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Meticulous Research®— a leading global market research company, published a research report titled ‘Cognition Supplements Market—Global Opportunity Analysis and Industry Forecast (2024-2031)’. According to this latest publication from Meticulous Research®, the cognition supplements market is expected to reach $23.41 billion by 2031, at a CAGR of 12.9% from 2024 to 2031.
The rising awareness regarding mental health and wellness, rising demand for dietary supplements, increase in health expenditure, growing focus of manufacturers on product developments and product launches, and increasing prevalence of cognitive diseases are the key factors expected to drive the growth of cognition supplements market. However, the strict regulatory compliances for cognition supplements and high price of natural sourced cognition supplements restrain the growth of this market to some extent.
In addition, rising demand for natural and herbal health products and growing adoption from sport industry to improve the brain efficacy of players create opportunities for market players. The market faces substantial challenges, including counterfeiting supplements. On the other hand, the rising trend towards clean-label products and growing health and wellness trends are prominent trends in the cognition supplements market.
Key Players:
The cognition supplements market is characterized by a moderately competitive scenario due to the presence of many large - and small-sized global, regional, and local players. The key players operating in the global cognition supplements market are Glanbia PLC (Ireland), Accelerated Intelligence Inc. (U.S.), Health Via Modern Nutrition Inc. (U.S.), Onnit Labs, Inc. (U.S.), Natural Factors Nutritional Products Ltd (Canada), NOW Foods Inc. (U.S.), Solgar Inc. (U.S.), Herbalife Nutrition Ltd. (U.S.), Amway Corp. (U.S.), GNC Holdings, LLC (U.S.), BrainMD Health Inc. (U.S.), Purelife bioscience Co., Ltd. (China), Quincy Bioscience (U.S.), and Intelligent Labs (U.S.), among others.
The cognition supplements market is segmented based on product type, form, application, and distribution channel. The report also evaluates industry competitors and analyzes the cognition supplements market at the regional and country levels.
By product type, in 2024, the natural molecules segment is expected to account for the largest share of the cognition supplements market. This segment’s large market share is primarily due to growing consumer preference for natural products over synthetic ones, a shift towards holistic health practices, rising awareness of mental health issues, the high benefits of natural molecules for mental health, and the abundance of natural molecule-based supplements on the market.
By form, in 2024, the capsules segment is expected to account for a larger share of the cognition supplements market. The large market share of this segment is attributed to the easy availability with various dosing options, easy to consumption, easy to store, and large number of manufacturers offering products in capsule form.
By application, in 2024, the memory enhancement segment is expected to account for the largest share of the cognition supplements market. The large market share of this segment is attributed to the growing geriatric population and rising adoption from them, rising adoption among students for sharpening memory, and growing prevalence of Parkinson's and Alzheimer’s diseases.
By distribution channel, in 2024, the pharmacies & drug stores segment is expected to account for the largest share of the cognition supplements market. The large market share of this segment is attributed to the high accessibility of specialized drug stores and pharmacies in the particular areas and convenience for geriatric population. These purchases help people to seek advice from professionals and make easy purchase decisions. In addition, this channel includes trustworthy brands that adhere to safety and quality requirements owing to the rise of counterfeit items, which further helps market growth.
Geographic Review
This research report analyzes major geographies and provides a comprehensive analysis of North America (U.S., Canada), Europe (France, Germany, U.K., Italy, Spain, Poland, Netherlands, and Rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, Indonesia, Singapore, and Rest of Asia-Pacific), Latin America (Brazil, Mexico, Argentina, and Rest of Latin America), and the Middle East & Africa (Saudi Arabia, South Africa, UAE, and Rest of Middle East & Africa).
By geography, in 2024, North America is expected to account for the largest share of the cognition supplements market, followed by Asia-Pacific, Europe, Latin America, and the Middle East and Africa. The substantial share of this regional market can be attributed to several factors, such as rising incidence of mental health problems among adults and young people, high knowledge of mental health and wellness, high use of mental health supplements in the United States, an aging population, and the presence of important manufacturers in the region. Furthermore, according to the 2019 AARP Brain Health and Dietary Supplements Survey, nearly a quarter of US adults aged 18 and up, and more than one-third of the US adults aged 74 and up, use at least one supplement to promote brain health, with 71% aiming to preserve or improve memory and 60% aiming to maintain or improve mental sharpness, which contributes to the region's market growth.
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