Fitness Equipment Market Size & Forecast

The Fitness Equipment Market is projected to reach $56.22 billion by 2031 at a CAGR of 4.6% from 2024 to 2031. Fitness equipment refers to machines and devices used for exercise, whether at home or in commercial spaces such as gyms or fitness centers. The growth of this market is driven by the increasing prevalence of obesity and cardiovascular diseases, technological advancements in fitness equipment, rising disposable incomes, growing awareness about the benefits of exercising regularly, the rising number of personal trainers or fitness instructors, and the proliferation of fitness clubs and gyms. However, the availability of alternative fitness routines and injuries resulting from the incorrect use of fitness equipment may restrain market growth.

The growing inclination towards home-based workouts due to their convenience & accessibility and the rising demand for virtual training sessions are expected to create market growth opportunities. However, the high costs of purchasing and maintaining fitness equipment pose a significant challenge to the market’s growth. Furthermore, the integration of AI with fitness apps and the increasing sales of rowing machines are prominent trends in the fitness equipment market.

Fitness Equipment Market Growth Drivers

Technological Advancements in Fitness Equipment

The availability of advanced fitness health apps has revolutionized the fitness industry. Advanced fitness equipment, such as ellipticals and treadmills, have transformed into data-driven and smart machines capable of tracking nearly every aspect of health. These advanced fitness equipment feature sensors to collect information such as heart rate, step count, distance covered, and running speed, among other metrics. Moreover, advancements in fitness equipment, enabling connectivity with mobile devices or computers, storing data, performing weekly/monthly analyses, and generating further exercise plans based on users' performance are expected to drive the growth of the fitness equipment market.

Rising Disposable Incomes

The expanding middle-class population worldwide represents one of the most significant demographics and social trends. The projection of a continued rise in wealthier middle-class consumers over the next 15 years is particularly notable in regions such as Asia-Pacific. For instance, according to the Asian Development Bank, developing economies registered growth rates of 5.2% in 2022 and 5.3% in 2023. The rising disposable incomes among the middle class enhance their purchasing power. Additionally, this increase in disposable incomes has increased enrollments in gyms, driving the demand for fitness equipment.

Furthermore, factors like the growing prevalence of diseases such as diabetes and hypertension have prompted people to allocate more resources to preventive healthcare. Therefore, the rising disposable incomes, coupled with the increasing accessibility to fitness equipment, are expected to drive the growth of the fitness equipment market during the forecast period.

Growing Awareness About the Benefits Of Exercising Regularly

People are increasingly prioritizing their health and taking extra measures to enhance their fitness goals, cultivate healthy habits, and maintain an active lifestyle. There has been a growing inclination towards home workouts, as they offer cost-efficiency, convenience, and flexibility. In response to this trend, major market players are launching affordable products tailored for home use. This shift in workout habits is expected to positively impact the growth of the fitness equipment market in the coming years.

Fitness Equipment Market Trends

Integration of AI With Fitness Apps

AI is revolutionizing the fitness industry by leveraging machine learning algorithms, data analytics, and advanced technology sensors to optimize workouts and training sessions and improve outcomes. Integrating AI with fitness apps enables customized and personalized experiences tailored to individual needs. Unlike traditional workout patterns that adopt a one-size-fits-all approach, AI gathers data from various sources such as fitness applications, wearable fitness devices, and individual inputs to create tailored exercise plans based on individual goals, fitness levels, and preferences. Thus, the proliferation of AI-powered fitness applications is expected to drive the growth of the fitness equipment market.

Fitness Equipment Market Opportunity

Growing Inclination Towards Home-based Workouts Due to Their Convenience & Accessibility

Home-based workouts eliminate the need for commuting to the gym, saving both time and resources. According to the U.S. Bureau of Labor Statistics, the average American spends approximately 52 minutes per day traveling to and from work. By exercising at home, individuals can reclaim this time, freeing up several hours each week for other productive activities. Moreover, home fitness equipment offers the flexibility to work out at any time, catering to individual schedules. This makes it easier to establish and adhere to a consistent workout routine, which is essential for maintaining overall health and achieving fitness goals. Therefore, the efficiency and convenience provided by home-based workouts are expected to drive the growth of the fitness equipment market.

Fitness Equipment Market Analysis: Key Findings

By Type: In 2024, the Cardiovascular Training Equipment Segment to Dominate the Fitness Equipment Market

Based on type, the fitness equipment market is segmented into cardiovascular training equipment, strength training equipment, and other equipment and accessories. In 2024, the cardiovascular training equipment segment is expected to account for the largest share of 47.2% of the fitness equipment market. Cardiovascular training promotes heart and lung health while also mitigating the risk of obesity, high blood pressure, and diabetes. This segment’s large market share can be attributed to the increasing awareness of the benefits of cardiovascular training and the wide availability of cardiovascular training equipment in the market.

However, the strength training equipment segment is projected to witness the highest growth rate of 5.2% during the forecast period of 2024–2031. This segment’s growth is driven by the increasing affordability of advanced strength training equipment, the availability of products across various price ranges, and the integration of AI technologies with strength training equipment for customized & personalized workouts.

By Price Range: In 2024, the Medium Price Range Segment to Dominate the Fitness Equipment Market

Based on price range, the fitness equipment market is segmented into low price range, medium price range, and high price range. In 2024, the medium price range segment is expected to account for the largest share of 45.3% of the fitness equipment market. This segment’s large market share can be attributed to the availability of high-quality products with advanced features within the mid-priced category and the increasing expenditure by individuals on fitness-related purchases. Products offered in this mid-priced category cater to a wide range of users who seek reliable equipment without the premium price tag, making them ideal for residential applications. Additionally, mid-range equipment typically entails lower maintenance costs compared to high-end equipment, making them suitable for residential use and small to medium-sized fitness centers.

By Distribution Channel: In 2024, the Retail Segment to Dominate the Fitness Equipment Market

Based on distribution channel, the fitness equipment market is segmented into online/e-commerce and retail. In 2024, the retail segment is expected to account for the largest share of the fitness equipment market. This segment’s large market share can be attributed to the convenient and widespread accessibility offered by retail stores, along with installation services provided by these establishments. Additionally, concerns about receiving damaged products from online or e-commerce platforms contribute to the preference for retail purchases. Fitness equipment is often heavy and bulky, incurring higher shipping costs and posing challenges for assembly. Retail sellers typically offer complementary services, including installation or assembly by technical experts, further increasing the preference for retail purchases.

By End User: In 2024, the Commercial Segment to Dominate the Fitness Equipment Market

Based on end user, the fitness equipment market is segmented into commercial and residential. In 2024, the commercial segment is expected to account for the larger share of the fitness equipment market. The commercial segment is further segmented into gyms and fitness clubs, hospitality and leisure, corporate gyms, and educational institutes. This segment’s large market share can be attributed to the easy accessibility to advanced fitness equipment at gyms and other establishments such as corporate institutes and fitness clubs, the rising number of fitness enthusiasts, and the growing prevalence of cardiovascular diseases.

Geographical Analysis

By Geography: In 2024, North America to Dominate the Fitness Equipment Market

In 2024, North America is expected to account for the largest share of 38.1% of the fitness equipment market. North America's significant market share can be attributed to the rising spending on health & fitness, the presence of key market players with well-established distribution channels, and rising health awareness. According to the U.S. Health & Fitness Consumer 2023 Report, the number of Americans who were members of a fitness facility reached 68.9 million in 2022. Furthermore, overall facility users reached 82.7 million.

However, the market in Asia-Pacific is projected to register the highest growth rate of 5.9% during the forecast period. The growth of this regional market is driven by factors such as the rising adoption of home fitness equipment, the proliferation of gyms & fitness centers, the increasing popularity of corporate wellness programs, and the increasing out-of-pocket expenditure on fitness. Furthermore, expansion initiatives by major fitness brands across the region contribute to the market’s growth. For instance, in March 2024, Decathlon (France), a leading sports brand, announced plans to increase investments in India, aiming to ramp up production and enhance retail presence in the country.

Fitness Equipment Market: Key Companies

The report offers a competitive landscape based on an extensive assessment of leading players’ product offerings and geographic presence and the key growth strategies adopted by them over the past few years (2020–2024). The key players operating in the fitness equipment market are BowFlex Inc. (U.S.), Peloton Interactive, Inc. (U.S.), Cybex International, Inc. (U.S.), Johnson Health Tech. Co., Ltd. (U.S.), ControllerTechnogym S.p.A. (Italy), Dyaco International Inc. (Taiwan), Decathlon SA (France), Precor Incorporated (U.S.), Hammer Sport AG (Germany), Tonal Systems, Inc. (U.S), HOIST Fitness Systems, Inc. (U.S.), and NordicTrack (U.S.).

Fitness Equipment Industry Overview: Latest Developments from Key Industry Players

• In October 2023, Nike, Inc. (U.S.) launched strength training equipment, which includes weight lifting equipment. The collection also includes kettlebells, dumbbells, and barbells for commercial and home use.
• In August 2023, Echelon Fitness UK Limited (U.K.) launched the Echelon Strength Pro, a smart fitness equipment with pre-built and instructor-led guided movements for various types of workouts.
• In November 2022, Powermax Fitness (India) Pvt Limited (India) launched its Elliptical cross trainer, Powermax EH 760.
• In February 2021, Technogym U.K. Ltd. (U.K.) launched MyRun, a home treadmill equipped with customized walking and running programs suitable for all age groups.
• In December 2021, Cure Fit Healthcare Pvt Ltd (Cult.fit) (India) acquired cardio equipment brands Onefitplus, Fitkit, and RPM Fitness and the bicycle brand Urban Terrain.

Fitness Equipment Market Research Summary

Key questions answered in the fitness equipment market report: