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Meticulous Research®—a leading global market research company, published a research report titled 'Postbiotics Market by Type (Bacteria, Yeast), Form (Liquid, Dry), (Application (Food & Beverages, Nutritional Supplements), Sales Channel (Offline, Online), and Geography - Global Forecast to 2029.'
According to this latest publication from Meticulous Research®, in terms of value, the postbiotics market is projected to reach $ 24 million by 2029, at a CAGR of 10.1% from 2022 to 2029. The growth of this market is mainly driven by the growing consumer awareness regarding the health benefits of postbiotic supplements, the increasing prevalence of various digestive diseases, and rising demand from the sports nutrition industry. Moreover, the growing use of postbiotics in pet food and e-commerce growth is expected to create lucrative opportunities for players operating in this market. However, stringent regulations related to postbiotics are expected to hinder the growth of this market to some extent.
The global postbiotics market is segmented by type (bacteria and yeast), form (liquid postbiotics and dry postbiotics), application (food & beverages, nutritional supplements, and other applications), and sales channel (offline sales and online sales). The study also evaluates industry competitors and analyzes the regional and country-level markets.
Based on type, in 2022, the bacteria segment is expected to account for the largest share of the global postbiotics market. The large market share of this segment is attributed to the use of bacteria-based postbiotic in a wide variety of commercial dairy products, including sour and fresh milk, yogurt, and cheese, among others. The growth of this segment is fueled by the increasing prevalence of gastrointestinal and extraintestinal disorders, including traveler's diarrhea, antibiotic-associated diarrhea, inflammatory bowel diseases, protection against intestinal infections, and irritable bowel syndrome; awareness of nutrient-dense food products; and a growing preference among health-conscious consumers for these products.
Based on form, the dry postbiotic segment is projected to register the highest CAGR during the forecast period. The fast growth of this segment is driven by the growing use of postbiotic ingredients in postbiotic supplements, which are majorly available in tablet, capsule, and powder form. Moreover, the solid dry postbiotics have a longer shelf life and are easy to handle & transport, making them more convenient for use in various application areas. In addition, solid postbiotics offer advantages such as ease of use, an inexpensive nature, and the ability to avoid costly formulation mistakes and maintain the stability of the ingredient functionality until it is utilized.
Based on application, in 2022, the nutritional supplements segment is expected to account for the largest share of the global postbiotics market. The large market share of this segment is attributed to the high prevalence of digestive health issues and increased customer understanding of maintaining good gut health. Moreover, the increasing demand for sport nutrition products and the growing use of postbiotics in supplements as a safer method to improve health is expected to spur the demand for postbiotic supplements in the market. However, the high cost of supplements is hindering the growth of this market.
Based on sales channel, the online segment is projected to register the highest CAGR during the forecast period. This segment's fast growth is driven by consumers' growing inclination to purchase postbiotic supplements online due to easy accessibility and affordability, and the availability of greater discounts compared to modern trade.
Geographic Review
This research report also analyzes major geographies and provides a comprehensive analysis of North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. In 2022, North America is expected to account for the largest share of the global postbiotics market. The large share of this market is mainly driven by the rising digestive health products market, the growing supplements market, and the increasing demand for postbiotics.
Key Players
The key players operating in the postbiotics market include Archer-Daniels-Midland Company (U.S.), Cargill, Incorporated. (U.S.), Adare Biome (France), Sabinsa Corporation (U.S.), Postbiotica S.R.L. (Italy), Phileo by Lesaffre (France), Lactobio A/S (Denmark), MCLS Europe (Netherlands), and AB-BIOTICS, S.A. (Spain).
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Key Questions Answered in the Report-
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