Air Purifier Market Size, Share, Forecast, & Trends Analysis by Product Type (HEPA, Activated Carbon, Ionic, Hybrid), Circulation (Forced, Natural), Portability, Distribution Channel, End User (Industrial, Residential, Commercial), and Geography - Global Forecast to 2031

Air Purifier Market Size & Forecast

The Air Purifier Market is expected to reach $28.8 billion by 2031, at a CAGR of 8.9% from 2024 to 2031. The growth of this market is driven by increasing urbanization & indoor air pollution levels, the rising demand for energy-efficient air purifiers, increasing public awareness regarding the health risks related to poor air quality, and government initiatives to improve air quality. Moreover, the rising adoption of air conditioners with inverter & air purification technologies and technological advancements in consumer electronics are expected to generate growth opportunities for the players operating in this market.

Air Purifier Market Growth Drivers

Increasing Urbanization & Indoor Air Pollution Levels Supporting the Growth of the Air Purifier Market

Rapid urbanization has led to increased air pollution levels. Air pollution has been progressively recognized as a serious problem for cities, with hazardous effects on public health and well-being. Cities are hubs for transportation and industry, with high emissions of pollutants like nitrogen oxide, particulate matter (PM2.5), and Volatile Organic Compounds (VOCs). These pollutants are present in outdoor environments but also infiltrate buildings through windows, ventilation systems, and cracks.

As urbanization continues, addressing indoor air pollution has become even more critical. Hence, market players are constantly innovating and launching air purifiers to tackle this issue. For instance, in May 2021, Daikin Industries Ltd. (Japan) launched two new series of air purifiers for the Middle East & Africa region to enhance Indoor Air Quality (IAQ) and comfort levels for residential, commercial, and industrial customers. Such developments are supporting the growth of the air purifier market.

Government Initiatives to Improve Air Quality Driving the Air Purifier Market

Government bodies around the world are recognizing the growing problem of air pollution and its impacts on public health. Therefore, government bodies are establishing and enforcing increasingly stringent air quality standards and encouraging manufacturers to develop air purifiers that comply with the regulations. These standards set benchmarks for permissible levels of pollutants, driving the demand for air purifiers that meet or exceed regulatory requirements.

Some of the government initiatives aimed at improving air quality are as follows:

• In January 2024, the U.S. Environmental Protection Agency invested USD 32 million in addressing indoor air pollution in schools as part of President Biden’s Investing in America agenda.
• In January 2019, India’s Ministry of Environment, Forest and Climate Change (MoEFCC) launched the National Clean Air Programme (NCAP) to improve air quality in 131 cities within 24 Indian states and union territories. The program aims to reduce air pollution by 40% and meet the National Ambient Air Quality Standards for Particulate Matter10 (PM 10) concentrations by 2025-26.

Such government initiatives support the growth of the air purifier market.

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Air Purifier Market Trends

Increasing Adoption of Smart Air Purifiers

A smart air purifier is a regular air purifier with added features that allow for greater control, automation, and connectivity. Smart purifiers automatically adjust fan speed and filtration modes based on sensor readings, optimizing cleaning performance and energy efficiency. These features provide convenience, enhance the user experience, and potentially offer some health benefits. Thus, smart air purifiers have helped create healthier and more comfortable home environments.

Some of the recent developments in this space are as follows:

• In November 2023, Qubo (U.S.) launched three new smart air purifiers designed for residential use in India, namely, Q200, Q400, and Q500, with advanced 4-layer purification and HEPA H13 filters.
• In April 2023, Xiaomi (China) launched Smart Air Purifier 4, with an upgraded filter designed to be more compact for relatively smaller rooms, in India.
• In July 2022, Sleekpoint Innovations Co., Ltd. (China) launched the Purelle Smart Air Purifier (AP2), with HEPA-13 filters suitable for small to medium-sized rooms in Germany and the U.K.

The development of such products to meet the increasing demand for smart air purifiers is supporting the growth of this market.

Air Purifier Market Opportunities

Rising Adoption of Air Conditioners with Inverter & Air Purification Technologies Generating Growth Opportunities for Market Players

There has been an increase in the adoption of air conditioners with inverter & air purification technologies. Inverter technology allows air conditioners to adjust compressor speed to precisely match cooling needs, while built-in air purifiers help them remove pollutants such as dust, pollen, smoke, and even some bacteria and viruses. These technologies help create a cleaner and healthier breathing environment, especially beneficial for allergy and asthma sufferers.

Some of the recent developments in this space are as follows:

• In September 2022, Shark (U.S.) revolutionized and disrupted the air purification market with two new air cleaning innovations with heating and cooling to deliver clean air at the ideal temperature for comfort all year long for all four seasons.
• In March 2022, Voltas (India), a multinational home appliances and consumer electronics company, launched an AC with HEPA Filter technology. It consists of a unique value proposition of ‘Pure & Flexible Air Conditioning’ powered with a HEPA Filter, a PM 1.0 Sensor, and an AQI Indicator.

Thus, the rising adoption of air conditioners with inverter & air purification technologies is expected to provide lucrative opportunities for market growth in the coming years.

Technological Advancements in Electronic Devices Generating Market Growth Opportunities

Technological advancements are making electronic products smaller and smarter. AI, ML, sensors, and IoT are being integrated into electronic devices to make them smarter and more user-friendly and enhance consumer experience. AI-enabled air purifiers can automatically clean the air and warm it up or cool it down to increase consumer comfort.

Companies are focused on offering AI and IoT-enabled air purifiers to enhance consumer experience and comfort. For instance, in March 2024, Samsung Electronics Co. Ltd. (South Korea) launched its Bespoke Cube Air Infinite Line of premium air purifiers with AI functionality, capable of faster purification and air circulation and eliminating polluted air in 360 degrees on all four sides of a room. Also, in April 2023, Xiaomi (China) expanded its Internet of Things (IoT) products ecosystem with the launch of the Smart TV X Pro series, Smart Air Purifier 4 series, Robot Vacuum, and Grooming Kit. The Smart Air Purifier 4 series with 360-degree filtration and HEPA Filter offers real-time air quality monitoring for purification. Such developments are generating market growth opportunities.

Air Purifier Market Analysis: Key Findings

By Product Type: The HEPA Purifiers Segment to Dominate the Air Purifier Market in 2024

Based on product type, the air purifier market is segmented into HEPA purifiers, activated carbon air purifiers, ionic air purifiers, UV air purifiers, hybrid air purifiers, and other air purifier types. In 2024, the HEPA purifiers segment is expected to account for the largest share of ~48% of the air purifier market. The large market share of this segment is attributed to the growing air pollution, especially in urban areas, increasing awareness regarding health risks associated with poor air quality, government regulations for air quality, and the growing focus on energy-efficient appliances. In August 2023, Dyson (Singapore) launched Purifier Big+Quiet with HEPA-H13 grade particle filter for rooms as large as 1,000 sq. ft.

However, the hybrid air purifiers segment is projected to register the highest CAGR during the forecast period. The segment’s growth is driven by the increase in airborne disease prevalence, the effectiveness of UV light against specific viruses, and the increasing use of UV and HEPA air purifiers in hospitals and healthcare facilities. In August 2021, Signify Holding (Netherlands) launched its EcoLink Air Purifier with UV-C technology and HEPA filter, which can purify and disinfect air at the same time, in India.

By Circulation: The Forced Circulation Segment to Dominate the Air Purifier Market in 2024

Based on circulation, the air purifier market is segmented into forced circulation and natural circulation. In 2024, the forced circulation segment is expected to account for the larger share of the air purifier market. The large market share of this segment is attributed to the popularity of regular air purifiers such as HEPA purifiers and the increasing use of forced circulation purifiers in the industrial sector. Moreover, this segment is also projected to register the higher CAGR during the forecast period.

By Portability: The In-duct/Fixed Segment to Dominate the Air Purifier Market in 2024

Based on portability, the air purifier market is segmented into standalone/portable and in-duct/fixed. In 2024, the in-duct/fixed segment is expected to account for the larger share of ~57% of the air purifier market. The large market share of this segment is attributed to the technological advancements in HVAC systems and increasing investments by commercial users in improving air quality in working spaces.

However, the standalone/portable segment is projected to register the higher CAGR during the forecast period. The segment’s growth is driven by the increasing sales of portable air purification units in the residential sector due to their versatility, ability for targeted air cleaning, and increasing disposable incomes, allowing consumers to invest in air purification products.

By Distribution Channel: The Offline Segment to Dominate the Air Purifier Market in 2024

Based on distribution channel, the air purifier market is segmented into online and offline. In 2024, the offline segment is expected to account for the larger share of ~72% of the air purifier market. The large market share of this segment is attributed to the availability of in-store guidance while buying air purifiers, consumer preference for brand stores, and the advantage of immediate product takeaways offered by offline stores.

However, the online segment is projected to register the higher CAGR during the forecast period. The segment’s growth is driven by the rapid growth of the e-commerce industry, the 24/7 availability of online stores, and the advantages of online stores, such as a larger variety of products, easy comparison between features and prices, and customer reviews across different retailers.

By End User: The Commercial Segment to Dominate the Air Purifier Market in 2024

Based on end user, the air purifier market is segmented into industrial, residential, and commercial. In 2024, the commercial segment is expected to account for the largest share of ~55% of the air purifier market. The large market share of this segment is attributed to strategic developments from market players, the implementation of increasingly stringent government regulations for indoor air quality in commercial buildings, and increasing public awareness regarding health risks related to poor air quality. In July 2023, ISO-Aire (U.S.) launched two commercial-grade air purifier models for indoor air purification for spaces of all sizes, such as classrooms and salons.

However, the residential segment is projected to register the highest CAGR during the forecast period. The segment’s growth is driven by rising disposable incomes and living standards, consumers’ increasing focus on ensuring a healthy home environment, and the increasing use of portable air purifiers in the residential sector. In May 2023, LG Electronics Inc. (South Korea) launched LG PuriCare AeroFurniture, an air purifier with a 360° HEPA filter for residential use to bring fresh and clean air to users in Singapore.

Geographic Analysis

In 2024, Asia-Pacific is expected to account for the largest share of ~43% of the air purifier market. Asia-Pacific’s large market share is attributed to the presence of key market players in the region, rapid industrialization & urbanization, increasing disposable income of the urban population, and technological advancements in HVAC systems. Air pollution is a severe problem in many APAC countries, with some cities having dangerously high levels of pollutants. Hence, government bodies in the region are implementing stricter regulations for air quality. Market players are also launching advanced air purifiers to meet the growing demand from consumers. For instance, in September 2022, LG Electronics Inc. (South Korea) launched AG16GBWC0, a new commercial air purifier in Australia, to improve and maintain air quality in commercial spaces such as educational institutions, office buildings, hotels, and shopping centers. Moreover, APAC is also projected to record the highest CAGR of ~10% during the forecast period.

Air Purifier Market: Key Companies

The report offers a competitive analysis based on an extensive assessment of the leading players’ product portfolios, geographic presence, and key growth strategies adopted in the last 3–4 years. Some of the key players operating in the Air Purifier market are Honeywell International Inc. (U.S.), Dyson (Singapore), Panasonic Corporation (Japan), IQAir (Switzerland), Unilever PLC (U.K.), Blueair (Sweden), Koninklijke Philips N.V. (Netherlands), Samsung Electronics Co. Ltd. (South Korea), LG Electronics Inc. (South Korea), Carrier Global Corporation (U.S.), Winix Inc. (South Korea), Whirlpool Corporation (U.S.), Sharp Corporation (Japan), Resideo Technologies Inc. (U.S.), and AllerAir Industries Inc. (Canada).

Air Purifier Industry Overview: Latest Developments from Key Industry Players

• In January 2024, Coway Mega (South Korea) launched the Airmega 100 air purifier for smaller spaces in the U.S. The product filters harmful pollutants and purifies indoor air, enabling healthier living.

• In October 2023, Dyson (Singapore) launched the Dyson Purifier Cool Gen 1 with filtration and airflow technology in India to ensure air purification and maintain optimal air quality in all living spaces.

• In February 2023, Carrier Global Corporation (U.S.) launched the Carbon Air Purifier with UV in North America under its Healthy Homes lineup to help remove unwanted odors, volatile organic compounds, and common household gases from indoor air.

Air Purifier Market Research Summary:

Key questions answered in the air purifier market report: