Automotive E-commerce Market Size, Share, Forecast, & Trends Analysis by Product Type (Component Parts, Wheels/Tires, Vehicles, Accessories, Services), Vehicle Type (Passenger Cars, Commercial Vehicles), Medium, Payment Mode, Sales Channel (OEMs, Aftermarket), End User - Global Forecast to 2031

The Automotive E-commerce Market was valued at $69.1 billion in 2023. This market is expected to reach $230.9 billion by 2031 from an estimated $79.6 billion in 2024, at a CAGR of 16.4% during the forecast period of 2024-2031.

Automotive E-commerce Market Size & Forecast

The growth of this market is fueled by the rising consumer preference for online shopping, the increasing availability of various payment options, and the rapid expansion of the omni-channel business model. Moreover, the expansion of cross-border automotive e-commerce operations and the growing interest in DIY vehicle maintenance and customization are anticipated to generate growth opportunities for stakeholders in this market.

Click here to: Get Free Sample Pages of this Report 

Key Findings in the Automotive E-commerce Market

• By Product Type: In 2024, the Component Parts Segment is Expected to Dominate the Automotive E-commerce Market
• By Vehicle Type: In 2024, the Passenger Cars Segment is Expected to Dominate the Automotive E-commerce Market
• By Medium: In 2024, the Desktop/Laptop Segment is Expected to Dominate the Automotive E-commerce Market
• By Payment Mode: In 2024, the Card Payments Segment is Expected to Dominate the Automotive E-commerce Market
• By Sales Channel: In 2024, the OEMs Segment is Expected to Dominate the Automotive E-commerce Market
• By End User: In 2024, the Business-to-Business (B2B) Segment is Expected to Dominate the Automotive E-commerce Market
• By Geography: North America to Dominate the Automotive E-commerce Market in 2024

Automotive E-commerce Market Trends

Growing Utilization of AI-Driven Recommendations and Chatbots to Enhance Customer Experience

In recent years, businesses have increasingly integrated AI and chatbots into their operations to enhance customer experience and build stronger connections. Artificial Intelligence (AI) has enabled companies to offer unprecedented levels of personalized and efficient customer service. Additionally, AI chatbots are utilized to understand and respond to customer inquiries in a conversational manner. This integration across websites, mobile apps, and messaging platforms provides instant 24/7 assistance, transforming the customer service landscape. In the automotive sector, the rising adoption of e-commerce, coupled with AI-driven recommendations and chatbots, significantly enhances the customer experience when purchasing automotive parts, accessories, and vehicles.

In the automotive industry, a wide range of post-purchase support options enables dealers to retain clients through AI chatbot voice assistants available 24/7. These chatbots facilitate roadside assistance by streamlining interactions with the AI assistant. Many automotive companies are increasingly launching AI chatbots to enhance customer engagement. For example, in December 2023, Jeep India introduced Jeep Expert, a ChatGPT-based AI chatbot that provides users with 24/7 access to expert information. Jeep Expert is designed to eliminate the need for users to sift through manuals and brochures for details about Jeep products and services. Such advancements in the integration of AI and chatbots are expected to drive growth in automotive e-commerce during the forecast period.

Significant Growth in the Omni-Channel Business Model

The increasing availability of a wide range of automobiles, auto parts, and components online is driving growth in the automotive e-commerce market. In recent years, automotive customers have shown a growing preference for shopping for auto parts and components online, contributing to the shift toward e-commerce platforms in the automotive sector. Numerous vendors are now providing services such as vehicle service appointments, used vehicle purchases, and trade-ins through these online platforms.

Furthermore, the growth of the automotive e-commerce market is driven by several factors, including the availability of a wide range of automobiles and auto parts online, lower costs compared to traditional retail, 24/7 access, and greater price transparency. Additionally, rising investments by third-party e-commerce companies in automotive components and vehicle sales online are expected to further boost market growth. As the benefits of omni-channel business models for automotive parts and accessories continue to increase, they will contribute to a surge in demand in the automotive e-commerce market during the forecast period.

Automotive E-commerce Market Opportunities

Increasing Interest in DIY Vehicle Maintenance and Customization

In the automotive sector, the increasing interest in DIY vehicle maintenance and customization has been fueled by greater access to information on vehicle care, customization options, and advancements in technology that enable the creation of custom parts. This growing trend significantly boosts demand for automotive e-commerce. In recent years, more individuals have engaged in DIY projects for their vehicles, which drives the demand for affordable aftermarket automotive parts and encourages online sales. As a result, many automotive parts manufacturers are expanding their e-commerce platforms to offer a wider selection of parts for DIY vehicle maintenance and customization.

Moreover, automotive e-commerce platforms are offering subscription services for tools, parts, and maintenance kits, ensuring a steady supply for DIY projects. As a result, many automotive parts suppliers are integrating e-commerce websites to provide high-quality parts and accessories for DIY enthusiasts. For example, in October 2023, AutoNation, Inc. (U.S.) launched AutoNationParts.com. This new e-commerce site allows customers to purchase high-quality automotive parts and accessories at competitive prices, shipped directly to their homes. Consequently, the growing interest in DIY maintenance and customization, coupled with advancements in e-commerce platforms to deliver automotive parts, is expected to drive demand in the automotive e-commerce market in the coming years.

Automotive E-commerce Market Analysis: Top Market Opportunity

The Component Parts Segment is Expected to Dominate the Automotive E-commerce Market in 2024

Based on product type, the automotive E-commerce market is segmented into component parts, wheels/tires, vehicles, accessories, and services. In 2024, the component parts segment is estimated to account for the largest share of the automotive E-commerce market. This segment's large share is attributed to the growing availability of 24/7 for selling and purchasing automotive parts and the increasing need to provide in-depth details about parts, such as specifications, compatibility, and installation guides.

In the automotive sector, e-commerce is increasingly being utilized for the purchasing and selling of parts by both individuals and businesses. The benefits of automotive e-commerce include convenience, a broader selection of parts, and cost savings. With the rising adoption of mobile devices, consumers are increasingly turning to online shopping for automotive parts. Additionally, many e-commerce platforms are introducing subscription services for commonly used parts, enhancing convenience and ensuring a consistent supply. As a result, various retailers are progressively integrating e-commerce websites to sell parts to both individuals and businesses.

Moreover, the advancement of technologies such as augmented reality (AR) enables consumers to visualize how parts will look on their vehicles. As technology evolves and consumer preferences shift, e-commerce will play a vital role in the buying and selling of automotive parts. With the increasing adoption of e-commerce for component parts, several companies are launching platforms to serve automotive replacement parts distributors and their customers. For instance, in October 2023, Epicor Software Corporation (U.S.) launched a powerful and flexible B2B e-commerce platform designed specifically for automotive replacement parts distributors. This cloud-based ECA platform aims to help distributors and other users boost sales and customer satisfaction by providing up-to-date, customer-specific pricing and availability for parts. Such developments are expected to drive demand for automotive e-commerce for component parts during the forecast period.

Geographical Analysis

North America Dominates the Automotive E-commerce Market in 2024

In 2024, North America is estimated to account for the largest share of the automotive E-commerce market. This significant share is largely due to the increasing number of regional consumers engaging in online shopping, the rising demand for premium and luxury vehicles, and the growing interest in DIY vehicle maintenance and customization among consumers.

However, Asia-Pacific is slated to register the highest CAGR during the forecast period. The growth of this market can be attributed to several factors, including the widespread adoption of smartphones that facilitate easy mobile shopping for purchasing parts, the increasing use of digital payment methods among consumers, the expanding internet access in rural areas for online automotive parts shopping, and advancements in technology such as AR and VR that enhance the online shopping experience.

Key Companies

The report includes a competitive landscape based on an extensive assessment of the key strategic developments that led market participants to adopt over the past three years . The key players profiled in the global automotive E-commerce market report are O’Reilly Automotive, Inc. (U.S.), Amazon.com, Inc. (U.S.), Alibaba.com (A part of Alibaba Group Holding Limited) (China), AutoZone, Inc. (U.S.), Advance Auto Parts, Inc. (U.S.), eBay Inc. (U.S.), Walmart Inc (U.S.), CarParts.com, Inc. (U.S.), Flipkart Internet Private Limited (India), BB Wheels LLC (U.S.), Pelican Parts, LLC (U.S.), RevZilla (U.S.), National Automotive Parts Association (U.S.), RockAuto, LLC (U.S.), and Cruisemaster Australia Pty Ltd (Australia).

Automotive E-commerce Industry Overview: Latest Developments from Key Industry Players

• In October 2024, Big Boy Toyz Pvt Ltd. (India) launched Cars. co.in, India's first full-stack online platform dedicated to buying and selling luxury cars. The platform features a wide inventory while ensuring quality, transparency, and speed. Its goal is to enhance the pre-owned luxury car market by providing convenience and value for both buyers and sellers.
• In May 2024, Cox Automotive, Inc. (U.S.), the largest provider of automotive services and technology, partnered with Canopy Connect, Inc. (U.S.), a leading insurance verification platform. This collaboration integrates insurance verification and servicing capabilities into Cox Automotive's e-commerce solution, aiming to enhance the online car-buying experience for both consumers and dealerships.
• In August 2023, Schaeffler AG (Germany), a prominent industrial and automotive parts manufacturer, acquired KRSV Innovative Auto Solutions Pvt. Ltd. (Koovers) (India), an automotive aftermarket B2B e-commerce platform. This acquisition represents a strategic move to enhance value creation through improved repair services for all customers.
• In November 2021, Wipro Limited (India), a leading global information technology, consulting, and business process services company, launched Click-Shift-Drive, a contactless car-buying solution designed to facilitate the entire automobile purchasing journey.

Automotive E-commerce Market Research Summary

Key questions answered in the automotive e-commerce report: