Meticulous Research®—a leading global market research company published a research report titled “Direct to Consumer Pet Food Market by Type (Meal [Standard, Customized], Treats, Supplements), Pet Type (Dogs, Cats), Health Condition (Nutrition), Distribution Channel (Online, Offline), and Geography — Global Forecasts to 2028.”
According to this latest publication from Meticulous Research®, the DTC pet food market is expected to grow at a CAGR of 25.2% from 2021–2028 to reach $8.16 billion by 2028.
The growth of this market is mainly driven by factors, such as the rising pet population coupled with increasing pet food expenditure, growing incidences of zoonotic diseases in pets, the increasing number of pet D2C brands and start-ups, and growing consumer preference for online shopping.
In addition, the rise in e-commerce, humanization of pets, demand for nutritious pet food, millennial pet owners, and consumer willingness to pay for premium-price for pet products further support the growth of the direct-to-consumer pet food market.
However, the quality issues of pet food products and product recalls are expected to hinder the growth of this market to a notable extent.
The direct-to-consumer pet food market is segmented based on type (meal [standard and customized], treats, and supplements), pet type (dogs, cats, and other pets), health condition (nutrition, digestive health, heart health, allergies, dental health, skin problems, stress, joint health, and other health conditions), distribution channel (online and offline), and geography. The study also evaluates industry competitors and analyzes the market at the regional and country levels.
Based on type, the DTC pet food market is segmented into meal, treats, and supplements. In 2021, the meal segment accounted for the largest share of the direct-to-consumer pet food market. The meal segment is further divided into standardized meal and customized meal.
The customized meal segment is expected to register the higher CAGR during the forecast period of 2021–2028. Customized meals help monitor pet eating patterns, avoid susceptible allergens in food; address health conditions, such as dry skin, obesity, and loose stools; and enable doorstep delivery, contributing to the high growth rate of this segment.
The standardized and customized meals segments are further sub-segmented into dry and wet meals. In 2021, the dry meal segment accounted for the larger share of the standardized and customized meals market. The large market share of this segment is attributed to its increased shelf life, low cost, ease of handling, and reduced risks of plaque & tartar buildup.
Based on pet type, the direct-to-consumer pet food market is segmented into dogs, cats, and other pets. The dogs segment is expected to register the highest growth during the forecast period of 2021–2028. The high growth rate of this segment is attributed to the rising number of dog adoptions, growing demand for high-quality dog food products, and the humanization of dogs.
Based on health condition, the direct-to-consumer pet food market is segmented into nutrition, digestive health, heart health, allergies, dental health, skin problems, stress, joint health, and other health conditions. The digestive health segment is expected to register the highest CAGR during the forecast period of 2021–2028. The high growth rate of this segment is attributed to the increasing usage of customized nutritional formulations to prevent digestive problems and the introduction of prebiotics and probiotics in pet food diets.
Based on distribution channel, the DTC pet food market is segmented into online and offline. The online segment accounted for the larger share of the direct-to-consumer pet food market in 2021. The large market share of this segment is attributed to the growing preference for personalization, consumer convenience, availability of greater discounts compared to offline stores, and greater product selection experience.
Based on geography, North America accounted for the largest share of the direct-to-consumer pet food market in 2021. The large market share of this region is attributed to the rising number of millennials as pet owners, the availability of a wide range of customized pet food, the growing focus on the health & diets of pets, and the presence of major D2C players in this region. Additionally, North America is expected to register the highest CAGR during the forecast period of 2021–2028.
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The DTC pet food market space is characterized by a moderately competitive scenario due to the presence of numerous large- and small-sized global, regional, and local players.
The key players operating in the direct-to-consumer pet food market are Nestlé S.A. (Switzerland), General Mills, Inc. (U.S.), Mars, Incorporated (U.S.), Hill's Pet Nutrition, Inc. (PART OF COLGATE-PALMOLIVE COMPANY) (U.S.), The J.M. Smucker Company (U.S.), Diamond Pet Foods, Inc. (Part of Schell & Kampeter, Inc.) (U.S.), Heristo Aktiengesellschaft (Germany), Simmon Pet Food, Inc. (U.S.), WellPet, LLC (U.S.), The Farmers Dog, Inc. (U.S.), Jinx, Inc. (U.S.), JustFoodForDogs, LLC (U.S.), Ollie Pets Inc. (U.S.), Farmina Pet Foods Holding B.V. (Netherlands), and NomNomNow, Inc. (Philippines).
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