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Redding, California - December 19, 2024

Cleaning Products Market to Reach $280.67 Billion by 2031

Cleaning Products Market Size, Share, Forecast, & Trends Analysis by Type (Laundry Care Products, Household Cleaners, Dishwashing Products), Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, E-commerce) - Global Forecast to 2031


Meticulous Research®—a leading global market research company, published a research report titled ‘Cleaning Products Market—Global Opportunity Analysis and Industry Forecast (2024-2031).’ According to this latest publication from Meticulous Research®, the cleaning products market is expected to reach $280.67 billion by 2031, at a CAGR of 4.3% from 2024 to 2031.

The rising demand for natural and eco-friendly products, increasing health and sanitation awareness, a growing reliance on surface and kitchen cleaners in households, and the increasing number of nuclear families are contributing to the growth of the cleaning products market. However, low customer retention, limited product differentiation, and the easy availability of low-cost, generic cleaning products restrain the market's growth.

Furthermore, the rising demand from emerging economies and the shift towards environmentally friendly and sustainable home cleaning products are expected to create growth opportunities for market players. However, concerns over the chemical ingredients in conventional cleaning products pose a challenge to the market’s growth.

The rising demand for sustainable and chemical-free cleaning solutions is a prominent trend in this market.

Key Players:

The cleaning products market is characterized by a moderately competitive scenario due to the presence of many large and small-sized global, regional, and local players. The key players operating in the cleaning products market are Church & Dwight Co., Inc. (U.S.), Colgate-Palmolive Company (U.S.), Henkel AG & Co. KGaA (Germany), Kao Corporation (Japan), The Procter & Gamble Company (U.S.), Reckitt Benckiser Group plc (U.K.), Unilever PLC (U.K.), The Clorox Company (U.S.), McBride plc (U.K.), Kimberly-Clark Corporation (U.S.), Freudenberg Group (Germany), S.C. Johnson & Son Inc. (U.S.), Saraya Goodmaid Sdn. Bhd. (Malaysia), and Bona AB (Sweden).

The cleaning products market is segmented based on type and distribution channel. The report also evaluates industry competitors and analyzes the cleaning products market at the regional and country levels.

By type, in 2024, the laundry care products segment is expected to account for the largest share of the cleaning products market. This segment's large market share is attributed to rising consumer preference for convenience, product effectiveness, and an increasing focus on hygiene. Consumers are seeking laundry solutions that save time and effort, such as highly efficient detergents, stain removers, and fabric softeners. The growing popularity of multi-functional products, like detergent pods and all-in-one laundry solutions, further boosts this demand, as these products offer added convenience and performance in a single item.

By distribution channel, in 2024, the supermarkets & hypermarkets segment is expected to account for the largest share of the cleaning products market. This segment’s large market share is attributed to immediate product availability and the ability to provide personalized customer service. Supermarkets and hypermarkets also offer in-store promotions, discounts, and bulk purchasing options, which appeal to budget-conscious consumers. Furthermore, these retail outlets allow consumers to evaluate product quality and ingredients in person.

This research report analyzes major geographies and provides a comprehensive analysis of the market in North America (U.S., Canada), Europe (Germany, U.K., France, Italy, Spain, Poland, Austria, Switzerland, Netherlands, Belgium, Rest of Europe), Asia-Pacific (China, Japan, India, Australia, South Korea, Indonesia, Malaysia, Thailand, Vietnam, Singapore, Philippines, Rest of Asia-Pacific), Latin America (Brazil, Mexico, Argentina, Rest of Latin America), and the Middle East & Africa (Saudi Arabia, South Africa, UAE, Rest of Middle East & Africa).

By geography, in 2024, Asia-Pacific is expected to account for the largest share of the cleaning products market, followed by North America, Europe, Latin America, and the Middle East & Africa. Asia-Pacific’s large market share can be attributed to the increasing demand for household cleaning products, rising investment in R&D for eco-friendly products, and supportive initiatives and incentives for foreign businesses entering the market. Additionally, factors such as a large and rapidly growing population, rising disposable incomes, and evolving consumer lifestyles are further contributing to market growth.

Despite the region’s large market share, there is a growing preference for natural cleaning products, driven by increased awareness of the environmental and health risks associated with hazardous chemicals. As a result, local manufacturers are introducing more bio-friendly products to tap into the emerging demand for sustainable and eco-friendly cleaning solutions.

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Key Questions Answered in the Report-

  • What is the revenue generated from the sales of cleaning products?
  • At what rate is the global demand for cleaning products projected to grow for the next five to seven years?
  • What is the historical market size and growth rate for the cleaning products market?
  • What are the major factors impacting the growth of this market at global and regional levels?
  • What are the major opportunities for existing players and new entrants in the market?
  • Which type and distribution channel segments create major traction for the manufacturers in this market?
  • What are the key geographical trends in this market? Which regions/countries are expected to offer significant growth opportunities for the manufacturers operating in the cleaning products market?
  • Who are the major players in the cleaning products market? What are their specific product offerings in this market?
  • What recent developments have taken place in the cleaning products market? What impact have these strategic developments created on the market?

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