Asia-Pacific Plant-based Protein Market by Type (Soy Protein, Wheat Protein, Pea Protein), Crop Type (Non-GMO, GMO), Source Process (Conventional, Organic), Application (Food and Beverages, Animal Feed, Nutritional Supplements) - Forecast to 2030

The Asia-Pacific Plant-Based Protein Market is expected to reach $7.27 billion by 2030, at a CAGR of 12% during the forecast period of 2024 to 2030. The growth of this market is attributed to the growing demand for a protein-rich diet, rising consumer awareness regarding nutritional benefits offered by plant-based proteins, growing demand from food & beverage manufacturers, and advancement in ingredient technologies: microencapsulation. Additionally, increasing inclination towards a vegan diet and product launches by plant-based foods & protein alternative manufacturers offer significant growth opportunities for Asia-Pacific plant-based protein vendors. However, a significant preference for animal-based proteins and fluctuating raw material prices restrain the plant-based protein market growth.

Key Players

The report includes a competitive analysis based on an extensive assessment of the key growth strategies adopted by leading market players in the past four years. The key players profiled in the Asia-Pacific plant-based protein market are Archer Daniels Midland Company (U.S.), Cargill, Incorporated (U.S.), Roquette Frères (France), Ingredion Incorporated (U.S.), Kerry Group plc (Ireland), International Flavors & Fragrances Inc. (U.S.), Tate & Lyle PLC (U.K.), Axiom Foods Inc. (U.S.), Glanbia, Plc. (Ireland), Burcon NutraScience Corporation (Canada), Glico Nutrition Co., Ltd. (Japan), and Wilmar International Ltd. (Singapore).

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Growing Health and Wellness Trend Boost the Demand for Plant-based Proteins in Asia-Pacific

Well-being is becoming nothing short of a global movement as consumers seek to ensure healthy lives for as long as possible—particularly as average life spans continue to rise. Further, there are rapid changes in diets and lifestyles that have occurred with industrialization, urbanization, economic development, and globalization over the past decade. This is having a significant impact on the health and nutritional status of populations, particularly in Asian countries.

While standards of living have improved, food availability has expanded and become more diversified. The access to services has increased. There have also been significant negative consequences in terms of inappropriate dietary patterns, decreased physical activities, and a corresponding increase in diet-related chronic diseases, especially among poor people. This is resulting in an increase in consumer engagement with healthy living and demand for innovative H&W products and services. The Chinese health supplement products market grew from USD 36.2 billion in 2020 to USD 44.4 billion in 2022 [Source: JD Health International Inc (China) and TMO Group (China)]. Four macroenvironmental trends are contributing to an increased focus on health and wellness: an aging global population, rising chronic disease rates, a rise in self-care, treatment & prevention, and increasingly educated & connected consumers.

The top three most appealing claims or descriptions are ‘natural/all-natural,’ ‘no artificial ingredients,’ and ‘low or reduced fat/sugar/salt.’ The strong consumer demand and the desire for operational and distribution efficiencies drive interest in food with simple and easy-to-understand ingredients. In addition, growing health awareness has increased demand for food products that support better health, especially low-fat, cholesterol, protein-rich, and weight-control products. As a result, the number of foodstuffs containing plant proteins has grown distinctly in recent years. Also, “all-natural” and “clean label” trends within the food and beverage markets increase the demand for natural ingredients such as plant-based proteins from food industries in order to produce natural and clean label products.

Thus, the changing food preferences and increasing health consciousness among consumers are driving the growth of the plant protein market.

Key Findings in the Asia-Pacific Plant-based Protein Market Study:

The Pea Protein Segment is Projected to Register the Highest CAGR During the Forecast Period

Based on type, the Asia-Pacific plant-based protein market is segmented into soy protein, wheat protein, pea protein, canola protein, potato protein, rice protein, corn protein, and others. In 2024, the soy protein segment is expected to account for the largest share of the Asia-Pacific plant-based protein market. The large market share of this segment is attributed to higher consumer acceptance levels, easy availability of raw materials, increased demand from food and beverage manufacturers, lower cost than other types of proteins, and enormous availability and functionality. However, the pea protein segment is expected to register the highest CAGR during the forecast period due to its high protein content and nutritional benefits such as allergen-free, gluten-free, and lactose-free properties.

In 2024, the Non-genetically Modified Organism Crops Segment is Expected to Account for the Largest Share of the Asia-Pacific Plant-based Protein Market

Based on crop type, the Asia-Pacific plant-based protein market is segmented into non-genetically modified and genetically modified organism crops. In 2024, the non-genetically modified organism crops segment is expected to account for the largest share of the Asia-Pacific plant-based protein market. The large market share of this segment is attributed to increased awareness about the harmful effects of genetically modified crops and the increased trend of clean-label products. Moreover, this segment is also expected to grow at the highest CAGR during the forecast period. The rapid growth of this segment is mainly attributed to rising demand for eco-friendly, natural, and organic food products as well as stringent regulations for GM crops in Asia-Pacific.

The Organic Plant-based Protein Ingredients Segment is Projected to Witness Significant Growth in the Market During 2024–2030

Based on source process, the Asia-Pacific plant-based protein market is segmented into conventional and organic plant-based protein ingredients. In 2024, the conventional plant-based protein ingredients segment is expected to account for the largest share of the Asia-Pacific plant-based protein market. The large market share of this segment is attributed to lower prices than organic protein ingredients, longer shelf life, and availability of substantial crop varieties. However, the organic plant-based protein ingredients segment is expected to grow at the highest CAGR during the forecast period. The rapid growth of this segment is mainly attributed to increasing consumer demand for safer and healthier options and concerns over food safety.

In 2024, the Solid Segment is Expected to Account for the Largest Share of the Asia-Pacific Plant-based Protein Market

Based on form, the Asia-Pacific plant-based protein market is segmented into solid (dry) and liquid. In 2024, the solid (dry) segment is expected to account for the largest share of the Asia-Pacific plant-based protein market. The large market share of this segment is attributed to the growing demand for powdered plant-based proteins coupled with their rising preference considering ease of handling and transport, comparatively lower costs, low chance of formulation mistakes, and their capacity to maintain ingredient stability. However, the liquid segment is expected to register the highest CAGR during the forecast period due to its improved shelf life, natural and fresh appeal, and versatility for various applications.

In 2024, the Food & Beverages Segment is Expected to Account for the Largest Share of the Asia-Pacific Plant-based Protein Market

Based on application, the Asia-Pacific plant-based protein market is segmented into food and beverages, animal feed, nutrition & health supplements, pharmaceuticals, and other applications. In 2024, the food and beverages segment is expected to account for the largest share of the Asia-Pacific plant-based protein market. The large market share of this segment is attributed to high consumer demand for sustainable food products, growing awareness about the health benefits of plant proteins, increased health concerns over animal products and ingredients, increasing new product launches of plant-based products, increasing vegan population, rising meat prices, and clean label trend. However, the nutrition & health supplements segment is expected to grow at the highest CAGR during the forecast period. The rapid growth of this segment is mainly attributed to changing lifestyles, growing health & wellness trends, increasing demand for sports nutrition, and increasing prevalence of diseases.

China: Dominant Market

Based on country, in 2024, account for the largest share of the Asia-Pacific plant-based protein market. This country’s major market share is attributed to a large and growing population base, increased adoption of technological advancements in the food & beverages industry, high raw material availability, and presence of health-conscious consumers. Moreover, this country is also expected to grow at the highest CAGR during the forecast period due to increasing industrialization, growing disposable income, and rising interest in vegetarian or vegan diets.

Scope of the Report:

Asia-Pacific Plant-based Protein Market, by Type

• Soy Proteins
  • Soy Proteins Concentrates
  • Soy Proteins Isolates
  • Textured Soy Proteins
  • Other Types of Soy Proteins
• Wheat Proteins
  • Vital Wheat Gluten
  • Wheat Proteins Isolates
  • Hydrolyzed Wheat Proteins
  • Textured Wheat Proteins
• Pea Proteins
  • Pea Proteins Isolate
  • Pea Proteins Concentrate
  • Textured Pea Proteins
  • Pea Proteins Hydrolysate
  • Pea Flour
  • Other Types of Pea Proteins
• Canola Proteins
• Potato Proteins
• Rice Proteins
• Corn Proteins
• Other Types

Asia-Pacific Plant-based Protein Market, by Crop Type                             

• Non- Genetically Modified Organism (GMO) crops
• GMO crops

Asia-Pacific Plant-based Protein Market, by Source Process                   

• Conventional Plant-based Protein ingredients
• Organic Plant-based Protein ingredients

Asia-Pacific Plant-based Protein Market, by Form                      

• Solid (Dry)
• Liquid

Asia-Pacific Plant-based Protein Market, by Application

• Food and Beverages
  • Processed Meat, Fish, Egg Products, and Alternatives
  • Bakery & Confectionery
  • Dairy & Dairy Alternatives
  • Cereals and Snacks
  • Soups & Sauces and Savory & Prepared Food Products
  • Beverages
  • Other Products
• Animal Feed
• Nutrition & Health Supplements
• Pharmaceuticals
• Other Applications

Asia-Pacific Plant-based Protein Market, by Country

• China
• Japan
• India
• Australia
• Rest of Asia-Pacific 

Key questions answered in the report: