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Augmented Reality Market
Augmented Reality Market Size, Share, Forecast, & Trends Analysis by Offering (Smart Glasses, Headsets), Type, Application (Training & Learning, Gaming, Promotion & Advertising), End User (Retail & E-commerce, Media & Entertainment, Healthcare, Travel & Tourism), and Geography — Global Forecast to 2031
Report ID:MRICT - 104130 Pages: 250 Sep-2024 Formats*: PDF Category: Information and Communications Technology Delivery: 24 to 72 HoursAugmented Reality Market Size & Forecast
The Augmented Reality Market is expected to reach $210.1 billion by 2031, at a CAGR of 34.9% from 2024 to 2031.The growth of this market is driven by the increasing government initiatives for AR implementation, rising demand for AR technology in the retail & e-commerce sectors, and growing adoption in healthcare. Additionally, advancement in 5G technology and emerging opportunities in the travel & tourism industry are expected to create market growth opportunities.
Augmented Reality Market Growth Drivers
Rising Adoption of AR Technology in the Healthcare Sector
With the integration of immersive technologies, the demand for AR is also increasing across various sectors, including healthcare. Augmented reality technology plays a vital role in healthcare and medical operations. AR technology uses graphics and input systems that allow users to interact with physical and digital objects in real time. Integrating AR in healthcare can pave the way for better health results, providing more precise and accurate solutions.
AR technology plays a pivotal role in medical training and education, aiding surgeons during procedures by superimposing digital images onto the patient's body, offering real-time guidance, and ultimately reducing the need for invasive interventions. Thus, healthcare solution providers are increasingly incorporating immersive technologies into their training and learning programs. For instance, in June 2023, Amrita Hospital (India) launched an extended reality (XR) supported ecosystem in healthcare with the integration of augmented reality (AR), virtual reality (VR), and mixed reality (MR) technologies to significantly enhance capabilities in patient care, medical training, and research. Such developments in the healthcare sector are anticipated to support the growth of the augmented reality market during the forecast period.
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Increasing Government Initiatives for AR Implementation Drives the Growth of Augmented Reality Market
Increasing Government Initiatives for AR Implementation
Governments worldwide are supporting the adoption of AR technology across various sectors, including healthcare, education, retail, and manufacturing. Governments are taking various initiatives and allocating funds and grants to support research and development of AR technologies and applications. For instance, in September 2022, the government of India launched the XR Startup Program, an initiative to support and accelerate XR technology startups across India. The initiatives focus on shaping the ecosystem for emerging technologies, including Augmented Reality (AR) and Virtual Reality (VR) in the country.
In addition to funding and grants, governments are actively promoting the adoption of AR technology through regulatory support. Such favorable initiatives have led to an increase in the demand for AR products and services across various sectors, contributing to the market’s growth.
Augmented Reality Market Opportunity
Advancements in 5G Technology
AR and VR remain niche technologies that have not yet achieved widespread adoption at scale. The market faces various challenges, including latency, which advancements in 5G technology can mitigate. With the ongoing advancements in 5G, augmented reality (AR) products can now support new use cases that demand low latency and high bandwidth across diverse industries and enterprises. Numerous organizations are actively creating 5G-powered AR products tailored for various industry applications.
Some of the recent developments in this market are as follows:
- In August 2022, Foundry Six (U.S.), Stops.com, Ltd. (Israel), and weR (U.S.) joined T‑Mobile USA, Inc.’s Accelerator program to build augmented reality (AR) smart glasses using T-Mobile 5G network and Snapdragon Spaces XR developer platform to transform industries such as gaming, retail, and shopping.
- In May 2022, Telstra Group Limited (Australia) partnered with Google LLC (U.S.) and Accenture plc (Ireland) to develop a new 5 G-powered augmented reality (AR) wayfinding experience at Melbourne’s Marvel Stadium to superimpose digital information onto a real-world environment.
Augmented Reality Market Analysis: Key Findings
By Offering: In 2024, the Hardware Segment to Dominate the Augmented Reality Market
Based on offering, the global augmented reality market is segmented into hardware, platform, and services. In 2024, the hardware segment is expected to account for the largest share of over 55% of the global augmented reality market. The large market share of this segment is attributed to the increasing adoption of AR-powered devices in the entertainment industry, rapid growth in smartphone sales, and the development of AR smart glasses by market players. Key market players are launching new AR hardware to improve customer experience. For instance, in June 2023, Apple Inc. (U.S.) launched Apple Vision Pro, an augmented reality headset, to increase customer experience. The device is controlled using eye contact and hand gestures for selecting and scrolling applications and has a virtual keyboard and dictation for typing. Moreover, this segment is also projected to register the highest CAGR during the forecast period.
By Type: In 2024, the Marker-based AR Segment to Dominate the Augmented Reality Market
Based on type, the global augmented reality market is segmented into marker-based AR and marker-less AR. In 2024, the marker-based AR segment is expected to account for the larger share of the global augmented reality market. The large market share of this segment is attributed to the increasing sales of smartphones and advancements in remote assistance systems for navigation in the automotive and travel & tourism sectors. Moreover, the marker-based AR segment is projected to register the highest CAGR during the forecast period.
By Application: In 2024, the Gaming Segment to Dominate the Augmented Reality Market
Based on application, the global augmented reality market is segmented into training & learning, quality inspection, tourism & visitor experience, remote assistance, designing & modeling, gaming, promotion & advertising, and other applications. In 2024, the gaming segment is expected to account for the largest share of over 33% of the global augmented reality market. The large market share of this segment can be attributed to the growing popularity of gaming and the rising demand for smartphones and gaming consoles.
However, the promotion & advertising segment is projected to register the highest CAGR during the period. This segment’s growth is driven by the widespread adoption of AR-capable smartphones, increasing emphasis on digital marketing, and the rising significance of AR in marketing and communications departments.
By End-use Industry: In 2024, the Media & Entertainment Segment to Dominate the Augmented Reality Market
Based on end-use industries, the global augmented reality market is segmented into industrial & manufacturing, healthcare, education, retail & e-commerce, media & entertainment, transportation & logistics, automotive, travel & tourism, real estate, sales & marketing, and other end-use industries. In 2024, the media & entertainment segment is expected to account for the largest share of over 25% of the global augmented reality market. The large market share of this segment is attributed to the increasing adoption of AR for gaming applications and new opportunities for AR in the media & entertainment industry.
However, the healthcare segment is projected to register the highest CAGR during the period. The growth of this segment is driven by the increasing developments in the healthcare sector to use immersive technologies for learning and training, increasing government investment in healthcare institutions, and increasing improvements in AR hardware and software by market players to make the product more affordable, user-friendly, and powerful for healthcare applications.
Geographical Analysis
In 2024, the North America Region to Dominate the Augmented Reality Market
In 2024, North America is expected to account for the largest share of over 40% of the global augmented reality market. North America’s significant market share can be attributed to the increasing government initiatives aimed at promoting the implementation of immersive technologies across various sectors, rising investments in digital infrastructure, and the presence of leading market players in the region. In December 2022, Los Angeles Rams (U.S.), a professional American football team, launched ARound technology, a next-generation fan engagement platform designed to enhance gameday fun with live and real-world AR experiences at the National Football League (NFL) in SoFi Stadium (U.S.).
However, the market in Asia-Pacific is projected to record the highest CAGR of over 37.5% during the forecast period. The growth of this regional market can be attributed to the presence of major users, producers, and suppliers of AR software and VR-related hardware in countries such as China, South Korea, India, and Japan. Many organizations in the region are implementing augmented reality wearable electronics to increase workplace efficiency, productivity, and compliance. In response, market players are launching new smart glasses to meet this demand. For instance, in February 2023, Xiaomi (China), a consumer electronics and smart manufacturing solutions provider, launched the Xiaomi Wireless AR Glass, which utilizes distributed computing and offers a retina-level adaptive display that adjusts to the lighting environment. The glasses are designed to support a comprehensive range of applications for larger displays and allow wireless connection between the smart glass and the host device.
Augmented Reality Market: Key Companies
The report offers a competitive analysis based on an extensive assessment of the leading players’ product portfolios, geographic presence, and key growth strategies adopted in the last 3–4 years. Some of the key players operating in the Augmented reality market are Google LLC (U.S.), PTC, Inc. (U.S.), Seiko Epson Corporation (Japan), Microsoft Corporation (U.S.), Samsung Electronics Co., Ltd. (South Korea), Apple Inc. (U.S.), NVIDIA Corporation (U.S.), Qualcomm Technologies, Inc. (U.S.), Magic Leap, Inc. (U.S.), Vuzix Corporation (U.S.), Lenovo (China), Sony Corporation (Japan), Meta Platform, Inc. (U.S.), Snap Inc. (U.S.), and MAD Gaze (China).
Augmented Reality Industry Overview: Latest Developments from Key Industry Players
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In May 2023, The University of Southern California (U.S.) invested USD 1 billion for computing research and education, focusing on AI, machine learning and data science, augmented and virtual reality (AR/VR), robotics, gaming, and blockchain technologies. The initiative will help to integrate computing throughout education and research to enhance digital literacy for all students.
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In July 2023, The Premier League (U.K.) partnered with Doppelgänger (U.K.) to release an augmented reality (AR) mobile experience in its Summer Series across the U.S. This partnership aimed to offer an AR experience to the U.S. audience, enabling people to try out products and services before making a purchase.
- In December 2022, Los Angeles Rams (U.S.), a professional American football team, launched ARound technology, a next-generation fan engagement platform designed to enhance gameday fun with live and real-world AR experiences at the National Football League (NFL) in SoFi Stadium (U.S.).
Augmented Reality Market Research Summary
|
Particulars |
Details |
|
Number of Pages |
250 |
|
Format |
|
|
Forecast Period |
2024–2031 |
|
Base Year |
2023 |
|
CAGR (Value) |
34.9% |
|
Market Size (Value) |
USD 210.1 Billion by 2031 |
|
Segments Covered |
By Offering
By Type
By Application
By End-use Industry
|
|
Countries Covered |
North America (U.S., Canada), Europe (Germany, U.K., France, Italy, Spain, Rest of Europe), Asia-Pacific (Japan, China, India, South Korea, Rest of Asia-Pacific), Latin America and Middle East & Africa |
|
Key Companies |
Google LLC (U.S.), PTC, Inc. (U.S.), Seiko Epson Corporation (Japan), Microsoft Corporation (U.S.), Samsung Electronics Co., Ltd. (South Korea), Apple Inc. (U.S.), NVIDIA Corporation (U.S.), Qualcomm Technologies, Inc. (U.S.), Magic Leap, Inc. (U.S.), Vuzix Corporation (U.S.), Lenovo (China), Sony Corporation (Japan), Meta Platform, Inc. (U.S.), Snap Inc. (U.S.), and MAD Gaze (China) |
Key Questions Answered in the Augmented Reality Market Report:
This study focuses on market assessment and opportunity analysis by analyzing the sales of augmented reality solutions across various regions and countries. This study also offers a competitive analysis of the augmented reality market based on an extensive assessment of the leading players' product portfolios, geographic presence, and key growth strategies.
The global augmented reality market is projected to reach $210.1 billion by 2031, at a CAGR of 34.9% during the forecast period.
In 2024, the hardware segment is expected to account for the largest share of over 55% of the augmented reality market.
Based on end-use industry, the healthcare segment is projected to register the highest CAGR during the forecast period.
The growth of this market is driven by the increasing government initiatives for AR implementation, rising demand for AR technology in the retail & e-commerce sectors, and growing adoption in healthcare.
Additionally, advancements in 5G technology and emerging opportunities in the travel & tourism industry are expected to create market growth opportunities.
The key players operating in the global augmented reality market are Google LLC (U.S.), PTC, Inc. (U.S.), Seiko Epson Corporation (Japan), Microsoft Corporation (U.S.), Samsung Electronics Co., Ltd. (South Korea), Apple Inc. (U.S.), NVIDIA Corporation (U.S.), Qualcomm Technologies, Inc. (U.S.), Magic Leap, Inc. (U.S.), Vuzix Corporation (U.S.), Lenovo (China), Sony Corporation (Japan), Meta Platform, Inc. (U.S.), Snap Inc. (U.S.), and MAD Gaze (China).
Asia-Pacific is projected to register the highest CAGR of over 37.5% during the forecast period, consequently offering significant growth opportunities for vendors operating in this market.
1. Market Definition & Scope
1.1. Market Definition
1.2. Currency & Limitations
1.2.1. Currency
1.2.2. Limitations
2. Research Methodology
2.1. Research Approach
2.2. Data Collection & Validation Process
2.2.1. Secondary Research
2.2.2. Primary Research/Interviews with Key Opinion Leaders from the Industry
2.3. Market Sizing and Forecasting
2.3.1. Market Size Estimation Approach
2.3.2. Growth Forecast Approach
2.4. Assumptions for the Study
3. Executive Summary
3.1. Overview
3.2. Market Analysis, By Offering
3.3. Market Analysis, By Type
3.4. Market Analysis, By Application
3.5. Market Analysis, By End-use Industry
3.6. Market Analysis, By Geography
3.7. Competitive Analysis
4. Market Insights
4.1. Overview
4.2. Factors Affecting Market Growth
4.2.1. Drivers
4.2.1.1. Increasing Government Initiatives for AR Implementation
4.2.1.2. Rising Demand for AR Technology in the Retail & E-Commerce Sectors
4.2.1.3. Rising Adoption of AR Technology in the Healthcare Sector
4.2.2. Restraints
4.2.2.1. Privacy & Security Concerns
4.2.2.2. High Cost of Hardware
4.2.3. Opportunities
4.2.3.1. Advancements in 5G Technology
4.2.3.2. Emerging Opportunities in the Travel & Tourism Industry
4.2.4. Challenges
4.2.4.1. Shortage of Skilled Professionals in the Field of Immersive Technologies
4.3. Market Trends
4.4. Case Studies
4.5. Porter’s Five Forces Analysis
4.5.1. Bargaining Power of Buyers
4.5.2. Bargaining Power of Suppliers
4.5.3. Threat of Substitutes
4.5.4. Threat of New Entrants
4.5.5. Degree of Competition
4.6. Regulatory Analysis
5. Augmented Reality Market Assessment—by Offering
5.1. Overview
5.2. Hardware
5.2.1. Head-mounted Display
5.2.1.1. Smart Glasses
5.2.1.2. Headsets
5.2.1.3. Other Head-mounted Displays
5.2.2. Head-up Display
5.3. Platform
5.4. Services
6. Augmented Reality Market Assessment—by Type
6.1. Overview
6.2. Marker-based AR
6.3. Marker-less AR
7. Augmented Reality Market Assessment—by Application
7.1. Overview
7.2. Training & Learning
7.3. Quality Inspection
7.4. Tourism & Visitor Experiences
7.5. Remote Assistance
7.6. Designing & Modeling
7.7. Gaming
7.8. Promotion & Advertising
7.9. Other Applications
8. Augmented Reality Market Assessment—by End-use Industry
8.1. Overview
8.2. Industrial & Manufacturing
8.3. Healthcare
8.4. Education
8.5. Retail & E-commerce
8.6. Media & Entertainment
8.7. Transportation & Logistics
8.8. Automotive
8.9. Travel & Tourism
8.10. Real Estate
8.11. Sales & Marketing
8.12. Other End-use Industries
9. Augmented Reality Market—by Geography
9.1. Overview
9.2. North America
9.2.1. U.S.
9.2.2. Canada
9.3. Europe
9.3.1. Germany
9.3.2. U.K.
9.3.3. France
9.3.4. Italy
9.3.5. Spain
9.3.6. Rest of Europe
9.4. Asia-Pacific
9.4.1. Japan
9.4.2. China
9.4.3. India
9.4.4. South Korea
9.4.5. Rest of Asia-Pacific
9.5. Latin America
9.6. Middle East & Africa
10. Competition Analysis
10.1. Overview
10.2. Key Growth Strategies
10.3. Competitive Benchmarking
10.4. Competitive Dashboard
10.4.1. Industry Leaders
10.4.2. Market Differentiators
10.4.3. Vanguards
10.4.4. Emerging Companies
10.5. Market Share Analysis
11. Company Profiles
11.1. Google LLC
11.2. PTC, Inc.
11.3. Seiko Epson Corporation
11.4. Microsoft Corporation
11.5. Samsung Electronics Co., Ltd.
11.6. Apple Inc.
11.7. NVIDIA Corporation
11.8. Qualcomm Technologies, Inc.
11.9. Magic Leap, Inc.
11.10. Vuzix Corporation
11.11. Lenovo
11.12. Sony Corporation
11.13. Meta Platform, Inc.
11.14. Snap Inc.
11.15. MAD Gaze
*Note: SWOT Analysis of the Top 5 Companies Will Be Provided*
12. Appendix
12.1. Available Customization
12.2. Related Reports
List of Tables
Table 1 Currency Conversion Rate, 2018–2022
Table 2 Global Augmented Reality Market, by Offering, 2022–2031 (USD Million)
Table 3 Global Augmented Reality Hardware Market, by Type, 2022–2031 (USD Million)
Table 4 Global Augmented Reality Hardware Market, by Country/Region, 2022–2031 (USD Million)
Table 5 Global Augmented Reality Market for Head-mounted Display, by Type, 2022–2031 (USD Million)
Table 6 Global Augmented Reality Market for Head-mounted Display, by Country/Region, 2022–2031 (USD Million)
Table 7 Global Augmented Reality Market for Smart Glasses, by Country/Region, 2022–2031 (USD Million)
Table 8 Global Augmented Reality Market for Headsets, by Country/Region, 2022–2031 (USD Million)
Table 9 Global Augmented Reality Market for Other Head-mounted Displays, by Country/Region, 2022–2031 (USD Million)
Table 10 Global Augmented Reality Platform Market, by Country/Region, 2022–2031 (USD Million)
Table 11 Global Augmented Reality Services Market, by Country/Region, 2022–2031 (USD Million)
Table 12 Global Augmented Reality Market, by Type, 2022–2031 (USD Million)
Table 13 Global Marker-based Augmented Reality Market, by Country/Region, 2022–2031 (USD Million)
Table 14 Global Marker-less Augmented Reality Market, by Country/Region, 2022–2031 (USD Million)
Table 15 Global Augmented Reality Market, by Application, 2022–2031 (USD Million)
Table 16 Global Augmented Reality Market for Training & Learning, by Country/Region, 2022–2031 (USD Million)
Table 17 Global Augmented Reality Market for Quality Inspection, by Country/Region, 2022–2031 (USD Million)
Table 18 Global Augmented Reality Market for Tourism & Visitor Experience, by Country/Region, 2022–2031 (USD Million)
Table 19 Global Augmented Reality Market for Remote Assistance, by Country/Region, 2022–2031 (USD Million)
Table 20 Global Augmented Reality Market for Designing & Modeling, by Country/Region, 2022–2031 (USD Million)
Table 21 Global Augmented Reality Market for Gaming, by Country/Region, 2022–2031 (USD Million)
Table 22 Global Augmented Reality Market for Promotion & Advertising, by Country/Region, 2022–2031 (USD Million)
Table 23 Global Augmented Reality Market for Other Applications, by Country/Region, 2022–2031 (USD Million)
Table 24 Global Augmented Reality Market, by End-use Industry, 2022–2031 (USD Million)
Table 25 Global Augmented Reality Market for Industrial & Manufacturing, by Country/Region, 2022–2031 (USD Million)
Table 26 Global Augmented Reality Market for Healthcare, by Country/Region, 2022–2031 (USD Million)
Table 27 Global Augmented Reality Market for Education, by Country/Region, 2022–2031 (USD Million)
Table 28 Global Augmented Reality Market for Retail & E-commerce, by Country/Region, 2022–2031 (USD Million)
Table 29 Global Augmented Reality Market for Media & Entertainment, by Country/Region, 2022–2031 (USD Million)
Table 30 Global Augmented Reality Market for Transportation & Logistics, by Country/Region, 2022–2031 (USD Million)
Table 31 Global Augmented Reality Market for Automotive, by Country/Region, 2022–2031 (USD Million)
Table 32 Global Augmented Reality Market for Travel & Tourism, by Country/Region, 2022–2031 (USD Million)
Table 33 Global Augmented Reality Market for Real Estate, by Country/Region, 2022–2031 (USD Million)
Table 34 Global Augmented Reality Market for Sales & Marketing, by Country/Region, 2022–2031 (USD Million)
Table 35 Global Augmented Reality Market for Other End-use Industries, by Country/Region, 2022–2031 (USD Million)
Table 36 Global Augmented Reality Market, by Country/Region, 2022–2031 (USD Million)
Table 37 North America: Augmented Reality Market, by Country, 2022–2031 (USD Million)
Table 38 North America: Augmented Reality Market, by Offering, 2022–2031 (USD Million)
Table 39 North America: Augmented Reality Hardware Market, by Type, 2022–2031 (USD Million)
Table 40 North America: Augmented Reality Market for Head-mounted Display, by Type, 2022–2031 (USD Million)
Table 41 North America: Augmented Reality Market, by Type, 2022–2031 (USD Million)
Table 42 North America: Augmented Reality Market, by Application, 2022–2031 (USD Million)
Table 43 North America: Augmented Reality Market, by End-use Industry, 2022–2031 (USD Million)
Table 44 U.S.: Augmented Reality Market, by Offering, 2022–2031 (USD Million)
Table 45 U.S.: Augmented Reality Hardware Market, by Type, 2022–2031 (USD Million)
Table 46 U.S.: Augmented Reality Market for Head-mounted Display, by Type, 2022–2031 (USD Million)
Table 47 U.S.: Augmented Reality Market, by Type, 2022–2031 (USD Million)
Table 48 U.S.: Augmented Reality Market, by Application, 2022–2031 (USD Million)
Table 49 U.S.: Augmented Reality Market, by End-use Industry, 2022–2031 (USD Million)
Table 50 Canada: Augmented Reality Market, by Offering, 2022–2031 (USD Million)
Table 51 Canada: Augmented Reality Hardware Market, by Type, 2022–2031 (USD Million)
Table 52 Canada: Augmented Reality Market for Head-mounted Display, by Type, 2022–2031 (USD Million)
Table 53 Canada: Augmented Reality Market, by Type, 2022–2031 (USD Million)
Table 54 Canada: Augmented Reality Market, by Application, 2022–2031 (USD Million)
Table 55 Canada: Augmented Reality Market, by End-use Industry, 2022–2031 (USD Million)
Table 56 Europe: Augmented Reality Market, by Country/Region, 2022–2031 (USD Million)
Table 57 Europe: Augmented Reality Market, by Offering, 2022–2031 (USD Million)
Table 58 Europe: Augmented Reality Hardware Market, by Type, 2022–2031 (USD Million)
Table 59 Europe: Augmented Reality Market for Head-mounted Display, by Type, 2022–2031 (USD Million)
Table 60 Europe: Augmented Reality Market, by Type, 2022–2031 (USD Million)
Table 61 Europe: Augmented Reality Market, by Application, 2022–2031 (USD Million)
Table 62 Europe: Augmented Reality Market, by End-use Industry, 2022–2031 (USD Million)
Table 63 Germany: Augmented Reality Market, by Offering, 2022–2031 (USD Million)
Table 64 Germany: Augmented Reality Hardware Market, by Type, 2022–2031 (USD Million)
Table 65 Germany: Augmented Reality Market for Head-mounted Display, by Type, 2022–2031 (USD Million)
Table 66 Germany: Augmented Reality Market, by Type, 2022–2031 (USD Million)
Table 67 Germany: Augmented Reality Market, by Application, 2022–2031 (USD Million)
Table 68 Germany: Augmented Reality Market, by End-use Industry, 2022–2031 (USD Million)
Table 69 U.K.: Augmented Reality Market, by Offering, 2022–2031 (USD Million)
Table 70 U.K.: Augmented Reality Hardware Market, by Type, 2022–2031 (USD Million)
Table 71 U.K.: Augmented Reality Market for Head-mounted Display, by Type, 2022–2031 (USD Million)
Table 72 U.K.: Augmented Reality Market, by Type, 2022–2031 (USD Million)
Table 73 U.K.: Augmented Reality Market, by Application, 2022–2031 (USD Million)
Table 74 U.K.: Augmented Reality Market, by End-use Industry, 2022–2031 (USD Million)
Table 75 France: Augmented Reality Market, by Offering, 2022–2031 (USD Million)
Table 76 France: Augmented Reality Hardware Market, by Type, 2022–2031 (USD Million)
Table 77 France: Augmented Reality Market for Head-mounted Display, by Type, 2022–2031 (USD Million)
Table 78 France: Augmented Reality Market, by Type, 2022–2031 (USD Million)
Table 79 France: Augmented Reality Market, by Application, 2022–2031 (USD Million)
Table 80 France: Augmented Reality Market, by End-use Industry, 2022–2031 (USD Million)
Table 81 Italy: Augmented Reality Market, by Offering, 2022–2031 (USD Million)
Table 82 Italy: Augmented Reality Hardware Market, by Type, 2022–2031 (USD Million)
Table 83 Italy: Augmented Reality Market for Head-mounted Display, by Type, 2022–2031 (USD Million)
Table 84 Italy: Augmented Reality Market, by Type, 2022–2031 (USD Million)
Table 85 Italy: Augmented Reality Market, by Application, 2022–2031 (USD Million)
Table 86 Italy: Augmented Reality Market, by End-use Industry, 2022–2031 (USD Million)
Table 87 Spain: Augmented Reality Market, by Offering, 2022–2031 (USD Million)
Table 88 Spain: Augmented Reality Hardware Market, by Type, 2022–2031 (USD Million)
Table 89 Spain: Augmented Reality Market for Head-mounted Display, by Type, 2022–2031 (USD Million)
Table 90 Spain: Augmented Reality Market, by Type, 2022–2031 (USD Million)
Table 91 Spain: Augmented Reality Market, by Application, 2022–2031 (USD Million)
Table 92 Spain: Augmented Reality Market, by End-use Industry, 2022–2031 (USD Million)
Table 93 Rest of Europe: Augmented Reality Market, by Offering, 2022–2031 (USD Million)
Table 94 Rest of Europe: Augmented Reality Hardware Market, by Type, 2022–2031 (USD Million)
Table 95 Rest of Europe: Augmented Reality Market for Head-mounted Display, by Type, 2022–2031 (USD Million)
Table 96 Rest of Europe: Augmented Reality Market, by Type, 2022–2031 (USD Million)
Table 97 Rest of Europe: Augmented Reality Market, by Application, 2022–2031 (USD Million)
Table 98 Rest of Europe: Augmented Reality Market, by End-use Industry, 2022–2031 (USD Million)
Table 99 Asia-Pacific: Augmented Reality Market, by Country/Region, 2022–2031 (USD Million)
Table 100 Asia-Pacific: Augmented Reality Market, by Offering, 2022–2031 (USD Million)
Table 101 Asia-Pacific: Augmented Reality Hardware Market, by Type, 2022–2031 (USD Million)
Table 102 Asia-Pacific: Augmented Reality Market for Head-mounted Display, by Type, 2022–2031 (USD Million)
Table 103 Asia-Pacific: Augmented Reality Market, by Type, 2022–2031 (USD Million)
Table 104 Asia-Pacific: Augmented Reality Market, by Application, 2022–2031 (USD Million)
Table 105 Asia-Pacific: Augmented Reality Market, by End-use Industry, 2022–2031 (USD Million)
Table 106 Japan: Augmented Reality Market, by Offering, 2022–2031 (USD Million)
Table 107 Japan: Augmented Reality Hardware Market, by Type, 2022–2031 (USD Million)
Table 108 Japan: Augmented Reality Market for Head-mounted Display, by Type, 2022–2031 (USD Million)
Table 109 Japan: Augmented Reality Market, by Type, 2022–2031 (USD Million)
Table 110 Japan: Augmented Reality Market, by Application, 2022–2031 (USD Million)
Table 111 Japan: Augmented Reality Market, by End-use Industry, 2022–2031 (USD Million)
Table 112 China: Augmented Reality Market, by Offering, 2022–2031 (USD Million)
Table 113 China: Augmented Reality Hardware Market, by Type, 2022–2031 (USD Million)
Table 114 China: Augmented Reality Market for Head-mounted Display, by Type, 2022–2031 (USD Million)
Table 115 China: Augmented Reality Market, by Type, 2022–2031 (USD Million)
Table 116 China: Augmented Reality Market, by Application, 2022–2031 (USD Million)
Table 117 China: Augmented Reality Market, by End-use Industry, 2022–2031 (USD Million)
Table 118 India: Augmented Reality Market, by Offering, 2022–2031 (USD Million)
Table 119 India: Augmented Reality Hardware Market, by Type, 2022–2031 (USD Million)
Table 120 India: Augmented Reality Market for Head-mounted Display, by Type, 2022–2031 (USD Million)
Table 121 India: Augmented Reality Market, by Type, 2022–2031 (USD Million)
Table 122 India: Augmented Reality Market, by Application, 2022–2031 (USD Million)
Table 123 India: Augmented Reality Market, by End-use Industry, 2022–2031 (USD Million)
Table 124 South Korea: Augmented Reality Market, by Offering, 2022–2031 (USD Million)
Table 125 South Korea: Augmented Reality Hardware Market, by Type, 2022–2031 (USD Million)
Table 126 South Korea: Augmented Reality Market for Head-mounted Display, by Type, 2022–2031 (USD Million)
Table 127 South Korea: Augmented Reality Market, by Type, 2022–2031 (USD Million)
Table 128 South Korea: Augmented Reality Market, by Application, 2022–2031 (USD Million)
Table 129 South Korea: Augmented Reality Market, by End-use Industry, 2022–2031 (USD Million)
Table 130 Rest of Asia-Pacific: Augmented Reality Market, by Offering, 2022–2031 (USD Million)
Table 131 Rest of Asia-Pacific: Augmented Reality Hardware Market, by Type, 2022–2031 (USD Million)
Table 132 Rest of Asia-Pacific: Augmented Reality Market for Head-mounted Display, by Type, 2022–2031 (USD Million)
Table 133 Rest of Asia-Pacific: Augmented Reality Market, by Type, 2022–2031 (USD Million)
Table 134 Rest of Asia-Pacific: Augmented Reality Market, by Application, 2022–2031 (USD Million)
Table 135 Rest of Asia-Pacific: Augmented Reality Market, by End-use Industry, 2022–2031 (USD Million)
Table 136 Latin America: Augmented Reality Market, by Offering, 2022–2031 (USD Million)
Table 137 Latin America: Augmented Reality Hardware Market, by Type, 2022–2031 (USD Million)
Table 138 Latin America: Augmented Reality Market for Head-mounted Display, by Type, 2022–2031 (USD Million)
Table 139 Latin America: Augmented Reality Market, by Type, 2022–2031 (USD Million)
Table 140 Latin America: Augmented Reality Market, by Application, 2022–2031 (USD Million)
Table 141 Latin America: Augmented Reality Market, by End-use Industry, 2022–2031 (USD Million)
Table 142 Middle East & Africa: Augmented Reality Market, by Offering, 2022–2031 (USD Million)
Table 143 Middle East & Africa: Augmented Reality Hardware Market, by Type, 2022–2031 (USD Million)
Table 144 Middle East & Africa: Augmented Reality Market for Head-mounted Display, by Type, 2022–2031 (USD Million)
Table 145 Middle East & Africa: Augmented Reality Market, by Type, 2022–2031 (USD Million)
Table 146 Middle East & Africa: Augmented Reality Market, by Application, 2022–2031 (USD Million)
Table 147 Middle East & Africa: Augmented Reality Market, by End-use Industry, 2022–2031 (USD Million)
Table 148 Recent Developments, by Company, 2021–2024
List of Figures
Figure 1 Market Ecosystem
Figure 2 Key Stakeholders
Figure 3 Research Process
Figure 4 Key Secondary Sources
Figure 5 Primary Research Techniques.
Figure 6 Key Executives Interviewed
Figure 7 Breakdown of Primary Interviews (Supply-Side & Demand-Side)
Figure 8 Market Sizing and Growth Forecast Approach
Figure 9 Key Insights
Figure 10 Global Augmented Reality Market, by Offering, 2024 Vs. 2031 (USD Million)
Figure 11 Global Augmented Reality Market, by Type, 2024 Vs. 2031 (USD Million)
Figure 12 Global Augmented Reality Market, by Application, 2024 Vs. 2031 (USD Million)
Figure 13 Global Augmented Reality Market, by End-use Industry, 2024 Vs. 2031 (USD Million)
Figure 14 Global Augmented Reality Market, by Region, 2024 Vs. 2031 (USD Million)
Figure 15 Impact Analysis: Global Augmented Reality Market
Figure 16 Global Augmented Reality Market, by Offering, 2024 Vs. 2031 (USD Million)
Figure 17 Global Augmented Reality Market, by Type, 2024 Vs. 2031 (USD Million)
Figure 18 Global Augmented Reality Market, by Application, 2024 Vs. 2031 (USD Million)
Figure 19 Global Augmented Reality Market, by End-use Industry, 2024 Vs. 2031 (USD Million)
Figure 20 Global Augmented Reality Market, by Region, 2024 Vs. 2031 (USD Million)
Figure 21 North America: Augmented Reality Market Snapshot
Figure 22 Europe: Augmented Reality Market Snapshot
Figure 23 Asia-Pacific: Augmented Reality Market Snapshot
Figure 24 Growth Strategies Adopted by Leading Market Players (2021–2024)
Figure 25 Vendor Market Positioning Analysis (2022–2024)
Figure 26 Competitive Dashboard: Global Augmented Reality Market
Figure 27 Google LLC: Financial Overview (2022)
Figure 28 PTC, Inc.: Financial Overview (2022)
Figure 29 Seiko Epson Corporation: Financial Overview (2022)
Figure 30 Microsoft Corporation: Financial Overview (2022)
Figure 31 Samsung Electronics Co., Ltd.: Financial Overview (2022)
Figure 32 Apple Inc.: Financial Overview (2022)
Figure 33 Qualcomm Technologies, Inc.: Financial Overview (2022)
Figure 34 Lenovo: Financial Overview (2022)
Figure 35 NVIDIA Corporation: Financial Overview (2022)
Figure 36 Magic Leap, Inc.: Financial Overview (2022)
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