Air Fryer Market Size, Share, Forecast, & Trends Analysis by Type (Manual, Automatic), Capacity (Up to 4 Liters, 4 Liters to 6 Liters, Above 8 Liters, End User (Residential, Commercial), Sales Channel (Online, Offline), and Geography - Global Forecast to 2031

The Air Fryer Market was valued at $1.08 billion in 2023. This market is projected to reach $1.89 billion by 2031 from an estimated $1.15 billion in 2024, at a CAGR of 7.4% during the forecast period of 2024-2031.

Air Fryer Market Size & Forecast

Key factors driving the growth of this market include the increasing awareness about health & wellness, the increasing demand for convenient and quick cooking solutions, and the rising preference for home-cooked meals. Additionally, product innovation and technological advancements in air fryers and emerging markets present significant opportunities for market players.

Key Findings in the Air Fryer Market

• By Type: The Automatic Segment to Dominate the Air Fryer Market in 2024
• By Capacity: The Up to 4 Liters Segment to Dominate the Air Fryer Market in 2024
• By End User: The Residential Segment to Dominate the Air Fryer Market in 2024
• By Sales Channel: The Online Segment to Dominate the Air Fryer Market in 2024
• By Geography: North America Dominates the Air Fryer Market in 2024

Air Fryer Market Drivers

Increasing Awareness About Health and Wellness

Health and wellness have become a top priority for many consumers. From the food they eat to the products they buy, people are increasingly making choices that align with their desire to lead healthier lives. Consumers are now more aware of the importance of avoiding products with harmful ingredients or those associated with unhealthy lifestyles. Additionally, there is a growing awareness of food safety and its implications on health.

In recent years, air fryers have surged in popularity, reflecting a broader shift in consumer behavior toward healthier and more convenient cooking methods. As more people prioritize healthier lifestyles, there is a rising focus on reducing unhealthy fats and calories. Air fryers, particularly smart models, address this need by cooking food with little to no oil, allowing consumers to enjoy healthier meals without sacrificing flavor or texture. Many smart air fryers are equipped with features that help users track cooking progress, control oil usage, and follow nutritional guidelines, further supporting a health-conscious approach to eating. As a result, the growing consumer focus on health and wellness is expected to drive market growth for air fryers during the forecast period.

Air Fryer Market Trends

Increasing Preference for Smart Air Fryers

A smart air fryer is an advanced version of the traditional air fryer that integrates smart technology to offer greater convenience, customization, and control over the cooking process. These devices combine the benefits of air frying with features that allow users to operate the appliance remotely, automate settings, and receive real-time cooking updates. Prominent features of smart air fryers include remote control, voice control, smart home integration, improved cooking precision, enhanced customization options, and better energy efficiency.

The demand for smart air fryers is growing rapidly, driven by consumers' increasing desire for convenience, efficiency, and advanced technology in the kitchen. As busy lifestyles become more common, consumers are looking for appliances that simplify cooking while integrating seamlessly into their daily routines. Furthermore, the rising focus of market players on launching smart air fryers with innovative features is expected to further fuel their demand in the coming years. For instance, in October 2024, Cosori (U.S.) launched the Smart TurboBlaze 6-Quart Air Fryer, an updated version featuring a white finish and advanced smart functions. This model includes ten cooking presets: preheat, air fry, roast, bake, broil, dehydrate, frozen, proof, reheat, and warm. Similarly, in April 2023, Xiaomi (China) introduced its first smart non-turning air fryer with a 4.5L capacity. The new Xiaomi MIJIA air fryer boasts significant upgrades, including a larger 4.5L container and enhanced 360-degree hot air circulation technology for more efficient cooking.

Air Fryer Market Analysis: Top Market Opportunity:

By Type: In 2024, the Automatic Air Fryer Segment is Expected to Dominate the Air Fryer Market

Based on type, the global air fryer market is segmented into automatic air fryers and manual air fryers. In 2024, the automatic air fryer segment is estimated to account for the largest share of the global air fryer market. An automatic air fryer typically features smart technologies that automate or simplify the cooking process, reducing the need for manual intervention. This makes it easier to achieve evenly cooked, crispy food with minimal effort. The large market share of this segment can be attributed to the convenience, ease of use, and consistency that automatic air fryers offer, making them especially appealing to busy individuals or those with limited cooking experience.

Moreover, the automatic air fryer segment is expected to register the highest CAGR during the forecast period of 2024 to 2031. The growth of this segment is driven by manufacturers’ increasing focus on launching automatic air fryers with advanced functionalities, improved technology, and enhanced designs that further streamline the cooking process.

Geographical Analysis

North America Dominates the Air Fryer Market in 2024

In 2024, North America is estimated to account for the largest share of over 37% of the global air fryer market. North America’s significant market share can be attributed to increasing consumer demand for healthier cooking methods, the convenience and time-saving benefits that air fryers offer, a growing preference for healthy home-cooked meals, and the focus of market players on launching innovative air fryers integrated with artificial intelligence and smart technologies.

However, the market in Asia-Pacific is expected to register the highest CAGR of 8% during the forecast period. The growth of this regional market is driven by rising disposable income, increased affordability, and shifting culinary habits in the region. Additionally, there is a growing consumer interest in health-conscious cooking, influenced by modern lifestyle needs, social media trends, and the increasing adoption of smart home technologies and connected devices.

Key Companies

The report includes a competitive landscape based on an extensive assessment of the key growth strategies adopted by leading market players over the past three years (2021-2024). The key players profiled in the global air fryer market report are Breville Group Limited (Australia), Conair Corporation (U.S.), Groupe SEB (France), Hamilton Beach Brands Holding Company (U.S.), Instant Brands Inc. (U.S.), Koninklijke Philips N.V. (Netherlands), SharkNinja Operating LLC (U.S.), Spectrum Brands Holdings, Inc. (U.S.), Stanley Black & Decker, Inc. (U.S.), Cosori (U.S.), and GoWISE USA (U.S.).

Air Fryer Industry Overview: Latest Developments from Key Industry Players

• In October 2024, Stovekraft (India), a leading provider of home, kitchen, and lighting solutions, launched the Stellar Air Fryer. This innovative appliance features cutting-edge design and is engineered to revolutionize healthy cooking with its unique features, ensuring convenience, efficiency, and style in every kitchen.
• In August 2024, Philips (Netherlands) expanded its kitchen appliance lineup in India with the launch of the Philips Dual Basket Air Fryer – 3000 Series. The new model features two baskets of different sizes, offering greater flexibility and efficiency for cooking multiple items at once.
• In September 2022, INALSA (Spain) launched its Dual Basket Air Fryer for the first time in India. This model is available through offline retailers as well as on online platforms like Amazon and Flipkart.

Air Fryer Market Research Summary

Key questions answered in the report: