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Meticulous Research®—a leading global market research company, published a research report titled ‘Food Subscription Services Market—Global Opportunity Analysis and Industry Forecast (2024-2031)’. According to this latest publication, the food subscription services market is expected to reach $12.75 billion by 2031, at a CAGR of 8.6% from 2024 to 2031.
The growth of the food subscription services market is driven by several factors, including the increasing consumer preference for nutritious and healthy food, growing preference for healthy and organic meal subscriptions, rising consumer dependency on online food services, and growing number of working individuals. In addition, rapid urbanization, rising interest in customizable meal plans, and expansion into emerging markets create potential growth opportunities for market players.
Furthermore, the rising adoption of customized food services and non-processed & fresh food is a prominent trend in the food subscription services market.
Key Players:
The food subscription services market is characterized by a moderately competitive scenario due to the presence of many large- and small-sized global, regional, and local players. The key players operating in food subscription services market are HelloFresh SE (Germany), Blue Apron Holdings, Inc (U.S.), Sunbasket, Inc (U.S.), Marley Spoon SE (Germany), Freshly, Inc (U.S.), Gousto Ltd (U.K.), Mindful Chef Ltd (U.K.), Hungryroot (U.S.), Relish Labs LLC (U.S.), Purple Carrot (U.S.), Fresh n’Lean (U.S.), Trifecta, Inc (U.S.), Sakara Life, Inc (U.S.), Imperfect Foods, Inc (U.S.), CureFoods (India) among others.
The food subscription services market is segmented based on subscription types, nature, price range and distribution channel. The report also evaluates industry competitors and analyzes the market at the regional and country levels.
By subscription type, the curation subscription is expected to account for the largest share of the food subscription services market in 2024. This type uses personalized, curated selection for consumers who receive meals that are based on their dietary preferences. This segment's substantial market share is attributed to customized and personalized food, high consumer retention, diverse food options, and popularity among various age-groups.
By nature, the non-vegetarian segment is expected to account for the larger share of the food subscription services market in 2024. This segment’s large market share is primarily attributed to the increasing consumer demand for diverse and protein-rich meal options, the growing popularity of meat-based diets, and the availability of a wide range of non-vegetarian meal plans.
By price range, the mid-range segment is expected to account for the highest share of the food subscription services market in 2024. This segment's large market share is primarily driven by its affordability, offering a balance between quality and price that appeals to a broad range of consumers. Mid-range meal plans provide customers with value for money, catering to those who seek high-quality meals without the premium pricing associated with high-end subscription services.
By distribution channel, the online segment is expected to account for the larger share of the food subscription services market in 2024. The large market share of this segment is attributed to the growing preference for convenience, the increasing adoption of e-commerce, and the wide availability of food subscription platforms online. Consumers are increasingly turning to digital channels for their food needs due to the ease of access, customizable meal options, and the ability to compare various services, supporting the growth of the online segment.
This research report analyzes major geographies and provides a comprehensive analysis of North America (U.S., Canada), Europe (Germany, U.K., Spain, Italy, France, Russia, and Rest of Europe), Asia-Pacific (China, India, Japan, Australia, South Korea, Indonesia, New Zealand and Rest of Asia-Pacific), Latin America (Brazil, Mexico, Argentina, and Rest of Latin America), and the Middle East & Africa (Saudi Arabia, UAE, South Africa and Rest of Middle East & Africa)
By geography, North America is expected to account for the largest share of the food subscription services market in 2024, followed by Asia-Pacific, Europe, Latin America, and the Middle East & Africa. The large share of this regional market can be attributed to several factors, including growing consumer inclination towards healthy food and rising adoption of vegan diet & fresh foods. Additionally, the well-developed e-commerce network in the region has further bolstered the appeal of food subscription services. With a diverse range of subscription options, the demand for food subscription services in North America is projected to continue rising in the coming years.
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Key Questions Answered in the Report-
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