North America Online Language Learning Market to be Worth $5.7 Billion by 2030

North America Online Language Learning Market by Learning Mode (Self-learning Apps Tutoring), Age Group, Language (English, Mandarin, Spanish), End User (Individual Learners, Educational Institutions), and Country - Forecast to 2030

Meticulous Research^®—a leading global market research company, published a research report titled, ‘North America Online Language Learning Market by Learning Mode (Self-learning Apps Tutoring), Age Group, Language (English, Mandarin, Spanish), End User (Individual Learners, Educational Institutions), and Country - Forecast to 2030.’

According to this latest publication from Meticulous Research^®, the North America online language learning market is projected to reach $5.7 billion by 2030, at a CAGR of 16.5% from 2023 to 2030. The growth of this market is driven by the growing need for cross-border communication due to globalization, the availability of cost-effective online language learning apps, and the adoption of artificial intelligence in E-learning. Additionally, the increasing preference for multilingual employees among multinational companies and the increasing investments in start-ups and small companies teaching English are expected to create market growth opportunities.

However, the reluctance to accept English as a primary communication language in some countries restrains the market’s growth. Furthermore, the high capital expenditure in developing countries is a major challenge for the players operating in this market. Wearable technologies, E-learning, and the adoption of strategic teaching methods are prominent trends in the North America online language learning market.

The North America online language learning market is segmented based on learning mode, age group, language, end user, and country. The study also evaluates industry competitors and analyzes the market at the country level.

Based on learning mode, the North America online language learning market is broadly segmented into self-learning apps, applications, and tutoring. In 2023, the self-learning apps segment is expected to account for the largest share of the North America online language learning market. This segment's large market share is attributed to increasing technological advancements, rising adoption of self-learning apps in educational institutions, growing need for corporate training programs, and increasing demand for flexible and convenient learning options. Additionally, the rising integration of social features in self-learning apps that allow users to connect with language learners and native speakers worldwide is driving the market’s growth. Moreover, the self-learning apps segment is projected to register the highest CAGR during the forecast period.

Based on age group, the North America online language learning market is broadly segmented into <18 years, 18-20 years, 21-30 years, 31-40 years, and >40 years. In 2023, the <18 years segment is expected to account for the largest share of the North America online language learning market. The large market share of this segment is attributed to the increasing demand for children’s learning apps and the rising popularity of language learning methods tailored for children, such as online interactive games, language learning cartoons, and language books and stories on online language learning platforms. Moreover, the <18 years segment is projected to register the highest CAGR during the forecast period.

Based on language, the North America online language learning market is broadly segmented into English, French, Spanish, Mandarin, German, Italian, Arabic, Japanese, Korean, and other languages. In 2023, the English segment is expected to account for the largest share of the North America online language learning market. The large market share of this segment is attributed to the increasing emphasis on English language learning in educational institutions, the rising emphasis on English language proficiency, and the growing popularity of English language proficiency tests such as TOEFL and IELTS.

However, the Mandarin segment is projected to register the highest CAGR during the forecast period due to the increasing global demand for Mandarin-speaking professionals, rising interest in Chinese culture, and a rapid increase in students learning Mandarin worldwide.

Based on end user, North America online language learning market is broadly segmented into individual learners, educational institutions, government institutes, and corporate learners. In 2023, the individual learners segment is expected to account for the largest share of the North America online language learning market. The large market share of this segment is attributed to the rising interest in travel and cultural exploration, supportive and active online communities and language exchange platforms, and the availability of a wide range of language options and proficiency levels on online platforms. Moreover, the individual learners segment is projected to register the highest CAGR during the forecast period.

Based on country, the North America online language learning market is segmented into U.S. and Canada. In 2023, the U.S. is expected to account for the larger share of the North America online language learning market. The large market share of the U.S. is mainly attributed to the growing number of international travelers, diverse population and multicultural society, increasing globalization and international connections, rising workforce demands and career opportunities, and consumers’ high inclination toward adopting new technologies. Moreover, the market in the U.S. is projected to register the highest CAGR during the forecast period.

Key Players:

The key players operating in the North America online language learning market include Berlitz Corporation (U.S.), Rosetta Stone, Inc. (U.S.), Memrise Inc. (U.K.), Inlingua International Ltd. (France), Sanako Corporation (Finland), Duolingo Inc. (U.S.), Babble GmbH (Germany), Busuu Limited (U.K.), Transparent Language, Inc. (U.S.), Open Education LLC (U.S.), Linguistica 360, Inc. (U.S.), Mondly (Romania), FluentU (A part of Enux Education Limited), Mango Languages (U.S.), Cambridge University Press (U.K.), New Oriental Education & Technology Group Inc. (China), Houghton Mifflin Harcourt Company (U.S.), McGraw-Hill Education, Inc. (U.S.), and ELSA Corp. (U.S.).

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Key questions answered in the report-

Which high-growth market segments are based on learning mode, age group, language, end user, and country?
What was the historical market for North America online language learning market?
What are the market forecasts and estimates for the period 2023–2030?
What are the major drivers, restraints, opportunities, challenges, and trends in the North America online language learning market?
Who are the major players in the North America online language learning market, and what are their market shares?
How is the competitive landscape in the North America online language learning market?
What are the recent developments in the North America online language learning market?
What strategies are adopted by the major players in the North America online language learning market?
What are the key trends, and which are the high-growth countries?
Who are the local emerging players in the North America online language learning market, and how do they compete with the other players?

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