Redding, California - August 20, 2024
IPTV Market to Be Worth $145.1 Billion by 2031
IPTV Market Size, Share, Forecast, & Trends Analysis by Subscription Type (Paid Subscription, Freemium Subscription), Connection Type (Single Connection, Multi-connection), Streaming Device (Smart TVs, Laptops & PCs), End User (Individuals, Corporates), and Geography - Global Forecast to 2031
Meticulous Research®—a leading global market research company, published a research report titled, ‘IPTV Market by Subscription Type (Paid Subscription, Freemium Subscription), Connection Type (Single Connection, Multi-connection), Streaming Device (Smart TVs, Laptops & PCs), End User (Individuals, Corporates), and Geography—Global Forecast to 2031.’
According to the latest publication from Meticulous Research®, the IPTV market is expected to reach $145.1 billion by 2031, at a CAGR of 12.4% from 2024 to 2031.The growth of the IPTV market is driven by the increasing popularity of live streaming services, the growing adoption of devices, such as smartphones, tablets, smart TVs, and laptops, to stream video content, and consumers’ increasing demand for video content with personalized viewing experiences. However, concerns related to data security & privacy may pose challenges to the growth of this market.
The surging adoption of cloud gaming and streaming platforms and the expanding integration of IPTV with smart home technologies are anticipated to generate substantial growth opportunities for the IPTV market players. However, licensing & copyright regulations and technical issues such as glitches and frequent software updates may restrain the expansion of the IPTV market.
Emerging technologies such as Augmented Reality (AR) and Virtual Reality (VR) and increasing consumer preference for personalized & on-demand content are key trends in the IPTV market.
The IPTV market is segmented based on subscription type (free subscription, paid subscription, and freemium subscription), connection type (single connection and multi-connection), streaming device (smart TVs, smartphones & tablets, laptops & PCs, and other streaming devices), end user (individuals, hospitality & leisure, corporates, education, transport, manufacturing, healthcare, and other end users), and geography. The study also evaluates industry competitors and analyzes the market at the regional and country levels.
By subscription type, the IPTV market is segmented into free, paid, and freemium subscriptions. In 2024, the free subscription segment is projected to hold the largest share of over 47.0% of the IPTV market. This segment’s large market share is attributed to the rising demand for Video-on-demand (VoD) platforms, the escalating costs of cable TV subscriptions, the increasing availability of free channels on IPTV, and viewers’ increasing preference for IPTV services over cable TV subscriptions.
However, the freemium subscription segment is projected to record the highest CAGR during the forecast period. This segment's growth is driven by the cost-saving benefits of free subscriptions as they offer viewers basic and limited content & features for free.
By connection type, the IPTV market is categorized into single connection and multi-connection. In 2024, the single connection segment is expected to account for the larger share of over 66.0% of the IPTV market. This segment's large market share is attributed to the growing demand for customization & personalization among viewers, the increasing demand for on-demand video content streaming, and the growing preference for single connections due to their lower subscription costs compared to multi-connections.
However, the multi-connection segment is expected to record the higher CAGR during the forecast period. This segment’s growth is driven by the rising demand for simultaneous streaming on multiple devices and the growing need for flexible viewing options. Multi-connection IPTV enables simultaneous streaming on several devices, allowing each user to switch to their preferred channels or programs, enhancing the overall entertainment experience.
By streaming device, the IPTV market is segmented into smart TVs, smartphones & tablets, laptops & PCs, and other streaming devices. In 2024, the smart TVs segment is expected to account for the largest share of over 59.0% of the IPTV market. This segment’s large market share is attributed to the growing adoption of smart TVs among various end users, the increasing demand for in-built internet connectivity required to access IPTV, and the rising preference for large-screen experiences and user-friendly interfaces. Smart TVs come with built-in internet connectivity and often have IPTV apps pre-installed or available for download, making IPTV services accessible without needing any additional hardware devices such as set-top boxes or dongles.
However, the smartphones & tablets segment is projected to register the highest CAGR during the forecast period. This segment's growth is driven by the increasing sales of smartphones and tablets, the rising consumption of on-the-go video content on smartphones, the growing demand for high-quality content, and the expanding availability of high-speed internet connectivity.
By end user, the IPTV market is segmented into individuals, hospitality & leisure, corporates, education, transport, manufacturing, healthcare, and other end users. In 2024, the individuals segment is expected to account for the largest share, over 26.0% of the IPTV market. The segment’s large share is attributed to the growing demand for VOD content among individual users, the increasing use of live streaming platforms, and the rising demand for IPTV among individual end users due to its multi-device accessibility. Also, other factors, such as the availability of interactive features, the ability to record programs/shows, and smooth streaming, support the growth of this segment. Additionally, IPTV allows for the scheduled recording of programs that users may not be able to watch live. This feature allows users to enjoy their favorite shows and movies at their convenience.
However, the hospitality & leisure segment is projected to record the highest CAGR during the forecast period. This segment’s high growth is driven by the increasing implementation of IPTV in existing hotel systems such as smart TVs, smart speakers, smart lighting, and doorbell cameras, and the reduction in additional cable and hardware costs. IPTV solutions offer high-quality content, enhancing guests’ viewing experience by providing them with a wide range of choices. Guests can watch live TV and on-demand video content such as movies and TV shows. Additionally, viewers can choose their preferred language, subtitles, and audio settings and access additional information and services, such as weather forecasts, news updates, and local events.
By geography, the IPTV market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. In 2024, Asia-Pacific is expected to account for the largest share of over 38.0% of the IPTV market. The large market share of APAC can be attributed to the increasing penetration of high-speed internet in the region, the rising need for live streaming services, the growing adoption of internet-enabled devices, the rising preference for digital entertainment services, the surging population in the region, and the strong IPTV subscriber base in countries such as China and India. Also, in Southeast Asia, telco operators from Indonesia, Malaysia, Singapore, Thailand, and Vietnam are investing heavily in offering IPTV & fiber broadband bundles to viewers, generating growth opportunities for the IPTV market players.
Moreover, Asia-Pacific is also projected to record the highest CAGR of 13.5% during the forecast period.
Key Players
The key players operating in the IPTV market include KING IPTV (Iceland), IPTVtune.com (U.K.), TrendyScreen (U.S.), TiVistation (U.S.), Fubo IPTV (U.S.), OTTOcean (U.K.), SSTV IPTV (U.K.), Xtreme HD IPTV.ORG (U.S.), CatchON TV (Romania), Kemo IPTV (U.S.), NOMAD IPTV (U.S.), Beast TV (U.S.), Nikon IPTV (U.S.), Xstream7 (U.K.), and Euro IPTV (France).
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Key Questions Answered in the Report:
- What are the high-growth market segments in terms of subscription type, connection type, streaming device, and end user?
- What is the historical market size for IPTV services?
- What are the market forecasts and estimates for 2024–2031?
- What are the major drivers, restraints, opportunities, challenges, and trends in the IPTV market?
- Who are the major players in the IPTV market, and what are their market shares?
- What is the competitive landscape like?
- What are the recent developments in the IPTV market?
- What are the growth strategies adopted by major players in the IPTV market?
- What are the key market trends, and which are the high-growth countries?
- Who are the local emerging players in the IPTV market, and how do they compete with the other players?
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