Redding, California - November 8, 2024

Activewear Market to Reach $746.3 Billion by 2031

Activewear Market Size, Share, Forecast, & Trends Analysis by End User (Men, Women, Kids), Sales Channel (In-store, Online), Material (Natural, Synthetic), and Geography - Global Forecast to 2031

Meticulous Research^®—a leading global market research company, published a research report titled ‘Activewear Market—Global Opportunity Analysis and Industry Forecast (2024-2031)’. According to this latest publication from Meticulous Research^®, the activewear market is expected to reach $746.3 billion by 2031, at a CAGR of 7.6% from 2024 to 2031.

Increased shift towards health and wellness, increased participation of women in sports and outdoor activities, and technological advancement in fabric design expected to drive the market growth. In addition, rising participation of youth and elderly population in sports and outdoor activities as well as technology integration and innovation provides considerable potential opportunities for market players.

However, the market faces substantial challenges including changing consumer preferences and high competition in the market

Key Players

The activewear market is characterized by a moderately competitive scenario due to the presence of many large- and small-sized global, regional, and local players. The key players operating in the activewear  market are Adidas AG (Germany), ASICS Corporation (Japan), ASOA PLC (U.K.), Champion (U.S.), Columbia Sportswear Company (U.S.), FILA Holdings Corp. (South Korea), Gymshark (U.K.), Lululemon Athletica Inc. (Canada), New Balance (U.S.), NIKE, Inc. (U.S.), PUMA SE (Germany), Sketchers (U.S.), Squat Wolf (UAE), Under Armour Inc. (U.S.), and VF Corporation (U.S.).

The global activewear market is segmented by end user (men, women and kids), sales channel (in-store, online), material (natural, and synthetic). This study also evaluates industry competitors and analyzes the regional and country-level markets.

Among the end user studied in this report, in 2024, the women segment is anticipated to dominate the activewear market. The changing lifestyle habits, evolving societal attitudes, strategic shifts in the apparel industry, increased priority of comfort and convenience among women, and increased Interest in health and fitness are some of the key factors contributing to the segment’s dominant position in the activewear market.

Among the sales channel studied in this report, in 2024, the online segment is anticipated to dominate the activewear market. Increased consumers preference towards the convenience of shopping from home, where they can browse, compare prices, and have items delivered directly to their doorsteps; rapidly growing e-commerce industry; and rising social media influence are some of the key factors contributing to the segment’s dominant position in the activewear market.

Among the material studied in this report, in 2024, the synthetic segment is anticipated to dominate the activewear market, attributed to few key properties of synthetic fibers, like polyester, nylon, and spandex, which tend to meet the specific performance requirements for activewear better than natural fibers. Properties of synthetic material such as quick moisture-wicking and drying, high elasticity, high durability and abrasion resistance, lightweight and packability, wrinkle resistance, and low cost supports the dominance of synthetic material segment in the activewear market.

Geographic Review

This research report analyzes major geographies and provides a comprehensive analysis of North America (U.S., Canada), Europe (Germany, U.K., France, Italy, Spain, Switzerland, Netherlands and Rest of Europe), Asia-Pacific (Japan, China, India, South Korea, Singapore, Malaysia, Australia & New Zealand, Indonesia and Rest of Asia-Pacific), Latin America (Brazil, Mexico, and Rest of Latin America), and the Middle East & Africa (UAE, Israel, and Rest of Middle East & Africa)

Among the geographies studied in this report, in 2024, the North America region is anticipated to dominate the activewear  market, with a share of over 38%. Growing interest in health and wellness, popularity of athleisure, increased focus on mental wellness and yoga, and increased participation in sports and outdoor activities are some of the key factors contributing to the segment’s dominant position in the activewear market.

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Key Questions Answered in the Report:

• What is the value of revenue generated by the sale of activewear ?
• At what rate is the global demand for activewear  projected to grow for the next five to seven years?
• What is the historical market size and growth rate for the activewear  market?
• What are the major factors impacting the growth of this market on global and regional levels?
• What are the major opportunities for existing players and new entrants in the market?
• Which end user, sales channel, and material segments create major traction for the manufacturers in this market?
• What are the key geographical trends in this market? Which regions/countries are expected to offer significant growth opportunities for the manufacturers operating in the activewear  market?
• Who are the major players in the activewear market? What are their specific product offerings in this market?
• What recent developments have taken place in the activewear  market? What impact have these strategic developments created on the market?

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