1. Market Definition & Scope
1.1. Market Definition
1.2. Market Ecosystem
1.3. Currency
1.4. Key Stakeholders
2. Research Methodology
2.1. Research Approach
2.2. Data Collection and Validation Process
2.2.1. Secondary Research
2.2.2. Primary Research/Interviews with Key Opinion Leaders from the Industry
2.3. Market Sizing and Forecast
2.3.1. Market Size Estimation Approach
2.3.1.1. Bottom-up Approach
2.3.1.2. Top-down Approach
2.3.2. Growth Forecast Approach
2.4. Assumptions for the Study
3. Executive Summary
3.1. Overview
3.2. Segmental Analysis
3.2.1. American Whiskey Market Analysis, by Product Type
3.2.2. American Whiskey Market Analysis, by Product Quality
3.2.3. American Whiskey Market Analysis, by Distribution Channel
3.3. Regional Analysis
3.4. Key Players
4. Market Insights
4.1. Overview
4.2. Factors Affecting Market Growth
4.2.1. Increasing Demand for Premium American Whiskies Among Millennials
4.2.2. Proliferation of Super-premium and Ultra-premium American Whisky Brands
4.2.3. Accelerated Urbanization Worldwide
4.2.4. Growing Popularity of Whiskey-based Cocktails in Mixology
4.2.5. Emergence and Increasing Popularity of Innovative Non-alcoholic Beverages
4.2.6. Emerging Economies in Latin America, Asia, and the Middle East & Africa
4.2.7. Stringent Government Rules and Regulations
4.2.8. Changes in Consumer Preferences and Threat of Substitutes
4.2.9. Marketing Strategies, Promotions, and Product Launches
4.2.10. Increasing Exports of American Whiskey
4.3. Regulatory Analysis
4.3.1. Overview
4.3.2. North America
4.3.3. Europe
4.3.4. Asia-Pacific
4.3.5. Latin America
4.3.6. Middle East & Africa
4.4. Value Chain Analysis
4.5. Porter’s Five Forces Analysis
4.5.1. Bargaining Power of Suppliers
4.5.2. Bargaining Power of Buyers
4.5.3. Threat of Substitutes
4.5.4. Threat of New Entrants
4.5.5. Degree of Competition
5. American Whiskey Market Assessment—by Product Type
5.1. Overview
5.2. Bourbon Whiskey
5.3. Tennessee Whiskey
5.4. Rye Whiskey
6. American Whiskey Market Assessment—by Product Quality
6.1. Overview
6.2. Value
6.3. Premium
6.4. High-end Premium
6.5. Super-premium
7. American Whiskey Market Assessment—by Distribution Channel
7.1. Overview
7.2. Off-trade
7.3. On-trade
8. American Whiskey Market Assessment–by Geography
8.1. Overview
8.2. North America
8.2.1. U.S.
8.2.2. Canada
8.3. Europe
8.3.1. U.K.
8.3.2. Germany
8.3.3. France
8.3.4. Spain
8.3.5. Russia
8.3.6. Poland
8.3.7. Italy
8.3.8. Austria
8.3.9. Netherlands
8.3.10. Switzerland
8.3.11. Rest of Europe (RoE)
8.4. Asia-Pacific
8.4.1. Australia
8.4.2. Japan
8.4.3. China
8.4.4. India
8.4.5. South Korea
8.4.6. Indonesia
8.4.7. Thailand
8.4.8. Philippines
8.4.9. Malaysia
8.4.10. Singapore
8.4.11. Taiwan
8.4.12. Rest of Asia-Pacific (RoAPAC)
8.5. Latin America
8.5.1. Brazil
8.5.2. Mexico
8.5.3. Argentina
8.5.4. Chile
8.5.5. Rest of Latin America (RoLATAM)
8.6. Middle East & Africa
9. Competitive Landscape
9.1. Overview
9.2. Key Growth Strategies
9.3. Competitive Benchmarking
9.3.1. By Product Offering
9.3.2. By Geographic Presence
9.4. Competitive Dashboard
9.4.1. Industry Leaders
9.4.2. Market Differentiators
9.4.3. Vanguards
9.4.4. Contemporary Stalwarts
9.5. Market Share/ Ranking Analysis, by the Key Players, 2023
10. Company Profiles (Business Overview, Financial Overview, Product Portfolio, Strategic Developments, and SWOT Analysis*)
10.1. Brown-Forman Corporation
10.2. Diageo plc
10.3. Davide Campari-Milano N.V.
10.4. Kirin Holdings Company, Limited
10.5. Suntory Global Spirits Inc.
10.6. Castle Brands
10.7. Tuthilltown Spirits Distillery
10.8. Luxco, Inc.
10.9. Heaven Hill Brands
10.10. Sazerac Company, Inc.
10.11. Other Companies
(Note: *SWOT Analysis of the Top 5 Companies will be provided)
11. Appendix
11.1. Available Customization
11.2. Related Reports
List of Tables
Table 1 Global American Whiskey Market, by Product Type, 2022–2031 (USD Million)
Table 2 Global American Whiskey Market, by Product Type, 2022–2031 (Liters)
Table 3 Global Bourbon Whiskey Market, by Country/Region, 2022–2031 (USD Million)
Table 4 Global Bourbon Whiskey Market, by Country/Region, 2022–2031 (Liters)
Table 5 Global Tennessee Whiskey Market, by Country/Region, 2022–2031 (USD Million)
Table 6 Global Tennessee Whiskey Market, by Country/Region, 2022–2031 (Liters)
Table 7 Global Rye Whiskey Market, by Country/Region, 2022–2031 (USD Million)
Table 8 Global Rye Whiskey Market, by Country/Region, 2022–2031 (Liters)
Table 9 Global American Whiskey Market, by Product Quality, 2022–2031 (USD Million)
Table 10 Global Value American Whiskey Market, by Country/Region, 2022–2031 (USD Million)
Table 11 Global Premium American Whiskey Market, by Country/Region, 2022–2031 (USD Million)
Table 12 Global High-end Premium American Whiskey Market, by Country/Region, 2022–2031 (USD Million)
Table 13 Global Super-premium American Whiskey Market, by Country/Region, 2022–2031 (USD Million)
Table 14 Global American Whiskey Market, by Distribution Channel, 2022–2031 (USD Million)
Table 15 Global Off-trade American Whiskey Market, by Country/Region, 2022–2031 (USD Million)
Table 16 Global On-trade American Whiskey Market, by Country/Region, 2022–2031 (USD Million)
Table 17 Global American Whiskey Market, by Region, 2021–2030 (USD Million)
Table 18 Global American Whiskey Market, by Region, 2021–2030 (Liters)
Table 19 North America: American Whiskey Market, by Country, 2022–2031 (USD Million)
Table 20 North America: American Whiskey Market, by Country, 2022–2031 (Liters)
Table 21 North America: American Whiskey Market, by Product Type, 2022–2031 (USD Million)
Table 22 North America: American Whiskey Market, by Product Type, 2022–2031 (Liters)
Table 23 North America: American Whiskey Market, by Product Quality, 2022–2031 (USD Million)
Table 24 North America: American Whiskey Market, by Distribution Channel, 2022–2031 (USD Million)
Table 25 U.S.: American Whiskey Market, by Product Type, 2022–2031 (USD Million)
Table 26 U.S.: American Whiskey Market, by Product Type, 2022–2031 (Liters)
Table 27 U.S.: American Whiskey Market, by Product Quality, 2022–2031 (USD Million)
Table 28 U.S.: American Whiskey Market, by Distribution Channel, 2022–2031 (USD Million)
Table 29 Canada: American Whiskey Market, by Product Type, 2022–2031 (USD Million)
Table 30 Canada: American Whiskey Market, by Product Type, 2022–2031 (Liters)
Table 31 Canada: American Whiskey Market, by Product Quality, 2022–2031 (USD Million)
Table 32 Canada: American Whiskey Market, by Distribution Channel, 2022–2031 (USD Million)
Table 33 Europe: American Whiskey Market, by Country/Region, 2022–2031 (USD Million)
Table 34 Europe: American Whiskey Market, by Country/Region, 2022–2031 (Liters)
Table 35 Europe: American Whiskey Market, by Product Type, 2022–2031 (USD Million)
Table 36 Europe: American Whiskey Market, by Product Type, 2022–2031 (Liters)
Table 37 Europe: American Whiskey Market, by Product Quality, 2022–2031 (USD Million)
Table 38 Europe: American Whiskey Market, by Distribution Channel, 2022–2031 (USD Million)
Table 39 U.K.: American Whiskey Market, by Product Type, 2022–2031 (USD Million)
Table 40 U.K.: American Whiskey Market, by Product Type, 2022–2031 (Liters)
Table 41 U.K.: American Whiskey Market, by Product Quality, 2022–2031 (USD Million)
Table 42 U.K.: American Whiskey Market, by Distribution Channel, 2022–2031 (USD Million)
Table 43 Germany: American Whiskey Market, by Product Type, 2022–2031 (USD Million)
Table 44 Germany: American Whiskey Market, by Product Type, 2022–2031 (Liters)
Table 45 Germany: American Whiskey Market, by Product Quality, 2022–2031 (USD Million)
Table 46 Germany: American Whiskey Market, by Distribution Channel, 2022–2031 (USD Million)
Table 47 France: American Whiskey Market, by Product Type, 2022–2031 (USD Million)
Table 48 France: American Whiskey Market, by Product Type, 2022–2031 (Liters)
Table 49 France: American Whiskey Market, by Product Quality, 2022–2031 (USD Million)
Table 50 France: American Whiskey Market, by Distribution Channel, 2022–2031 (USD Million)
Table 51 Spain: American Whiskey Market, by Product Type, 2022–2031 (USD Million)
Table 52 Spain: American Whiskey Market, by Product Type, 2022–2031 (Liters)
Table 53 Spain: American Whiskey Market, by Product Quality, 2022–2031 (USD Million)
Table 54 Spain: American Whiskey Market, by Distribution Channel, 2022–2031 (USD Million)
Table 55 Russia: American Whiskey Market, by Product Type, 2022–2031 (USD Million)
Table 56 Russia: American Whiskey Market, by Product Type, 2022–2031 (Liters)
Table 57 Russia: American Whiskey Market, by Product Quality, 2022–2031 (USD Million)
Table 58 Russia: American Whiskey Market, by Distribution Channel, 2022–2031 (USD Million)
Table 59 Poland: American Whiskey Market, by Product Type, 2022–2031 (USD Million)
Table 60 Poland: American Whiskey Market, by Product Type, 2022–2031 (Liters)
Table 61 Poland: American Whiskey Market, by Product Quality, 2022–2031 (USD Million)
Table 62 Poland: American Whiskey Market, by Distribution Channel, 2022–2031 (USD Million)
Table 63 Italy: American Whiskey Market, by Product Type, 2022–2031 (USD Million)
Table 64 Italy: American Whiskey Market, by Product Type, 2022–2031 (Liters)
Table 65 Italy: American Whiskey Market, by Product Quality, 2022–2031 (USD Million)
Table 66 Italy: American Whiskey Market, by Distribution Channel, 2022–2031 (USD Million)
Table 67 Austria: American Whiskey Market, by Product Type, 2022–2031 (USD Million)
Table 68 Austria: American Whiskey Market, by Product Type, 2022–2031 (Liters)
Table 69 Austria: American Whiskey Market, by Product Quality, 2022–2031 (USD Million)
Table 70 Austria: American Whiskey Market, by Distribution Channel, 2022–2031 (USD Million)
Table 71 Netherlands: American Whiskey Market, by Product Type, 2022–2031 (USD Million)
Table 72 Netherlands: American Whiskey Market, by Product Type, 2022–2031 (Liters)
Table 73 Netherlands: American Whiskey Market, by Product Quality, 2022–2031 (USD Million)
Table 74 Netherlands: American Whiskey Market, by Distribution Channel, 2022–2031 (USD Million)
Table 75 Switzerland: American Whiskey Market, by Product Type, 2022–2031 (USD Million)
Table 76 Switzerland: American Whiskey Market, by Product Type, 2022–2031 (Liters)
Table 77 Switzerland: American Whiskey Market, by Product Quality, 2022–2031 (USD Million)
Table 78 Switzerland: American Whiskey Market, by Distribution Channel, 2022–2031 (USD Million)
Table 79 Rest of Europe: American Whiskey Market, by Product Type, 2022–2031 (USD Million)
Table 80 Rest of Europe: American Whiskey Market, by Product Type, 2022–2031 (Liters)
Table 81 Rest of Europe: American Whiskey Market, by Product Quality, 2022–2031 (USD Million)
Table 82 Rest of Europe: American Whiskey Market, by Distribution Channel, 2022–2031 (USD Million)
Table 83 Asia-Pacific: American Whiskey Market, by Country/Region, 2022–2031 (USD Million)
Table 84 Asia-Pacific: American Whiskey Market, by Country/Region, 2022–2031 (Liters)
Table 85 Asia-Pacific: American Whiskey Market, by Product Type, 2022–2031 (USD Million)
Table 86 Asia-Pacific: American Whiskey Market, by Product Type, 2022–2031 (Liters)
Table 87 Asia-Pacific: American Whiskey Market, by Product Quality, 2022–2031 (USD Million)
Table 88 Asia-Pacific: American Whiskey Market, by Distribution Channel, 2022–2031 (USD Million)
Table 89 Australia: American Whiskey Market, by Product Type, 2022–2031 (USD Million)
Table 90 Australia: American Whiskey Market, by Product Type, 2022–2031 (Liters)
Table 91 Australia: American Whiskey Market, by Product Quality, 2022–2031 (USD Million)
Table 92 Australia: American Whiskey Market, by Distribution Channel, 2022–2031 (USD Million)
Table 93 Japan: American Whiskey Market, by Product Type, 2022–2031 (USD Million)
Table 94 Japan: American Whiskey Market, by Product Type, 2022–2031 (Liters)
Table 95 Japan: American Whiskey Market, by Product Quality, 2022–2031 (USD Million)
Table 96 Japan: American Whiskey Market, by Distribution Channel, 2022–2031 (USD Million)
Table 97 China: American Whiskey Market, by Product Type, 2022–2031 (USD Million)
Table 98 China: American Whiskey Market, by Product Type, 2022–2031 (Liters)
Table 99 China: American Whiskey Market, by Product Quality, 2022–2031 (USD Million)
Table 100 China: American Whiskey Market, by Distribution Channel, 2022–2031 (USD Million)
Table 101 India: American Whiskey Market, by Product Type, 2022–2031 (USD Million)
Table 102 India: American Whiskey Market, by Product Type, 2022–2031 (Liters)
Table 103 India: American Whiskey Market, by Product Quality, 2022–2031 (USD Million)
Table 104 India: American Whiskey Market, by Distribution Channel, 2022–2031 (USD Million)
Table 105 South Korea: American Whiskey Market, by Product Type, 2022–2031 (USD Million)
Table 106 South Korea: American Whiskey Market, by Product Type, 2022–2031 (Liters)
Table 107 South Korea: American Whiskey Market, by Product Quality, 2022–2031 (USD Million)
Table 108 South Korea: American Whiskey Market, by Distribution Channel, 2022–2031 (USD Million)
Table 109 Indonesia: American Whiskey Market, by Product Type, 2022–2031 (USD Million)
Table 110 Indonesia: American Whiskey Market, by Product Type, 2022–2031 (Liters)
Table 111 Indonesia: American Whiskey Market, by Product Quality, 2022–2031 (USD Million)
Table 112 Indonesia: American Whiskey Market, by Distribution Channel, 2022–2031 (USD Million)
Table 113 Thailand: American Whiskey Market, by Product Type, 2022–2031 (USD Million)
Table 114 Thailand: American Whiskey Market, by Product Type, 2022–2031 (Liters)
Table 115 Thailand: American Whiskey Market, by Product Quality, 2022–2031 (USD Million)
Table 116 Thailand: American Whiskey Market, by Distribution Channel, 2022–2031 (USD Million)
Table 117 Philippines: American Whiskey Market, by Product Type, 2022–2031 (USD Million)
Table 118 Philippines: American Whiskey Market, by Product Type, 2022–2031 (Liters)
Table 119 Philippines: American Whiskey Market, by Product Quality, 2022–2031 (USD Million)
Table 120 Philippines: American Whiskey Market, by Distribution Channel, 2022–2031 (USD Million)
Table 121 Malaysia: American Whiskey Market, by Product Type, 2022–2031 (USD Million)
Table 122 Malaysia: American Whiskey Market, by Product Type, 2022–2031 (Liters)
Table 123 Malaysia: American Whiskey Market, by Product Quality, 2022–2031 (USD Million)
Table 124 Malaysia: American Whiskey Market, by Distribution Channel, 2022–2031 (USD Million)
Table 125 Singapore: American Whiskey Market, by Product Type, 2022–2031 (USD Million)
Table 126 Singapore: American Whiskey Market, by Product Type, 2022–2031 (Liters)
Table 127 Singapore: American Whiskey Market, by Product Quality, 2022–2031 (USD Million)
Table 128 Singapore: American Whiskey Market, by Distribution Channel, 2022–2031 (USD Million)
Table 129 Taiwan: American Whiskey Market, by Product Type, 2022–2031 (USD Million)
Table 130 Taiwan: American Whiskey Market, by Product Type, 2022–2031 (Liters)
Table 131 Taiwan: American Whiskey Market, by Product Quality, 2022–2031 (USD Million)
Table 132 Taiwan: American Whiskey Market, by Distribution Channel, 2022–2031 (USD Million)
Table 133 Rest of Asia-Pacific: American Whiskey Market, by Product Type, 2022–2031 (USD Million)
Table 134 Rest of Asia-Pacific: American Whiskey Market, by Product Type, 2022–2031 (Liters)
Table 135 Rest of Asia-Pacific: American Whiskey Market, by Product Quality, 2022–2031 (USD Million)
Table 136 Rest of Asia-Pacific: American Whiskey Market, by Distribution Channel, 2022–2031 (USD Million)
Table 137 Latin America: American Whiskey Market, by Country/Region, 2022–2031 (USD Million)
Table 138 Latin America: American Whiskey Market, by Country/Region, 2022–2031 (Liters)
Table 139 Latin America: American Whiskey Market, by Product Type, 2022–2031 (USD Million)
Table 140 Latin America: American Whiskey Market, by Product Type, 2022–2031 (Liters)
Table 141 Latin America: American Whiskey Market, by Product Quality, 2022–2031 (USD Million)
Table 142 Latin America: American Whiskey Market, by Distribution Channel, 2022–2031 (USD Million)
Table 143 Brazil: American Whiskey Market, by Product Type, 2022–2031 (USD Million)
Table 144 Brazil: American Whiskey Market, by Product Type, 2022–2031 (Liters)
Table 145 Brazil: American Whiskey Market, by Product Quality, 2022–2031 (USD Million)
Table 146 Brazil: American Whiskey Market, by Distribution Channel, 2022–2031 (USD Million)
Table 147 Mexico: American Whiskey Market, by Product Type, 2022–2031 (USD Million)
Table 148 Mexico: American Whiskey Market, by Product Type, 2022–2031 (Liters)
Table 149 Mexico: American Whiskey Market, by Product Quality, 2022–2031 (USD Million)
Table 150 Mexico: American Whiskey Market, by Distribution Channel, 2022–2031 (USD Million)
Table 151 Argentina: American Whiskey Market, by Product Type, 2022–2031 (USD Million)
Table 152 Argentina: American Whiskey Market, by Product Type, 2022–2031 (Liters)
Table 153 Argentina: American Whiskey Market, by Product Quality, 2022–2031 (USD Million)
Table 154 Argentina: American Whiskey Market, by Distribution Channel, 2022–2031 (USD Million)
Table 155 Chile: American Whiskey Market, by Product Type, 2022–2031 (USD Million)
Table 156 Chile: American Whiskey Market, by Product Type, 2022–2031 (Liters)
Table 157 Chile: American Whiskey Market, by Product Quality, 2022–2031 (USD Million)
Table 158 Chile: American Whiskey Market, by Distribution Channel, 2022–2031 (USD Million)
Table 159 Rest of Latin America: American Whiskey Market, by Product Type, 2022–2031 (USD Million)
Table 160 Rest of Latin America: American Whiskey Market, by Product Type, 2022–2031 (Liters)
Table 161 Rest of Latin America: American Whiskey Market, by Product Quality, 2022–2031 (USD Million)
Table 162 Rest of Latin America: American Whiskey Market, by Distribution Channel, 2022–2031 (USD Million)
Table 163 Middle East & Africa: American Whiskey Market, by Product Type, 2022–2031 (USD Million)
Table 164 Middle East & Africa: American Whiskey Market, by Product Type, 2022–2031 (Liters)
Table 165 Middle East & Africa: American Whiskey Market, by Product Quality, 2022–2031 (USD Million)
Table 166 Middle East & Africa: American Whiskey Market, by Distribution Channel, 2022–2031 (USD Million)
Table 167 Recent Developments, by Company (2021–2024)
List of Figures
Figure 1 Research Process
Figure 2 Secondary Sources Referenced for This Study
Figure 3 Primary Research Techniques
Figure 4 Key Executives Interviewed
Figure 5 Breakdown of Primary Interviews (Supply Side & Demand Side)
Figure 6 Market Sizing and Growth Forecast Approach
Figure 7 In 2024, the Bourbon Whiskey Segment to Account for the Largest Share
Figure 8 In 2024, the Super-premium Segment to Account for the Largest Share
Figure 9 The On-trade Segment to Register the Highest CAGR During 2024–2031
Figure 10 Asia-Pacific to be the Fastest-growing Regional Market
Figure 11 Impact Analysis of Market Dynamics
Figure 12 Global American Whiskey Market Value Chain
Figure 13 Global American Whiskey Market: Porter's Five Forces Analysis
Figure 14 Global American Whiskey Market, by Product Type, 2024 Vs. 2031 (USD Million)
Figure 15 Global American Whiskey Market, by Product Type, 2024 Vs. 2031 (Liters)
Figure 16 Global American Whiskey Market, by Product Quality, 2024 Vs. 2031 (USD Million)
Figure 17 Global American Whiskey Market, by Distribution Channel, 2024 Vs. 2031 (USD Million)
Figure 18 Global American Whiskey Market, by Region, 2024 Vs. 2031 (USD Million)
Figure 19 Global American Whiskey Market, by Region, 2024 Vs. 2031 (Liters)
Figure 20 North America: American Whiskey Market Snapshot (2024)
Figure 21 Europe: American Whiskey Market Snapshot (2024)
Figure 22 Asia-Pacific: American Whiskey Market Snapshot (2024)
Figure 23 Latin America: American Whiskey Market Snapshot (2024)
Figure 24 Middle East and Africa: American Whiskey Market Snapshot (2024)
Figure 25 Key Growth Strategies Adopted by Leading Players (2021–2024)
Figure 26 Competitive Dashboard: Global American Whiskey Market
Figure 27 Global American Whiskey Market Competitive Benchmarking, by Product Type
Figure 28 Global American Whiskey Market Share, by Key Player, 2023 (%)
Figure 29 Brown-Forman Corporation: Financial Overview (2024)
Figure 30 Diageo plc: Financial Overview (2024)
Figure 31 Davide Campari-Milano N.V.: Financial Overview (2023)
Figure 32 Kirin Holdings Company, Limited: Financial Overview (2024)