1. Market Definition & Scope
1.1. Market Definition
1.2. Currency & Limitations
1.2.1. Currency
1.2.2. Limitations
2. Research Methodology
2.1. Research Approach
2.2. Data Collection & Validation Process
2.2.1. Secondary Research
2.2.2. Primary Research/Interviews with Key Opinion Leaders from the Industry
2.3. Market Sizing and Forecasting
2.3.1. Market Size Estimation Approach
2.3.2. Growth Forecast Approach
2.4. Assumptions for the Study
3. Executive Summary
3.1. Overview
3.2. Market Analysis, By Offering
3.3. Market Analysis, By Type
3.4. Market Analysis, By Application
3.5. Market Analysis, By End-use Industry
3.6. Market Analysis, By Geography
3.7. Competitive Analysis
4. Market Insights
4.1. Overview
4.2. Factors Affecting Market Growth
4.2.1. Drivers
4.2.1.1. Increasing Government Initiatives for AR Implementation
4.2.1.2. Rising Demand for AR Technology in the Retail & E-Commerce Sectors
4.2.1.3. Rising Adoption of AR Technology in the Healthcare Sector
4.2.2. Restraints
4.2.2.1. Privacy & Security Concerns
4.2.2.2. High Cost of Hardware
4.2.3. Opportunities
4.2.3.1. Advancements in 5G Technology
4.2.3.2. Emerging Opportunities in the Travel & Tourism Industry
4.2.4. Challenges
4.2.4.1. Shortage of Skilled Professionals in the Field of Immersive Technologies
4.3. Market Trends
4.4. Case Studies
4.5. Porter’s Five Forces Analysis
4.5.1. Bargaining Power of Buyers
4.5.2. Bargaining Power of Suppliers
4.5.3. Threat of Substitutes
4.5.4. Threat of New Entrants
4.5.5. Degree of Competition
4.6. Regulatory Analysis
5. Augmented Reality Market Assessment—by Offering
5.1. Overview
5.2. Hardware
5.2.1. Head-mounted Display
5.2.1.1. Smart Glasses
5.2.1.2. Headsets
5.2.1.3. Other Head-mounted Displays
5.2.2. Head-up Display
5.3. Platform
5.4. Services
6. Augmented Reality Market Assessment—by Type
6.1. Overview
6.2. Marker-based AR
6.3. Marker-less AR
7. Augmented Reality Market Assessment—by Application
7.1. Overview
7.2. Training & Learning
7.3. Quality Inspection
7.4. Tourism & Visitor Experiences
7.5. Remote Assistance
7.6. Designing & Modeling
7.7. Gaming
7.8. Promotion & Advertising
7.9. Other Applications
8. Augmented Reality Market Assessment—by End-use Industry
8.1. Overview
8.2. Industrial & Manufacturing
8.3. Healthcare
8.4. Education
8.5. Retail & E-commerce
8.6. Media & Entertainment
8.7. Transportation & Logistics
8.8. Automotive
8.9. Travel & Tourism
8.10. Real Estate
8.11. Sales & Marketing
8.12. Other End-use Industries
9. Augmented Reality Market—by Geography
9.1. Overview
9.2. North America
9.2.1. U.S.
9.2.2. Canada
9.3. Europe
9.3.1. Germany
9.3.2. U.K.
9.3.3. France
9.3.4. Italy
9.3.5. Spain
9.3.6. Rest of Europe
9.4. Asia-Pacific
9.4.1. Japan
9.4.2. China
9.4.3. India
9.4.4. South Korea
9.4.5. Rest of Asia-Pacific
9.5. Latin America
9.6. Middle East & Africa
10. Competition Analysis
10.1. Overview
10.2. Key Growth Strategies
10.3. Competitive Benchmarking
10.4. Competitive Dashboard
10.4.1. Industry Leaders
10.4.2. Market Differentiators
10.4.3. Vanguards
10.4.4. Emerging Companies
10.5. Market Share Analysis
11. Company Profiles
11.1. Google LLC
11.2. PTC, Inc.
11.3. Seiko Epson Corporation
11.4. Microsoft Corporation
11.5. Samsung Electronics Co., Ltd.
11.6. Apple Inc.
11.7. NVIDIA Corporation
11.8. Qualcomm Technologies, Inc.
11.9. Magic Leap, Inc.
11.10. Vuzix Corporation
11.11. Lenovo
11.12. Sony Corporation
11.13. Meta Platform, Inc.
11.14. Snap Inc.
11.15. MAD Gaze
*Note: SWOT Analysis of the Top 5 Companies Will Be Provided*
12. Appendix
12.1. Available Customization
12.2. Related Reports
List of Tables
Table 1 Currency Conversion Rate, 2018–2022
Table 2 Global Augmented Reality Market, by Offering, 2022–2031 (USD Million)
Table 3 Global Augmented Reality Hardware Market, by Type, 2022–2031 (USD Million)
Table 4 Global Augmented Reality Hardware Market, by Country/Region, 2022–2031 (USD Million)
Table 5 Global Augmented Reality Market for Head-mounted Display, by Type, 2022–2031 (USD Million)
Table 6 Global Augmented Reality Market for Head-mounted Display, by Country/Region, 2022–2031 (USD Million)
Table 7 Global Augmented Reality Market for Smart Glasses, by Country/Region, 2022–2031 (USD Million)
Table 8 Global Augmented Reality Market for Headsets, by Country/Region, 2022–2031 (USD Million)
Table 9 Global Augmented Reality Market for Other Head-mounted Displays, by Country/Region, 2022–2031 (USD Million)
Table 10 Global Augmented Reality Platform Market, by Country/Region, 2022–2031 (USD Million)
Table 11 Global Augmented Reality Services Market, by Country/Region, 2022–2031 (USD Million)
Table 12 Global Augmented Reality Market, by Type, 2022–2031 (USD Million)
Table 13 Global Marker-based Augmented Reality Market, by Country/Region, 2022–2031 (USD Million)
Table 14 Global Marker-less Augmented Reality Market, by Country/Region, 2022–2031 (USD Million)
Table 15 Global Augmented Reality Market, by Application, 2022–2031 (USD Million)
Table 16 Global Augmented Reality Market for Training & Learning, by Country/Region, 2022–2031 (USD Million)
Table 17 Global Augmented Reality Market for Quality Inspection, by Country/Region, 2022–2031 (USD Million)
Table 18 Global Augmented Reality Market for Tourism & Visitor Experience, by Country/Region, 2022–2031 (USD Million)
Table 19 Global Augmented Reality Market for Remote Assistance, by Country/Region, 2022–2031 (USD Million)
Table 20 Global Augmented Reality Market for Designing & Modeling, by Country/Region, 2022–2031 (USD Million)
Table 21 Global Augmented Reality Market for Gaming, by Country/Region, 2022–2031 (USD Million)
Table 22 Global Augmented Reality Market for Promotion & Advertising, by Country/Region, 2022–2031 (USD Million)
Table 23 Global Augmented Reality Market for Other Applications, by Country/Region, 2022–2031 (USD Million)
Table 24 Global Augmented Reality Market, by End-use Industry, 2022–2031 (USD Million)
Table 25 Global Augmented Reality Market for Industrial & Manufacturing, by Country/Region, 2022–2031 (USD Million)
Table 26 Global Augmented Reality Market for Healthcare, by Country/Region, 2022–2031 (USD Million)
Table 27 Global Augmented Reality Market for Education, by Country/Region, 2022–2031 (USD Million)
Table 28 Global Augmented Reality Market for Retail & E-commerce, by Country/Region, 2022–2031 (USD Million)
Table 29 Global Augmented Reality Market for Media & Entertainment, by Country/Region, 2022–2031 (USD Million)
Table 30 Global Augmented Reality Market for Transportation & Logistics, by Country/Region, 2022–2031 (USD Million)
Table 31 Global Augmented Reality Market for Automotive, by Country/Region, 2022–2031 (USD Million)
Table 32 Global Augmented Reality Market for Travel & Tourism, by Country/Region, 2022–2031 (USD Million)
Table 33 Global Augmented Reality Market for Real Estate, by Country/Region, 2022–2031 (USD Million)
Table 34 Global Augmented Reality Market for Sales & Marketing, by Country/Region, 2022–2031 (USD Million)
Table 35 Global Augmented Reality Market for Other End-use Industries, by Country/Region, 2022–2031 (USD Million)
Table 36 Global Augmented Reality Market, by Country/Region, 2022–2031 (USD Million)
Table 37 North America: Augmented Reality Market, by Country, 2022–2031 (USD Million)
Table 38 North America: Augmented Reality Market, by Offering, 2022–2031 (USD Million)
Table 39 North America: Augmented Reality Hardware Market, by Type, 2022–2031 (USD Million)
Table 40 North America: Augmented Reality Market for Head-mounted Display, by Type, 2022–2031 (USD Million)
Table 41 North America: Augmented Reality Market, by Type, 2022–2031 (USD Million)
Table 42 North America: Augmented Reality Market, by Application, 2022–2031 (USD Million)
Table 43 North America: Augmented Reality Market, by End-use Industry, 2022–2031 (USD Million)
Table 44 U.S.: Augmented Reality Market, by Offering, 2022–2031 (USD Million)
Table 45 U.S.: Augmented Reality Hardware Market, by Type, 2022–2031 (USD Million)
Table 46 U.S.: Augmented Reality Market for Head-mounted Display, by Type, 2022–2031 (USD Million)
Table 47 U.S.: Augmented Reality Market, by Type, 2022–2031 (USD Million)
Table 48 U.S.: Augmented Reality Market, by Application, 2022–2031 (USD Million)
Table 49 U.S.: Augmented Reality Market, by End-use Industry, 2022–2031 (USD Million)
Table 50 Canada: Augmented Reality Market, by Offering, 2022–2031 (USD Million)
Table 51 Canada: Augmented Reality Hardware Market, by Type, 2022–2031 (USD Million)
Table 52 Canada: Augmented Reality Market for Head-mounted Display, by Type, 2022–2031 (USD Million)
Table 53 Canada: Augmented Reality Market, by Type, 2022–2031 (USD Million)
Table 54 Canada: Augmented Reality Market, by Application, 2022–2031 (USD Million)
Table 55 Canada: Augmented Reality Market, by End-use Industry, 2022–2031 (USD Million)
Table 56 Europe: Augmented Reality Market, by Country/Region, 2022–2031 (USD Million)
Table 57 Europe: Augmented Reality Market, by Offering, 2022–2031 (USD Million)
Table 58 Europe: Augmented Reality Hardware Market, by Type, 2022–2031 (USD Million)
Table 59 Europe: Augmented Reality Market for Head-mounted Display, by Type, 2022–2031 (USD Million)
Table 60 Europe: Augmented Reality Market, by Type, 2022–2031 (USD Million)
Table 61 Europe: Augmented Reality Market, by Application, 2022–2031 (USD Million)
Table 62 Europe: Augmented Reality Market, by End-use Industry, 2022–2031 (USD Million)
Table 63 Germany: Augmented Reality Market, by Offering, 2022–2031 (USD Million)
Table 64 Germany: Augmented Reality Hardware Market, by Type, 2022–2031 (USD Million)
Table 65 Germany: Augmented Reality Market for Head-mounted Display, by Type, 2022–2031 (USD Million)
Table 66 Germany: Augmented Reality Market, by Type, 2022–2031 (USD Million)
Table 67 Germany: Augmented Reality Market, by Application, 2022–2031 (USD Million)
Table 68 Germany: Augmented Reality Market, by End-use Industry, 2022–2031 (USD Million)
Table 69 U.K.: Augmented Reality Market, by Offering, 2022–2031 (USD Million)
Table 70 U.K.: Augmented Reality Hardware Market, by Type, 2022–2031 (USD Million)
Table 71 U.K.: Augmented Reality Market for Head-mounted Display, by Type, 2022–2031 (USD Million)
Table 72 U.K.: Augmented Reality Market, by Type, 2022–2031 (USD Million)
Table 73 U.K.: Augmented Reality Market, by Application, 2022–2031 (USD Million)
Table 74 U.K.: Augmented Reality Market, by End-use Industry, 2022–2031 (USD Million)
Table 75 France: Augmented Reality Market, by Offering, 2022–2031 (USD Million)
Table 76 France: Augmented Reality Hardware Market, by Type, 2022–2031 (USD Million)
Table 77 France: Augmented Reality Market for Head-mounted Display, by Type, 2022–2031 (USD Million)
Table 78 France: Augmented Reality Market, by Type, 2022–2031 (USD Million)
Table 79 France: Augmented Reality Market, by Application, 2022–2031 (USD Million)
Table 80 France: Augmented Reality Market, by End-use Industry, 2022–2031 (USD Million)
Table 81 Italy: Augmented Reality Market, by Offering, 2022–2031 (USD Million)
Table 82 Italy: Augmented Reality Hardware Market, by Type, 2022–2031 (USD Million)
Table 83 Italy: Augmented Reality Market for Head-mounted Display, by Type, 2022–2031 (USD Million)
Table 84 Italy: Augmented Reality Market, by Type, 2022–2031 (USD Million)
Table 85 Italy: Augmented Reality Market, by Application, 2022–2031 (USD Million)
Table 86 Italy: Augmented Reality Market, by End-use Industry, 2022–2031 (USD Million)
Table 87 Spain: Augmented Reality Market, by Offering, 2022–2031 (USD Million)
Table 88 Spain: Augmented Reality Hardware Market, by Type, 2022–2031 (USD Million)
Table 89 Spain: Augmented Reality Market for Head-mounted Display, by Type, 2022–2031 (USD Million)
Table 90 Spain: Augmented Reality Market, by Type, 2022–2031 (USD Million)
Table 91 Spain: Augmented Reality Market, by Application, 2022–2031 (USD Million)
Table 92 Spain: Augmented Reality Market, by End-use Industry, 2022–2031 (USD Million)
Table 93 Rest of Europe: Augmented Reality Market, by Offering, 2022–2031 (USD Million)
Table 94 Rest of Europe: Augmented Reality Hardware Market, by Type, 2022–2031 (USD Million)
Table 95 Rest of Europe: Augmented Reality Market for Head-mounted Display, by Type, 2022–2031 (USD Million)
Table 96 Rest of Europe: Augmented Reality Market, by Type, 2022–2031 (USD Million)
Table 97 Rest of Europe: Augmented Reality Market, by Application, 2022–2031 (USD Million)
Table 98 Rest of Europe: Augmented Reality Market, by End-use Industry, 2022–2031 (USD Million)
Table 99 Asia-Pacific: Augmented Reality Market, by Country/Region, 2022–2031 (USD Million)
Table 100 Asia-Pacific: Augmented Reality Market, by Offering, 2022–2031 (USD Million)
Table 101 Asia-Pacific: Augmented Reality Hardware Market, by Type, 2022–2031 (USD Million)
Table 102 Asia-Pacific: Augmented Reality Market for Head-mounted Display, by Type, 2022–2031 (USD Million)
Table 103 Asia-Pacific: Augmented Reality Market, by Type, 2022–2031 (USD Million)
Table 104 Asia-Pacific: Augmented Reality Market, by Application, 2022–2031 (USD Million)
Table 105 Asia-Pacific: Augmented Reality Market, by End-use Industry, 2022–2031 (USD Million)
Table 106 Japan: Augmented Reality Market, by Offering, 2022–2031 (USD Million)
Table 107 Japan: Augmented Reality Hardware Market, by Type, 2022–2031 (USD Million)
Table 108 Japan: Augmented Reality Market for Head-mounted Display, by Type, 2022–2031 (USD Million)
Table 109 Japan: Augmented Reality Market, by Type, 2022–2031 (USD Million)
Table 110 Japan: Augmented Reality Market, by Application, 2022–2031 (USD Million)
Table 111 Japan: Augmented Reality Market, by End-use Industry, 2022–2031 (USD Million)
Table 112 China: Augmented Reality Market, by Offering, 2022–2031 (USD Million)
Table 113 China: Augmented Reality Hardware Market, by Type, 2022–2031 (USD Million)
Table 114 China: Augmented Reality Market for Head-mounted Display, by Type, 2022–2031 (USD Million)
Table 115 China: Augmented Reality Market, by Type, 2022–2031 (USD Million)
Table 116 China: Augmented Reality Market, by Application, 2022–2031 (USD Million)
Table 117 China: Augmented Reality Market, by End-use Industry, 2022–2031 (USD Million)
Table 118 India: Augmented Reality Market, by Offering, 2022–2031 (USD Million)
Table 119 India: Augmented Reality Hardware Market, by Type, 2022–2031 (USD Million)
Table 120 India: Augmented Reality Market for Head-mounted Display, by Type, 2022–2031 (USD Million)
Table 121 India: Augmented Reality Market, by Type, 2022–2031 (USD Million)
Table 122 India: Augmented Reality Market, by Application, 2022–2031 (USD Million)
Table 123 India: Augmented Reality Market, by End-use Industry, 2022–2031 (USD Million)
Table 124 South Korea: Augmented Reality Market, by Offering, 2022–2031 (USD Million)
Table 125 South Korea: Augmented Reality Hardware Market, by Type, 2022–2031 (USD Million)
Table 126 South Korea: Augmented Reality Market for Head-mounted Display, by Type, 2022–2031 (USD Million)
Table 127 South Korea: Augmented Reality Market, by Type, 2022–2031 (USD Million)
Table 128 South Korea: Augmented Reality Market, by Application, 2022–2031 (USD Million)
Table 129 South Korea: Augmented Reality Market, by End-use Industry, 2022–2031 (USD Million)
Table 130 Rest of Asia-Pacific: Augmented Reality Market, by Offering, 2022–2031 (USD Million)
Table 131 Rest of Asia-Pacific: Augmented Reality Hardware Market, by Type, 2022–2031 (USD Million)
Table 132 Rest of Asia-Pacific: Augmented Reality Market for Head-mounted Display, by Type, 2022–2031 (USD Million)
Table 133 Rest of Asia-Pacific: Augmented Reality Market, by Type, 2022–2031 (USD Million)
Table 134 Rest of Asia-Pacific: Augmented Reality Market, by Application, 2022–2031 (USD Million)
Table 135 Rest of Asia-Pacific: Augmented Reality Market, by End-use Industry, 2022–2031 (USD Million)
Table 136 Latin America: Augmented Reality Market, by Offering, 2022–2031 (USD Million)
Table 137 Latin America: Augmented Reality Hardware Market, by Type, 2022–2031 (USD Million)
Table 138 Latin America: Augmented Reality Market for Head-mounted Display, by Type, 2022–2031 (USD Million)
Table 139 Latin America: Augmented Reality Market, by Type, 2022–2031 (USD Million)
Table 140 Latin America: Augmented Reality Market, by Application, 2022–2031 (USD Million)
Table 141 Latin America: Augmented Reality Market, by End-use Industry, 2022–2031 (USD Million)
Table 142 Middle East & Africa: Augmented Reality Market, by Offering, 2022–2031 (USD Million)
Table 143 Middle East & Africa: Augmented Reality Hardware Market, by Type, 2022–2031 (USD Million)
Table 144 Middle East & Africa: Augmented Reality Market for Head-mounted Display, by Type, 2022–2031 (USD Million)
Table 145 Middle East & Africa: Augmented Reality Market, by Type, 2022–2031 (USD Million)
Table 146 Middle East & Africa: Augmented Reality Market, by Application, 2022–2031 (USD Million)
Table 147 Middle East & Africa: Augmented Reality Market, by End-use Industry, 2022–2031 (USD Million)
Table 148 Recent Developments, by Company, 2021–2024
List of Figures
Figure 1 Market Ecosystem
Figure 2 Key Stakeholders
Figure 3 Research Process
Figure 4 Key Secondary Sources
Figure 5 Primary Research Techniques.
Figure 6 Key Executives Interviewed
Figure 7 Breakdown of Primary Interviews (Supply-Side & Demand-Side)
Figure 8 Market Sizing and Growth Forecast Approach
Figure 9 Key Insights
Figure 10 Global Augmented Reality Market, by Offering, 2024 Vs. 2031 (USD Million)
Figure 11 Global Augmented Reality Market, by Type, 2024 Vs. 2031 (USD Million)
Figure 12 Global Augmented Reality Market, by Application, 2024 Vs. 2031 (USD Million)
Figure 13 Global Augmented Reality Market, by End-use Industry, 2024 Vs. 2031 (USD Million)
Figure 14 Global Augmented Reality Market, by Region, 2024 Vs. 2031 (USD Million)
Figure 15 Impact Analysis: Global Augmented Reality Market
Figure 16 Global Augmented Reality Market, by Offering, 2024 Vs. 2031 (USD Million)
Figure 17 Global Augmented Reality Market, by Type, 2024 Vs. 2031 (USD Million)
Figure 18 Global Augmented Reality Market, by Application, 2024 Vs. 2031 (USD Million)
Figure 19 Global Augmented Reality Market, by End-use Industry, 2024 Vs. 2031 (USD Million)
Figure 20 Global Augmented Reality Market, by Region, 2024 Vs. 2031 (USD Million)
Figure 21 North America: Augmented Reality Market Snapshot
Figure 22 Europe: Augmented Reality Market Snapshot
Figure 23 Asia-Pacific: Augmented Reality Market Snapshot
Figure 24 Growth Strategies Adopted by Leading Market Players (2021–2024)
Figure 25 Vendor Market Positioning Analysis (2022–2024)
Figure 26 Competitive Dashboard: Global Augmented Reality Market
Figure 27 Google LLC: Financial Overview (2022)
Figure 28 PTC, Inc.: Financial Overview (2022)
Figure 29 Seiko Epson Corporation: Financial Overview (2022)
Figure 30 Microsoft Corporation: Financial Overview (2022)
Figure 31 Samsung Electronics Co., Ltd.: Financial Overview (2022)
Figure 32 Apple Inc.: Financial Overview (2022)
Figure 33 Qualcomm Technologies, Inc.: Financial Overview (2022)
Figure 34 Lenovo: Financial Overview (2022)
Figure 35 NVIDIA Corporation: Financial Overview (2022)
Figure 36 Magic Leap, Inc.: Financial Overview (2022)