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Meticulous Research®—a leading global market research company, published a research report titled ‘English Language Learning Market—Global Opportunity Analysis and Industry Forecast (2024-2031).’ According to this latest publication from Meticulous Research®, the English language learning market is expected to reach $91.1 billion by 2031, at a CAGR of 10.6% from 2024 to 2031.
The rising importance of English in business & professional areas, increasing investments in start-ups & small companies teaching English, and the minimal cost of English language learning apps are factors driving the growth of the English language learning market. However, reluctance to accept English as a primary communication tool in some countries may restrain the growth of this market.
The increasing spending on the education sector and transnational education (TNE) is expected to create market growth opportunities. However, the shortage of trained professionals to teach English is a major challenge for the players operating in this market.
Additionally, artificial intelligence (AI) & robot technology and e-learning are major trends in the global English language learning market.
Key Players
The English language learning market is characterized by a moderately competitive scenario due to the presence of many large- and small-sized global, regional, and local players. The key players operating in the English language learning market are Cambridge University Press (U.K.), New Oriental Education & Technology Group Inc. (China), Houghton Mifflin Harcourt Company (U.S.), McGraw-Hill Education, Inc. (U.S.), Duolingo Inc. (U.S.), Berlitz Corporation (U.S.), Busuu Online S.L. (Spain), Babble GMBH (Germany), Linguistica 360, Inc. (U.S.), Mondly (Romania), ELSA Corp. (U.S.), FluentU (A part of Enux Education Limited) (China), Memrise Inc. (U.K.), Mango Languages (U.S.), Rosetta Stone Ltd. (A part of IXL Learning, Inc.) (U.S.), Inlingua International Ltd. (Switzerland), Sanako Corporation (Finland), Transparent Language, Inc. (U.S.), and Open Education LLC (U.S.).
The English language learning market is segmented based on methodology, learning mode, age group, and end user. The report also evaluates industry competitors and analyzes the English language learning market at the regional and country-level markets.
Among the methodologies studied in this report, the blended learning segment is anticipated to dominate the English language learning market. The increasing demand for personalized learning, the rise in the adoption of advanced offline & online learning systems for students and working professionals, the rising importance of effective learning methodology, and students’ preference for learning at their own pace and flexibility are key factors contributing to the segment's leading position in the English language learning market.
Among the learning modes studied in this report, the tutoring segment is anticipated to dominate the English language learning market. The growing investment in e-learning tools and technologies to enhance the teaching experience, the increasing need for education, and the demand for cost-effective programs to address the knowledge gap in students are key factors contributing to the segment's leading position in the English language learning market.
Among the age group studied in this report, the 13-17 years segment is anticipated to dominate the English language learning market. The increasing digitization of public schools, the rising number of English learners, the significant increase in smartphone users, the increasing demand for kids' learning apps, the rising preference for interactive and engaging learning experiences, and the increasing need for immersive and practical language practice are key factors contributing to the segment's leading position in the English language learning market.
Among the end users studied in this report, the individual learners segment is anticipated to dominate the English language learning market. The increasing adoption of smart devices coupled with faster internet penetration, the growing need for transmission of live content on the internet for better brand engagement and student reach, and the high number of established language learning sites are key factors contributing to the segment's leading position in the English language learning market.
Geographic Review
This research report analyzes major geographies and provides a comprehensive analysis of North America (U.S., Canada), Europe (Germany, U.K., France, Italy, Spain, Russia, Poland, Netherlands, Belgium, Sweden, Austria, Switzerland, Finland, Norway, Turkey, Ireland, Luxembourg, and Rest of Europe), Asia-Pacific (China, Japan, South Korea, India, Indonesia, Australia & New Zealand, Taiwan, Hongkong, Singapore, Malaysia, Vietnam, and Rest of Asia-Pacific), Latin America (Brazil, Mexico, and Rest of Latin America), and Middle East & Africa (UAE, Saudi Arabia, Rest of Middle East & Africa)
By geography, in 2024, Asia-Pacific is expected to account for the largest share of the English language learning market, followed by North America and Europe. Asia-Pacific’s significant market share is attributed to the increasing digitalization of educational content, increasing demand for language skills to work and collaborate across borders, wide availability of E-learning courses, growing popularity of English learning programs in the region, growing Internet penetration, increasing government focus on education through various initiatives, and the growing need to enhance employability. Moreover, the market in Asia-Pacific is projected to register the highest CAGR during the forecast period.
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