Meticulous Research®—a leading global market research company, published a research report titled, 'South East Asia E-commerce Market by Business Model (Horizontal E-commerce and Vertical E-commerce), Browsing Medium, Payment Mode (Card Payments, Digital Wallets, Bank Transfers, Cash Payments), Operating Channel, and Offering - Forecast to 2030.'
According to this latest publication from Meticulous Research®, the South East Asia e-commerce market is projected to reach $762.6 billion by 2030, at a CAGR of 19.8% during the forecast period. The growth of this market is driven by the rising internet and smartphone penetration, growing usage of social media and social commerce, the adoption of the omni-channel business model, and advances in multiple payment modes. However, concerns over online fraud and cybersecurity issues are expected to restrain the market's growth.
E-commerce automation and the expansion of cross-border E-commerce are expected to offer significant market growth opportunities. However, navigating local laws and legislation for cross-border operations and building consumer trust without physical touch and feel experience are some of the challenges for the players operating in this market.
Key trends in the South East Asia E-commerce market include the adoption of simulations for product testing and validation and the integration of AR and VR technologies in E-commerce.
The South East Asia E-commerce market is segmented based on business model, browsing medium, payment mode, operational channel, and offering. The study also evaluates industry competitors and analyzes the market at the country level.
Based on business model, the South East Asia E-commerce market is segmented into horizontal E-commerce and vertical E-commerce. In 2023, the horizontal E-commerce segment is expected to account for the larger share of the South East Asia E-commerce market. The large market share of this segment is attributed to the wide range of products offered under the horizontal E-commerce model, resulting in a larger customer base and higher sales volumes.
Based on browsing medium, the South East Asia E-commerce market is segmented into desktop/laptop and mobile/tablet. The mobile/tablet segment is further sub-segmented into application-based and browser-based. In 2023, the desktop/laptop segment is expected to account for the larger share of the South East Asia E-commerce market. The large market share of this segment is attributed to the surge in e-commerce sales during the COVID-19 pandemic. Additionally, the work-from-home culture has increased the sales of desktop/laptop devices and their use for online shopping. Furthermore, the high-quality visualization offered by desktops/laptops has contributed to increased E-commerce sales via these devices.
Based on payment mode, the South East Asia E-commerce market is segmented into card payments, digital wallets, bank transfers, cash payments, and other payment modes. In 2023, the card payments segment is expected to account for the largest share of the South East Asia E-commerce market. This segment's large market share is mainly attributed to the convenience, security, and offers associated with card payments, making it the most preferred payment mode in E-commerce, particularly in developed countries.
Based on operational channel, the South East Asia E-commerce market is segmented into pure play E-commerce and omni-channel E-commerce. In 2023, the omni-channel E-commerce segment is expected to account for a larger share of the South East Asia E-commerce market. The large market share of this segment is attributed to the seamless customer experience offered by these channels, resulting in increased sales, consumer traffic, customer loyalty, and better data collection, enabling businesses to optimize customer interactions and resource management.
Based on offering, the South East Asia E-commerce market is segmented into beauty & fashion products, travel & tourism, electronic products, household products, pharmaceutical products, food & beverage, and other offerings. In 2023, the beauty & fashion products segment is expected to account for the largest share of the South East Asia E-commerce market. The large market share of this segment is attributed to rapidly changing customer behavior and preference towards online shopping, as well as the high demand for cosmetics and clothing. The rising popularity of mobile wallets and the increasing use of smartphones contribute to the segment's growth. Additionally, the rising incorporation of advanced technologies in online platforms and the availability of various beauty & fashion goods for comparison on E-commerce platforms contribute to the growth of this segment.
Based on geography, the South East Asia E-commerce market is segmented into Indonesia, Vietnam, Singapore, Thailand, Malaysia, Philippines, and the Rest of South East Asia. In 2023, Indonesia is expected to account for the largest share of the South East Asia E-commerce market. Indonesia's major market share is attributed to the presence of numerous E-commerce players and emerging start-ups, the widespread use of smartphones for E-commerce purchases, high internet penetration, and supportive government initiatives to digitize the economy and payment systems.
The key players operating in the South East Asia E-commerce market are Amazon.com, Inc. (U.S.), Alibaba Group Holding Limited (China), eBay Inc. (U.S.), JD.com, Inc. (Jingdong) (China), Rakuten, Inc. (Japan), The Home Depot, Inc. (U.S.), Zalando SE (Germany), Otto GmbH & Co KG (Germany), Priceline.com (U.S.), B2W Digital Company (Brazil), Groupon, Inc. (U.S.), Walmart Inc. (U.S.), Inter IKEA Systems B.V. (Netherlands), Costco Wholesale Corporation (U.S.), Shopify Inc. (Canada), Wayfair Inc. (U.S.), Suning.com Co., Ltd. (Suning Commerce Group Co., Ltd.) (China), and Tesco plc (U.K.).
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