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Meticulous Research®—a leading global market research company, published a research report titled ‘Beet Gummies Market—Global Opportunity Analysis and Industry Forecast (2024-2031)’. According to this latest publication from Meticulous Research®, the beet gummies market is expected to reach $217.6 million by 2031, at a CAGR of 6.9% from 2024 to 2031.
The rising demand for nutraceuticals, increasing consumer awareness regarding the health benefits of beets, and the growing prevalence of chronic diseases are driving the growth of the beet gummies market. However, the high costs of beet gummies and limited awareness and education regarding the benefits of beetroot restrain the growth of this market.
In addition, the integration of advanced technologies to enhance customer experience and the rapid growth of the retail sector are expected to generate growth opportunities for market players. The market faces substantial challenges, including regulatory approvals and quality standards. Also, a rapid shift toward plant-based supplements and a growing emphasis on catering to athletes' needs through specialized supplements are prominent trends in the beet gummies market.
Key Players:
The beet gummies market is characterized by a moderately competitive scenario due to the presence of many large and small-sized global, regional, and local players. The key players operating in the beet gummies market are SmartyPants Vitamins (U.S.), Pharmvista Inc. (U.S.), Garden of Life (U.S.), Goli Nutrition Inc. (U.S.), Zahlers (U.S.), Nature's Way (U.S.), Wild & Organic LLC (U.S.), Havasu Nutrition (U.S.), MRO MaryRuth, LLC (U.S.), Nature's Truth, LLC (U.S.), and Simply Nature's Promise (U.S.).
The beet gummies market is segmented based on type, packaging type, and distribution channel. The report also evaluates industry competitors and analyzes the beet gummies market at the regional and country levels.
By type, in 2024, the conventional segment is expected to account for the larger share of the beet gummies market. The substantial market share of this segment is primarily attributed to low prices and accessibility. Conventional beet gummies are less expensive to produce due to the lower costs associated with synthetic fertilizers, pesticides, and non-organic farming practices. As a result, manufacturers offer these gummies at a more affordable price point, making them more accessible to a broader range of consumers. Additionally, conventional beet gummies have a chewy, enjoyable texture, making them a desirable snack for both children and adults. The recognition of beetroot's health benefits, including its antioxidant properties and potential to support cardiovascular health while contributing to overall well-being, further enhances the attractiveness of these gummies.
By packaging type, in 2024, the bottles/jars segment is expected to account for the largest share of the beet gummies market. The large market share of this segment is mainly due to consumer preference for convenience and portability. Bottles/jars provide a sturdy and resealable option that allows consumers to easily access their gummies while keeping them fresh. Additionally, the aesthetic appeal and branding potential of bottles and jars contribute to their growing popularity in the market. These packaging options provide ample surface area for attractive labeling and informative branding, which can help products stand out on store shelves and attract consumer attention.
By distribution channel, in 2024, the supermarkets & hypermarkets segment is expected to account for the largest share of the beet gummies market. The large market share of this segment is mainly attributed to rapid urbanization, rising per capita disposable incomes, increasing consumer spending on nutraceuticals, and the convenience on offer. Consumers can also compare product quality, ingredients, and brands before making a purchase, making supermarkets & hypermarkets the dominant segment in this market.
Geographic Review
This research report analyzes major geographies and provides a comprehensive analysis of the beet gummies market in North America (U.S., Canada), Europe (Germany, U.K., France, Italy, Spain, Poland, Netherlands, Belgium, Rest of Europe), Asia-Pacific (China, Japan, India, Australia, South Korea, Indonesia, Malaysia, Rest of Asia-Pacific), Latin America (Brazil, Mexico, Argentina, Rest of Latin America), and the Middle East & Africa (Saudi Arabia, South Africa, UAE, Rest of Middle East & Africa).
By geography, in 2024, North America is expected to account for the largest share of the beet gummies market, followed by Europe, Asia-Pacific, Latin America, and the Middle East & Africa. The substantial share of this regional market can be attributed to several factors, such as the established fitness culture, high awareness of the health benefits of beet gummies, advancements in nutrition and technology, high demand for on-the-go dietary supplements, and the large number of athletes and fitness enthusiasts in the region. Additionally, the North America region is home to a robust network of leading manufacturers, distributors, and retailers specializing in dietary supplement products. This infrastructure ensures extensive availability and accessibility across multiple retail channels, including specialty health stores, online platforms, and mainstream retail outlets.
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