dryness, and sensitivity. In contrast, bakuchiol delivers similar anti-aging benefits without these side effects, making it an appealing option for individuals with sensitive skin or those seeking more natural skincare solutions. According to the 2023 Clean Beauty Survey by CleanHub, 63% of U.S. respondents consider clean beauty to be sustainable, safe, and non-toxic, with a growing preference for natural-based products.

The growing consumer demand for products that align with sustainability and ethical practices is further accelerating the rise of bakuchiol. As a plant-based compound, bakuchiol seamlessly fits into the clean beauty movement, which emphasizes vegan, cruelty-free, and sustainably sourced ingredients. This has made Bakuchiol particularly appealing to eco-conscious shoppers who prioritize sustainability in their skincare choices. As more skincare brands embrace the natural beauty movement, bakuchiol is emerging as a key ingredient that fulfills the demand for plant-based, effective, and sustainable anti-aging solutions.

Bakuchiol Serum Market Opportunity

Emerging Economies in Asia-Pacific and Latin America

Bakuchiol is gaining significant traction in emerging economies such as Asia-Pacific and Latin America, driven by growing consumer awareness of skincare ingredients and increasing demand for natural, anti-aging products. In the Asia-Pacific region, countries like China, India, and South Korea are experiencing rapid growth in their beauty markets, with a strong shift towards clean beauty products. This growing preference for plant-based alternatives to traditional retinoids, along with rising disposable incomes, is driving demand for bakuchiol-based serums. Similarly, in Latin America, the expanding middle class and a heightened focus on wellness and natural ingredients are fueling the demand for sustainable and effective skincare solutions. As a result, these trends are expected to create significant growth opportunities for companies operating in the bakuchiol market.

Bakuchiol Serum Market Analysis: Top Market Opportunity

The Bakuchiol with Blended Ingredients Segment to Dominate the Bakuchiol Serum Market in 2024

Based on type, the bakuchiol serum market is segmented into bakuchiol with blended ingredients, pure bakuchiol serum, and other types. In 2024, the bakuchiol with blended ingredients (e.g., hyaluronic acid, vitamin C) segment is expected to account for the largest share of the bakuchiol serum market. This segment holds a large market share, primarily driven by the growing consumer demand for multifunctional skincare products that deliver multiple benefits, such as hydration, brightening, and anti-aging, in a single formulation. The convenience and enhanced efficacy of these blended serums make them increasingly popular among a broad range of consumers, further fueling the market's growth.

However, the pure bakuchiol serum segment is slated to register the highest CAGR during the forecast period. This growth is driven by the rising preference for minimalistic skincare formulations and an increasing demand for pure, single-ingredient products that highlight bakuchiol's benefits. As consumers continue to seek simpler, more natural skincare options, the demand for pure bakuchiol serums is expected to witness substantial growth during the forecast period.

Geographical Analysis

North America Dominates the Bakuchiol Serum Market

Based on geography, the bakuchiol serum market is majorly segmented into five regions: North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. In 2024, North America is expected to account for the largest share of the bakuchiol serum market, followed by Europe and Asia-Pacific. North America's significant market share can be attributed to several key factors, including high consumer awareness of clean beauty products, a well-established skincare industry, and strong demand for anti-aging solutions. Additionally, the growing interest in plant-based and sustainable skincare ingredients aligns well with bakuchiol’s benefits, further driving robust market growth in the region. Moreover, in 2024, the U.S. is expected to capture a larger share of the North American bakuchiol serum market, reinforcing its dominant position in the sector.

However, Asia–Pacific is slated to register the highest CAGR during the forecast period. This region's rapid growth is primarily driven by increasing awareness of bakuchiol's benefits, especially in key skincare markets like South Korea, Japan, and China. A growing middle class, rising disposable income, and a strong cultural emphasis on youthful, healthy skin are driving the demand for bakuchiol serums across the Asia-Pacific region. These factors are contributing to the growing popularity of bakuchiol-based products and are expected to continue fueling market expansion.

Key Companies

The report offers a competitive analysis based on an extensive assessment of the leading players’ product portfolios, geographic presence, and key growth strategies adopted in the last three to four years. Some of the key players operating in the bakuchiol serum market are Paula’s Choice, LLC (U.S.), Hindustan Herbal Cosmetics (India), Herbivore Botanicals, LLC (U.S.), Better Planet Brands LLC (U.S.), YUNI BEAUTY, LLC (U.S.), Pierre Fabre Dermatologie (France), SEPAI Kendo Holdings Inc (U.S.), Burt's Bees Inc. (U.S.), BEAUTICEUTICAL DIVISION S.L. (Spain), Alpyn Beauty USA, Inc. (U.S.), Lotus Herbals Pvt. Ltd. (India), Tula Skincare (Part of Procter & Gamble) (U.S.), THG Beauty USA LLC (U.S.), and ISDIN Corp. (Spain).

Bakuchiol Serum Industry Overview: Latest Developments from Key Industry Players

• In March 2021, Offspring Beauty Co. (U.S.) launched two products: Press Restart Gentle Retinol Serum and Weekend Glow Brightening Serum for dullness, aging, and problem skin.

• The Herbivore Botanicals, LLC (U.S.) launched BAKUCHIOL Serum, a plant-based retinol alternative serum that helps hydrate skin and smooth the appearance of fine lines and wrinkles.

Bakuchiol Serum Market Research Summary

Key questions answered in the bakuchiol serum market report: