Baby monitor Market Size, Share, Forecast, & Trends Analysis by Product (Audio Baby Monitors, Video Baby Monitors, Movement Monitors, Vital Sign Monitors, Smart Baby Monitors), Connectivity (Wired, Wireless), Distribution Channel - Forecast to 2031

The Baby Monitor Market was valued at $1.4 billion in 2023. This market is expected to reach $2.7 billion by 2031 from an estimated $1.5 billion in 2024, at a CAGR of 9.1% during the forecast period of 2024-2031.

Baby Monitor Market Size & Forecast

The growth of this market can be attributed to several factors, including the growing focus on enhanced parental engagement, increasing awareness of baby safety, and growing demand for connected and smart home devices. Additionally, the expansion of the e-commerce sector and integration of health monitoring features are expected to create market growth opportunities. However, the high cost of advanced baby monitors may restrain the growth of this market to some extent.

Key Findings

• By Product Type: In 2024, the Video Baby Monitors Segment to Dominate the Baby Monitor Market in 2024
• By Connectivity: In 2024, the Wireless Segment is Expected to Dominate the Baby Monitor Market
• By Distribution Channel: In 2024, the Offline Segment is Expected to Account for the Largest Share of the Baby monitor Market
• By Geography: North America Dominates the Baby Monitor Market in 2024

Baby Monitor Market Drivers

Increasing Awareness of Baby Safety

Today, safety of infants and young children is a paramount concern for parents, yet household accidents remain a significant challenge. According to a SafeHome.org survey of 1,005 American adults with children aged ten and younger, nearly 60% of these children have experienced a household injury, with 55% of these injuries deemed preventable with better childproofing. Alarmingly, even rooms perceived as safe, like children's bedrooms, have contributed to nearly 200,000 emergency room visits last year due to bedding-related injuries. Baby monitors have emerged as an essential tool in addressing these safety challenges. By providing real-time audio, video, and movement monitoring, these devices empower parents to intervene swiftly during potential accidents. Baby monitors are not just a convenience but a proactive step towards reducing preventable injuries, positioning the market for sustained growth as parents prioritize safety in an increasingly unpredictable world. Such factors along with the parents increasing awareness of preventive healthcare, technological innovations in compact, non-invasive sensors, and rising incidence of infant health issues further drive the market growth.

Baby monitor Market Trends

Increasing Demand for Video-based Monitors

The growing need for video-based baby monitoring has grown substantially as parents seek comprehensive solutions for ensuring their child’s safety and well-being. Today, parents face challenges such as monitoring their child’s movement during sleep, detecting unsafe activities like climbing out of a crib or identifying early signs of discomfort or illness. Video monitors address these issues by offering features like motion detection, two-way communication, and night vision. For instance, if a baby rolls into an unsafe position while sleeping, video-based monitors can alert parents to take immediate action, reducing the risk of sudden infant death syndrome (SIDS) or suffocation.

Video-based monitors provide a visual feed, allowing caregivers to assess the baby’s environment and respond proactively to potential hazards. This capability is particularly vital in a world where parents often juggle work and caregiving responsibilities, requiring tools that provide reassurance even when they’re not in the same room. Such factors along with the rising awareness of infant safety coupled with technological advancements and features like HD cameras, AI-powered analytics, and app connectivity are further supporting the growth of the market.

Baby Monitor Market Opportunities

Integration of Health Monitoring Features

Today, common problems like irregular breathing, fever, or disturbed sleep can go unnoticed until they escalate into serious concerns. Parents often face such challenges in identifying early signs of health issues in infants, as babies cannot communicate discomfort effectively. The integration of health monitoring features into baby monitors addresses these challenges by providing real-time insights into the baby’s vital signs and physical activity. Modern baby monitors equipped with health monitoring capabilities can track metrics such as heart rate, oxygen levels, temperature, and sleep patterns. These monitors use wearable sensors, such as ankle bands or chest straps, to collect data and transmit it to a connected device or app. For instance, sleep analysis features help parents understand sleep disruptions, promoting healthier sleep schedules. In neonatal intensive care units (NICUs), these features support continuous monitoring of preterm infants, enabling timely medical interventions. Such factors along with the growing awareness of preventive healthcare and advancements in wearable technology are further supporting the growth of this market.

Baby Monitor Market Analysis: Top Market Opportunity:

By Product Type: In 2024, the Video Baby Monitors Segment is Expected to Dominate the Baby monitor Market

Based on product type, the baby monitor market is segmented into audio baby monitors, video baby monitors, movement monitors, vital sign monitors, and smart baby monitors. In 2024, the video baby monitors segment is estimated to account for the largest share of the overall baby monitor market. Video baby monitors are advanced childcare devices that allow parents or caregivers to visually monitor their babies in real-time. It is equipped with a camera and a display unit or app connectivity; these monitors provide live video feeds of the baby’s surroundings. The large share of this segment is attributed to the increasing preference for real-time video monitoring among parents for enhanced child safety, rising adoption of smart technologies integrated with high-definition cameras and night vision capabilities, increasing availability of video monitors with additional features such as temperature monitoring and two-way communication, and growing consumer awareness about the benefits of video baby monitors over audio-only models.

However, the smart baby monitors segment is expected to grow at the highest CAGR during the forecast period of 2024 to 2031. The integration of advanced features like AI-based monitoring, sleep tracking, and app-based connectivity, rising demand for IoT-enabled devices that provide real-time notifications and updates, increasing adoption of wearable baby monitors that track vital signs such as heart rate and oxygen levels, and higher penetration of smartphones and increasing tech-savviness among millennial parents are the key factors supporting the growth of the services segment in the coming year.

Geographical Analysis

North America Dominates the Baby Monitor Market in 2024

In 2024, North America is estimated to account for the largest share of the global baby monitor market. The large share of North America in the baby monitor market is primarily attributed to the high adoption of advanced baby monitoring technologies among tech-savvy parents, the strong presence of leading baby monitor manufacturers offering innovative products, increasing awareness about child safety, and growing reliance on technology for monitoring.

However, the Asia-Pacific region is expected to grow at the highest CAGR during the forecast period. This market's growth is attributed to factors including the increasing urbanization and rise in dual-income households across countries like China, India, and Southeast Asia, expanding e-commerce platforms, rising awareness about baby safety and hygiene among the growing middle-class population, and government initiatives in several countries promoting child safety and parenting education programs.

Key Companies

The report includes a competitive landscape based on an extensive assessment of the key strategic developments that led market participants to adopt over the past three years (2021-2024). The key players profiled in the global baby monitor market report are Samsung Electronics Co. Ltd. (South Korea), Summer Infant, Inc. (U.S.), Angelcare Monitors, Inc. (Canada), VTech Communications Inc. (China), LOREX Technology, Inc. (Canada), Dorel Industries, Inc. (Canada), Motorola, Inc. (U.S.), iBaby Labs, Inc. (U.S.), NETGEAR, Inc. (U.S.), Safety 1st (U.S.), Lenovo Group Limited (China), Arlo Technologies, Inc. (U.S.), Haier Group (China), Infant Optics (U.S.), Koninklijke Philips N.V. (Netherlands), Kids 2, Inc. (Summer Infant, Inc.) (U.S.), Anker Technology (UK) Limited (China), and Hangzhou Hikvision Digital Technology Co., Ltd. (EZVIZ) (China).

Baby Monitor Industry Overview: Latest Developments from Key Industry Players

• In February 2024, Maxi-Cosi (U.S.) launched the See Pro 360-degree baby monitor, featuring AI-powered cry assist technology to help parents interpret their baby's cries and understand their needs.
• In November 2023, Masimo (U.S.) introduced the Stork Home baby monitoring system, which uses non-invasive neonate monitoring technology to provide continuous and accurate health data, including pulse rate, oxygen saturation, and temperature.
• In October 2022, Bonoch (China) developed a video baby monitor with two HD cameras and a 7-inch split-screen monitor, allowing parents to view multiple angles simultaneously, ideal for families with multiple children.
• In September 2022, EZVIZ (China) launched its first AI-powered petite baby monitor, the “EZVIZ Baby Monitor 1.” This palm-sized, battery-powered device is designed for any type of baby room.

Baby Monitor Market Report Summary

Key questions answered in the report: