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Redding, California - July 10, 2024

U.S. Direct-to-Consumer Laboratory Testing Market to be Worth $3.91 Billion by 2030

U.S. Direct-to-consumer Laboratory Testing Market By Application (Genetic Testing {Ancestry, Carrier Status, Disease Risk [Cancer, Neurological, Cardiac]}, Diabetes, Thyroid, STD, Routine, CBC), Sample Type (Saliva, Urine, Blood) - Forecast to 2030


Meticulous Research®—a leading market research company, published a research report titled, ‘U.S. Direct-to-consumer Laboratory Testing Market by Application (Genetic Testing {Ancestry, Carrier Status, Disease Risk [Cancer, Neurological, Cardiac]}, Diabetes, Thyroid, STD, Routine, CBC), Sample Type (Saliva, Urine, Blood) - Forecast to 2030.

According to this latest publication from Meticulous Research®, the U.S. direct-to-consumer laboratory testing market is projected to reach $3.91 billion by 2030, at a CAGR of 10.4% from 2024 to 2030. The growth of the U.S. direct-to-consumer laboratory testing market is driven by several factors, including the rising incidence of chronic diseases and sexually transmitted diseases, high disposable income, increased consumer awareness, increasing awareness about personal health management, benefits of DTC laboratory testing such as high convenience, affordability & accessibility, increasing prevalence of chronic and infectious diseases, increasing cost of healthcare, increasing consumer awareness about ancestry/genealogy testing, rising elderly population, and the growing interest in predictive testing. Factors such as the growing adoption of telehealth, expansion in emerging economies, and the increasing penetration of pharmacogenomic testing in DTC laboratory testing are a few of the opportunities that would help grow the market in the future.

Factors such as genetic data privacy concerns, misinterpretation of test results, and lack of professional medical counseling could be considered challenges for the U.S. direct-to-consumer laboratory testing market. However, the sample integrity and interference issues, regulatory concerns, lack of reimbursement, and limited test portfolio compared to conventional laboratory testing restrain the growth of the market.

Key Players

The key players profiled in the U.S. direct-to-consumer laboratory testing market report are Quest Diagnostics Incorporated (U.S.), Laboratory Corporation of America Holdings (U.S.), EverlyWell, Inc. (U.S.), DirectLabs, LLC (U.S.), Ancestry.com, LLC (U.S.), 23andMe Holding Co. (U.S.), MyMedLab, Inc. (U.S.), ANY LAB TEST NOW (U.S.), LetsGetChecked, Inc. (U.S.), and Myriad Genetics, Inc. (U.S.).

The U.S. direct-to-consumer laboratory testing market is segmented by Application (Genetic Testing [Ancestry/Genealogy, Disease/Risk Assessment {Cancer, Cardiovascular Diseases, Neurological Diseases, Other Applications}, Carrier Status, Other Genetic Tests], Diabetes Testing, Routine Clinical Testing, Thyroid Function Testing, Sexually Transmitted Disease Testing, Other Applications), Sample Type (Blood, Saliva, Urine, Other Samples) and Geography. The study also evaluates industry competitors and analyzes the regional and country-level markets.

Among applications, in 2024, the genetic testing segment is expected to account for the largest share of the market. The large share of the segment is attributed to the rising appeal of DTC genetic testing to explore information regarding family health history and disease risk assessment testing, the launch of new DTC genetic tests for new applications, and increasing curiosity among people in developed countries regarding their ancestry and lineage.

Among sample types, the blood segment is expected to account for the largest share of the market. The large share of the segment is attributed to the benefits of blood samples, such as the high reliability of results, the wide range of test options available, and the convenience of at-home blood collection services.

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Key questions answered in the report-

  • Which are the high-growth market segments in terms of direct-to-consumer laboratory testing by application, sample, and geography?
  • What was the historical market for direct-to-consumer laboratory testing across the U.S.?
  • What are the market forecasts and estimates for the period 2024–2030?
  • What are the major drivers, restraints, opportunities, and challenges in the U.S. direct-to-consumer laboratory testing market?
  • Who are the major players in the U.S. direct-to-consumer laboratory testing market?
  • What is the competitive landscape, and who are the market leaders in the U.S. direct-to-consumer laboratory testing market?
  • What are the recent developments in the U.S. direct-to-consumer laboratory testing market?
  • What are the different strategies adopted by the major players in the U.S. direct-to-consumer laboratory testing market?
  • What are the geographical trends and high-growth regions/countries?

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