Action Camera and Accessories Market by Product Offering (Action Camera, Accessories), Technology (Full HD, Ultra HD), Frame Rate (31-60, 61-120 fps), Distribution Channel (Online, Offline), End User (Personal, Professional), and Application (Sports, Travel & Tourism) – Global Forecast to 2027

The Action Camera & Accessories Market is expected to grow at a CAGR of 13.5% from 2020 to 2027 to reach $6.58 billion by 2027 from $2.7 billion in 2020. In terms of volume, the action cameras market is estimated to grow at a CAGR of 12.1% from 2020 to 2027 to reach 29.9 million units by 2027 from 13.4 million units in 2020. Increasing tourism activities and the trend of travel blogging among individuals worldwide are driving the action camera & accessories market. The tourism industry's development has promoted the adoption of action cameras among individual and group travelers for a hassle-free shooting experience.

According to Organisation for Economic Co-operation and Development (OECD), the global tourism sector contributes around 4.4% to the global GDP and is increasing at a rate of 3.8% year-on-year from 2018, further creating growth opportunities for the action cameras industry. Additionally, action cameras have gained rapid demand in recent years owing to their utilization in sports, adventures, and racing activities. Consumers in the sports industry are using action cameras majorly to record live sports that aids them in performing from different angles. However, in recent years, the availability of smartphones with high resolution and wide-view angle cameras has posed a threat to the demand for action cameras.

Technological innovations and high-resolution features in new action cameras to support market demand

Rapid innovation in camera technologies, such as high-resolution, wide-angle, and improved stability in newly launched action cameras, are the factors supporting high unit sales. Companies are developing new products with 4K & 5K resolution, wide-angle lenses, and water resisting features to capture wider views at clearer resolutions than conventional cameras. Water-resistance technology in action cameras allows users to capture views underwater, eliminating camera breakdowns. These features aid manufacturers to gain the market share of water surfing, underwater diving, boating, scuba diving, and other water-based application segments. For instance, in September 2020, GoPro, Inc. (U.S.) announced the launch of its new Hero 9 Black action camera with 5K video recording, waterproof, shock-proof, and dual-screen features. The product is mainly launched for vloggers and adventure video clip shooters and offer waterproof properties up to 33 ft. for capturing water activities.

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Impact of COVID-19 on the action camera & accessories market:

The COVID-19 pandemic has severely impacted the action camera & accessories market worldwide. The adoption of action cameras was low across all the regions during the first & second quarter of 2020 due to strict lockdowns imposed in several countries and the halt of tourism & adventure sports activities. Companies had put a temporary halt on manufacturing cameras & accessories to prevent the spread. Consumers invested their spending on essential commodities & activities, such as food supply, medicines, and grocery, instead of leisure, adventure tourism, sports, and entertainment activities. The demand for cameras & accessories declined in 2020 as consumers could not travel & perform public sports such as racing, water sports, etc., which resulted in fewer blogging & vlogging activities globally. The market is expected to gain pace in 2021 and 2022 with the removal of lockdowns, a steady reopening of tourism & sports sector and consumer awareness related to social distancing maintenance while performing all activities.

Key findings in the action camera & accessories market study:

In 2020, in terms of volume, the action cameras segment to account for the largest share of the market

Based on product offering, the action camera & accessories market is segmented into action cameras and accessories. The action cameras segment is expected to account for the largest share in 2020 in terms of revenue and volume. Action cameras are gaining demand across the tourism & sports application sectors. The adventure & extreme sports sector is considered one of the fastest growing in tourism and leisure industries. These sports and adventurous activities are increasingly being performed by tourists, locals, and professionals in recent years. The trend of recording and uploading sports videos is increasing the demand for action cameras. Such cameras allow the participants to attach them to body parts and record them at the same time of performing. The high stability, wide view angles, and lightweight features of action cameras promote their sports application usage.

In 2020, the full HD action cameras segment is expected to command the largest share in terms of revenue and volume

Based on technology, the action camera market is segmented into full HD, ultra HD, and SD action cameras. The market growth is attributed to the high demand for full HD cameras across all application sectors to record high quality and stable videos while performing the activities. Companies in the action camera market are developing products with full HD resolution and WiFi connectivity features to offer easy updates, upload, and edit videos. Full HD resolution allows users to record videos in better quality than the HD and SD resolution cameras, further driving the action camera market growth.

Action cameras with a 61-120 fps frame rate to grow at the highest CAGR during the forecast period

Based on frame rate, the market is segmented into cameras with 15-30 fps, 31-60 fps, 61-120 fps, and 121-240 fps. The action cameras with 61-120 fps segment is expected to grow at the highest CAGR from 2020-2027 in terms of revenue and volume. This can be attributed to the benefits of high frame rate cameras, such as smooth video capturing, better animations, lower distracting filters, and more clarity than the standard & low frame rates.

In 2020, the online segment to account for the largest share in terms of revenue and volume

Based on distribution channel, the market is segmented into online and offline. In 2020, the online segment is expected to command the largest share in terms of revenue and volume due to the high purchase of electronic products from online stores and websites. Consumers worldwide are switching to online purchases due to huge discounts, availability of several options, review based shopping, and home delivery benefits. Online distribution channels include online electronics stores and manufacturer websites that allow users to order cameras worldwide.

In 2020, the professional segment to witness the highest growth rate in terms of revenue and volume

Based on end user, the market is segmented into personal and professional. The professional segment is expected to grow at the highest CAGR in terms of revenue and volume. This segment's high growth rate is attributed to the adoption of action cameras across various professional applications, such as sports, entertainment & media, travel & tourism, automotive, and emergency services. Consumers in these industries use action cameras for uninterrupted & stable video recording. The innovation of technical parameters in new action cameras is expected to support the demand for these cameras in the professional segment.

The travel & tourism segment to grow the highest rate in terms of revenue and volume in the action camera market

Based on application, the market is segmented into sports, travel & tourism, recreational activities, entertainment & media, automotive, emergency services, and other applications. The travel & tourism segment will witness the highest CAGR from 2020 to 2027 in terms of revenue and volume due to the increased travel blogging and adventure tourism activities worldwide. Tourists are adopting travel blogging trends by creating videos and sharing travel experiences on online platforms, such as YouTube, Instagram, and Facebook.

In 2020, North America to account for the largest share of the market

North America is expected to cover the largest share in the action camera & accessories market by 2027 in terms of revenue and volume due to the presence of a wide consumer base, action camera manufacturers, and the developed tourism sector. The U.S. accounts for the highest number of action camera consumers due to high awareness of the usage, the high number of travel bloggers, and the advanced adventure sports industry. The region also comprises several camera manufacturers that allow consumers to purchase the latest products at reasonable costs.

Key Players

The report includes the competitive landscape based on an extensive assessment of the key strategic developments adopted by leading market participants in the industry over the past three years. The key players operating in the action camera & accessories market are GoPro, Inc. (U.S.), Sony Corporation (Japan), Insta360 (Arashi Vision Inc.) (China), SJCAM (China), JVCKENWOOD Corporation (Japan), TomTom International BV (Netherlands), Garmin Ltd. (U.S.), SZ DJI Technology Co., Ltd. (China), Drift Innovation (U.K.), YI Technology (China), Eastman Kodak Company (U.S.), Nikon Corporation (Japan), Rollie (Germany), Panasonic Corporation (Japan), and Xiaomi (China).

Scope of the Report

Action Camera & Accessories Market, by Product Offering

• Action Cameras
• Action Camera Accessories
  • Batteries
  • Mounts
  • Mods
  • Protectors
  • Other Accessories

Action Camera & Accessories Market, by Technology

• Full HD
• Ultra HD
• SD

Action Camera & Accessories Market, by Frame Rate

• 31-60 fps
• 15-30 fps
• 61-120 fps
• 121-240 fps

Action Camera & Accessories Market, by Distribution Channel

• Online
• Offline

Action Camera & Accessories Market, by End User

• Personal
• Professional

Action Camera & Accessories Market, by Application

• Sports
• Travel & Tourism
• Recreational Activities
• Entertainment & Media
• Automotive
• Emergency Services
• Other Applications

Action Camera & Accessories Market, by Geography

• North America
  • U.S.
  • Canada
• Europe
  • U.K
  • Germany
  • France
  • Italy
  • Spain
  • Switzerland
  • Russia
  • Rest of Europe
• Asia-Pacific (APAC)
  • China
  • India
  • Japan
  • South Korea
  • Australia
  • Singapore
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East and Africa (MEA)
  • UAE
  • Saudi Arabia
  • South Africa
  • Rest of the Middle East and Africa

Key questions answered in the report-