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American Whiskey Market Size, Share, Forecast, & Trends Analysis by Product Type (Bourbon Whiskey, Tennessee Whiskey, Rye Whiskey), Product Quality (Value, Premium, High-end Premium), Distribution Channel (On-trade, Off-trade) - Global Forecast to 2031

Report ID:MRFB - 104343 Pages: 200 Oct-2024 Formats*: PDF Category: Food and Beverages Delivery: 24 to 48 Hours

The American Whiskey Market was valued at $13.71 billion in 2023. This market is expected to reach $29.38 billion by 2031 from an estimated $14.95 billion in 2024, at a CAGR of 10.1% during the forecast period from 2024 to 2031.

American Whiskey Market Size & Forecast

The growth of this market is driven by increasing demand from millennials for premium American whiskies, the expansion of super-premium and ultra-premium whisky brands, rapid global urbanization, and the rising popularity of whiskey-based cocktails and mixology. However, the emergence and increasing popularity of innovative non-alcoholic beverages are expected to restrain the growth of this market.

Emerging economies in Latin America, Asia, and the Middle East & Africa are projected to generate significant market growth opportunities. Conversely, stringent government regulations, shifts in consumer preferences, and the threat of substitutes pose substantial challenges for market participants. Prominent trends in the American whiskey market include marketing strategy & promotions and new product launches and rising export of American whiskey.

American Whiskey Market

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American Whiskey Market Growth Drivers

Increasing Demand for Premium American Whiskies Among Millennials

The rising demand for premium whiskies among millennials is profoundly influencing the American whiskey market. This trend is further enhanced by the introduction of new flavors and innovative whiskey expressions. There is a growing appetite for American whiskies, including Bourbon, Tennessee whiskey, and Rye, both domestically and internationally. Consumers are increasingly seeking a diverse array of premium options, driving interest in American whiskies.

The millennial group is vital in driving innovation and premiumization within the market. This demographic emphasizes quality over quantity, actively seeking premium whiskies that showcase superior craftsmanship and authenticity. They are also more inclined to invest in premium products that deliver unique experiences, exclusivity, and a sense of luxury. Brands that offer limited-edition releases or single-cask bottlings particularly resonate with this audience.

Furthermore, the American whiskey industry is undergoing substantial innovation, with distillers launching new flavors and experimenting with diverse production techniques to meet changing consumer preferences. These advancements are designed to attract younger generations, including millennials and Gen Z, who are enthusiastic about exploring unique flavor profiles and novel drinking experiences.

Growing Popularity of Whiskey-based Cocktails in Mixology

Today, consumers are increasingly embracing cocktail culture, leading to a resurgence of classic whiskey drinks like the Manhattan, Old Fashioned, and Whiskey Sour in bars and restaurants. This revival is attracting a new generation of whiskey drinkers who appreciate the rich, bold flavors of American whiskey, especially when paired with modern, inventive ingredients. Whiskey’s versatility as a cocktail base allows for a wide range of flavor profiles, making it appealing to both traditional enthusiasts and newcomers to the spirit.

Furthermore, the rise of mixology as a craft significantly enhances the demand for premium American whiskey. Mixologists, who emphasize creativity and precision, favor high-quality whiskeys with unique characteristics to elevate their cocktail creations. The diverse flavor spectrum of American whiskeys—ranging from smooth, sweet bourbons to robust, spicy ryes—makes them ideal for experimentation in the cocktail realm. This increasing interest in craft cocktails and the role of whiskey within them has prompted consumers to seek more premium and artisanal American whiskey options, further driving the sustained growth of this spirit in the global market.

American Whiskey Market Trends

Marketing Strategies, Promotions, and Product Launches

Companies are implementing innovative strategies to promote their products and address market competition by enhancing brand recognition, provenance, product quality, and packaging. They are driving sales by adopting new marketing tactics and launching campaigns to raise awareness of their offerings. For example, in September 2023, Jack Daniel’s introduced Jack Daniel’s Bonded Rye Whiskey, the latest addition to its bonded series, which highlights the distillery's commitment to whiskey-making excellence and innovation.

Brown-Forman, a key player in the market, has implemented a strategy aimed at educating bar staff and consumers about the American whiskey segment. In the U.K., the company launched the campaign "Welcome to the World of American Whiskey: The Story of Man and Oak" in 2015. Brown-Forman is focused on maximizing American whiskey sales by balancing styles and flavors. Additionally, the company introduced three new flavor profiles—laid-back and mellow, full and spicy, and big and bold—to attract a broader consumer base for American whiskey.

Jim Beam is leveraging an innovative marketing strategy by implementing a three-dimensional (3D) sound program for on-premise sampling and trials in the U.S. This interactive experience utilizes audio content to provide consumers with a unique experience of making and enjoying the new Jim Beam Apple and Soda cocktail, enhanced by depth and dimensional effects. To strengthen their consumer base and address the growing market demands, companies are expanding their product offerings by launching new products.

American Whiskey Market Opportunity

Emerging Economies in Latin America, Asia, and the Middle East & Africa

The rising demand for American whiskey in emerging economies, particularly in Latin America, Asia, and the Middle East & Africa, is driving growth in the American whiskey market. These regions present significant potential for future expansion, supported by the emergence of supermarkets and hypermarkets. Additionally, factors such as a growing appetite for premium and imported spirits—including American whiskey—a shift towards premiumization, increased interest in whiskey culture, and the expansion of cocktail and bar culture are further fueling the growth of the American whiskey market in these areas.

According to Research Papers in Economics, the supermarket revolution in China is advancing at an unprecedented pace, with supermarket sales growing by 30–40% annually—2 to 3 times faster than in other developing countries. For example, in 2021, Alibaba announced plans to open 2,000 Hema supermarket stores by 2023. This proliferation of supermarkets is anticipated to bolster demand for American whiskey in these regions.

Moreover, rising urbanization, the increasing adoption of flexible payment and delivery models, and changing consumer lifestyles in these developing economies present significant growth potential. With consumers experiencing increased spending power, American whiskey manufacturers are seeing robust demand from these markets. Collectively, these factors are expected to create substantial growth opportunities for players operating in this sector.

American Whiskey Market Analysis: Key Findings

The Bourbon Whiskey Segment to Dominate the American Whiskey Market in 2024

Based on product type, the American whiskey market is segmented into bourbon whiskey, Tennessee, whiskey, and rye whiskey. In 2024, the bourbon whiskey segment is expected to account for the largest share of 69% of the American whiskey market. The large market share of this segment is primarily attributed to innovation and new product launches, robust growth in international markets, premiumization, and the rise of craft distilleries. Additionally, the increasing consumer interest in premium spirits and a growing appreciation for American whiskey globally are also driving the growth of this segment.

However, the rye whiskey segment is expected to register the highest CAGR of 9% during the forecast period. This segment's growth is fueled by changing consumer preferences towards better-tasting, higher-quality whiskies, and an increased appreciation for traditional and craft distilling techniques. Furthermore, the versatility of rye whiskey in mixology and cocktails has enhanced its appeal among mixologists and bartenders.

The Super-premium Segment to Dominate the American Whiskey Market in 2024

Based on product quality, the American whiskey market is segmented into value, premium, high-end premium, and super-premium. In 2024, the super-premium segment is expected to account for the largest share of the American whiskey market. The large market share of this segment is primarily driven by growing consumer demand for high-quality, luxury whiskey, an uptick in spending on rare, small-batch, and limited-edition offerings, and a preference for more premium alcoholic beverages.

However, the premium segment is expected to register the highest CAGR during the forecast period. This segment's growth is driven by the increasing consumer sophistication and desire for high-quality, crafted spirits and balance between quality and affordability.

The On-trade Segment to Witness High Demand During the Forecast Period

Based on distribution channel, the American whiskey market is segmented into off-trade and on-trade. In 2024, the off-trade segment is expected to account for a larger share of 57.5% of the American whiskey market. The off-trade segment includes retail outlets such as supermarkets and hypermarkets, convenience stores, specialty stores, and various distribution channels. Its substantial market share is primarily attributed to its extensive reach and convenience. Consumers often assess product quality, ingredients, and brand before making a purchase, making off-trade channels key drivers of product sales.

However, the on-trade segment is expected to register the highest CAGR during the forecast period. The rapid growth of this segment is primarily driven by the increasing number of bars, restaurants, pubs, and clubs offering a diverse selection of beverages. The expanding cocktail culture in these establishments further supports this segment's growth.

Geographical Analysis

North America Dominates the American Whiskey Market

Based on geography, the American whiskey market is majorly segmented into five regions: North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. In 2024, North America is expected to account for the largest share of 68.6% of the American whiskey market, followed by Europe, Asia-Pacific, Latin America, and the Middle East & Africa. The North America American whiskey market is estimated to be worth USD 10,256.4 million in 2024. North America's large market share is driven by several key factors, including a well-established alcoholic beverages market, the growing popularity of cocktails, rapid innovation and development within the sector, increased investment in production capacity, and a surging demand for whiskey from the food service industry in the region.

However, Asia-Pacific is expected to record the highest CAGR during the forecast period. This growth is attributed to the rising demand for premium barrel-aged whiskey, favorable trade policies, and an increasing preference for the highball—a mix of whiskey and soda served over ice. Moreover, growing consumption in developing countries such as China and India is further boosts the growth of this regional market.

American Whiskey Market: Key Companies

The report offers a competitive analysis based on an extensive assessment of the leading players’ product portfolios, geographic presence, and key growth strategies adopted in the last three to four years. Some of the key players operating in the American whiskey market are Brown-Forman Corporation (U.S.), Diageo plc (U.K.), Davide Campari-Milano N.V. (Italy), Kirin Holdings Company, Limited (Japan), Suntory Global Spirits Inc. (U.S.), Castle Brands (U.S.), Tuthilltown Spirits Distillery (U.S.), Luxco, Inc. (U.S.), Heaven Hill Brands (U.S.), and Sazerac Company, Inc. (U.S.).

American Whiskey Industry Overview: Latest Developments from Key Industry Players

In November 2022, Diageo acquired Balcones Distilling in the U.S., gaining access to high-growth brands in rapidly expanding segments, particularly in the super-premium whiskey category.
In October 2022, Knob Creek Bourbon, a brand of Suntory Global Spirits, launched a limited-edition 18-Year-Old Bourbon. This offering provides a complex and well-balanced flavor profile, attributed to its mature age.
In June 2022, Brown-Forman and The Coca-Cola Company announced a global partnership to launch the Jack Daniel’s Tennessee Whiskey and Coca-Cola Ready-to-Drink Cocktail.

American Whiskey Market Research Summary

Particulars	Details
Number of Pages	~200
Format	PDF
Forecast Period	2024–2031
Base Year	2024
CAGR (Value)	10.1%
Market Size (Value)	USD 29.38 Billion by 2031
Segments Covered	By Product Type Bourbon Whiskey Tennessee Whiskey Rye Whiskey By Product Quality Value Premium High-end Premium Super Premium By Distribution Channel Off-trade On-trade
Countries Covered	North America (U.S., Canada), Europe (U.K., Germany, France, Spain, Russia, Poland, Italy, Austria, Netherlands, Switzerland, and Rest of Europe), Asia-Pacific (Australia, Japan, China, India, South Korea, Indonesia, Thailand, Philippines, Malaysia, Singapore, Taiwan, and Rest of Asia-Pacific), Latin America (Brazil, Mexico, Argentina, Chile, and Rest of Latin America), and the Middle East & Africa
Key Companies	Brown-Forman Corporation (U.S.), Diageo plc (U.K.), Davide Campari-Milano N.V. (Italy), Kirin Holdings Company, Limited (Japan), Suntory Global Spirits Inc. (U.S.), Castle Brands (U.S.), Tuthilltown Spirits Distillery (U.S.), Luxco, Inc. (U.S.), Heaven Hill Brands (U.S.), and Sazerac Company, Inc. (U.S.)

Key questions answered in the american whiskey market report:

What is the focus of the American whiskey market study?

This report covers the American whiskey market sizes and forecasts based on product type, product quality, distribution channel, and geography. It also provides the value & volume analysis of various segments of the American whiskey market at the regional and country levels.

What is the size of the American whiskey market, and at what CAGR is this market projected to grow during 2024–2031?

The American whiskey market is projected to reach $29.38 billion by 2031, at a CAGR of 10.1% during the forecast period.

Which product type category is expected to hold the major share of the market in 2024?

In 2024, the bourbon whiskey segment is expected to hold a major share of the American whiskey market.

Which is the high-growth distribution channel segment of the American whiskey market?

The on-trade segment is expected to witness the fastest growth during the forecast period of 2024–2031.

What are the key factors supporting the growth of this market? What are the major opportunities for existing market players and new entrants in the American whiskey market?

The growing demand for premium American whiskies from the millennials, the proliferation of super-premium and ultra-premium American whisky brands, rapid urbanization across the globe, and the growing popularity of whiskey-based cocktails and mixology are the key factors supporting the growth of this market. Moreover, the emerging economies in Latin America, Asia, and the Middle East & Africa create opportunities for players operating in this market.

Who are the major players operating in the American whiskey market?

The key players operating in the American whiskey market are Brown-Forman Corporation (U.S.), Diageo plc (U.K.), Davide Campari-Milano N.V. (Italy), Kirin Holdings Company, Limited (Japan), Suntory Global Spirits Inc. (U.S.), Castle Brands (U.S.), Tuthilltown Spirits Distillery (U.S.), Luxco, Inc. (U.S.), Heaven Hill Brands (U.S.), and Sazerac Company, Inc. (U.S.).

Which regions/countries are likely to offer significant growth opportunities for the vendors in this market during the analysis period?

Countries in Asia and Latin America are projected to present significant growth opportunities for market vendors due to several factors: growing disposable income, rising affordability of whiskey, and increasing popularity of whiskey-based cocktails.

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1. Market Definition & Scope
1.1. Market Definition
1.2. Market Ecosystem
1.3. Currency
1.4. Key Stakeholders
2. Research Methodology
2.1. Research Approach
2.2. Data Collection and Validation Process
2.2.1. Secondary Research
2.2.2. Primary Research/Interviews with Key Opinion Leaders from the Industry
2.3. Market Sizing and Forecast
2.3.1. Market Size Estimation Approach
2.3.1.1. Bottom-up Approach
2.3.1.2. Top-down Approach
2.3.2. Growth Forecast Approach
2.4. Assumptions for the Study
3. Executive Summary
3.1. Overview
3.2. Segmental Analysis
3.2.1. American Whiskey Market Analysis, by Product Type
3.2.2. American Whiskey Market Analysis, by Product Quality
3.2.3. American Whiskey Market Analysis, by Distribution Channel
3.3. Regional Analysis
3.4. Key Players
4. Market Insights
4.1. Overview
4.2. Factors Affecting Market Growth
4.2.1. Increasing Demand for Premium American Whiskies Among Millennials
4.2.2. Proliferation of Super-premium and Ultra-premium American Whisky Brands
4.2.3. Accelerated Urbanization Worldwide
4.2.4. Growing Popularity of Whiskey-based Cocktails in Mixology
4.2.5. Emergence and Increasing Popularity of Innovative Non-alcoholic Beverages
4.2.6. Emerging Economies in Latin America, Asia, and the Middle East & Africa
4.2.7. Stringent Government Rules and Regulations
4.2.8. Changes in Consumer Preferences and Threat of Substitutes
4.2.9. Marketing Strategies, Promotions, and Product Launches
4.2.10. Increasing Exports of American Whiskey
4.3. Regulatory Analysis
4.3.1. Overview
4.3.2. North America
4.3.3. Europe
4.3.4. Asia-Pacific
4.3.5. Latin America
4.3.6. Middle East & Africa
4.4. Value Chain Analysis
4.5. Porter’s Five Forces Analysis
4.5.1. Bargaining Power of Suppliers
4.5.2. Bargaining Power of Buyers
4.5.3. Threat of Substitutes
4.5.4. Threat of New Entrants
4.5.5. Degree of Competition
5. American Whiskey Market Assessment—by Product Type
5.1. Overview
5.2. Bourbon Whiskey
5.3. Tennessee Whiskey
5.4. Rye Whiskey
6. American Whiskey Market Assessment—by Product Quality
6.1. Overview
6.2. Value
6.3. Premium
6.4. High-end Premium
6.5. Super-premium
7. American Whiskey Market Assessment—by Distribution Channel
7.1. Overview
7.2. Off-trade
7.3. On-trade
8. American Whiskey Market Assessment–by Geography
8.1. Overview
8.2. North America
8.2.1. U.S.
8.2.2. Canada
8.3. Europe
8.3.1. U.K.
8.3.2. Germany
8.3.3. France
8.3.4. Spain
8.3.5. Russia
8.3.6. Poland
8.3.7. Italy
8.3.8. Austria
8.3.9. Netherlands
8.3.10. Switzerland
8.3.11. Rest of Europe (RoE)
8.4. Asia-Pacific
8.4.1. Australia
8.4.2. Japan
8.4.3. China
8.4.4. India
8.4.5. South Korea
8.4.6. Indonesia
8.4.7. Thailand
8.4.8. Philippines
8.4.9. Malaysia
8.4.10. Singapore
8.4.11. Taiwan
8.4.12. Rest of Asia-Pacific (RoAPAC)
8.5. Latin America
8.5.1. Brazil
8.5.2. Mexico
8.5.3. Argentina
8.5.4. Chile
8.5.5. Rest of Latin America (RoLATAM)
8.6. Middle East & Africa
9. Competitive Landscape
9.1. Overview
9.2. Key Growth Strategies
9.3. Competitive Benchmarking
9.3.1. By Product Offering
9.3.2. By Geographic Presence
9.4. Competitive Dashboard
9.4.1. Industry Leaders
9.4.2. Market Differentiators
9.4.3. Vanguards
9.4.4. Contemporary Stalwarts
9.5. Market Share/ Ranking Analysis, by the Key Players, 2023
10. Company Profiles (Business Overview, Financial Overview, Product Portfolio, Strategic Developments, and SWOT Analysis*)
10.1. Brown-Forman Corporation
10.2. Diageo plc
10.3. Davide Campari-Milano N.V.
10.4. Kirin Holdings Company, Limited
10.5. Suntory Global Spirits Inc.
10.6. Castle Brands
10.7. Tuthilltown Spirits Distillery
10.8. Luxco, Inc.
10.9. Heaven Hill Brands
10.10. Sazerac Company, Inc.
10.11. Other Companies
(Note: *SWOT Analysis of the Top 5 Companies will be provided)
11. Appendix
11.1. Available Customization
11.2. Related Reports

List of Tables
Table 1   Global American Whiskey Market, by Product Type, 2022–2031 (USD Million)
Table 2   Global American Whiskey Market, by Product Type, 2022–2031 (Liters)
Table 3   Global Bourbon Whiskey Market, by Country/Region, 2022–2031 (USD Million)
Table 4   Global Bourbon Whiskey Market, by Country/Region, 2022–2031 (Liters)
Table 5   Global Tennessee Whiskey Market, by Country/Region, 2022–2031 (USD Million)
Table 6   Global Tennessee Whiskey Market, by Country/Region, 2022–2031 (Liters)
Table 7   Global Rye Whiskey Market, by Country/Region, 2022–2031 (USD Million)
Table 8   Global Rye Whiskey Market, by Country/Region, 2022–2031 (Liters)
Table 9   Global American Whiskey Market, by Product Quality, 2022–2031 (USD Million)
Table 10   Global Value American Whiskey Market, by Country/Region, 2022–2031 (USD Million)
Table 11   Global Premium American Whiskey Market, by Country/Region, 2022–2031 (USD Million)
Table 12   Global High-end Premium American Whiskey Market, by Country/Region, 2022–2031 (USD Million)
Table 13   Global Super-premium American Whiskey Market, by Country/Region, 2022–2031 (USD Million)
Table 14   Global American Whiskey Market, by Distribution Channel, 2022–2031 (USD Million)
Table 15   Global Off-trade American Whiskey Market, by Country/Region, 2022–2031 (USD Million)
Table 16   Global On-trade American Whiskey Market, by Country/Region, 2022–2031 (USD Million)
Table 17   Global American Whiskey Market, by Region, 2021–2030 (USD Million)
Table 18   Global American Whiskey Market, by Region, 2021–2030 (Liters)
Table 19   North America: American Whiskey Market, by Country, 2022–2031 (USD Million)
Table 20   North America: American Whiskey Market, by Country, 2022–2031 (Liters)
Table 21   North America: American Whiskey Market, by Product Type, 2022–2031 (USD Million)
Table 22   North America: American Whiskey Market, by Product Type, 2022–2031 (Liters)
Table 23   North America: American Whiskey Market, by Product Quality, 2022–2031 (USD Million)
Table 24   North America: American Whiskey Market, by Distribution Channel, 2022–2031 (USD Million)
Table 25   U.S.: American Whiskey Market, by Product Type, 2022–2031 (USD Million)
Table 26   U.S.: American Whiskey Market, by Product Type, 2022–2031 (Liters)
Table 27   U.S.: American Whiskey Market, by Product Quality, 2022–2031 (USD Million)
Table 28   U.S.: American Whiskey Market, by Distribution Channel, 2022–2031 (USD Million)
Table 29   Canada: American Whiskey Market, by Product Type, 2022–2031 (USD Million)
Table 30   Canada: American Whiskey Market, by Product Type, 2022–2031 (Liters)
Table 31   Canada: American Whiskey Market, by Product Quality, 2022–2031 (USD Million)
Table 32   Canada: American Whiskey Market, by Distribution Channel, 2022–2031 (USD Million)
Table 33   Europe: American Whiskey Market, by Country/Region, 2022–2031 (USD Million)
Table 34   Europe: American Whiskey Market, by Country/Region, 2022–2031 (Liters)
Table 35   Europe: American Whiskey Market, by Product Type, 2022–2031 (USD Million)
Table 36   Europe: American Whiskey Market, by Product Type, 2022–2031 (Liters)
Table 37   Europe: American Whiskey Market, by Product Quality, 2022–2031 (USD Million)
Table 38   Europe: American Whiskey Market, by Distribution Channel, 2022–2031 (USD Million)
Table 39   U.K.: American Whiskey Market, by Product Type, 2022–2031 (USD Million)
Table 40   U.K.: American Whiskey Market, by Product Type, 2022–2031 (Liters)
Table 41   U.K.: American Whiskey Market, by Product Quality, 2022–2031 (USD Million)
Table 42   U.K.: American Whiskey Market, by Distribution Channel, 2022–2031 (USD Million)
Table 43   Germany: American Whiskey Market, by Product Type, 2022–2031 (USD Million)
Table 44   Germany: American Whiskey Market, by Product Type, 2022–2031 (Liters)
Table 45   Germany: American Whiskey Market, by Product Quality, 2022–2031 (USD Million)
Table 46   Germany: American Whiskey Market, by Distribution Channel, 2022–2031 (USD Million)
Table 47   France: American Whiskey Market, by Product Type, 2022–2031 (USD Million)
Table 48   France: American Whiskey Market, by Product Type, 2022–2031 (Liters)
Table 49   France: American Whiskey Market, by Product Quality, 2022–2031 (USD Million)
Table 50   France: American Whiskey Market, by Distribution Channel, 2022–2031 (USD Million)
Table 51   Spain: American Whiskey Market, by Product Type, 2022–2031 (USD Million)
Table 52   Spain: American Whiskey Market, by Product Type, 2022–2031 (Liters)
Table 53   Spain: American Whiskey Market, by Product Quality, 2022–2031 (USD Million)
Table 54   Spain: American Whiskey Market, by Distribution Channel, 2022–2031 (USD Million)
Table 55   Russia: American Whiskey Market, by Product Type, 2022–2031 (USD Million)
Table 56   Russia: American Whiskey Market, by Product Type, 2022–2031 (Liters)
Table 57   Russia: American Whiskey Market, by Product Quality, 2022–2031 (USD Million)
Table 58   Russia: American Whiskey Market, by Distribution Channel, 2022–2031 (USD Million)
Table 59   Poland: American Whiskey Market, by Product Type, 2022–2031 (USD Million)
Table 60   Poland: American Whiskey Market, by Product Type, 2022–2031 (Liters)
Table 61   Poland: American Whiskey Market, by Product Quality, 2022–2031 (USD Million)
Table 62   Poland: American Whiskey Market, by Distribution Channel, 2022–2031 (USD Million)
Table 63   Italy: American Whiskey Market, by Product Type, 2022–2031 (USD Million)
Table 64   Italy: American Whiskey Market, by Product Type, 2022–2031 (Liters)
Table 65   Italy: American Whiskey Market, by Product Quality, 2022–2031 (USD Million)
Table 66   Italy: American Whiskey Market, by Distribution Channel, 2022–2031 (USD Million)
Table 67   Austria: American Whiskey Market, by Product Type, 2022–2031 (USD Million)
Table 68   Austria: American Whiskey Market, by Product Type, 2022–2031 (Liters)
Table 69   Austria: American Whiskey Market, by Product Quality, 2022–2031 (USD Million)
Table 70   Austria: American Whiskey Market, by Distribution Channel, 2022–2031 (USD Million)
Table 71   Netherlands: American Whiskey Market, by Product Type, 2022–2031 (USD Million)
Table 72   Netherlands: American Whiskey Market, by Product Type, 2022–2031 (Liters)
Table 73   Netherlands: American Whiskey Market, by Product Quality, 2022–2031 (USD Million)
Table 74   Netherlands: American Whiskey Market, by Distribution Channel, 2022–2031 (USD Million)
Table 75   Switzerland: American Whiskey Market, by Product Type, 2022–2031 (USD Million)
Table 76   Switzerland: American Whiskey Market, by Product Type, 2022–2031 (Liters)
Table 77   Switzerland: American Whiskey Market, by Product Quality, 2022–2031 (USD Million)
Table 78   Switzerland: American Whiskey Market, by Distribution Channel, 2022–2031 (USD Million)
Table 79   Rest of Europe: American Whiskey Market, by Product Type, 2022–2031 (USD Million)
Table 80   Rest of Europe: American Whiskey Market, by Product Type, 2022–2031 (Liters)
Table 81   Rest of Europe: American Whiskey Market, by Product Quality, 2022–2031 (USD Million)
Table 82   Rest of Europe: American Whiskey Market, by Distribution Channel, 2022–2031 (USD Million)
Table 83   Asia-Pacific: American Whiskey Market, by Country/Region, 2022–2031 (USD Million)
Table 84   Asia-Pacific: American Whiskey Market, by Country/Region, 2022–2031 (Liters)
Table 85   Asia-Pacific: American Whiskey Market, by Product Type, 2022–2031 (USD Million)
Table 86   Asia-Pacific: American Whiskey Market, by Product Type, 2022–2031 (Liters)
Table 87   Asia-Pacific: American Whiskey Market, by Product Quality, 2022–2031 (USD Million)
Table 88   Asia-Pacific: American Whiskey Market, by Distribution Channel, 2022–2031 (USD Million)
Table 89   Australia: American Whiskey Market, by Product Type, 2022–2031 (USD Million)
Table 90   Australia: American Whiskey Market, by Product Type, 2022–2031 (Liters)
Table 91   Australia: American Whiskey Market, by Product Quality, 2022–2031 (USD Million)
Table 92   Australia: American Whiskey Market, by Distribution Channel, 2022–2031 (USD Million)
Table 93   Japan: American Whiskey Market, by Product Type, 2022–2031 (USD Million)
Table 94   Japan: American Whiskey Market, by Product Type, 2022–2031 (Liters)
Table 95   Japan: American Whiskey Market, by Product Quality, 2022–2031 (USD Million)
Table 96   Japan: American Whiskey Market, by Distribution Channel, 2022–2031 (USD Million)
Table 97   China: American Whiskey Market, by Product Type, 2022–2031 (USD Million)
Table 98   China: American Whiskey Market, by Product Type, 2022–2031 (Liters)
Table 99   China: American Whiskey Market, by Product Quality, 2022–2031 (USD Million)
Table 100   China: American Whiskey Market, by Distribution Channel, 2022–2031 (USD Million)
Table 101   India: American Whiskey Market, by Product Type, 2022–2031 (USD Million)
Table 102   India: American Whiskey Market, by Product Type, 2022–2031 (Liters)
Table 103   India: American Whiskey Market, by Product Quality, 2022–2031 (USD Million)
Table 104   India: American Whiskey Market, by Distribution Channel, 2022–2031 (USD Million)
Table 105   South Korea: American Whiskey Market, by Product Type, 2022–2031 (USD Million)
Table 106   South Korea: American Whiskey Market, by Product Type, 2022–2031 (Liters)
Table 107   South Korea: American Whiskey Market, by Product Quality, 2022–2031 (USD Million)
Table 108   South Korea: American Whiskey Market, by Distribution Channel, 2022–2031 (USD Million)
Table 109   Indonesia: American Whiskey Market, by Product Type, 2022–2031 (USD Million)
Table 110   Indonesia: American Whiskey Market, by Product Type, 2022–2031 (Liters)
Table 111   Indonesia: American Whiskey Market, by Product Quality, 2022–2031 (USD Million)
Table 112   Indonesia: American Whiskey Market, by Distribution Channel, 2022–2031 (USD Million)
Table 113   Thailand: American Whiskey Market, by Product Type, 2022–2031 (USD Million)
Table 114   Thailand: American Whiskey Market, by Product Type, 2022–2031 (Liters)
Table 115   Thailand: American Whiskey Market, by Product Quality, 2022–2031 (USD Million)
Table 116   Thailand: American Whiskey Market, by Distribution Channel, 2022–2031 (USD Million)
Table 117   Philippines: American Whiskey Market, by Product Type, 2022–2031 (USD Million)
Table 118   Philippines: American Whiskey Market, by Product Type, 2022–2031 (Liters)
Table 119   Philippines: American Whiskey Market, by Product Quality, 2022–2031 (USD Million)
Table 120   Philippines: American Whiskey Market, by Distribution Channel, 2022–2031 (USD Million)
Table 121   Malaysia: American Whiskey Market, by Product Type, 2022–2031 (USD Million)
Table 122   Malaysia: American Whiskey Market, by Product Type, 2022–2031 (Liters)
Table 123   Malaysia: American Whiskey Market, by Product Quality, 2022–2031 (USD Million)
Table 124   Malaysia: American Whiskey Market, by Distribution Channel, 2022–2031 (USD Million)
Table 125   Singapore: American Whiskey Market, by Product Type, 2022–2031 (USD Million)
Table 126   Singapore: American Whiskey Market, by Product Type, 2022–2031 (Liters)
Table 127   Singapore: American Whiskey Market, by Product Quality, 2022–2031 (USD Million)
Table 128   Singapore: American Whiskey Market, by Distribution Channel, 2022–2031 (USD Million)
Table 129   Taiwan: American Whiskey Market, by Product Type, 2022–2031 (USD Million)
Table 130   Taiwan: American Whiskey Market, by Product Type, 2022–2031 (Liters)
Table 131   Taiwan: American Whiskey Market, by Product Quality, 2022–2031 (USD Million)
Table 132   Taiwan: American Whiskey Market, by Distribution Channel, 2022–2031 (USD Million)
Table 133   Rest of Asia-Pacific: American Whiskey Market, by Product Type, 2022–2031 (USD Million)
Table 134   Rest of Asia-Pacific: American Whiskey Market, by Product Type, 2022–2031 (Liters)
Table 135   Rest of Asia-Pacific: American Whiskey Market, by Product Quality, 2022–2031 (USD Million)
Table 136   Rest of Asia-Pacific: American Whiskey Market, by Distribution Channel, 2022–2031 (USD Million)
Table 137   Latin America: American Whiskey Market, by Country/Region, 2022–2031 (USD Million)
Table 138   Latin America: American Whiskey Market, by Country/Region, 2022–2031 (Liters)
Table 139   Latin America: American Whiskey Market, by Product Type, 2022–2031 (USD Million)
Table 140   Latin America: American Whiskey Market, by Product Type, 2022–2031 (Liters)
Table 141   Latin America: American Whiskey Market, by Product Quality, 2022–2031 (USD Million)
Table 142   Latin America: American Whiskey Market, by Distribution Channel, 2022–2031 (USD Million)
Table 143   Brazil: American Whiskey Market, by Product Type, 2022–2031 (USD Million)
Table 144   Brazil: American Whiskey Market, by Product Type, 2022–2031 (Liters)
Table 145   Brazil: American Whiskey Market, by Product Quality, 2022–2031 (USD Million)
Table 146   Brazil: American Whiskey Market, by Distribution Channel, 2022–2031 (USD Million)
Table 147   Mexico: American Whiskey Market, by Product Type, 2022–2031 (USD Million)
Table 148   Mexico: American Whiskey Market, by Product Type, 2022–2031 (Liters)
Table 149   Mexico: American Whiskey Market, by Product Quality, 2022–2031 (USD Million)
Table 150   Mexico: American Whiskey Market, by Distribution Channel, 2022–2031 (USD Million)
Table 151   Argentina: American Whiskey Market, by Product Type, 2022–2031 (USD Million)
Table 152   Argentina: American Whiskey Market, by Product Type, 2022–2031 (Liters)
Table 153   Argentina: American Whiskey Market, by Product Quality, 2022–2031 (USD Million)
Table 154   Argentina: American Whiskey Market, by Distribution Channel, 2022–2031 (USD Million)
Table 155   Chile: American Whiskey Market, by Product Type, 2022–2031 (USD Million)
Table 156   Chile: American Whiskey Market, by Product Type, 2022–2031 (Liters)
Table 157   Chile: American Whiskey Market, by Product Quality, 2022–2031 (USD Million)
Table 158   Chile: American Whiskey Market, by Distribution Channel, 2022–2031 (USD Million)
Table 159   Rest of Latin America: American Whiskey Market, by Product Type, 2022–2031 (USD Million)
Table 160   Rest of Latin America: American Whiskey Market, by Product Type, 2022–2031 (Liters)
Table 161   Rest of Latin America: American Whiskey Market, by Product Quality, 2022–2031 (USD Million)
Table 162   Rest of Latin America: American Whiskey Market, by Distribution Channel, 2022–2031 (USD Million)
Table 163   Middle East & Africa: American Whiskey Market, by Product Type, 2022–2031 (USD Million)
Table 164   Middle East & Africa: American Whiskey Market, by Product Type, 2022–2031 (Liters)
Table 165   Middle East & Africa: American Whiskey Market, by Product Quality, 2022–2031 (USD Million)
Table 166   Middle East & Africa: American Whiskey Market, by Distribution Channel, 2022–2031 (USD Million)
Table 167   Recent Developments, by Company (2021–2024)

List of Figures
Figure 1   Research Process
Figure 2   Secondary Sources Referenced for This Study
Figure 3   Primary Research Techniques
Figure 4   Key Executives Interviewed
Figure 5   Breakdown of Primary Interviews (Supply Side & Demand Side)
Figure 6   Market Sizing and Growth Forecast Approach
Figure 7   In 2024, the Bourbon Whiskey Segment to Account for the Largest Share
Figure 8   In 2024, the Super-premium Segment to Account for the Largest Share
Figure 9   The On-trade Segment to Register the Highest CAGR During 2024–2031
Figure 10   Asia-Pacific to be the Fastest-growing Regional Market
Figure 11   Impact Analysis of Market Dynamics
Figure 12   Global American Whiskey Market Value Chain
Figure 13   Global American Whiskey Market: Porter's Five Forces Analysis
Figure 14   Global American Whiskey Market, by Product Type, 2024 Vs. 2031 (USD Million)
Figure 15   Global American Whiskey Market, by Product Type, 2024 Vs. 2031 (Liters)
Figure 16   Global American Whiskey Market, by Product Quality, 2024 Vs. 2031 (USD Million)
Figure 17   Global American Whiskey Market, by Distribution Channel, 2024 Vs. 2031 (USD Million)
Figure 18   Global American Whiskey Market, by Region, 2024 Vs. 2031 (USD Million)
Figure 19   Global American Whiskey Market, by Region, 2024 Vs. 2031 (Liters)
Figure 20   North America: American Whiskey Market Snapshot (2024)
Figure 21   Europe: American Whiskey Market Snapshot (2024)
Figure 22   Asia-Pacific: American Whiskey Market Snapshot (2024)
Figure 23   Latin America: American Whiskey Market Snapshot (2024)
Figure 24   Middle East and Africa: American Whiskey Market Snapshot (2024)
Figure 25   Key Growth Strategies Adopted by Leading Players (2021–2024)
Figure 26   Competitive Dashboard: Global American Whiskey Market
Figure 27   Global American Whiskey Market Competitive Benchmarking, by Product Type
Figure 28   Global American Whiskey Market Share, by Key Player, 2023 (%)
Figure 29   Brown-Forman Corporation: Financial Overview (2024)
Figure 30   Diageo plc: Financial Overview (2024)
Figure 31   Davide Campari-Milano N.V.: Financial Overview (2023)
Figure 32   Kirin Holdings Company, Limited: Financial Overview (2024)