The global healthcare gamification market will increase at a CAGR of 54.7% from 2017 to 2022 to USD 3,780.6 million by 2022, driven by growing technological advancements, rising use of smartphones, changing lifestyle, increasing digitalization, and growing focus on wellness at the workplace.
The conception of the term gamification has drawn the attention of many non-gaming industries, including education, retail and consumer goods, entertainment, media and publishing, travel and logistics, banking and financial services, and healthcare. In the healthcare sector, gamification is one of the innovative ways to motivate people to influence personal health behavior. The design principles of computer games to healthcare solutions help to influence patient behaviour in order to attain better health. It also helps to promote employee training and procedural learning. This makes healthcare more personalized and user-centric, providing motivation and creating an engaging experience.
The successful application of gamification has been reported within many health applications such as fitness management, medical training, medication management, physical therapy, and others. This study analyzes the healthcare gamification market for these applications. The global healthcare gamification market is further segmented by product (Enterprise-based Solutions and consumer-based solutions), and geography (North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa). Fitness management application segment holds the largest share in the global healthcare gamification market and is expected to grow at a healthy CAGR in the forecast period, driven by the various technological advancements, increasing penetration of smartphones, tablets, and other mobile platforms; rising focus on patient-centric healthcare delivery; and changing lifestyle and thereby growing focus on the overall fitness.
North America commanded the major share of the global healthcare gamification market and is expected to grow at a significant pace in the coming years. Asia Pacific region also shows a substantial growth in the gamification healthcare market primarily due to the growing population, especially in India and China; increasing adoption of smartphones, and growing gamification and creative innovation initiatives in the region.
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The prominent players in the global healthcare gamification market are Microsoft Corporation, Under Armour Inc., Strava Inc., Adidas AG, Apple Inc., FitBit Inc., Jawbone, Nike Inc., Google Inc., Ayogo Health Inc., Rally Health, Inc., Badgeville, Inc., Hubbub Health Inc., Welltok, Inc., Akili Interactive Labs, Inc., Bunchball, Fitocracy, EveryMove Inc., SuperBetter, LLC, Syandus Inc., Mango Health, Medisafe Inc., Reflexion Health Inc., Respond well (a part of Zimmer Biomet), and others.
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