Asia-Pacific Orthodontics Market by Product (Clear Aligners, Fixed Braces {Brackets, Wires [Nickel, Titanium], Anchorage, Ligatures}, Bonding, Adhesives, Springs, Tubes, Bands), Patient (Teen, Adult), and End User (Hospital, Clinics, Research) - Forecast to 2030

The Asia-Pacific Orthodontics Market is projected to reach $8.21 billion by 2030, at a CAGR of 17.2% from 2023 to 2030. Orthodontics is the branch of dentistry that corrects teeth and jaws that are positioned improperly. Removable braces, brackets, archwires, anchorage appliances, ligatures, and other orthodontic products are used in orthodontic procedures. Orthodontic products are used to correct malocclusions by straightening the teeth or moving them into better positions to improve an individual’s appearance and restore the normal function of teeth of chewing and speaking.

The Asia-Pacific orthodontics market is growing due to the high prevalence of malocclusion, growing demand for cosmetic dentistry, increasing number of dentists, and rising awareness regarding advanced orthodontic treatment are the factors driving the growth of this market. Furthermore, the considerable growth in emerging countries such as China and India is expected to offer better growth opportunities for market expansion. However, the limited reimbursement policies are expected to restrain the growth of this market to some extent. In addition, stringent government regulations, and lack of awareness regarding orthodontic treatment are the major challenges to the market’s growth.

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Growing Demand for Cosmetic Dentistry is Driving the Asia-Pacific Orthodontics Market

The number of cosmetic procedures is increasing due to rising awareness regarding oral health and rapid technological advancements. The demand for cosmetic procedures has been high among populations aged 24–40 and 57–75. People aged 24–40 are largely interested in improving dental aesthetics with the help of orthodontic procedures.

Further, the growing dental tourism has increased the demand for cosmetic dentistry due to rising disposable incomes leading to an increased willingness to spend on aesthetic improvement. For instance, the Hallyu effect is crucial in boosting the cosmetic tourism industry, including dental tourism. Hallyu, also known as the Korean Wave, is a phenomenon of Korean pop culture wherein Korean movies, K-dramas, pop music, and fashion are accepted and shared globally. This effect has driven dental tourism in South Korea. Korean pop culture has surgically beautified celebrities who promote and endorse cosmetic procedures attracting tourists for potential dental procedures. Therefore, the growing demand for cosmetic dentistry is increasing the adoption of orthodontic procedures, driving the market's growth.

The High Prevalence of Malocclusion is Driving the Demand for Orthodontics

The high incidence of malocclusion is a major driving factor for the Asia-Pacific orthodontics market. Malocclusion can be caused by several factors, such as genetics and thumb-sucking in children, and it can have a negative impact on an individual’s oral health. It is one of the most prevalent clinical dental conditions in developing countries, the prevalence is higher due to limited access to oral health care and poor oral hygiene practices than in developed countries. Malocclusion is the most common oral health problem, following periodontal disease and tooth decay. There are different categories of malocclusion—Class I malocclusion, Class II malocclusion (also known as overbite), and Class III malocclusion (also known as underbite). The high prevalence of malocclusion was 48% in Asia-Pacific. Additionally, according to the Global Healthy Thinking Report 2021, approximately 22% of the people in China, and 18% of the people in Japan, desired orthodontic treatments, including clear aligners, as their preferred choice to beautify their smile.

Thus, the high prevalence of malocclusion drives the demand for orthodontic treatments in Asia-Pacific.

Key Findings in the Asia-Pacific Orthodontics Market Study:

In 2023, the Removable Braces Segment is Expected to Account for the Largest Share of the Market

Among the product types, in 2023, the fixed braces segment is expected to account for the largest share of the market due to the high prevalence of malocclusion in children and adults. Removable braces are clear plastic trays that can be snapped in and out from the mouth to correct orthodontic conditions. Further, the treatment of removable braces can be shorter than traditional braces. Malocclusion is a condition where the teeth and jaw bones are misaligned. This condition affects an individual's chewing patterns, speech, and appearance. Thus, the braces are used for correcting misaligned teeth.

In 2023, the Adults Segment is Expected to Account for the Largest Share of the Market

Oral diseases are increasing the demand for orthodontic therapy among adults. The treatment of malocclusions in adults is important for preventing orthodontic complications. Furthermore, over the past few years, the overall diagnosis rate for malocclusions and treatment rates has increased significantly in emerging countries. Thus, the high prevalence of malocclusion in adults has increased the adoption of orthodontic treatments, driving the growth of this segment.

In 2023, the Dental Clinics & Hospitals Segment is Expected to Account for the Largest Share of the Market

Among all the end users, in 2023, the dental clinics & hospitals segment is expected to account for the largest share of the market. The large market share of this segment is attributed to the high number of independent dental clinics & dental chains and the high preference for dental clinics & hospitals by patients for orthodontic procedures.

China: Largest Share of the Asia-Pacific Orthodontics Market

China is expected to account for the largest share of the Asia-Pacific orthodontics market, followed by South Korea. The growth in this market is attributed to the growing dental tourism, increasing awareness about orthodontic treatments, rising demand for the dentistry and cosmetic industry, and high disposable incomes. For instance, according to the National Bureau of Statistics (NBS), in 2022, per capita disposable income in China increased by 5% from the previous year and stood at USD 5,487 (CNY 36,883).

Key Players

The report includes a competitive landscape based on an extensive assessment of the key growth strategies adopted by major market players in the last 3–4 years. The key players profiled in the Asia-Pacific orthodontics market report are Align Technology, Inc. (U.S.), Institut Straumann AG (Switzerland), Henry Schein, Inc. (U.S.), 3M Company (U.S.), DENTSPLY SIRONA Inc. (U.S.), DENTRUM GmbH & Co.KG (Germany), Koden, Inc. (U.S.), Angelalign Technology Inc. (China), SmileDirectClub, Inc. (U.S.), Tomy International, Inc. (U.S.), Ultradent Products, Inc. (U.S.), G&H Orthodontics (U.S.), and TP Orthodontics, Inc. (U.S.).

Scope of the Report:

Asia-Pacific Orthodontics Market, by Product

• Removable Braces
  • Clear Aligners
  • Retainers
• Fixed Braces
  • Brackets
    •  Metal Brackets
    • Aesthetic Brackets
  • Archwires
    • Stainless Steel Archwires
    • Nickel Titanium Archwires
    • Beta Titanium Archwires
    • Other Archwires
  • Anchorage Appliances
  • Ligatures
• Other Orthodontic Products
  • Bands & Buccal Tubes
  • Bonding & Adhesives
  • Wire Accessories & Springs
  • Other Accessories
    (Note: Other accessories include adhesive & bonding accessories, polishing brushes, trays, files, burs, and tubes).
    (Note: Other archwires include cobalt-chromium-nickel and gold alloy wires)

Asia-Pacific Orthodontics Market, by Patient Type

• Children & Teens
• Adults

Asia-Pacific Orthodontics Market, by End User

• Dental Clinics & Hospitals
• Dental Laboratories
• Academic & Research Institutes

Asia-Pacific Orthodontics Market, by Country

• Asia-Pacific (APAC)
  • Japan
  • China
  • India
  • South Korea
  • Australia
  • New Zealand
  • Taiwan
  • Southeast Asia
  • Rest of APAC (RoAPAC)

Key questions answered in the report: