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Redding, California - November 7, 2024

Gluten-free Products Market to Reach $13.08 Billion by 2031

Gluten-free Products Market Size, Share, Forecast, & Trends Analysis by Type (Bakery Products, Frozen Desserts, Snacks), Source (Plant, Animal), Form (Solid, Liquid), Distribution Channel (Convenience Stores, Modern Groceries) - Global Forecast to 2031


Meticulous Research®—a leading global market research company, published a research report titled ‘Gluten-free Products Market—Global Opportunity Analysis and Industry Forecast (2024-2031)’. According to this latest publication, the gluten-free products market is expected to reach $13.08 billion by 2031, at a CAGR of 8.8% from 2024 to 2031.

This market is experiencing growth driven by the rising incidence of celiac disease and other food allergies, health benefits associated with gluten-free products, increasing demand among millennials, and the growing prevalence of irritable bowel syndrome (IBS). However, high prices & limited availability of gluten-free products, and misconceptions about the gluten-free diet hinder market growth.  

In addition, increasing awareness regarding food intolerance and the growing use of microencapsulation technology provide potential growth opportunities for market players. The market faces substantial challenges, including complexities in the manufacturing of gluten-free products. Moreover, growing healthy snacking options and increasing demand in the food service industry are prominent trends in the gluten-free products market.

Key Players

The gluten-free products market is characterized by a moderately competitive scenario due to the presence of many large and small-sized global, regional, and local players. The key players operating in the gluten-free products market are The Kraft Heinz Company (U.S.), The Hain Celestial Group, Inc. (U.S.), General Mills, Inc. (U.S.), Conagra Brands, Inc. (U.S.), Hero Group (Switzerland), Barilla G. e R. Fratelli S.p.A. (Italy), Raisio Oyj (Finland), Dr. Schär AG/SPA (Italy), Mondelēz International, Inc. (U.S.), London Food Corporation Limited (U.K.), Alara Wholefoods Ltd. (U.K.), Warburtons Limited (U.K.), Katz Gluten Free (U.S.), Genius Foods (U.K.), Chosen Foods LLC (U.S.), and Silly Yaks (Australia).

The gluten-free products market is segmented based on type, source, form, and distribution channel. The report also evaluates industry competitors and analyzes the gluten-free products market at the regional and country levels.

By type, in 2024, the bakery products segment is expected to account for the largest share of the gluten-free products market. This segment's significant market share is primarily driven by the growing adoption of gluten-free supplementary diets, ongoing innovations in gluten-free bakery products, and the rising demand for healthier bakery options in response to the increasing prevalence of chronic health conditions.

By source, in 2024, the plant-sourced gluten-free products segment is expected to account for a larger share of the gluten-free products market. This segment's substantial market share is driven by the growing intolerance to animal protein, the increasing vegan population, and rising consumer awareness of the health benefits associated with plant-based, gluten-free products.

By form, in 2024, the solid form segment is expected to account for a larger share of the gluten-free products market. The substantial market share of this segment can be attributed to the advantages of solid-form gluten-free products, including longer shelf life, higher sales volumes, simplified logistics, ease of manufacturing and formulation, and lower production costs compared to other product forms.

By distribution channel, in 2024, the convenience stores segment is expected to account for the largest share of the gluten-free products market. This segment's significant market share is primarily driven by the wide variety of gluten-free products available, their easy accessibility, high sales volumes, increasing consumer spending on healthy food options, and the convenience of frequent purchasing destinations.

Geographic Review

This research report analyzes major geographies and provides a comprehensive analysis of North America (U.S., Canada), Europe (U.K., Italy, Germany, France, Spain, Finland, Poland, Netherlands, Belgium, and Rest of Europe), Asia-Pacific (Australia, India, China, Japan, South Korea, and Rest of Asia-Pacific), Latin America (Brazil, Mexico, Argentina, and Rest of Latin America), and the Middle East & Africa (Saudi Arabia, South Africa, UAE, and the Rest of Middle East & Africa).

By geography, in 2024, Europe is expected to account for the largest share of the gluten-free products market, followed by North America, Asia-Pacific, Latin America, and the Middle East & Africa. The substantial share of this regional market can be attributed to several key factors, including increased health consciousness among consumers, a growing number of individuals with wheat intolerance, the rising prevalence of celiac disease, and the widespread availability of gluten-free products in grocery stores. Additionally, the growing demand for gluten-free bakery products, improvements in distribution channels, and a surge in targeted marketing activities are further contributing to the market's growth.

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Key Questions Answered in the Report:

  • What is the value of revenue generated by the sale of gluten-free products? 
  • At what rate is the global demand for gluten-free products projected to grow for the next five to seven years?  
  • What is the historical market size and growth rate for the gluten-free products market?  
  • What are the major factors impacting the growth of this market at global and regional levels?
  • What are the major opportunities for existing players and new entrants in the market?
  • Which type, source, form, and distribution channel segments create major traction for the manufacturers in this market?  
  • What are the key geographical trends in this market? Which regions/countries are expected to offer significant growth opportunities for the manufacturers operating in the gluten-free products market?
  • Who are the major players in the gluten-free products market? What are their specific product offerings in this market?
  • What recent developments have taken place in the gluten-free products market? What impact have these strategic developments created on the market?  

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