Redding, California - August 9, 2024
Sports Analytics Market to be Worth $22.2 Billion by 2031
Sports Analytics Market Size, Share, Forecast, & Trends Analysis by Offering, Deployment Mode, Type, Sports (Individual, Team), Application (Player Fitness and Safety, Broadcast Management), End User (Sports Associations, Media Organization), and Geography - Global Forecast to 2031
Meticulous Research®—a leading global market research company, published a research report titled, ‘Sports Analytics Market by Offering, Deployment Mode, Type, Sports (Individual, Team), Application (Player Fitness and Safety, Broadcast Management), End User (Sport Associations, Media Organization), and Geography - Global Forecast to 2031.’
According to this latest publication from Meticulous Research®, the global sports analytics market is projected to reach $22.2 billion by 2031, at a CAGR of 25.3% from 2024–2031. The market for sports analytics is expected to rise due to the growing emphasis on using on-field data, the growing acceptance of big data analytics, and increased investment in sports technology. However, financial limitations and worries about data security impede the use of sports analytics solutions and limit the market's expansion.
Additionally, it is anticipated that the market's stakeholders would benefit from development prospects brought about by the spread of wearable technology and the integration of AI and ML technologies in sports analytics solutions. The market for sports analytics is growing, but one big obstacle is that consumers are not aware of the advantages of these solutions.
The global sports analytics market is segmented by offering (solutions (data analysis and visualization, performance tracking and biomechanics, video analysis software, statistical analysis and modeling, athlete management systems, collaboration and communication platforms, other solutions), services), deployment mode (on-premise deployments, cloud-based deployments), type (on field, off field), sports(individual sports (boxing, tennis, motorsports, athletics, cycling, other individual sports), team sports (football, basketball, baseball, cricket, soccer, hockey, other team sports), animal sports, winter sports, e-sports), application (performance analysis and prediction, player and team optimization, talent scouting and player recruitment, injury prediction & prevention, fan engagement and personalized experiences, player fitness and safety, broadcast management, ticketing, sponsorship, advertising, merchandizing, other applications), end user (sport associations, sports teams, media organization, individual players/coaches, sports betting, other end users). The study also evaluates industry competitors and analyzes the market at the regional and country levels.
Based on offering, the global sports analytics market is segmented into solutions and services. In 2024, the solutions segment is expected to account for the larger share of over 66% of the global sports analytics market. The significant market share is ascribed to the progress made in sports technology, the growing necessity of improving player performance, and the growing adoption of sports analytics solutions in the recruiting of athletes. Sports analytics tools assist teams in analyzing player data to detect injury concerns and put preventative measures in place. To gain a competitive advantage, sports clubs & associations are also heavily investing in sports data analytics. Additionally, this segment is expected to record the highest CAGR during the forecast period.
Based on deployment mode, the global sports analytics market is segmented into on-premise deployments and cloud-based deployments. In 2024, the cloud-based deployments segment is expected to account for the larger share of over 59% of the global sports analytics market. Because of the growing requirement to manage the enormous quantity of data generated in the sports business and the increasing use of cloud-based sports analytics solutions to lower hardware and infrastructure investment costs, this segment has a larger market share. Leading industry participants are concentrating on providing cloud-based sports analytics solutions for sports associations and teams, including SAP SE, IBM Corporation, and Oracle Corporation. Additionally, it is anticipated that during the forecast period, this segment will have the highest CAGR.
Based on type, the global sports analytics market is segmented into on-field and off-field. In 2024, the on-field segment is expected to account for the larger share of over 63% of the global sports analytics market. This segment holds a significant market share due to the growing demand for real-time player movement data collection, player load monitoring and injury risk identification, in-game strategy improvement, and wearable technology advancements. The goal of on-field sports analytics is to use information gathered during a game to guide decisions that will enhance players' abilities and strategies. Additionally, it is anticipated that during the forecast period, this segment will have the greatest CAGR.
Based on sports, the global sports analytics market is segmented into individual sports, team sports, animal sports, winter sports, and e-sports. In 2024, the team sports segment is expected to account for the largest share of over 47% of the global sports analytics market. The rising popularity of baseball, football, and cricket in different countries, as well as the quick development of social media and streaming services, are all contributing factors to this segment's large market share. Additionally, coaches, players, and management are increasingly turning to sports analytics to get useful information about team sports. Teams can use sports analytics to increase player efficiency, decision-making, and team dynamics through better training and plans.
However, the e-sports segment is projected to record the highest CAGR during the forecast period. The expanding trend of e-sports for uniting players and spectators globally, the growing availability of high-speed internet, and the rise in sales of gaming PCs and consoles are all considered contributing factors to the segment's growth. Sports organizations and team management can gain a competitive edge in player development, talent scouting, and strategic decision-making by utilizing e-sports analytics.
Based on application, the global sports analytics market is segmented into performance analysis and prediction, player and team optimization, talent scouting and player recruitment, injury prediction & prevention, fan engagement and personalized experiences, player fitness and safety, broadcast management, ticketing, sponsorship, advertising, merchandising, and other applications. In 2024, the performance analysis and prediction segment is expected to account for the largest share of over 25% of the global sports analytics market. The growing use of sports analytics to personalize training regimens, the incorporation of AI and ML in sports analytics solutions for performance analysis and prediction, and the growing demand for player tracking and movement analysis are all factors contributing to this segment's substantial market share. Additionally, the growing use of smart wearables facilitates player movement tracking and monitoring.
However, the player fitness and safety segment is projected to record the highest CAGR during the forecast period. The rising use of AI and ML in sports analytics solutions to analyze player biomechanics to identify abnormal movement patterns and avoid injuries is attributed to the segment's growth. To avoid overtraining, sports analytics is used to monitor training load, recuperation time, and stress levels.
Based on end user, the global sports analytics market is segmented into sports associations, sports teams, media organizations, individual players/coaches, sports betting, and other end users. In 2024, the sports associations segment is expected to account for the largest share of over 34% of the global sports analytics market. This segment's significant market share is due to the growing use of sports analytics to collect and evaluate crucial data on the performance of players and teams as well as the growing use of cutting-edge technologies, online platforms, and applications to get updates on players' availability for practices and games. This allows administrators and coaches to quickly access this information and set up team sheets and arrangements. Moreover, sports leagues are leaning toward sports analytics to enhance the whole fan experience, encompassing game broadcasting and facility management.
However, the sports betting segment is projected to register the highest CAGR during the period. The segment's growth is attributed to the integration of AI and ML in sports analytics for performance analysis and prediction applications and the increasing use of sports analytics to analyze vast amounts of data, identify patterns, trends, and anomalies, and predict the outcome of sporting events. Also, betting operators rely on sports analytics to track every bet made during a game or match.
Based on geography, the sports analytics market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. In 2024, North America is expected to account for the largest share of over 42% of the global sports analytics market. Rapid technological advancement, the expansion of the sports sector in the region, the presence of major market players, and the growing use of wearable technology in the sports industry are the main factors driving the market growth in North America. Major League Baseball (MLB), the National Hockey League (NHL), the National Football League (NFL), and the National Basketball Association are among the American sports organizations implementing sports analytics techniques for a range of purposes.
However, Asia-Pacific is projected to record the highest CAGR of 27% during the forecast period. The region’s growth is attributed to the growing digitalization trends, increasing internet penetration, growing government investments in sports infrastructure and technology, and the sport’s popularity in countries such as Australia, India, China, and Japan.
Key Players
The key players operating in the global sports analytics market are Oracle Corporation (U.S.), SAP SE (Germany), IBM Corporation (U.S.), SAS Institute Inc. (U.S.), Catapult Group International Ltd (Australia), Stats Perform (U.S.), Sportradar Group AG (Switzerland), Deltatre S.p.A. (Italy), Experfy Inc. (U.S.), Orreco Limited (Ireland), ChyronHego Corporation (U.S.) Genius Sports Group (U.K.), Kitman Labs (Ireland), Alteryx, Inc. (U.S.), and TruMedia Networks, Inc. (U.S.).
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Key Questions Answered in the Report:
- What are the high-growth market segments in terms of the offering, deployment mode, type, sports, application, and end user?
- What is the historical market size for the global sports analytics market?
- What are the market forecasts and estimates for 2024–2031?
- What are the major drivers, restraints, opportunities, challenges, and trends in the global sports analytics market?
- Who are the major players in the global sports analytics market, and what are their market shares?
- What is the competitive landscape like?
- What are the recent developments in the global sports analytics market?
- What are the different strategies adopted by major market players?
- What are the trends and high-growth countries?
- Who are the local emerging players in the global sports analytics market, and how do they compete with other players?
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