Redding, California - March 5, 2025

Natural Cosmetics Market to Reach $35.96 Billion by 2032

Natural Cosmetics Market Size, Share, Forecast, & Trends Analysis by Product (Skincare, Haircare, Body Care), Source (Organic, Natural), Price Orientation (Economy, Mid-range, Premium) End User (Super & Hyper markets, E-commerce) – Global Forecast to 2032

Meticulous Research^®—a leading global market research company, published a research report titled ‘Natural Cosmetics Market—Opportunity Analysis and Industry Forecast (2025-203)’. According to this latest publication from Meticulous Research^®, the natural cosmetics market is expected to reach $35.96 billion by 2032, at a CAGR of 7.5% from 2025 to 2032.

The growth of the natural cosmetics market is fueled by various factors, such as growing awareness about overall appearance and the importance of clean label natural cosmetics, rising demand for organic cosmetics, and global shift towards ethical sourcing and sustainability. However, market growth is restrained by higher prices due to limited availability of raw materials and high production costs, and limited shelf life of natural products.

In addition, significant growth from emerging economies, rise in digital marketing strategy & promotions and new personalized product launches, and increasing investment in natural cosmetics segment provides considerable potential opportunities for market players.

The market faces substantial challenges including stringent government rules and regulations.

Key Players:

The natural cosmetics market is characterized by a moderately competitive scenario due to the presence of many large- and small-sized global, regional, and local players. The key players operating in the natural cosmetics market are 100% Pure (U.S.), Amway Corporation (U.S.), Arbonne International LLC (U.S.) Aveda Corporation (U.S.), Avon Products, Inc. (U.K.), Bare Escentuals Beauty Inc. (U.S.), Burt’s Bees (U.S.), Coty Inc. (U.S.), Estée Lauder Companies Inc. (U.S.), Johnson & Johnson (U.S.), L'Oréal SA (France), Procter & Gamble Co. (U.S.), and Shiseido Co., Ltd. (U.S.)

The natural cosmetics market is segmented based on product, source, price orientation, and end user. The report also evaluates industry competitors and analyzes the market at the country level.

Among the products studied in this report, the skincare products segment is anticipated to hold the dominant position of the market in 2025. This segment's substantial market share is primarily attributed to the growing focus on skin health, increasing demand for safe skin ingredients, rising demand for clean and green beauty products, and growing sensitive skin concerns.

Among the sources studied in this report, the traditional natural cosmetics segment is anticipated to hold the dominant position of the market in 2025. This segment's substantial market share is primarily due to wider availability of traditional natural cosmetics, lower price compared to organic cosmetics, and growing consumer demand for sustainable, clean, and ethical beauty products.

Among the price orientation studied in this report, the mid-range natural cosmetics segment is anticipated to hold the dominant position of the market in 2025. This is mainly because it presents the best balance of quality and affordability, which makes it viable for a wide consumer base, particularly the middle and upper-middle classes. People look for natural ingredients and sustainability at costs lower than luxury brands, and this fuels demand for products that are mid-priced. The growth of online retailing, DTC brands, and retail store expansion has further increased access. Furthermore, increasing awareness in developing countries such as India, China, and Brazil have boosted demand for quality but affordable natural cosmetics, hence the dominance of this segment in the market.

Among the distribution channels studied in this report, the supermarkets & hypermarkets segment is anticipated to hold the dominant position of the market in 2025. The large share of this segment is mainly due to its extensive product range, competitive prices, and heavy consumer traffic. Its one-stop shopping opportunities enable consumers to browse and compare various brands personally. It also provides regular discount offers and promotions, thus making natural cosmetics affordable to a wider base. Also, supermarkets and hypermarkets are well represented in urban and suburban regions, providing extensive distribution and easy accessibility. Their capacity to accommodate impulse buying and bulk purchasing further entrenches their dominance in the natural cosmetics market

Among the regions studied in this report, North America is anticipated to hold the dominant position of the market in 2025. North America’s substantial market share can be attributed to several key factors, including presence of key market players in the region, growing trends toward clean beauty—product, high awareness about ingredient transparency, and high awareness about overall appearance.

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Key Questions Answered in the Report-

• What is the value of revenue generated by the sale of natural cosmetics products across various countries?
• At what rate is the demand for natural cosmetics projected to grow for the next five to seven years?
• What is the historical market size and growth rate for the natural cosmetics market?
• What are the major factors impacting the growth of this market at regional levels?
• What are the major opportunities for existing players and new entrants in the market?
• Which product, source, price orientation, and end user, create major traction for the manufacturers in this market?
• What are the key geographical trends in this market? Which countries are expected to offer significant growth opportunities for the manufacturers operating in the natural cosmetics market?
• Who are the major players in the natural cosmetics market? What are their specific product offerings in this market?
• What recent developments have taken place in the natural cosmetics market? What impact have these strategic developments created on the market?

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